Technical Lead, Martech & Personalization (Adobe) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 01:43:01 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:

We are seeking a dynamic Technical Lead in Marketing Technology & Personalization to architect and implement advanced marketing and personalization solutions across Universal Destinations & Experiences’ digital ecosystem. In this hands-on leadership role, you will leverage your expertise to drive innovative strategies that enhance customer engagement and elevate the overall user experience.

Key Responsibilities:

  • Lead the design and development of cutting-edge marketing technology solutions that align with business objectives.
  • Collaborate with cross-functional teams, including product management, data analytics, and creative services, to identify and implement personalization opportunities across digital platforms.
  • Utilize your technical skills to integrate and optimize marketing automation tools, CRM systems, and data management platforms.
  • Analyze user behavior and engagement metrics to refine personalization strategies and enhance customer journeys.
  • Develop scalable architectures and best practices for delivering targeted marketing campaigns.
  • Mentor and guide team members, fostering a culture of innovation, collaboration, and continuous improvement.
  • Stay current with industry trends and emerging technologies to ensure our marketing initiatives remain competitive and effective.

Qualifications:

  • Proven experience in marketing technology and personalization, with a strong understanding of digital marketing principles.
  • Expertise in data analytics, CRM systems, and marketing automation platforms.
  • Hands-on experience with coding and software development in relevant programming languages.
  • Excellent problem-solving skills and the ability to translate complex technical concepts into actionable strategies.
  • Exceptional communication and leadership skills, with the ability to work collaboratively across departments.

Join us in shaping the future of digital marketing at Universal Destinations & Experiences, where your technical expertise and innovative spirit will play a crucial role in delivering personalized experiences that delight our guests.

Technical Lead, Martech & Personalization (Adobe) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 06:18:03 GMT

Job description:

Job Description: Technical Lead – Marketing Technology & Personalization

Job Summary:

We are seeking a dynamic and innovative Technical Lead for Marketing Technology & Personalization to spearhead the architectural design and implementation of advanced marketing strategies across Universal Destinations & Experiences’ digital platforms. This hands-on leadership role will be instrumental in enhancing our customer engagement and personalization initiatives, driving measurable results through innovative technology solutions.

Key Responsibilities:

  • Architect & Implement Solutions: Design and oversee the deployment of cutting-edge marketing technology and personalization frameworks that align with business objectives and enhance customer experiences.

  • Leadership & Collaboration: Lead cross-functional teams, fostering collaboration between marketing, IT, and product departments to ensure alignment and integration of marketing solutions.

  • Strategy Development: Collaborate with stakeholders to develop and refine marketing strategies, ensuring the effective use of data-driven insights to inform decision-making.

  • Data Management: Establish robust data governance practices to ensure clean, actionable data for marketing initiatives and personalization efforts.

  • Performance Optimization: Analyze and monitor the performance of marketing and personalization solutions, making continuous improvements to maximize ROI.

  • Stay Ahead of Trends: Research and evaluate emerging technologies, trends, and best practices in marketing technology to maintain a competitive edge.

  • Mentor Team Members: Provide guidance and mentorship to junior team members, fostering a culture of learning and innovation within the team.

Qualifications:

  • Bachelor’s degree in Computer Science, Marketing, or a related field; Master’s preferred.
  • Proven experience in marketing technology, personalization strategies, and data analytics.
  • Strong leadership skills with a demonstrated ability to manage and inspire cross-functional teams.
  • Excellent problem-solving abilities and technical acumen in relevant marketing platforms and tools.
  • Solid understanding of customer journey mapping and experience personalization.

If you are passionate about shaping the future of marketing technology and delivering unprecedented customer experiences, we invite you to apply and join our team at Universal Destinations & Experiences.

Adobe Customer Journey Analytics (CJA) Developer – Net2Source – Orlando, FL

Company: Net2Source

Location: Orlando, FL

Expected salary:

Job date: Thu, 25 Sep 2025 03:27:46 GMT

Job description:

Job Title: Marketing Technology Specialist

Job Description:

We are seeking a highly skilled Marketing Technology Specialist to leverage Adobe Real-time Customer Data Platform (RTCDP) and Adobe Journey Optimizer (AJO) to streamline our data flow and enhance our marketing technology landscape. In this pivotal role, you will be responsible for optimizing the integration of marketing data, ensuring seamless operations while adhering to the highest data security standards.

Key Responsibilities:

  • Collaborate with cross-functional stakeholders, including marketing, IT, and data teams, to understand their needs and identify opportunities for leveraging RTCDP and AJO.
  • Design and implement strategies to optimize the flow of customer data, ensuring real-time accessibility and actionable insights for marketing campaigns.
  • Ensure all marketing technology initiatives comply with data security and privacy regulations, maintaining the integrity and confidentiality of customer information.
  • Monitor and analyze the performance of marketing initiatives through AJO, using data-driven insights to refine strategies and improve engagement.
  • Provide training and support to team members on best practices for utilizing Adobe tools effectively, promoting a culture of data-informed decision-making.

Qualifications:

  • Proven experience working with Adobe RTCDP and AJO or similar marketing technologies.
  • Strong understanding of data security and compliance standards in the marketing domain.
  • Excellent analytical skills with a focus on translating data insights into actionable marketing strategies.
  • Exceptional communication and collaboration skills for effective stakeholder management.
  • Ability to adapt in a fast-paced environment and manage multiple projects simultaneously.

Join us in driving innovation in our marketing technology efforts and make a significant impact on our customer engagement strategy!

Digital Analyst – Adobe Analytics – act digital – Toronto, ON

Company: act digital

Location: Toronto, ON

Expected salary:

Job date: Wed, 13 Aug 2025 22:09:29 GMT

Job description: Company Description About Act Digital Act Digital is a multinational technology consulting firm specializing… in digital transformation, IT, and cybersecurity. With over 6,000 professionals worldwide, we partner with leading organizations…

Company Description: Act Digital

Act Digital is a multinational technology consulting firm that focuses on digital transformation, IT, and cybersecurity. With a global workforce of over 6,000 professionals, the company collaborates with leading organizations to enhance their technological capabilities.

Adobe AEM Business Analyst – Accenture – Toronto, ON

Company: Accenture

Location: Toronto, ON

Expected salary:

Job date: Thu, 28 Aug 2025 04:47:15 GMT

Job description: , media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep… within your digital wheelhouse, Accenture may be the perfect place to build your career. The Work: Plans and performs analysis…

The content outlines Accenture’s focus on developing a comprehensive media and marketing strategy that emphasizes effective campaign management and content/channel orchestration. It highlights the importance of building strong client relationships and leveraging digital expertise. The role involves planning and performing analysis to drive successful marketing initiatives, making Accenture an attractive career opportunity for those in the digital space.

Digital Analyst – Adobe Analytics – act digital – Toronto, ON

Company: act digital

Location: Toronto, ON

Expected salary:

Job date: Wed, 13 Aug 2025 22:35:40 GMT

Job description: Company DescriptionAbout Act DigitalAct Digital is a multinational technology consulting firm specializing in digital transformation, IT, and cybersecurity. With over 6,000 professionals worldwide, we partner with leading organizations to deliver innovative, data-driven solutions that accelerate business performance. Our Canadian team, based in Montreal and Toronto, supports clients across banking, insurance, retail, and technology sectors, helping them leverage analytics and technology to make informed strategic decisions.Job DescriptionResponsibilitiesBuild, maintain, and optimize Adobe Analytics dashboards for multiple business units and stakeholders.Ensure data quality through continuous validation and monitoring of analytics implementations.Investigate and resolve tracking anomalies, collaborating with technical teams to deliver fixes impacting reporting accuracy.Provide tracking strategies and measurement plans to support analytics needs across Canadian and U.S. sites.Manage Adobe Analytics user access and onboarding for internal teams.Perform deep-dive analyses in clickstream and other datasets to uncover insights beyond standard reporting.Deliver omnichannel insights by combining digital analytics with client/customer data sources.Collaborate with marketing, retail, and business teams to align analytics deliverables with strategic goals.Manage timelines and priorities to ensure on-time delivery of high-quality analytics solutions.QualificationsRequired Skills & QualificationsMinimum 2 years of experience in digital analytics, with strong expertise in Adobe Analytics.Solid understanding of web analytics implementations, tracking strategy, and data validation.Proficiency with data visualization tools such as Adobe Workspace, Tableau, Google Data Studio, and Pointillist.Experience with clickstream analysis and omnichannel reporting.Analytical mindset with the ability to turn complex datasets into actionable recommendations.Bilingual proficiency (English required, French an asset).Strong collaboration skills with cross-functional teams (marketing, data, and IT).Project management skills with the ability to handle multiple priorities.Google Analytics certification or equivalent is an asset.Knowledge of Looker or similar BI tools is a plus.

Company Overview

Act Digital is a global technology consulting firm focused on digital transformation, IT, and cybersecurity. With a workforce of over 6,000 professionals, the firm partners with major organizations to enhance business performance through innovative, data-driven solutions. The Canadian team, situated in Montreal and Toronto, serves clients in various sectors such as banking, insurance, retail, and technology, emphasizing the use of analytics and technology for strategic decision-making.

Job Role Summary

The role involves building and optimizing Adobe Analytics dashboards while ensuring data quality and resolving tracking issues. Key responsibilities include:

  • Developing tracking strategies and measurement plans for Canadian and U.S. sites.
  • Managing user access and onboarding in Adobe Analytics.
  • Conducting deep analyses of clickstream data to gain insights.
  • Collaborating with various teams to align analytics with business goals.
  • Managing project timelines to deliver high-quality analytics solutions on time.

Qualifications

Candidates should have:

  • A minimum of 2 years in digital analytics, particularly with Adobe Analytics.
  • Proficiency in web analytics, tracking strategies, and data validation.
  • Experience with data visualization tools (e.g., Adobe Workspace, Tableau).
  • Skills in clickstream analysis and omnichannel reporting.
  • Strong analytical abilities for actionable insights.
  • Bilingualism (English required, French a plus) and collaboration skills.
  • Project management capabilities for handling multiple priorities.
  • Google Analytics certification is advantageous; knowledge of Looker or similar BI tools is a plus.

Adobe Experience Cloud Solution Architect – CDP, AEM – Atlantis – Toronto, ON

Company: Atlantis

Location: Toronto, ON

Expected salary:

Job date: Mon, 07 Jul 2025 22:59:49 GMT

Job description: Role: Adobe Experience Cloud Solution ArchitectLocation: TorontoAre you an expert in building powerful, data-driven digital ecosystems? We’re looking for a Adobe Experience Cloud Solution Architect to design and lead the implementation of an integrated Adobe platform – including Adobe Real-Time CDP, AEM, and other Adobe Cloud Services.If you’re passionate about personalization at scale, customer journey optimization, and seamless platform integration, this role is for you.Key ResponsibilitiesArchitect and design end-to-end Adobe Experience Cloud solutions (Real-Time CDP, AEM, and others)Lead consolidation of customer data and experience platforms into a unified Adobe ecosystemDefine data models, integration flows, identity stitching, and customer journey strategiesCollaborate with marketing, IT, and business teams to align technology with business objectivesDevelop architecture diagrams, documentation, and implementation roadmapsEnsure alignment with data governance, privacy (GDPR/CCPA), and system performance best practices Required Skills5+ years of experience with Adobe Experience Cloud, including AEM and Adobe Real-Time CDPStrong knowledge of data architecture, audience segmentation, and identity resolutionExperience integrating Adobe tools with CRMs, analytics, and third-party platformsFamiliarity with Adobe Launch, Adobe Target, Adobe CampaignUnderstanding of Adobe Sensei and AI-driven personalizationPreferred QualificationsAdobe Certified Expert Real-Time CDP or AEM ArchitectHands-on experience delivering Adobe Experience Platform solutionsSolid understanding of data privacy and compliance (GDPR, CCPA)

Role: Adobe Experience Cloud Solution Architect
Location: Toronto

Overview: The position seeks an expert to design and implement an integrated Adobe platform, including Real-Time CDP and AEM, focusing on data-driven digital ecosystems and customer journey optimization.

Key Responsibilities:

  • Architect and design comprehensive Adobe Experience Cloud solutions.
  • Integrate customer data and experience platforms into a unified ecosystem.
  • Develop data models, integration flows, and customer journey strategies.
  • Collaborate with marketing, IT, and business teams to align technology with business goals.
  • Create architecture diagrams and implementation roadmaps, ensuring compliance with data governance and privacy standards.

Required Skills:

  • 5+ years’ experience with Adobe Experience Cloud, particularly AEM and Real-Time CDP.
  • Strong knowledge in data architecture, audience segmentation, and identity resolution.
  • Experience integrating Adobe tools with other platforms (CRMs, analytics).
  • Familiarity with Adobe Launch, Target, Campaign, and AI-driven personalization via Adobe Sensei.

Preferred Qualifications:

  • Adobe Certified Expert in Real-Time CDP or AEM.
  • Practical experience in delivering Adobe Experience Platform solutions.
  • Understanding of data privacy regulations (GDPR, CCPA).