Technical Lead, Martech & Personalization (Adobe) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 04:01:41 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:

As the Technical Lead for Marketing Technology & Personalization at Universal Destinations & Experiences, you will play a pivotal role in shaping and executing advanced marketing strategies and personalization solutions across our digital platforms. This hands-on leadership position requires a blend of technical expertise and marketing acumen to drive innovative initiatives that enhance customer engagement and optimize marketing performance.

Key Responsibilities:

  • Architect & Implement Solutions: Design and deploy state-of-the-art marketing technology solutions that enhance personalization and improve customer experiences.

  • Lead Cross-Functional Teams: Collaborate with marketing, analytics, and IT teams to ensure seamless integration of marketing technologies and alignment with organizational goals.

  • Innovation & Strategy Development: Stay ahead of industry trends and emerging technologies to identify opportunities for enhancing the marketing effectiveness and customer journey.

  • Performance Monitoring: Establish key metrics for success, and leverage analytics to track and report on the effectiveness of marketing initiatives, adjusting strategies as needed.

  • Mentoring & Training: Provide guidance and training to team members on marketing technology best practices and tools.

Qualifications:

  • Proven experience in marketing technology, personalization, or related fields.
  • Strong understanding of digital marketing, customer experience strategies, and data-driven decision-making.
  • Excellent leadership and communication skills, capable of driving cross-functional collaboration.
  • Familiarity with relevant technologies and platforms, such as CRM, DMPs, and analytics tools.

Why Join Us?

This role offers a unique opportunity to influence the future of marketing at Universal Destinations & Experiences. You will work with cutting-edge technology in a dynamic environment that values creativity and innovation. Join us in creating impactful marketing experiences that resonate with our customers.

Technical Lead, Martech & Personalization (Adobe) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 04 Oct 2025 22:59:54 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:
The Technical Lead – Marketing Technology & Personalization is a hands-on leadership position within Universal Destinations & Experiences, focused on architecting and implementing advanced marketing and personalization solutions across our digital platforms. This role combines deep technical expertise with strategic vision to enhance customer engagement and drive business outcomes through innovative marketing technologies.

Key Responsibilities:

  • Lead the design and execution of marketing technology initiatives, ensuring seamless integration with existing systems.
  • Collaborate with cross-functional teams to define and implement personalization strategies that enhance user experience and increase conversion rates.
  • Serve as a subject matter expert on best practices in marketing technology and data-driven personalization.
  • Analyze complex marketing data to derive actionable insights and drive customer-centric strategies.
  • Manage the selection and implementation of marketing tools and software, ensuring they meet business needs and objectives.
  • Oversee the development of technical specifications and documentation for marketing solutions.
  • Provide guidance and mentorship to technical teams, fostering a culture of innovation and continuous improvement.
  • Monitor industry trends and emerging technologies to ensure the organization remains at the forefront of marketing advancements.

Qualifications:

  • Proven experience in marketing technology, personalization strategies, and data analytics.
  • Strong technical background with proficiency in relevant tools, programming languages, and platforms.
  • Excellent leadership and communication skills, with the ability to influence stakeholders at all levels.
  • Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
  • A passion for enhancing customer experiences and driving business growth through technology.

Join us in revolutionizing the way we connect with our audiences, leveraging cutting-edge solutions to create memorable experiences across Universal Destinations & Experiences!

Adobe Experience Platform (AEP) Architect – Capgemini – Orlando, FL

Company: Capgemini

Location: Orlando, FL

Expected salary:

Job date: Thu, 06 Nov 2025 04:37:01 GMT

Job description:

Job Description: Analytics Implementation / Tracking and Analysis Specialist

Overview:
We are seeking a dynamic Analytics Implementation / Tracking and Analysis Specialist to join our innovative team. In this role, you will collaborate closely with data scientists, marketing, and engineering teams to define and execute analytics strategies that drive actionable insights. Your work will play a crucial role in accelerating our partners’ transition to a digital and sustainable world, ultimately creating a tangible impact for enterprises and society.

Key Responsibilities:

  • Collaboration and Strategy Development:

    • Work with cross-functional teams to understand business objectives and requirements.
    • Help define KPIs and develop analytics frameworks that align with overall marketing and business goals.

  • Implementation and Tracking:

    • Implement and optimize analytics tools and tracking mechanisms to ensure accurate data collection.
    • Monitor, maintain, and enhance data quality and integrity across various platforms.

  • Data Analysis and Reporting:

    • Analyze complex datasets to identify trends, insights, and opportunities for improvement.
    • Create and present comprehensive reports that communicate findings effectively to stakeholders.

  • Continuous Improvement:

    • Stay current with industry trends, tools, and best practices in analytics and data tracking.
    • Provide recommendations for process enhancements and implementations based on analysis results.

Qualifications:

  • Bachelor’s degree in a relevant field (e.g., Data Science, Marketing, Engineering).
  • Proven experience in analytics implementation and data analysis.
  • Proficiency in analytics tools (e.g., Google Analytics, Tableau) and programming languages (e.g., SQL, Python).
  • Excellent communication skills and ability to collaborate with diverse teams.
  • Passion for sustainability and digital transformation initiatives.

What We Offer:

  • A collaborative and supportive work environment.
  • Opportunities for professional development and growth.
  • The chance to make a meaningful impact in promoting sustainability and digital innovation.

Join us in our mission to not only drive business success but also contribute to a better future for our planet and society. Apply today to be part of this exciting journey!

Adobe Experience Platform (AEP) Architect – Capgemini – Orlando, FL

Company: Capgemini

Location: Orlando, FL

Expected salary:

Job date: Thu, 06 Nov 2025 05:12:34 GMT

Job description:

Job Title: Analytics Implementation Specialist

Job Description:

We are seeking an innovative and detail-oriented Analytics Implementation Specialist to join our dynamic team. In this role, you will collaborate closely with data scientists, marketing professionals, and engineering teams to define and implement tracking frameworks that capture key metrics and drive actionable insights. Your work will play a pivotal role in accelerating our clients’ dual transition to a digital and sustainable world, ensuring they create tangible impacts for both their enterprises and society at large.

Key Responsibilities:

  • Collaborate with cross-functional teams to outline and implement effective analytics strategies that align with business objectives.
  • Design and configure tracking systems to accurately capture data related to user behavior, marketing campaigns, and operational performance.
  • Analyze data trends and metrics to provide actionable insights that support decision-making and optimize marketing effectiveness.
  • Continuously monitor and assess the effectiveness of tracking implementations, making adjustments as necessary to enhance data accuracy and relevance.
  • Develop comprehensive reports and dashboards that clearly communicate findings to stakeholders and guide strategic initiatives.
  • Stay updated on industry best practices, emerging technologies, and regulatory changes related to data analytics and tracking.
  • Advocate for data-driven cultures within the organization, promoting understanding and utilization of analytics across different teams.

Qualifications:

  • Bachelor’s degree in Data Science, Marketing, Engineering, or a related field.
  • Proven experience in analytics implementation and tracking systems (Google Analytics, Adobe Analytics, etc.).
  • Strong analytical skills with a keen attention to detail and a passion for data-driven decision-making.
  • Excellent collaboration and communication skills, with the ability to work effectively in cross-disciplinary teams.
  • Familiarity with sustainable practices and a commitment to enhancing business impacts for society is highly desirable.

Join us in making a difference as we leverage analytics to drive change and promote sustainability while delivering measurable results for our clients.

Technical Lead, Martech & Personalization (Adobe) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 04 Oct 2025 23:37:39 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:
As the Technical Lead for Marketing Technology & Personalization at Universal Destinations & Experiences, you will play a pivotal role in architecting and implementing innovative marketing and personalization solutions across our digital platforms. This hands-on leadership position requires a combination of technical expertise, strategic vision, and a deep understanding of marketing dynamics to drive impactful customer experiences.

Key Responsibilities:

  • Lead the design and implementation of advanced marketing technology solutions that enhance personalization strategies.
  • Collaborate with cross-functional teams to define requirements and develop scalable systems capable of delivering tailored marketing experiences.
  • Oversee the integration of various marketing tools and technologies to ensure seamless data flow and effective campaign execution.
  • Utilize data analytics to assess and optimize marketing performance, ensuring strategies are data-driven and results-oriented.
  • Provide mentorship and guidance to team members, fostering a culture of innovation and collaboration.
  • Stay abreast of industry trends and emerging technologies to continuously evolve our marketing solutions.

Qualifications:

  • Proven experience in marketing technology, digital marketing, or a related field.
  • Strong technical skills in programming, data management, and system integration.
  • Excellent leadership and communication abilities, with a keen ability to collaborate effectively across departments.
  • A passion for enhancing customer experiences through advanced personalization techniques.

If you’re an innovative thinker with a passion for marketing technology and personalization, we invite you to bring your expertise to Universal Destinations & Experiences and help shape the future of our digital marketing strategies.

Adobe Experience Platform (AEP) Architect – Capgemini – Orlando, FL

Company: Capgemini

Location: Orlando, FL

Expected salary:

Job date: Thu, 06 Nov 2025 00:25:47 GMT

Job description:

Job Title: Analytics Implementation Specialist

Job Description:

We are seeking an innovative and detail-oriented Analytics Implementation Specialist to join our dynamic team. In this role, you will collaborate closely with data scientists, marketing professionals, and engineering teams to define and implement robust analytics strategies. Your primary focus will be on tracking and analysis that drives actionable insights, ultimately enabling our organization to accelerate its dual transition to a digital and sustainable world.

Key Responsibilities:

  • Collaborate with cross-functional teams to understand analytics requirements and develop tracking implementations for various initiatives.
  • Design, implement, and maintain data tracking processes that ensure accurate measurement of key performance indicators (KPIs).
  • Analyze and interpret complex data sets to inform marketing strategies and enhance user experience.
  • Provide insights that drive decisions in support of our sustainability goals, creating tangible impacts for enterprises and society.
  • Stay updated on industry trends, tools, and best practices to continuously optimize our analytics processes.
  • Communicate analysis findings and recommendations to both technical and non-technical stakeholders.

Qualifications:

  • Proven experience in analytics implementation, tracking, and data analysis.
  • Strong collaboration skills to work effectively with diverse teams.
  • Proficient in analytics tools and platforms (e.g., Google Analytics, Tableau, etc.)
  • Excellent problem-solving abilities and analytical thinking.
  • Passion for sustainability and making a positive impact through data-driven decisions.

Join us in transforming the way we approach data, as we strive to create a sustainable future while driving enterprise success. If you’re ready to make a difference, we want to hear from you!

Adobe Experience Platform (AEP) Architect – Capgemini – Orlando, FL

Company: Capgemini

Location: Orlando, FL

Expected salary:

Job date: Thu, 06 Nov 2025 00:28:35 GMT

Job description:

Job Title: Analytics Implementation Specialist

Job Description:

We are seeking a dynamic Analytics Implementation Specialist to join our team, specializing in Tracking and Analysis. In this role, you will collaborate closely with data scientists, marketing professionals, and engineering teams to define and implement advanced analytics solutions that drive our mission of accelerating the dual transition to a digital and sustainable world.

Key Responsibilities:

  • Collaboration: Work alongside data scientists, marketing, and engineering teams to identify analytic needs and implement tracking mechanisms that align with business objectives.
  • Implementation: Develop and integrate analytics tools and platforms to ensure accurate data collection and reporting.
  • Analysis: Conduct comprehensive analyses of data to assess the effectiveness of marketing strategies and recommend actionable improvements.
  • Sustainability Focus: Apply analytical skills to support initiatives that promote sustainability within enterprises and society.
  • Impact Measurement: Design metrics and KPIs to measure the tangible impact of digital and sustainable initiatives on business performance.

Qualifications:

  • Proven experience in analytics implementation and tracking.
  • Strong collaboration skills with the ability to work across diverse teams.
  • Proficiency in data analysis tools and languages (e.g., SQL, Python, R).
  • A passion for leveraging analytics to drive digital transformation and sustainability.

Join us in creating innovative solutions that make a difference for both enterprises and society!

Technical Lead, Martech & Personalization (Adobe) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 07:33:12 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:

We are seeking a dynamic and experienced Technical Lead for Marketing Technology & Personalization to architect and implement cutting-edge marketing and personalization solutions across Universal Destinations & Experiences’ digital platforms. In this hands-on leadership role, you will be responsible for driving the technical strategy, ensuring seamless integration of marketing technologies, and enhancing user experiences through data-driven insights.

Key Responsibilities:

  • Solution Architecture: Design and develop advanced marketing and personalization frameworks that align with business objectives and enhance customer engagement.
  • Implementation Leadership: Lead the deployment of marketing technology solutions, ensuring successful integration with existing systems and platforms.
  • Data Analysis: Collaborate with data teams to gather, analyze, and leverage data for targeted marketing initiatives and personalized customer experiences.
  • Cross-Functional Collaboration: Work closely with marketing, product, and technology teams to identify opportunities for improving digital experiences and marketing effectiveness.
  • Performance Monitoring: Establish metrics and KPIs to evaluate the performance of implemented marketing solutions and iterate based on results.
  • Mentorship & Training: Provide guidance and training to team members on best practices in marketing technology and personalization strategies.

Qualifications:

  • Proven experience in leading technology initiatives within marketing or digital domains.
  • Strong understanding of marketing automation platforms, CRM systems, and analytics tools.
  • Excellent analytical skills with the ability to translate complex data into actionable insights.
  • Outstanding communication and collaboration abilities, with a passion for innovative customer experiences.

Join us in shaping the future of marketing and personalization at Universal Destinations & Experiences!

Technical Lead, Martech & Personalization (Adobe) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sat, 04 Oct 2025 22:14:51 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

JOB SUMMARY:
The Technical Lead – Marketing Technology & Personalization is a hands-on leadership role responsible for architecting and implementing advanced marketing and personalization solutions across Universal Destinations & Experiences’ digital platforms. This position will spearhead the integration of innovative technologies that enhance customer engagement and tailor experiences to meet the unique preferences of our guests.

KEY RESPONSIBILITIES:

  • Architecture & Implementation: Lead the design, development, and deployment of cutting-edge marketing technology solutions, ensuring seamless integration with existing systems.
  • Personalization Strategy: Collaborate with cross-functional teams to define and execute a comprehensive personalization strategy that drives customer engagement and loyalty.
  • Data Analysis & Insights: Utilize data analytics tools to track user behavior, derive insights, and inform marketing strategy, optimizing personalization efforts.
  • Collaboration: Partner with marketing, product, and IT teams to align technology initiatives with business objectives, enhancing the overall guest experience.
  • Mentorship & Training: Provide guidance and mentorship to team members, fostering a culture of innovation and continuous improvement within the team.
  • Project Management: Oversee multiple projects from conception to execution while ensuring timelines, budgets, and quality standards are met.
  • Emerging Technologies: Stay updated on industry trends and emerging technologies to identify new opportunities for enhancing marketing capabilities.

REQUIREMENTS:

  • Bachelor’s degree in Computer Science, Marketing, or a related field.
  • Proven experience in marketing technology stack, including CRM platforms, email marketing, and DMPs.
  • Strong understanding of personalization strategies and techniques.
  • Proficiency in data analytics and reporting tools.
  • Excellent leadership, communication, and project management skills.
  • Ability to work collaboratively in a fast-paced environment.

JOIN US:
Become a pivotal part of a dynamic team dedicated to creating unforgettable experiences for our guests through innovative marketing solutions. If you are passionate about technology and marketing and are looking to make an impact in a leading organization, we would love to hear from you!

Technical Lead, Martech & Personalization (Adobe) – Universal Parks & Resorts – Orlando, FL

Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 00:36:13 GMT

Job description:

Job Title: Technical Lead – Marketing Technology & Personalization

Job Summary:

We are seeking a dynamic and experienced Technical Lead for Marketing Technology & Personalization to join our team at Universal Destinations & Experiences. This hands-on leadership role is pivotal in architecting and implementing advanced marketing and personalization solutions across our digital platforms.

Key Responsibilities:

  • Architectural Design: Develop and oversee the architecture of sophisticated marketing technology solutions that enhance customer engagement and drive revenue growth.

  • Implementation: Lead the execution of personalized digital initiatives, ensuring seamless integration with existing systems and alignment with marketing strategies.

  • Team Leadership: Manage and mentor a team of developers and engineers, fostering a collaborative environment while guiding technical best practices.

  • Project Management: Oversee multiple projects, coordinating with cross-functional teams to ensure timely delivery of marketing solutions that meet business objectives.

  • Data Analysis: Utilize data analytics to inform strategies, optimize marketing campaigns, and improve customer experiences through personalized content.

  • Vendor Collaboration: Work closely with third-party vendors and technology partners to leverage tools and platforms that enhance our marketing capabilities.

Qualifications:

  • Proven experience in marketing technology and personalization strategies.
  • Strong technical background with expertise in software development and system integration.
  • Excellent leadership and interpersonal skills, capable of managing teams and collaborating with various departments.
  • Analytical mindset with a focus on data-driven decision-making.
  • Knowledge of digital marketing trends and best practices.

Join us in shaping unforgettable experiences for our guests! If you’re passionate about technology and marketing, and thrive in a fast-paced, innovative environment, we’d love to hear from you.