Summary of Job:

The SEO Analyst supports strategy and execution of search engine optimization solutions for automotive dealership customers. This role will involve in depth analysis of the client’s digital marketing footprint as well as competitive analysis to uncover missed opportunities that will help the dealer grow their business. This position will spend majority of time managing dealers’ local online presence and implementing strategies to improve their visibility.

General Responsibilities:

Implement local SEO strategies on the client’s Google My Business, website, and other online profiles for the purpose of increasing the client’s organic keywords exposure and local search traffic.

Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO perspective.

Work with SEO Manager and cross-functional departments to assist in building search engine optimization strategies for dealers and Dealer Group clients.

Key Traits and Competencies:

• Self-motivated and results driven with the ability to multi-task in a fast paced team environment
• Passion for the power of content and web analytics
• Excellent oral, written and interpersonal skills; the ability to effectively communicate with all levels within the organization
• Independent learner – ability to learn on their own and discover new industry trends
• Excellent client management skills as well as presentation skills for leading meetings

Required Education, Experience and Technical Skills:

• At least 1 year of SEO or Digital Marketing experience (Recent Digital Marketing Bootcamp graduates can also apply)
• Excellent written and verbal communication skills

• Working familiarity of SEO best practices and management (Experience using SEO tools, website CMS, and web analytics is an asset)
• Ability to use quantitative and qualitative metrics to communicate progress and identify meaningful trends
• High level of proficiency with the internet and MS Office (particularly MS Excel, MS Word and MS PowerPoint)
• Knowledgeable about the latest trends in search engine
• Google Analytics Certification would be an asset
• Knowledge of Local SEO and Google My Business is an asset
• Working knowledge of SEM Rush and Bright Local is an asset
• Bilingualism (French/English) is an asset, but not required