Marketing Specialist – Brand & Content LeadWestburne3.6Mississauga, ON 1 to 2 years of professional marketing experience – ideally with a strong background in digital marketing. Bachelor’s degree in marketing, communications or a… 30+ days ago·More…View all Westburne jobs – Mississauga jobsSalary Search: Marketing Specialist – Brand & Content Lead salaries in Mississauga, ONSee popular questions & answers about Westburne

Westburne is the Canadian market leader in electrical distribution.

We are looking for the brand champion for Westburne. You will be responsible for leading some of our organization’s most important marketing initiatives. If you want to work in a dynamic team environment and you excel when being trusted with a large degree of responsibility, then Westburne is the place for you.


Responsibilities:

  • You will develop and lead Westburne’s brand and content strategy in all of our markets.
  • Plan and execute marketing campaigns that drive demand for Westburne’s products and services.
  • Act upon opportunities to execute marketing communications via all forms of media – video, digital, online, email, social media, print and trade shows.
  • Ensure consistent corporate image throughout all marketing activities and content.
  • Support sales initiatives to enhance customer experience and satisfaction while building brand recognition.
  • Ensure consistent brand image throughout all marketing activities and collaterals.
  • The ability to work directly with our suppliers and sales teams.

Qualifications:

  • Bachelor’s degree in marketing, communications or a related field.
  • 1 to 2 years of professional marketing experience – ideally with a strong background in digital marketing.
  • A great writer and storyteller.
  • Someone who can deliver great work while looking beyond obstacles.
  • Excellent organizational skills and ability to prioritize multiple tasks and work well under pressure while maintaining a good attitude.
  • Ability to work directly, professionally and confidently with leadership at all levels.
  • Strong communication and interpersonal skills.
  • Highly collaborative, innovative, proactive and resourceful.
  • Please note – candidates will be asked for their marketing portfolio through the interview process.

Why Westburne?

Westburne, a division of Rexel, is the market trailblazer in the B2B supply of electrical, alternative energy, lighting, wire and cable, automation and connected enterprise solutions. With over 100 locations, we are proud to offer rewarding careers to over 1000 Canadians across the country.

What We Can Offer You

Our employees enjoy a dynamic and ever-changing work environment. We offer competitive compensation, benefits and pension packages, and the opportunity for continued growth across the organization.

Westburne provides equal employment opportunities to all applicants regardless of race, religion, gender, sexuality, age, and ability. We thank all candidates for their interest, however, only candidates selected for interviews will be contacted.

Learn more about life at Westburne by visiting westburne.ca or our page on LinkedIn.

Marketing Specialist – Brand & Content Lead


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SEM / PPC SpecialistHOOPLAHToronto, ON Bachelor’s degree – marketing or related field preferred. 3-5 years of experience managing paid digital campaigns (or equivalent experience). 30+ days ago·More…View all HOOPLAH jobs – Toronto jobsSalary Search: SEM / PPC Specialist salaries in Toronto, ON

About Hooplah

Personality. Wit. Heart.

Not particularly in that order, but if you’ve got these things, we want to talk with you. Our unique environment thrives on open communication, so we can work hard and play harder. In the past five years, we have grown tremendously by focusing on creative excellence for our clients. Hooplah’s innovative process leverages carefully designed marketing to drive targeted online traffic that supports brands with fresh strategies and leading-edge interactive solutions.


About You

Are you a lover of all things digital, especially Search Engine Marketing? Are you looking for a company that also lives and breathes everything online? At Hooplah, we dig digital and are anchored by 12 years experience coupled with early adopter obsession and a tireless thirst to stay ahead of the pixel pack. If your calling is to strategize and manage world class Search Engine Marketing campaigns, have we got a compelling read for you (by job posting standards at least).


About The Job:
We are on the hunt for a seasoned SEM / PPC Specialist to add to our close-knit team. Candidates should have 3-5 years of professional experience managing successful Search Engine Marketing campaigns. We will be looking for some show & tell where you dazzle us with campaigns that you have created and executed, with some impressive results to back it up. We are also looking for people who can track these campaigns in Google Analytics, or other analytics tools. Our SEM Specialist will be an integrated member of the media team, responsible for facilitating the strategy, implementation, optimization and reporting for client’s SEM initiatives. You will leverage your expert knowledge of SEM to maximize campaign efficiency, keep budgets on track, and translate disparate data sets into actionable insights.


Responsibilities:

  • Planning and successful implementation of paid search campaigns
  • Manage budgets and bids for multiple ad serving platforms including Google AdWords, Display Network, Bing Ads, Facebook, YouTube, etc.
  • Improve paid search performance using industry best practices within established revenue
  • Keyword research (discovery and expansion)
  • Review and editing of ad creative/copy in collaboration with copywriter
  • Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting
  • Create, coordinate, and QA all aspects of client tracking codes on site
  • Review and analysis of website performance metrics to instruct the direction of ongoing optimizations
  • Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
  • Data compilation and creation of detailed campaign monthly performance and trend reports with actionable insights and recommendations
  • Assist with campaign strategy development, including proposal development
  • Provide mentorship and oversee the work of Junior SEM team members


Qualifications:

  • 3-5 years of experience managing paid digital campaigns (or equivalent experience)
  • Possess AdWords certification
  • Bachelor’s degree – marketing or related field preferred
  • In depth knowledge of search marketing landscape, online marketing tactics and emerging trends
  • Meticulous attention to detail, top-notch analytical skills and the ability to make data-driven decisions
  • Adept problem-solver and adaptive personality – willing and able to learn new technologies
  • Excellent communication skills, both written and verbal
  • Solid data analysis experience and familiarity with various reporting software
  • Adaptability, flexibility, and ability to operate with poise under pressure
  • Be a team player who enjoys a fast-paced, fun environment!


What’s All The Hooplah About?

  • We offer the opportunity to become part of an incredible team of professionals
  • Great Benefits and Competitive Pay
  • Team events throughout the year to keep things FUN!
  • We dress for success (at least when the clients are around)
  • Work closely with our roster of great clients
  • Summer Hours – get some Canadian Sunshine while we have it!
  • Career Growth Opportunities

SEM / PPC Specialist


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