Social Media SpecialistAuxly Cannabis GroupToronto, ON Background in performance-based social media marketing. Bachelor’s Degree or equivalent in social media, marketing, PR, business or similar. 26 days ago·More…View all Auxly Cannabis Group jobs – Toronto jobsSalary Search: Social Media Specialist salaries in Toronto, ON

About the Company:

Auxly is an international cannabis company dedicated to bringing innovative, effective, and high-quality cannabis products to the market. Launched in 2017, Auxly’s experienced team of industry first-movers and enterprising visionaries have built on a diversified supply of raw cannabis, strong clinical, scientific and operating capabilities and leading research and development infrastructure to create trusted products and brands in an expanding global market.

Overview:

Based out of Toronto, you will be part of a team that works with every department at Auxly and will help manage our agency partners. You’ll help the team develop plans to achieve established goals, and ensure all content is fresh and engaging to our current and future fans. You have experience being part of a team, being responsible for the social calendar and content of a channel, and participating in an environment of creativity & experimentation. You can operate strategically, informing the vision and achieving agreement between internal parties. While you have a good eye for creative and copy, you build off of insights from the numbers. You bring the hype to your projects and enjoy collaboration. The Social Media Specialist will report to the Digital Marketing Manager on the Commercial Team.

What can you expect to do:


Long Story Short

Auxly’s social channels are a reflection of our vibrant brands. They’re the main way we keep our communities informed about what we’re building and what makes us different. You’ll be responsible for those Social Media properties. Your key focus is to ensure that each brand’s priorities are communicated by bringing brand voice and strategy to life for Facebook, Instagram, Twitter, and any other platforms that accept cannabis content.


Grow Presence

You will oversee social media presence for our brand accounts. You will planning and executing programs to grow our reach, share of conversation, and frequency of engagement across all your accounts by developing new tactics to engage.

Content Creation

In this role you will create content in support of several brand projects, and work directly with platform and social listening (Meltwater) analytics to ensure we’re following the ideal strategy to reach our key audiences, optimizing all content for each platform. You will collaborate with design resources that will be responsible for generating graphic and motion content for all of our channels.


Channel Management

Channel management across our social media properties on Facebook, Instagram, Twitter and Snapchat will be a key part of this role. Another exciting aspect will be to ensure that the Auxly accounts are strong representations of their respective brands. You will work closely with a variety of stakeholders internally and externally, and be accountable for the voice, tone, and curation of our platforms. You will ensure the highest level of channel content and be on the lookout for any new platforms that change policy or look like an up and coming opportunity.

Lead

You will embody Auxly’s business mission and strategy and act in a responsible, ethical and honest behaviour while consistently leading by example.

What we are looking for :

  • Minimum of 2 years in Social Media Account Management
  • Experience in developing loyal audiences through social media
  • Ability to build and strengthen relationships within a team
  • Strong understanding of online and social media landscape
  • Background in performance-based social media marketing
  • Bachelor’s Degree or equivalent in social media, marketing, PR, business or similar


Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized people tend to only apply when they check every box. Think you have what it takes, but not sure you check every box? Apply to the role anyways!

We’d love to talk and determine together whether you could be a great fit.

What will set you apart:

  • Knowledge of the relationship between paid and organic social media initiatives
  • Planning and executing resourcefully with minimal supervision
  • Extensive knowledge of cannabis and culture
  • A deep love of memes
  • A cover letter that provides us an opportunity to learn about you and why you’re a good fit for the role.

 :

Auxly Cannabis Group Inc. is an equal opportunity employer and encourages applications from all qualified individuals.
We provide accommodation for job applicants with disabilities during the recruitment process in accordance with applicable laws. Please contact us to request accommodation.
Please email your resume and cover letter to lwoods@auxly.com and quote “Social Media Specialist – Auxly” in the subject line. In your cover letter, please include an explanation of why your experience is specifically relevant to this role with us at Auxly. We want to see your personal style – what makes you awesome and why you think your next opportunity is here with us. We look forward to getting to know you!
We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.

Social Media Specialist


CLICK TO APPLY

Marketing Specialist – Brand & Content LeadWestburne3.6Mississauga, ON 1 to 2 years of professional marketing experience – ideally with a strong background in digital marketing. Bachelor’s degree in marketing, communications or a… 30+ days ago·More…View all Westburne jobs – Mississauga jobsSalary Search: Marketing Specialist – Brand & Content Lead salaries in Mississauga, ONSee popular questions & answers about Westburne

Westburne is the Canadian market leader in electrical distribution.

We are looking for the brand champion for Westburne. You will be responsible for leading some of our organization’s most important marketing initiatives. If you want to work in a dynamic team environment and you excel when being trusted with a large degree of responsibility, then Westburne is the place for you.


Responsibilities:

  • You will develop and lead Westburne’s brand and content strategy in all of our markets.
  • Plan and execute marketing campaigns that drive demand for Westburne’s products and services.
  • Act upon opportunities to execute marketing communications via all forms of media – video, digital, online, email, social media, print and trade shows.
  • Ensure consistent corporate image throughout all marketing activities and content.
  • Support sales initiatives to enhance customer experience and satisfaction while building brand recognition.
  • Ensure consistent brand image throughout all marketing activities and collaterals.
  • The ability to work directly with our suppliers and sales teams.

Qualifications:

  • Bachelor’s degree in marketing, communications or a related field.
  • 1 to 2 years of professional marketing experience – ideally with a strong background in digital marketing.
  • A great writer and storyteller.
  • Someone who can deliver great work while looking beyond obstacles.
  • Excellent organizational skills and ability to prioritize multiple tasks and work well under pressure while maintaining a good attitude.
  • Ability to work directly, professionally and confidently with leadership at all levels.
  • Strong communication and interpersonal skills.
  • Highly collaborative, innovative, proactive and resourceful.
  • Please note – candidates will be asked for their marketing portfolio through the interview process.

Why Westburne?

Westburne, a division of Rexel, is the market trailblazer in the B2B supply of electrical, alternative energy, lighting, wire and cable, automation and connected enterprise solutions. With over 100 locations, we are proud to offer rewarding careers to over 1000 Canadians across the country.

What We Can Offer You

Our employees enjoy a dynamic and ever-changing work environment. We offer competitive compensation, benefits and pension packages, and the opportunity for continued growth across the organization.

Westburne provides equal employment opportunities to all applicants regardless of race, religion, gender, sexuality, age, and ability. We thank all candidates for their interest, however, only candidates selected for interviews will be contacted.

Learn more about life at Westburne by visiting westburne.ca or our page on LinkedIn.

Marketing Specialist – Brand & Content Lead


CLICK TO APPLY

SEM / PPC SpecialistHOOPLAHToronto, ON Bachelor’s degree – marketing or related field preferred. 3-5 years of experience managing paid digital campaigns (or equivalent experience). 30+ days ago·More…View all HOOPLAH jobs – Toronto jobsSalary Search: SEM / PPC Specialist salaries in Toronto, ON

About Hooplah

Personality. Wit. Heart.

Not particularly in that order, but if you’ve got these things, we want to talk with you. Our unique environment thrives on open communication, so we can work hard and play harder. In the past five years, we have grown tremendously by focusing on creative excellence for our clients. Hooplah’s innovative process leverages carefully designed marketing to drive targeted online traffic that supports brands with fresh strategies and leading-edge interactive solutions.


About You

Are you a lover of all things digital, especially Search Engine Marketing? Are you looking for a company that also lives and breathes everything online? At Hooplah, we dig digital and are anchored by 12 years experience coupled with early adopter obsession and a tireless thirst to stay ahead of the pixel pack. If your calling is to strategize and manage world class Search Engine Marketing campaigns, have we got a compelling read for you (by job posting standards at least).


About The Job:
We are on the hunt for a seasoned SEM / PPC Specialist to add to our close-knit team. Candidates should have 3-5 years of professional experience managing successful Search Engine Marketing campaigns. We will be looking for some show & tell where you dazzle us with campaigns that you have created and executed, with some impressive results to back it up. We are also looking for people who can track these campaigns in Google Analytics, or other analytics tools. Our SEM Specialist will be an integrated member of the media team, responsible for facilitating the strategy, implementation, optimization and reporting for client’s SEM initiatives. You will leverage your expert knowledge of SEM to maximize campaign efficiency, keep budgets on track, and translate disparate data sets into actionable insights.


Responsibilities:

  • Planning and successful implementation of paid search campaigns
  • Manage budgets and bids for multiple ad serving platforms including Google AdWords, Display Network, Bing Ads, Facebook, YouTube, etc.
  • Improve paid search performance using industry best practices within established revenue
  • Keyword research (discovery and expansion)
  • Review and editing of ad creative/copy in collaboration with copywriter
  • Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting
  • Create, coordinate, and QA all aspects of client tracking codes on site
  • Review and analysis of website performance metrics to instruct the direction of ongoing optimizations
  • Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
  • Data compilation and creation of detailed campaign monthly performance and trend reports with actionable insights and recommendations
  • Assist with campaign strategy development, including proposal development
  • Provide mentorship and oversee the work of Junior SEM team members


Qualifications:

  • 3-5 years of experience managing paid digital campaigns (or equivalent experience)
  • Possess AdWords certification
  • Bachelor’s degree – marketing or related field preferred
  • In depth knowledge of search marketing landscape, online marketing tactics and emerging trends
  • Meticulous attention to detail, top-notch analytical skills and the ability to make data-driven decisions
  • Adept problem-solver and adaptive personality – willing and able to learn new technologies
  • Excellent communication skills, both written and verbal
  • Solid data analysis experience and familiarity with various reporting software
  • Adaptability, flexibility, and ability to operate with poise under pressure
  • Be a team player who enjoys a fast-paced, fun environment!


What’s All The Hooplah About?

  • We offer the opportunity to become part of an incredible team of professionals
  • Great Benefits and Competitive Pay
  • Team events throughout the year to keep things FUN!
  • We dress for success (at least when the clients are around)
  • Work closely with our roster of great clients
  • Summer Hours – get some Canadian Sunshine while we have it!
  • Career Growth Opportunities

SEM / PPC Specialist


CLICK TO APPLY