Tag: Bank

Job title: Marketing Manager (Bank, Salesforce Marketing Cloud, & CMS exp.)

Company: Teamrecruiter.com

Job description: “The start date of this job is flexible and in order to find the best candidate the job may remain open much longer than the date mentioned on this posting…..or you may be asked to start sooner than the expected start date if you are able to do so!”

URGENT: Please read the job description below. If this interests you, please send a MS-Word version copy of your updated resume (ASAP) along with your salary expectations, first available date and a telephone contact number.

Please mention the job title above in the subject line
The recruiter in charge of this role is Sunita.

If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this email to them and you will be eligible for a referral bonus upon a successful hire.

One of our major banking clients is looking for a Content Marketing Mgr. (Bank, Salesforce, Cloud, & CMS exp.)
Length: 6 months contract with a possibility of extension
Location: Ontario- (Remote) open to candidates in Canada as well as the US
Work from home; May need to go in the office (if based locally) from time-to-time for special events and contingent on COVID-19 office protocols.
Hours: Monday – Friday, 9am-5pm
Department: North American B2B Marketing

Role Mandate
Demonstrating strong initiative and working independently as well as collaboratively, this position is accountable for the execution of the B2B content strategy. This role will work closely with both the LOB (“Capital Markets”), and the marketing teams to develop and publish insightful content such as videos, blogs, whitepapers, podcasts, client email and social media copy, etc. Published content will further desired brand attributes by driving engagement with clients and prospects, and ultimately contribute to driving business.

Position requires both leading and participating on several different cross-functional teams on fast-paced, high impact projects. This position will need to develop strong relationships and work closely partners across the BMO organization as well as with agency partners.

Key Accountabilities:
Strategy Development & Analysis (50%)

• Develop content strategies that contribute to the overall B2B content marketing strategies with a particular focus on Capital Markets.
• Determine optimal set of integrated communication tactics needed to deliver highly impactful marketing content across a variety of channels.
• Specifically, oversee our award-wining podcasts and manage various content management activities including the creation and distribution of thought leadership across our web, email, and social media channels
• Ensure consistent customer experience across all content
• Stay apprised of latest trends in content marketing and implement accordingly. Conduct periodic competitive audits to establish best practices.
• Develop standards, systems and best practices for content creation, distribution, repurposing, and performance measurement including development and tracking of KPI’s.
• Optimize established email strategy
• Lead interviews with internal subject matter experts to generate insightful, proprietary content

Marketing Program Development & Execution (25%)

• Create and manage a content and email calendar for your assigned projects and ensure on-time creation of content assets.
• Provide regular dashboard of content engagement data for Marketing leadership
• Make recommendations on new content topics based on voice of the client, industry trends, and previously published material.
• Stay appraised of content developed across BMO Financial group that might be relevant to the Capital Markets target audience of C-level executives, such as economic reports, analyst reports and other related content
• Manage workflow for requesting, creating, editing, publishing, and retiring content.
• Work with team to execute on emails promoting thought leadership content
• Provide broader support to North American Commercial group when needed and as part of our Business Continuity Planning

Relationship and Agency Management (25%)

• Develop effective relationships and partnerships with other marketing teams, sales teams, strategy & operations, legal and compliance and other key influencers ensuring stellar communication, collaboration and gaining the necessary approvals to deliver marketing programs that support goals
• Maintain a calendar for promoting content on LinkedIn. Work with enterprise social media team to publish organic content, track results and provide recommendations.
• Provide content for text advertising that promotes content in paid media
• Work with internal Corporate Communications team to secure promotion of content in corporate channels such as the intranet and employee communications as well as externally via media opportunities
• Ensure content is optimized for online search

Must Have:

• 10+ years marketing experience
• Bachelor’s degree in marketing, or related field
• Experien

…

ce working with business-to-business brands

• Financial Services experience preferred but not required
• Experience in working with an online content management system (CMS), SEO, blogging, social media and web analytics.
• Experience managing email programs through a centralized email platform (e.g. Salesforce Marketing Cloud, Constant Contact, Hubspot, etc.)
• This role operates within an office environment with minimal exposure to discomfort or risk of ill health. May include travel to meet with other team members, line of business or clients in the field.

Skills:

• Willing and eager to work in a hands-on capacity
• Strong strategic planning and marketing skills
• Strong written, oral communication and presentation skills
• Problem resolution and reasoning skills
• A balance of strong analytic and creative skills
• Exceptional project management skills and attention to detail
• Proven ability to lead cross-functional teams while demonstrating strong collaboration skills
• Worked in changing, high growth environments; comfortable with ambiguity and working in matrixed organizations
• Ability to develop and maintain budgets and critical paths, adhering to tight timelines

Scope & Impact
Approval: Recommend specific programs, marketing plan components and associated budget based on analysis, estimate of business impact, business case and cost.
Manage programs reaching 20K+ Capital Markets and, Commercial client base in the US, Canada and select global

Information Access: This job has authority to access and utilize summarized customer and financial information.

Escalating: This role has the authority to stop something from happening including projects underway or stop a process because of significant compliance and risk exposure by escalating issues

Cross Functional Relationships

• Monitoring and Coordinating: This role would coordinate with partners to achieve marketing plan objectives effectively and within guidelines including key partners in the process:

o Digital Channels Marketing
o CRM team
o Coverage Marketing
o Creative Design
o Events Based Marketing
o Legal and Compliance

• Prescribing: Providing direction and feedback to partners through the course of developing programs
• Marketing: This job has authority to ask for analysis, research, and marketing support from other marketing teams in order to support the development, execution, and analyzing of content initiatives.
• Agencies: Marketing Manager directs and analyzes creative projects with partner agencies including providing key inputs and review for marketing campaigns

Please note that this is the most up to date version of job description available at this time – During Client Interview you will receive additional information – variance may apply!

Please visit the TEAMRECRUITER website to review other CAREER OPPORTUNITIES!

Expected salary:

Location: Toronto, ON

Job date: Fri, 24 Dec 2021 05:19:41 GMT

Apply for the job now!