Company: Telus
Location: Toronto, ON
Expected salary: $94000 – 142000 per year
Job date: Sun, 02 Feb 2025 05:02:48 GMT
Job description: DescriptionTELUS Health is dedicated to empowering every person to live their healthiest life. We leverage leading-edge technology to shape the future of health, making healthcare more accessible and delivering improved health experiences for everyone. Join our innovative team and make your future friendly while transforming healthcare across North America.Our team and what we’ll accomplish togetherReporting to the Director, North American marketing, as the Manager of Retirement Benefit Solutions Marketing for North America, you will lead a dynamic, high performing team to design and implement comprehensive marketing strategies for our retirement benefit solutions, including financial consulting and plan administration.You will lead your team in delivering impactful customer acquisition programs, crafting compelling campaign and content strategies, base management, and event planning/execution – all with a focus on supporting and driving the delivery of our growth strategy across both the Canadian and US markets.What you’ll do
- Support the development of a high performing team by fostering a culture of collaboration, innovation, and continuous improvement to drive sustained business growth.
- Collaborate with key stakeholders such as product marketing, sales, and customer success to drive a clear value proposition market and aligned messaging strategy across teams.
- Foster cross-functional collaboration to ensure that marketing efforts accurately reflect the services and solutions, addressing the specific needs of customers and prospects. Ensure that all touchpoints, from marketing materials to sales presentations, deliver a consistent and compelling narrative to the market.
- Drive customer acquisition programs by developing targeted campaigns that engage prospective customers. Focus on strategies that highlight the unique benefits of RBS solutions to key decision makers in top industries, driving high quality leads and strong ROI.
- Develop and implement base management and retention strategies to foster ongoing relationships with existing customers and loyalty with RBS services.
- Leverage cross-sell and upsell opportunities within the broader health solutions portfolio, working closely with sales teams to promote complementary services and increase overall customer value.
- Plan and execute segment-specific events to engage RBS prospects and clients, including the development of event-specific collateral, presentations, and marketing materials to drive engagement and lead generation, while analyzing post-event performance to measure ROI and optimize future initiatives.
- Provide comprehensive marketing support for the RBS business, overseeing content creation, targeted campaigns, social media, public relations (PR), and internal communications to strengthen brand presence and support business growth.
- Manage the marketing budget and resources, ensuring efficient allocation across campaigns and initiatives while tracking performance to ensure maximum return on investment.
Long Description
- Soutenir le développement d’une équipe hautement performante en favorisant une culture de collaboration, d’innovation et d’amélioration continue afin de stimuler une croissance soutenue de l’entreprise.
- Collaborer avec les principales parties prenantes telles que le marketing de produits, les ventes et la réussite client pour créer une proposition de valeur claire sur le marché et une stratégie de message alignée entre les équipes.
- Favoriser la collaboration interfonctionnelle pour vous assurer que les efforts de marketing reflètent fidèlement les services et les solutions et répondent aux besoins spécifiques des clients et des clients potentiels. S’assurer que tous les points de contact, des supports marketing aux présentations de vente, offrent un récit cohérent et convaincant au marché.
- Piloter les programmes d’acquisition de clients en développant des campagnes ciblées qui engagent les clients potentiels. Se concentrer sur des stratégies qui mettent en évidence les avantages uniques des solutions pour les décideurs clés dans les principaux secteurs d’activité.
- Élaborer et implanter des stratégies de gestion et de rétention de la clientèle afin de favoriser des relations continues avec les clients actuels et de les fidéliser grâce aux services.
- Tirer parti des opportunités de vente croisée et de ventes incitatives au sein du portefeuille de solutions de santé, en travaillant en étroite collaboration avec les équipes de vente pour promouvoir les services complémentaires et augmenter la valeur globale pour les clients.
- Planifier et mettre en œuvre des événements propres à chaque segment pour susciter l’intérêt des clients potentiels et des clients de Solutions d’avantages sociaux et de retraite, y compris la création de documentation de vente, de présentations et de documents de marketing propres à chaque événement afin de stimuler la mobilisation et la sollicitation de clients potentiels, tout en analysant les performance après l’événement afin de mesurer les RSI et d’optimiser les initiatives futures.
- Fournir un soutien marketing complet pour les activités de SRAS, en supervisant la création de contenu, les campagnes ciblées, les médias sociaux, les relations publiques et les communications internes afin de renforcer la présence de la marque et de soutenir la croissance de l’entreprise.
- Gérer le budget et les ressources marketing, en assurant une allocation efficace entre les campagnes et les initiatives tout en suivant les performances pour assurer un retour sur investissement maximal.
QualificationsWhat you bring
- Degree in marketing or equivalent experience
- 7+ Years of experience in business-to-business (B2B) marketing leadership
- Strong leadership abilities with a track record of building and motivating high performing teams
- Strong business acumen with experience in go to market, business analysis, campaign management, strategic planning, program management
- Excellent analytical skills with the ability to use data to drive marketing decisions and demonstrate return on investment (ROI)
- Exceptional communication and presentation skills with the ability to influence stakeholders at all levels
- Agile mindset with the ability to adapt quickly to market changes and emerging opportunities
- Strong experience / understanding of the benefits, health, plan administration or similar industries with the ability to market complex products
- Experience or knowledge of U.S. and Canadian benefits, healthcare, and plan administration is considered an asset
- Comfortable with autonomy and able to manage multiple stakeholders and projects with extreme attention to detail and organization skills
What we give back to you
- Opportunity to make a significant impact on the growth of TELUS Health across North America
- Flexible work arrangements that support work-life balance
- Competitive compensation and comprehensive benefits package
- Professional development and career growth opportunities
Salary Range: $94,000-$142,000Performance Bonus or Sales Incentive Plan: 20%Actual total compensation will be determined based on factors such as knowledge, skills, performance, experience and location. Additionally, TELUS offers rewarding benefits, which may vary per job function, such as:
- Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
Please note that the compensation shown in the job posting may be subject to change in 2025.A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.TELUS Health is an IT leader in Canada that focuses on the health sector. Our mission is to improve the way information is being used along the continuum of care to better the health of citizens in Canada and in selected countries.Disclaimer: In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all team members whose job functions require they work at a Data Center and/or have access to detailed knowledge of technology related to client service delivery, are subject to a Personnel Security Screening conducted through the Government of Canada.The health and safety of our team, customers and communities is paramount to TELUS. Accordingly, we require anyone joining our TELUS Health Care Centres to be fully vaccinated for COVID-19.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.HealthWe’re looking for clinicians, programmers, product developers, sales and marketing people, customer support, and everyone in between. If you have a penchant for turning information into better health outcomes, then we want you to help us develop, implement and manage the most innovative healthcare solutions possible.We are honoured to be recognized21,166
Physicians using TELUS Health electronic medical records6,300
Pharmacies using our pharmacy solutions140 million+
Health claims processed using TELUS Health solutionsAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.
TELUS Health is focused on improving healthcare accessibility and experiences for everyone by leveraging technology. The Manager of Retirement Benefit Solutions Marketing will lead a team to develop marketing strategies for retirement benefit solutions in North America. They will collaborate with key stakeholders, drive customer acquisition programs, manage base management and retention strategies, and plan events. The ideal candidate will have strong leadership abilities, business acumen, and experience in B2B marketing. TELUS offers competitive compensation, flexible work arrangements, professional development opportunities, and a comprehensive benefits package. Joining TELUS Health means making a significant impact on healthcare across North America.
