Vice President – Communications, Brand and Marketing

Job title: Vice President – Communications, Brand and Marketing

Company:

Job description: About Children’s Aid Foundation of Canada and Stand Up for Kids

Children’s Aid Foundation of Canada is our country’s leading charity dedicated to improving the lives of children and youth involved in the child welfare system. We raise and grant funds and deliver a wide range of high-impact programs and services in partnership with 74 child- and youth-serving agencies across the country that support more than 19,300 vulnerable young people and 4,200 families annually.

Stand Up for Kids is our national public movement uniting caring Canadians in changing the futures of our nation’s most vulnerable kids – those who have experienced abuse and neglect. We know that by helping these young people to overcome their trauma and break the cycle for future generations, they gain the strength and resilience to create a lifetime of their own unstoppable successes.

The Foundation is a dynamic and growing organization committed to the long term growth and stability of funding for child welfare programs across the country. Our staff members are a highly committed team of professionals who are dedicated to delivering excellence and maximizing the social value of donations and volunteer contributions to child welfare in Canada.

Purpose of the Position

The Vice President Communications, Brand and Marketing plays a pivotal role developing and executing strategies that create greater awareness, elevate the work of the Foundation and its reputation as a national leader in child welfare that ultimately drives donations critical to the Foundation’s work. The VP is a member of the Executive leadership team reporting to the CEO and working in partnership with the Chief Development Officer, Chief Operating Officer and the Senior Director of Finance and Admin.

The VP is responsible for the Foundation’s overall marketing communications portfolio and digital experience and will play a strategic role in developing and executing key marketing communications, thought leadership/reputation building, and public engagement at the Foundation with the following areas of focus: 1) leading the Foundation’s brand strategy, corporate communications, and thought leadership; 2) amplifying the overall philanthropic and fundraising goals of the Foundation through cross-team collaboration on key public facing campaigns (owned, earned, paid); 3) leading a cross-functional team to articulate and elevate the Foundation’s government relations and advocacy activities and 4) leading public engagement via production and execution of high quality, high impact signature awareness raising, revenue generating and mission delivery events.

The VP will be an experienced senior communications leader who understands that a strong brand and impact-centric narrative is critical to creating awareness and inspiring action with key stakeholders: prospective and existing donors and supporters, government (all levels), journalists, influencers and the general public. Understands the power of the digital universe including the importance of building and growing a community of supporters committed to advancing the messages the Foundation in a way that grows the influence of the organization as a national leader in child welfare.

The candidate is a proven strategic thinker and change manager with the ability to participate in discussions and decisions impacting the organization as a whole. Comfortable setting priorities and leading a team, managing budgets and executing against associated Key Performance Indicators inside a growth-minded organization.

The role has a team of five with two direct reports.

This is a fast paced, cross-team collaborative environment with multiple priorities and competing deadlines.

Responsibilities

Brand Strategy, Corporate Communications and Thought Leadership – 40%

  • Responsible for the Foundation’s overall brand strategy and stewardship, reputation and thought leadership including: corporate communications materials such as brand playbook, brand training and style guidelines, corporate publications (Strategic Plan, Annual Reports, Impact reports etc), key messages, standard responses etc.
  • Leads the Foundation’s editorial strategy and digital experience/presence, including website, blog, social media, email communications and newsletter
  • Develop and execute high impact media, public relations and thought leadership strategies and plans, elevating the impact and visibility of the Foundation’s programs and profile of the CEO across the country
  • Provide expertise on issues management and key message/standard responses as required
  • Lead and execute marketing materials for fundraising campaigns and paid (or pro bono) advertising programs
  • Develop and track meaningful Foundation level performance indicators as well as Marketing and Public Engagement team’s annual objectives tied to the overall priorities of the organization
  • Negotiate and manage external vendor and supplier contracts and agency relationships
  • Work with a cross-functional team on annual reputational surveys with key stakeholders
  • Support Brand Advisory Council meetings, alongside the CEO and Board member Chair

Government Relations and Advocacy – 20%

  • Responsible for leading a cross-functional task force to develop and execute strategic GR and advocacy programs activities
  • Collaborate with external partners to support Foundation’s overall GR and advocacy plan and short and long term advocacy/policy change goals
  • Responsible for executing tactical aspects of the plan alongside CEO, external partners and other team members as required

Supporting Revenue Generation – 20%

  • Support the Development team in achieving annual fundraising revenue goals through the development and execution of fundraising campaigns, tactics and materials (offline and online, owned, earned and paid)
  • Collaborate on high impact/high value marketing communications stewardship strategies
  • Support fundraising proposal and impact report writing, editing and publishing
  • Working with the CEO, CDO and key volunteer leaders, identify and cultivate relationships and develop strategies to assist in securing funding from new and/or expanded government sources
  • Support the development team with direct marketing, advertising and e-communications strategies to increase the prospect base of potential donors across all fundraising channels

Public Engagement/Signature Events – 15%

  • Provide strategic oversight of the logistics and planning for all aspects of Foundation signature fundraising, awareness and mission delivery events ensuring highest quality donor/guest experience and a cause-centric approach
  • Responsible for partner and vendor relationships, expense budgets

Team leadership, capacity building – 5%

  • Lead a cross functional team of 5 (2021-2022) staff including active coaching and mentoring, professional development plans, determining of individual and team metrics, and conducting annual performance reviews
  • Provide annual and ad-hoc brand training and consultation to staff team, ensuring a high degree of brand understanding and consistent application

Core Competencies

  • 10+ years of experience in brand building integrated marketing communications with experience in areas such as: corporate communications, public affairs, government relations, digital marketing communications and community cultivation/engagement online, advertising
  • University or college degree in communications, public relations, public affairs, marketing or equivalent experience
  • Proven creative and strategic thinker with the ability to bring the organization’s key strategic priorities to market in a high quality, impactful manner
  • Proven success developing and executing thought leadership, corporate communications and media/public relations campaigns
  • Established professional network of media, public relations, public affairs, government stakeholders and influencers (provincial, federal)
  • Experience in developing and executing high impact awareness building and fundraising multi-channel campaigns
  • Experience in acquisition and conversion campaigns, with preference to marketing/revenue generating campaigns (offline/online)

Personal Attributes

  • Superior interpersonal and relationship management skills, able to communicate at all levels with confidence, sound judgement and tact
  • Excellent written and verbal communications skills
  • Excellent organization, planning and administrative skills
  • Natural leader – creative, positive and solutions oriented, comfortable setting/negotiating priorities within a matrixed organization
  • Demonstrated ability to achieve high performance results to meet deadlines in a fast paced environment
  • Demonstrated ability to work closely with various stakeholders including Board and Committee members

How To Apply:

CAFC provides equal employment opportunities to employees regardless of their gender, race, religion, age, disability, sexual orientation or marital status. We offer a family-friendly environment that allows for flexible work arrangements in order to support staff diversity and ensure a healthy work-life balance.

CAFC provides a comprehensive benefits package including extended health, four weeks’ vacation and membership in a defined benefit pension plan.

Note that currently as a result of the COVID-19 pandemic, CAFC staff are working remotely. Ultimately, when it is safe to do so, our goal is to work out of the CAFC offices, located in downtown Toronto.

If you are Black, Indigenous, a person of colour, a member of the LGBTQ2S+ community or a member of the disability community, we actively seek your interest and warmly welcome your application.

If you would like to apply for this role, please send a cover letter including your salary expectations and a current resume listing your qualifications and experience to no later than August 13, 2021. Applications will be reviewed as submitted, so you are encouraged to apply early. Please quote “VPMktg-2021” in the subject line of your e-mail.

We thank all candidates for their interest in the work of Children’s Aid Foundation of Canada, but only candidates selected for an interview will be contacted. No telephone inquiries please.

Note the salary range for this position is $125,000 to $150,000

Expected salary: $125000 – 150000 per year

Location: Toronto, ON

Job date: Wed, 21 Jul 2021 04:26:56 GMT

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Medical Marketing Brand Manager – Cambridge, ON


Company: Clarion Medical Technologies Inc.

Location: Cambridge, ON

Job description: The Medical Marketing Brand Manager will support the Vision Capital Division by managing marketing initiatives for the… Portfolio Manager liaises with suppliers to adopt products into the portfolio; and works closely with the Medical Marketing…

Expected salary:

Job date: Mon, 09 Aug 2021 22:28:54 GMT

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Brand Marketing Coordinator

Job title: Brand Marketing Coordinator

Company: Spinrite

Job description: Spinrite is the largest craft yarn company in North America. As an industry leader focused on driving growth and execution excellence, Spinrite is looking for a Brand Marketing Coordinator to assist in facilitating a best-in-class consumer experience. This is an excellent role to kickstart your career and will open up other exciting opportunities within our company for the successful candidate.

Reporting to the Brand Manager, the Brand Marketing Coordinator will be responsible for executing omni-channel brand campaigns and ensuring communication falls within each brand’s guidelines. This position forms a critical role between the digital, graphic design, and marketing teams. This means supporting the team in managing what happens from campaign concept to consumer facing execution. The ideal candidate for this role is someone who is strategic, creative and a self-starter.

At Spinrite, our plans are to grow, so this position is an excellent opportunity for anyone who thrives within an evolving workplace and would like exposure to growth. If you would like to get onboard with the fastest growing company in the industry and have aspirations for success, this role may be for you.

Here is what your role will look like:

  • Continuous Improvement
  • Coordinate, edit and optimize all marketing materials
  • Deliver more value for our dollars year over year through process optimization, greater impact from marketing materials and content, cost savings
  • Brand Support
  • Be the expert on our brands in every meeting
  • Ensure execution of programs and campaigns are consistent with strategy, campaign and brand vision
  • Regularly track competitive activity, insights, and industry news
  • Support brand planning financial review and presentations
  • Implementation of Campaigns
  • Brief teams and project manage execution of tactics to meet brand plans
  • Execute with excellence
  • Be comfortable managing multiple projects at once and organized enough to deliver on time
  • Prioritization
  • Daily prioritization of tasks
  • Understand the financial, resource and consumer implications of each task and deadline
  • Flag and quantify risks and escalate when required

Qualifications:

  • Strong computer skills in Microsoft Word, PowerPoint and Excel
  • 2-3 years’ experience in a related role
  • College or university education, in Business or Marketing
  • Independent self-starter, entrepreneurial thinker, and adaptable to change
  • Solid communication skills, able to work with all levels within the organization
  • Highly organized and proactive with the ability to work within a fast pace environment
  • Creative and strategic thinker, great at problem solving
  • Strong ability to project manage and multitask
  • Experience executing campaigns across digital and social media platforms

Spinrite is an equal opportunity employer. It is our policy to provide equal employment opportunities to all employees and all applicants for employment without regard to any status protected by the Ontario Human Rights Code, US Equal Employment Opportunity Commission, and applicable state law. If you need assistance or accommodations during any part of the application or interview process, please contact us at 519-291-3780 and ask to be directed to HR.

Expected salary:

Location: Toronto, ON

Job date: Thu, 05 Aug 2021 22:11:18 GMT

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Brand Communications Manager – North Vancouver, BC


Company: Arc’teryx

Location: North Vancouver, BC

Job description: North Vancouver, BC, Canada / Head Office – Marketing / Full-time Your Opportunity at ARC’TERYX: As the Brand… show up in the media landscape. This role is embedded within the product marketing, design, and retail teams, to identify…

Expected salary:

Job date: Sun, 15 Aug 2021 01:23:30 GMT

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Marketing Specialist – Brand & Content LeadWestburne3.6Mississauga, ON 1 to 2 years of professional marketing experience – ideally with a strong background in digital marketing. Bachelor’s degree in marketing, communications or a… 30+ days ago·More…View all Westburne jobs – Mississauga jobsSalary Search: Marketing Specialist – Brand & Content Lead salaries in Mississauga, ONSee popular questions & answers about Westburne

Westburne is the Canadian market leader in electrical distribution.

We are looking for the brand champion for Westburne. You will be responsible for leading some of our organization’s most important marketing initiatives. If you want to work in a dynamic team environment and you excel when being trusted with a large degree of responsibility, then Westburne is the place for you.


Responsibilities:

  • You will develop and lead Westburne’s brand and content strategy in all of our markets.
  • Plan and execute marketing campaigns that drive demand for Westburne’s products and services.
  • Act upon opportunities to execute marketing communications via all forms of media – video, digital, online, email, social media, print and trade shows.
  • Ensure consistent corporate image throughout all marketing activities and content.
  • Support sales initiatives to enhance customer experience and satisfaction while building brand recognition.
  • Ensure consistent brand image throughout all marketing activities and collaterals.
  • The ability to work directly with our suppliers and sales teams.

Qualifications:

  • Bachelor’s degree in marketing, communications or a related field.
  • 1 to 2 years of professional marketing experience – ideally with a strong background in digital marketing.
  • A great writer and storyteller.
  • Someone who can deliver great work while looking beyond obstacles.
  • Excellent organizational skills and ability to prioritize multiple tasks and work well under pressure while maintaining a good attitude.
  • Ability to work directly, professionally and confidently with leadership at all levels.
  • Strong communication and interpersonal skills.
  • Highly collaborative, innovative, proactive and resourceful.
  • Please note – candidates will be asked for their marketing portfolio through the interview process.

Why Westburne?

Westburne, a division of Rexel, is the market trailblazer in the B2B supply of electrical, alternative energy, lighting, wire and cable, automation and connected enterprise solutions. With over 100 locations, we are proud to offer rewarding careers to over 1000 Canadians across the country.

What We Can Offer You

Our employees enjoy a dynamic and ever-changing work environment. We offer competitive compensation, benefits and pension packages, and the opportunity for continued growth across the organization.

Westburne provides equal employment opportunities to all applicants regardless of race, religion, gender, sexuality, age, and ability. We thank all candidates for their interest, however, only candidates selected for interviews will be contacted.

Learn more about life at Westburne by visiting westburne.ca or our page on LinkedIn.

Marketing Specialist – Brand & Content Lead


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Brand & Marketing Manager, Go-to-Market Strategy – Canadian Tire Corporation

Job title: Brand & Marketing Manager, Go-to-Market Strategy – Canadian Tire Corporation

Company: Mark’s

Job description: Help us boldly shape retail in Canada

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business – and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

The Consumer Brands (CBD) division within the Canadian Tire Family of companies is dedicated to bringing an unprecedented value proposition to customers in Canada and abroad. As an organization leading one of the largest, and fastest growing portfolio of brands in Canada, we are relentlessly focused on innovating at every level of our business, expanding and continually evolving our owned brands assets and doubling down on the best talent to drive the company forward. It is an especially exciting time to join the Canadian Tire Family of Companies.

The GTM Manager role is a newly developed position dedicated to supporting the Forward with Design brand, one of the most unique and innovative assets in the portfolio of owned brands managed by the Consumer Brands Division. Founded in 2019, Forward With Design is a direct-to-consumer, high-performance and fashion forward lifestyle brand with roots in the athleisure and wellness space. Our mission is to change the active lifestyle landscape by fusing style, practicality and functionality into solutions for the “active nomad”.

The Forward With Design team is a close group of disruptors, trailblazers, innovators and problem solvers who work together with a shared goal and vision. As a small and nimble team, we are fortunate to have the support of a large organization while still maintaining our start-up mentality.

A Forward With Design team member needs to have a strong ability to adapt and multitask as every day can be different in the FWD world. The active lifestyle world is ever evolving and our goal at Forward With Design is to constantly stay one step ahead of the game.

What you’ll do

This is an exciting all-encompassing opportunity with wide exposure to varied cross functional internal teams and processes. The role requires an experienced professional with a passion for brand strategy and marketing who can identify consumer needs and market opportunities, build a program from scratch, and implement the right the tactics to bring the program goals to market. The ideal candidate will have a solid understanding of brand development and annual planning, marketing strategy, excellent communications skills, proven audience growth, and life cycle marketing experience, preferably earned in the fashion, wellness or beauty industry.

On a day-to-day basis as the GTM manager you will be engaged in setting the strategic vision for the brand, connecting that strategic vision to operational reality, determining if an idea is commercially viable, and then incubating & launching successful ideas in partnership with the broader organization. To succeed in this role, you will not only work effectively with the various departments at CTC, but also with external agencies and other stakeholders.

Key Responsibilities:

  • Own the development and execution of annual and multi-year brand plans, including shared growth and financial targets designed to build equity and strengthen the brand’s financial contributions
  • Support execution of critical product launches and strategic brand projects across the Canadian and international markets and manage project budgets
  • Lead cross-functional GTM working groups (across product development, sourcing, purchasing, planning, merchandising, sourcing, digital strategy, legal, finance and supply chain) through collaboration and advocacy to evaluate ideas, move workstreams forward, meet deadlines, and ensure alignment throughout the process
  • Analyze and understand the market, retail sales data, and industry trends to shape the vision for the brand and establish annual targets and revenue related KPI for each initiative
  • Work closely with core cross-functional partners throughout the product development cycle to ensure execution within brand guidelines
  • Support development of marketing strategy, content planning activities and execution of marketing campaigns across multiple channels; liaise with external marketing and PR agencies.
  • Build inspiring seasonal product knowledge catalogues to train our retail partner store staff on products
  • Maintain fashion, beauty & wellness industry knowledge by attending educational seminars, tradeshows, reviewing professional publications and establishing personal networks
  • Monitor legal intellectual property claims, disputes, and defining action plans with our legal team
  • Mentor and manage direct reports

Who you are

We are looking for high performing individuals who are:

  • Commercially minded, customer obsessed and passionate about new ideas
  • Creative problem solvers that can identify new and innovative ways to deliver results and grow the business
  • Organized and methodical with an ability to drive clarity and accountability around goals, success criteria, workstreams, and timelines for themselves and others
  • Adaptive and comfortable working in an ambiguous, iterative environment
  • Analytical thinkers that rely on data-driven insights and can story-tell through data
  • Hyper-collaborative with a knack for leading through influence, building strong relationships and personal credibility across the organization
  • Strategic thinkers that learn through discovery and aren’t afraid to fail fast or have their ideas challenged
  • Outstanding communicators with strong presentation skills and an ability to adjust style and format as required to suit the audience
  • Multitaskers able to tackle multiple projects with varying scope and project teams simultaneously

What you bring

  • 7+ years brand management or marketing planning and campaign management experience earned in fashion, beauty, wellness, sporting goods or consumer packaged goods industry
  • Degree in business or marketing
  • An understanding of product development, sourcing, design, sales, and merchandising
  • Solid project management experience, with the ability to lead multiple cross-functional projects
  • Proven ability to accurately manage large budgets, execute plans and activities focused on achieving budget and performance targets
  • Successful experience working with agency partners
  • Strong computer skills with a proficiency in Excel, Power Point, Word applications (Illustrator or other graphic/design skills are an asset)
  • Excellent organizational, communication, and interpersonal skills
  • Fluency in French is an asset

About Canadian Tire Corporation

Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of .

To learn more about this team and the Canadian Tire family of companies follow us on

#LI-CW1

Expected salary:

Location: Toronto, ON

Job date: Wed, 11 Aug 2021 00:11:38 GMT

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Marketing ManagerCore Logistics InternationalMississauga, ON$55,000 – $68,000 a year Design and implement digital marketing strategies to increase engagement, while ensuring content aligns with the overall brand. Job Types: Full-time, Permanent. 30+ days ago·More…View all Core Logistics International jobs – Mississauga jobsSalary Search: Marketing Manager salaries in Mississauga, ON

Core Logistics International is a 3rd party transportation company that services the local GTA dealing primarily with freight forwarders, shippers, and airport pickup/deliveries. We cover a range of transportation modes, in addition to providing local transport and warehousing.

We are currently seeking a qualified individual for the position of Marketing Manager.

JOB RESPONSIBILITY

Marketing Management

  • Act as the primary point of contact for company marketing initiatives.
  • Provide subject matter expertise during management meetings & discussions.
  • Create and deliver presentations to senior management.
  • Identify local marketing opportunities (major events, etc.) and implement campaigns to build brand awareness.
  • Monitor websites to ensure images, product and content are up to date and optimize user experience.
  • Actively seek new technology and develop innovative ways to reach and engage customers.
  • Monitor industry trends and share insights for marketing planning.
  • Develop, execute, and optimize paid media campaigns from conception to launch through various platforms, such as Google Ads, Facebook Business Manager, etc.
  • Participate in annual financial planning and expense management for all marketing activities to ensure effective and efficient use of funds.
  • Work cross-departmentally to align campaign strategies and goals across the organization in an effort to create more collaboration and integration.
  • Create graphic design elements as required, including marketing decks, sell sheets, etc.

Marketing Strategy

  • Create and implement marketing strategies consistent with the company’s strategic goals and business objectives.
  • Establish metrics to accurately assess the success of implemented marketing strategies.
  • Design and implement digital marketing strategies to increase engagement, while ensuring content aligns with the overall brand.

Brand Management

  • Evaluate and improve on existing logos, templates, and other brand assets for the company.
  • Monitor and improve brand performance measured by key brand performance metrics.
  • Research and identify consumer insights to improve brand performance and opportunities for growth.

QUALIFICATIONS

  • Post-secondary degree/diploma in Business Administration or a related discipline, with a specialization in Marketing.
  • Minimum 3 years’ experience in Marketing.
  • Direct graphic design experience an asset.

SKILLS & COMPETENCIES

  • Thorough understanding of marketing practices and market research methods.
  • Strong analytical skills interpret consumer data and market trend information.
  • Innovative thinking and flexibility to explore new ideas and opportunities.
  • Strong verbal and written communication skills.
  • Intermediate proficiency in Adobe Creative Suite.
  • Intermediate proficiency in web analytics, Google Adwords.
  • General knowledge of HTML, CSS and web development tools.
  • Intermediate proficiency in MS Office (Word, Excel, Powerpoint).

Full benefits will be provided by the company after the successful completion of the probationary period.

Reference ID: COREMRK2021

Job Types: Full-time, Permanent

Salary: $55,000.00-$68,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Dental care
  • Life insurance
  • On-site parking
  • Vision care

Schedule:

  • 8 hour shift
  • Monday to Friday

COVID-19 considerations:
To keep our staff safe as possible we’ve installed hand-sanitizers throughout the building, sanitizing wipes, a mandatory mask policy, as well as deep cleaning done every two weeks.

Experience:

  • Marketing: 3 years (required)

Work remotely:

  • No

Marketing Manager


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Marketing Manager – Mobile – Brand – Mississauga, ON


Company: Randstad

Location: Mississauga, ON

Job description: Our client located in Mississauga Ontario is looking for a Marketing Manager to join their growing team. Working… within a very dynamic and very fast paced environment, this marketing manager will have the opportunity to work within an exciting…

Expected salary:

Job date: Wed, 18 Aug 2021 01:47:42 GMT

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Brand Content Strategist – Vancouver, BC


Company: Legible

Location: Vancouver, BC

Job description: on exquisitely designed digital pages. Books have always been, as Stephen King put it, “a uniquely portable magic,” and we aim… while bringing a marketing perspective. You’ll take a lead role in designing marketing content that aligns with our customer journey…

Expected salary:

Job date: Sat, 21 Aug 2021 22:58:31 GMT

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Brand Marketing Lead

Job title: Brand Marketing Lead

Company: NorthOne

Job description: We’re the banking app that believes in small businesses.

Our company is looking for a Brand Marketing Lead to join our growing team as we enter a new phase of expansion 🚀 We are a Toronto, New York City and San Francisco-based startup at the heart of the FinTech movement that is shaping the way financial services are delivered. We are backed by some of the best VCs in the world (Battery, Redpoint, Tom Williams and more) and are growing fast.

Our story

Our company’s purpose is to eliminate the pain that small business owners face through financial management and banking. Poor financial literacy has an outsized impact on the costs and failure rates amongst small businesses, especially among the marginalized and less fortunate, and we are on a mission to solve these problems. We are more than a banking platform – we are the world-class Finance Department that most small businesses could never afford.

Our product

NorthOne is a mobile, tech-powered account built for startups, freelancers, and small/medium-sized businesses (SMBs). We’re rebuilding business banking from the ground up. Imagine you could start with a clean slate and think of a different way to deliver banking to small businesses. What would you change? How can you help them? These are the decisions that we make every day.

Our team

We ❤ brand. As a Brand Marketing Lead, you will be the go-to leader and project owner for our brand marketing initiatives that help to put our brand on the map. This is the first hire of its kind at NorthOne – the potential for growth is big! Reporting to our Head of Brand Marketing, you’ll benefit from our experienced management team, who have already created and exited startups and come from leadership roles at brands like Square, McKinsey, Google, Frank and Oak, Strava, Instacart, Prodigy, eBay and more.

We’re building a brand that solves real pain vs the imagined kind. Small businesses are the bedrock of every community and of the American economy. Their storytelling potential is endless, they have been underserved by banking and fintech for far too long, and you’ll be their champion. Ready to start?

WHAT YOU’LL BE DOING

  • You’re in the driver’s seat of our Brand Marketing department. You’ll own brand marketing initiatives and lead a small but growing team, managing the Social Media Manager and scaling as we grow.
  • Articulate and champion our brand values and personality so that everyone – from our employees to our customers – knows what NorthOne stands for and how we show up.
  • Serve as the project owner for marketing campaigns, projects and activations. You will be at the center of some of our most impactful brand marketing from start to finish.
  • Lead ideation sessions and pull great ideas for brand marketing from all corners of our business.
  • Augment PMM and Growth Marketing campaigns with elements of brand marketing, i.e. turn ordinary go-to-markets into emotionally resonant brand moments. You’ll create opportunities for NorthOne to connect small changes to a bigger company narrative.

REQUIREMENTS

Today you might be a Senior Brand Manager, Project Manager, Marketing Director, Content Strategist, Account Executive or the equivalent in your company…or something that we haven’t heard of yet – we keep an open mind.

The most important characteristic for our Brand Marketing Lead is your attitude. We want you to join because you don’t see roadblocks, you see opportunities to be at your best. You know that somehow, you can figure anything out.

The skills required for this role

  • Collaborative and egoless. We list it first because we really mean it – you’ll be part of a kind and generous team that will be committed to your success, and expect the same in return.
  • Autonomous generalist. You’re probably pretty good at lots of things, and can dive in just the same in a dense spreadsheet or Figma file.
  • Highly organized. You’re the glue that keeps the project together and delivers it to the world.
  • Outgoing facilitator. You’re quick to get on a call or get a situation unstuck by working out the details with your teammates. Lots and lots of followthrough.
  • Scrappy and inventive. You get giddy finding creative ways to develop great campaigns without a million dollar budget.
  • Strong data literacy. You know how to measure outcomes and understand if your work made a difference.
  • You have experience developing brand marketing for a brand that made real, human connections with its customers and created market differentiation with its personality.

Bonus points

  • You understand (and get fired up by) the difference between working at a traditional bank and NorthOne: we’re here to actually help small businesses and be their champion, and because of that, we cannot be a normal banking brand with normal banking marketing.
  • We have some terrific writers and designers for you to partner with, and they will benefit from your sharp feedback and the occasional free set of hands.
  • You’ve worked at a fast-growing startup or agency.
  • Your portfolio demonstrates a track record of breakthrough marketing.
  • You have agency and freelance contacts in your digital rolodex that you can use to quickly bolt-on talent when your campaigns need it.

If you are this close to what we’ve described but aren’t sure, apply. Let’s figure out together if this is where you could shine.

BENEFITS

Our mission is big and audacious, but we’re assembling a team to take the challenge head on.

As a Brand Marketing Lead, you’ll be joining a team that prioritizes:

  • People: Our company is more than just a business. We’re a band of brothers and sisters supporting each other on our mission to rebuild business banking. We’re really serious about mission, fit, and the people we work with. You’ll be part of a rapidly scaling team that reflects these values and keeps this place special.
  • Diversity: You’ll find yourself in an environment that values diversity and inclusivity. We believe that a broad array of lived experiences and backgrounds are essential for creating the best possible product and company culture.
  • Leadership: You’re right in the thick of it, making critical decisions that will clear our path forward.

You’ll receive:

  • Top-tier health/dental benefits: We care about the people we work with and put their health first. NorthOne is proud to offer inclusive health and dental coverage.
  • Flexible working hours: We don’t clock in and out at set times. You know when you do your best work. We celebrate accomplishments, not how many hours are spent at the office.
  • Unlimited paid time off: We hire talented people and know that they need time off to be at their best. Take as much time off as you need to recharge and make sure you’re working sustainably.
  • The latest computer equipment: We make sure you have the best equipment so you can produce great work.
  • Professional development budget: We support lifelong learners by covering the cost of classes, workshops and conferences. You’ll also get access to our ever-growing library of industry-related books.
  • Remote get-togethers: Bond with your teammates over shared interests at regular get-togethers. Find like-minded people who are passionate about everything from sport and music to gaming and cooking.
  • One hell of an adventure!

If you recognize yourself in this job description, let’s talk.

NorthOne is proud to be an equal opportunity employer and celebrates diversity. We welcome all applicants regardless of race, colour, gender, age, religion, sexual orientation, disability status or national origin.

Expected salary:

Location: Toronto, ON

Job date: Wed, 18 Aug 2021 05:11:23 GMT

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