Company: Canadian Tire
Location: Toronto, ON
Expected salary:
Job date: Fri, 10 Jan 2025 00:54:40 GMT
Job description: What You’ll DoThe Digital Campaign Manager will be responsible for post-plan approval operational support, working alongside the media planners to ensure the media plans smoothly go through various steps of the campaign set up process until launch.Ensuring operational excellence by demonstrating strong project management skills across every step of the campaign set up processThe day-to-day involves working closely with the digital media planners to understand their plans, the tactics involved, and steps involved in the setup of each tacticBuilding relationships and working closely with the various internal digital execution teams from social, search, display as well as the audience team during the campaign set up processCollaborating and working with multiple internal and external stakeholders including but not limited to digital vendor partners, marketing teams, creative agencies, media agencies, PR teams, etc.Monitoring campaign pacing and flagging any concerns to the respective planning leadsManaging work back schedules to ensure timelines across the campaign set up process are adhered toReviewing first party audiences available in the various platforms and requesting any additional audiences from the audience teamReviewing and ensuring the Creative Trafficking Sheets are filled out accurately by marketing/creative agencies before it’s shared with the internal digital execution teamsRequesting and ensuring marketing teams fill out the Measurement Study templatesBooking Programmatic Guaranteed deals with the respective partners on a media planEnsuring financial accuracy by managing vendor billing in the internal billing system across the respective lines of business assigned every monthStaying ahead of the curve by constantly evaluating the latest trends in digital media, including channels, advertising formats and technologiesMulti-tasking is critical with several urgent deliverables ongoing at the same timeWhat You BringCollege or university degree in Marketing, Business, or related discipline.1-2 years professional digital marketing experience from either agency or client side.Fundamental understanding of media planning, media buying platforms and ad servingFamiliar with the programmatic ecosystem like DSPs, SSPs, DMPs.Passion to learn and dive deeper into the digital media landscape#LI-RM1HybridWe value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
The Digital Campaign Manager will be responsible for post-plan approval operational support, working with media planners to ensure smooth campaign setup. This involves collaborating with internal digital execution teams, managing timelines, reviewing audiences and creative assets, booking deals with partners, and ensuring financial accuracy. The role requires a fundamental understanding of media planning and digital marketing, familiarity with programmatic ecosystems, and a passion for continuous learning in the digital media landscape. The company, Canadian Tire Corporation, offers competitive salaries and benefits, a flexible hybrid work model, and a commitment to diversity, inclusion, and belonging. They encourage candidates from diverse backgrounds to apply and offer accommodations throughout the hiring process.
