Company: Okta
Location: Toronto, ON
Expected salary: $66000 – 98000 per year
Job date: Sun, 18 May 2025 06:20:04 GMT
Job description: Get to know OktaOkta is The World’s Identity Company. We free everyone to safely use any technology-anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box – we’re looking for lifelong learners and people who can make us better with their unique experiences.Join our team! We’re building a world where Identity belongs to you.Job Summary:As a Marketing Campaign Specialist, you will be responsible for executing and optimizing demand generation campaigns across various digital channels. You will play a key role in managing campaign execution, tracking performance metrics, and identifying trends to enhance engagement and conversion.Key Responsibilities:
- Plan, execute, and optimize demand generation campaigns to support product launches and promotions.
- Work with Digital Marketing to ensure campaigns are activated digitally across platforms such as social media, email, search, and display advertising.
- Analyze campaign performance and report on key trends, insights, and opportunities.
- Leverage field/sales feedback to optimize the lead funnel and deliver high-quality leads that will convert to opportunities and revenue.
- Assist with localizing and translating content for different markets.
- Collaborate with cross-functional teams, including content, design, and product marketing, to ensure cohesive messaging.
- Assist in A/B testing strategies to improve conversion rates and campaign effectiveness.
- Track campaign KPIs and prepare performance reports for stakeholders.
- Identify and create scalable processes that ensure best practices in campaign setup, conversion, nurturing, and database management.
- Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
Qualifications & Skills:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 2+ years of experience in B2B marketing campaign execution and demand generation .
- Proven experience with campaign best practices, process adherence, and accurate reporting.
- Strong attention to detail.
- Knowledge of digital marketing channels, including paid media, email marketing, and social media.
- Experience with analytics and automation tools such as Salesforce, Marketo, Tableau, Asana, Google or similar platforms.
- Excellent analytical, organizational, and project management skills.
- Strong communication and collaboration abilities.
#LI-HybridBelow is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: . The annual OTE (On Target Earning) range for this position for candidates located in Canada is between:$66,000-$98,000 CADWhat you can look forward to as a Full-Time Okta employee!
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Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta .Some roles may require travel to one of our office locations for in-person onboarding.Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this to request an accommodation.Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at .U.S. Equal Opportunity Employment InformationIndividuals seeking employment at this company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. When submitting your application above, you are being given the opportunity to provide information about your race/ethnicity, gender, and veteran status.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:A “disabled veteran” is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran’s discharge or release from active duty in the U.S. military, ground, naval, or air service.An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Pay TransparencyOkta complies with all applicable federal, state, and local pay transparency rules. For additional information about the federal requirements, .Voluntary Self-Identification of Disability
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PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.The foundation for secure connections between people and technologyOkta is the leading independent provider of identity for the enterprise. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With over 7,000 pre-built integrations to applications and infrastructure providers, Okta customers can easily and securely use the best technologies for their business. More than 19,300 organizations, including JetBlue, Nordstrom, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.
Okta Overview:
Okta is recognized as a leading identity management company that enables secure access to technology for individuals across various devices and applications. The company’s Workforce and Customer Identity Clouds focus on secure yet flexible access, enhancing business security and growth.
Job Summary: Marketing Campaign Specialist
The Marketing Campaign Specialist is responsible for executing and optimizing demand generation campaigns through multiple digital channels. Key responsibilities include:
- Planning and optimizing campaigns for product launches and promotions.
- Collaborating with Digital Marketing for campaign activation on social media, email, search, and display advertising.
- Analyzing campaign performance data and identifying trends.
- Localizing content for diverse markets and collaborating with cross-functional teams.
- Implementing A/B testing to improve effectiveness and tracking KPIs to prepare reports for stakeholders.
Qualifications:
- Bachelor’s degree in Marketing or related field.
- At least 2 years of B2B marketing campaign experience.
- Familiarity with digital marketing channels and analytics tools like Salesforce and Marketo.
- Strong analytical, organizational, and communication skills.
Compensation:
- The annual salary range is CAD $66,000 – $98,000, with potential bonuses and benefits such as health insurance and paid leave.
Company Culture:
Okta promotes a diverse and inclusive work environment and values various perspectives. They prioritize flexibility in work arrangements and are committed to equal employment opportunities. Individuals interested in applying are encouraged to express their unique experiences.
For more information on Okta’s mission and company culture, as well as their commitment to diversity, visit their website.
