Company: Coca-Cola
Location: Toronto, ON
Expected salary:
Job date: Wed, 13 Nov 2024 01:58:53 GMT
Job description: Facility Location- TorontoEmployee Type – Regular Employee FT SalariedAbout This OpportunityThe Marketing Manager will manage, customize, and execute growth strategies as well as beverages solutions in partnership with a retail portfolio of customers based in Canada to drive value, grow beverage incidence, and store profitability across Canada outlets.
This role will have to manage relationships with customer marketing, brands, partnerships, regional and local assets, and other internal and external constituents to support customer programming throughout the year as well as retail channel and digital execution responsibilities.Responsibilities
- Participate in the long-term and short-term planning and development of our retail strategy, consumer missions and marketing plans based on fact-based consumer insights.
- Collaborate with multiple internal and external stakeholder stakeholders (including Brand & Category Commercialization teams) to play a key role in the development of insight driven marketing programs, targeting our consumer, and meeting our customers’ strategies.
- Manage marketing spend in accordance with program budgets; ensures productivity strong return on investment of all marketing activities; priority setting and execution.
- Serve as marketing generalist, stewarding consumer insights, industry trends, innovation, consumer initiatives and media leadership with defined customer portfolio.
- Execute consumer and customer programs tied to Coca-Cola properties (e.g., Olympics, World Cup, etc.) to fulfill brand and business objectives.
- Prepare reports / presentations of research results by efficiently communicating critical learnings, consumer insights and conclusions to provide actionable recommendations.
- Write agency creative briefs and develop marketing materials (e.g., POS, sell-in materials, digital visual assets, etc.) that clearly articulate communication objectives and success criteria.
- Work with business development teams to develop and present new customer business opportunities.
Qualifications
- Bachelor’s degree or the equivalent combination of education and experience.
- Minimum 5-10 years’ experience in a consumer-packaged goods/ beverage industry or agency, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
- Consumer Acumen: knowledge of consumer behavior and ability to translate insights to action with effective customer marketing programs in the retail space.
- Decision Making: propensity for creative problem-solving and opportunity identification; leverages shopper insights to drive decision making.
- Strategic Thinking: aptitude for forward-looking vision and anticipation of future needs; ability to use strategic thinking skills and to integrate brand and consumer strategies into effective customer marketing programs.
- Collaborative: collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders.
- Ability to work across functional areas and develop strong working relationships.
- Strong Communication Skills: effectively communicates and builds relationships at all organizational levels.
- Effective oral and written communication skills.
- Demonstrated personal leadership skills and influencing ability.
- Proven working experience in digital marketing, particularly within the industry.
- Experience in POS development an asset (including knowledge of POS production processes, not limited to briefing, creative review, and production management).
- Bilingualism considered an asset.
- Intermediate to Advanced MS PowerPoint, Word and Excel skills required.
About Us: Proudly Canadian and Independently Owned, We are Coke Canada!Coca-Cola Canada Bottling Limited is Canada’s premier bottling company. We are an independently owned business encompassing over 5,800 associates, more than 50 sales and distribution centers, and 5 production facilities nationwide. For more information about Coke Canada Bottling, please visit cokecanada.comImportantAll offers of employment at Coca-Cola Canada Bottling Limited (“Coke Canada Bottling”) are conditional upon a successful background clearance obtained through our contracted third-party vendor. The standard clearance requirements depend on the position and may include some or all of the following: criminal clearance, employment verification, education verification and drivers abstract review. Please advise the Talent Acquisition team if you have any questions or concerns in regards to this once you are contacted for further consideration.Coke Canada Bottling is committed to creating a diverse and inclusive workforce with several programs, policies and resources in place to support our people. For individuals requiring accommodations or support throughout the recruitment process please contact our Talent Acquisition Services team by calling 1-844-383-2653 or email HR@cokecanada.com.
The Marketing Manager position in Toronto involves developing and executing growth strategies and beverage solutions with retail customers in Canada to increase store profitability. The role includes collaborating with various stakeholders, managing marketing spend, executing consumer programs, and developing new business opportunities. Qualifications include a Bachelor’s degree, 5-10 years of experience in the beverage industry, strong communication skills, and proficiency in digital marketing. Coca-Cola Canada Bottling is an independently owned company with over 5,800 associates and 5 production facilities nationwide. Background clearances are required for employment. The company is committed to diversity and inclusion in the workforce.
