Associate Project Manager – Canadian Tire Corporation – Brampton, ON


Company: Mark’s

Location: Brampton, ON

Job description: roles will be reporting to a Project Manager. What you’ll do The role of the Associate Project Manager is to lead… two Associate Project Managers. Both roles include planning, business/technology integration and monitoring deliverables…

Expected salary:

Job date: Sat, 04 Sep 2021 07:04:56 GMT

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Digital Marketing SpecialistMCAN Mortgage CorporationToronto, ON Develop weekly reports and dashboards to track performance and leverage insights to optimize digital marketing campaigns for all channels (web, social, etc.). 22 days ago·More…View all MCAN Mortgage Corporation jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ON

Join a happy, growing team! 86% of employees recommend MCAN as a great place to

work! XMC leads competitors in growth year-over-year!

About the role:
As the Digital Marketing Specialist, you will be responsible for generating demand for MCAN/XMC through strategic brand awareness initiatives and tactical, targeted content and campaign development.

You’ll be drawing on your strong, creative and analytical skills, deep understanding of the tools to execute efficiently and on budget – all while having great communication skills to successfully plan, design and analyze content across all target channels including SEO blog copy, social posts, sales enablement assets and landing pages.

Additional responsibilities include support at the corporate level of all digital marketing initiatives, compliance with brand guidelines and regulatory requirements, as well as working with the Director, Corporate Marketing to manage high-profile projects and develop the MCAN/XMC brands in target markets. Opportunity to learn all aspects of our external facing business and work with executives in charge of lending business, finance and human resources.

What you will be responsible for:

  • Create engaging, on-brand email marketing collateral
  • Design and functionality of all website content – creation, and implementation of the content strategy to ensure online objectives are met
  • Be the go-to person for the website(s), managing the day-to-day via the CMS, closely monitoring user behaviors to optimize for engagement and acquisition
  • Create and maintain content calendars and copy across social media platforms – Facebook, Instagram, Twitter, LinkedIn and Pinterest
  • Create and manage paid social campaigns across partner channels including, but not limited to Facebook, Instagram, LinkedIn
  • Develop weekly reports and dashboards to track performance and leverage insights to optimize digital marketing campaigns for all channels (web, social, etc.)
  • Optimization of marketing conversion paths, managing and optimizing CTAs, landing pages, and lead generation forms
  • Define ways to personalize user experiences to delight customers from onboarding to activation
  • Advise on strategy and tactics to drive on-site conversion and lead generation
  • Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables
  • Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures etc.
  • Management and optimization of CRM and related integrations across the pipeline and conversion path

The work experience, skills, education that you bring to the role:

Education:

  • Bachelor’s degree in marketing, communications, digital media or equivalent or post-secondary education in related field of study or an equivalent combination of education and experience

Experience:

  • 3-5 years of relevant experience
  • Experience in a financial industry and/or a mortgage lending company is an asset
  • Experienced working with Salesforce
  • Experienced in Ad Ops, Google Analytics, Google Ads, social ad platforms and best practices
  • Knowledge of SEO and SEM
  • Experienced working with SEMrush, Zapier, Unbounce and email applications
  • Experienced working with WordPress, HTML, CSS
  • Knowledge of AODA/accessibility and CASL requirements

Skills:

  • Strong analytical skill set with the ability to problem solve effectively
  • Collaborative and strong relationship builder
  • Excellent verbal and written communication
  • Highly organized with an outstanding attention to detail
  • Effective time management skills; works well under pressure to meet tight deadlines
  • Ability to balance multiple demands and challenging priorities; ability to prioritize workload
  • Willingness to learn in a dynamic environment that includes new ideas and change

Application: Please submit a cover letter with your resume and there will be at least one assignment for applicants prior to the first round interview.

About XMC:
An agile, boutique residential mortgage lender with the experience, the character and the commitment to excellence required in Canada’s evolving real estate market. XMC is proudly owned by MCAN Mortgage Corporation, a federally regulated mortgage investment corporation. Our team is made up of respected industry innovators, influencers and big-thinkers. We do things differently than other lenders. Our business isn’t selling mortgages, it’s building relationships. We’re all about team, how we can make contributions, and our own self development. If you’re excited about connecting – so are we!

About MCAN:
MCAN is a niche-strategic investor in the Canadian real estate market focused on three key areas: single-family mortgages, residential construction loans, and other real estate investments. Our targeted approach to growth reflects our expertise and understanding of the needs of investors, clients, partners and the markets in which we invest.

Our people are our best asset – the kind of people you want on your team: smart, collaborative and helpful with a friendly, positive attitude. We are committed to building the company and building team member capabilities. Do you possess and value the same attributes? Are you interested in your own development? Then come join our team!

The above information in this description has been designed to indicate the general nature and level of work performed by employees in the position. It is not designated to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

MCAN is committed to providing accommodation to applicants throughout the job application and interview process. If you require any accommodations, please contact our Human Resources team at 416 847 2461

Digital Marketing Specialist


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Marketing Coordinator – CF Toronto Eaton Centre (18 month co…The Cadillac Fairview Corporation Limited3.8Toronto, ON Knowledge of brand management; marketing and advertising theory; digital media; financial and budget management. Media relations and public relations skills. 30+ days ago·More…View all The Cadillac Fairview Corporation Limited jobs – Toronto jobsSalary Search: Marketing Coordinator – CF Toronto Eaton Centre (18 month contract) salaries in Toronto, ONSee popular questions & answers about The Cadillac Fairview Corporation Limited

Role Impact:

To support the Sr. Manager Regional Marketing and Director of Regional Marketing with the implementation of all marketing events and initiatives at CF Toronto Eaton Centre.

What you will deliver:

  • Partner with Sr. Manager Regional Marketing to execute all National in property experiences/activations and oversee “onsite” delivery of marketing initiatives at property including issue management, quality control and vendor management
  • Support retail clients in their communication needs. Including and not limited to, store openings, anniversary events, ongoing monthly management of client marketing menu of all property assets and collaborating in the development of national retail client support plans for multiple property support
  • Support execution of national promotions, client events, specialty leasing, sponsorships, signage installation at property
  • Work with the Sr. Manager, Regional Marketing to drive various property marketing activities by determining an action plan for implementation to drive traffic, dwell time, sales and market share; Depending on scale Marketing Coordinator required to see local program from conception to completion, including building the plan, execution and post reporting
  • Assist the Senior Regional Manager to coordinate with local production vendors as necessary in the execution of marketing activities, as well as engaging vendors and contributing to the overall program briefing process for broader marketing and communication teams
  • Collect data to prepare and ensure the accuracy of standardized reports that detail the performance of the annual marketing plan;
  • Provide and maintain courteous, professional and efficient service to internal/external clients and community groups by responding to requests for information and redirecting inquiries beyond own scope of expertise in order to maintain good levels of client service;
  • Partner with the Senior Regional Manager and Accounting to track and manage the annual marketing budget to ensure financial resources are utilized in the most fiscally responsible manner;
  • Assist Marcomm & the Social Communications to generate content ideas that support the local social media strategy and overall business initiatives
  • Create social media posts for clients (stores) and local executions in partnership with Marcomm
  • Develop, recommend and align localized content calendar with Content Manager, participating in weekly content planning as needed
  • Post and reply as needed on CF property social media pages in alignment with Content Manager and Corporate communications
  • Conduct regular checks of competitive shopping centres and venues, including and not limited to the physical space, retail mix, physical activations, social media and digital presence
  • Support and the Brand, Ravel and Digital & Innovation/Technology teams with the setup, scoping, communication, execution and launch of any new products and initiatives
  • Support leasing team onboarding new clients to the shopping centres
  • Administer and run small research projects with the retail clients and/or customers at properties to support various teams at CF in gaining further insights for a project and/or plan
  • Role may require servicing multiple properties periodically or consistently within a provincial region depending on geographic or vacancy needs (ie: Calgary, GTA, Southwestern Ontario, Montreal)

What your strengths are:

  • Excellent verbal and written communication skills
  • Excellent organizational and prioritizing skills
  • Good problem-solving skills
  • Strong team-building and negotiation skills a must
  • Superior customer service orientation
  • Media relations and public relations skills
  • Understanding of market research an asset

What you need to succeed:

  • Post-secondary education preferably in Business, Marketing or Public Relations
  • Minimum 3-4 years related work experience
  • Knowledge of brand management; marketing and advertising theory; digital media; financial and budget management.
  • Computer literate and proficient in the use of Word, Excel and PowerPoint

Why you should join us:

At Cadillac Fairview we have been transforming communities for over 50 years. We are so much more than our properties. We are building leaders at all levels. We offer the challenge of interesting work, a great organizational culture, the opportunity to collaborate with the best in the business, and support for your growth and development. We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension. Imagine a place where you can make a difference!
At CF our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us and we achieve results through behaviours that are consistent with our CF Values.
Are you someone who believes in our values?
  • Aim Higher – we strive to exceed expectations
  • Own Your Expertise – we empower ourselves and each other
  • Collaborate Effectively – we bring the right people together to get the right results
  • Engage with Empathy – we objectively consider the needs of others
  • Embrace Change – we drive, learn from, and adapt to change
At CF you’ll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued and respected. We’re ready to meet you there – are you?
CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment. If you need reasonable accommodation during the recruitment, assessment, and/or selection process, please notify your CF contact or email cfcareers@cadillacfairview.com.

CF currently has a vaccination policy that is a condition of employment.

Marketing Coordinator – CF Toronto Eaton Centre (18 month contract)


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newMarketing Specialist, Retail MarketingCanopy Growth Corporation2.3Toronto, ON Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.). Ability to travel as necessary. 6 days ago·More…View all Canopy Growth Corporation jobs – Toronto jobsSalary Search: Marketing Specialist, Retail Marketing salaries in Toronto, ONSee popular questions & answers about Canopy Growth Corporation

The Company

At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

With millions of square feet of licensed production capacity and operations spanning four continents, Canopy Growth is the world’s leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!

The Opportunity

Canopy Growth is looking for an enthusiastic and passionate Marketing Specialist, Retail Marketing to assist with overall marketing efforts and plan execution. Reporting to the Marketing Manager, Retail Marketing the successful candidate – in this hands-on 360o role – will be agile and resilient, able to function independently, with a desire to make an impact in a fast-paced emerging category. The right candidate will be an integral part of executing the marketing plan through all digital and print areas.

Key Responsibilities

Support the Marketing Manager, Retail Marketing in the following areas (not limited to)

  • Campaign Management (Print & Digital)

o. Work with external agencies and vendors to execute marketing programs.

p. Management of small-scale projects such as weekly offer programs, social media approvals

q. Proofread and provide feedback to creative artwork and technical content across different mediums.

r. Management of the online print portal for stores.

s. Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.

t. Building out distribution lists and ensuring all creative and production details are captured accurately per campaign.

u. Oversee and approve marketing material, from website banners, to social media, to print, and email.

v. Analyze and report on the performance and efficiency of campaigns, as well as proactively bring forward new ideas and solutions to the problems the business may be facing or objectives we’re trying to achieve.

  • Local Store Marketing Management

w. Conduct market research and analyze trends to identify new marketing opportunities, as well as to monitor competitive activity

x. Assist with local store signage and community requests

y. Ensure the local store marketing toolkit remains up to date with regulations and new ideas

  • Budget Management

z. Prepare and monitor the marketing budget on a quarterly and annual basis, allocating bunds wisely

aa. Budget tracker management, with monthly forecasting and reviews

bb. PO and invoice tracking and processing

  • Admin

cc. Support with internal communications to store teams (weekly newsletters)

dd. Analyze and report on the performance and efficiency of campaigns.

ee. Track marketing programs such as email, social media, or digital campaigns, and events.

Experience

  • Bachelor’s degree in business administration, marketing, communications, or a related field
  • Minimum 1-2 years of experience in a marketing role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.)
  • Ability to multi-task effectively in a fast-paced environment
  • Strong knowledge of Microsoft Office Suite
  • Strong written and verbal communication skills
  • Skilled in writing and editing content with an attention to detail
  • Strong prioritization, organization, and project management skills
  • Excellent communication, leadership, and teamwork skills
  • Ability to travel as necessary

Other Details

This is a full-time role based out of Toronto, Ontario.

We appreciate the interest from all candidates, and promise to review all applications, but we will only be contacting those who best fit the requirements. If you don’t hear from us, don’t fret; every resume we get is kept in our database for six months for consideration in future searches for talent.

Canopy Growth welcomes and encourages applications from people with disabilities.

Accommodations are available upon request for candidates taking part in all aspects of the selection process.

One last note: the chosen applicant will be required to successfully complete background and reference checks.

Thank you so much for your interest in Canopy Growth.

Marketing Specialist, Retail Marketing


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