Marketing AnalystAmerican TallMississauga, ON Create clear and concise recommendations to stakeholders based on marketing data analytics. A desire to propel growth within the eCommerce and digital marketing… 30+ days ago·More…View all American Tall jobs – Mississauga jobsSalary Search: Marketing Analyst salaries in Mississauga, ON

Position type: Full-time


Reports to: Co-Founder


Company Summary

American Tall is a rapidly growing e-commerce brand, dedicated to producing exceptional quality clothing for tall men, and women, up to 7’1. Founded by a father and son duo in 2015, the business has taken off and escalated to a level that seemed almost unimaginable just a few years ago. The growth can be attributed to the excellent leadership team and the family values bestowed in the business – integrity, honesty, teamwork, and passion. The work environment is built on a foundation of respect, inclusiveness, and ambition.

American Tall believes the best ideas come from a diverse group of people. This is a special opportunity to join a fast-paced business with tremendous upside and projected growth.


Want to learn more about us? Visit our website here.


Your Role: Marketing Analyst

We are looking for a meticulous Marketing Analyst to join the team at our office in Mississauga. This person will spearhead analytics and performance marketing in the American Tall Digital Marketing Department. You will be working mostly with raw data to provide insights to leaders and stakeholders across the business. If you are interested in joining a fast-paced e-commerce business that has experienced tremendous year-over-year growth, then this may be the job for you!

Job Duties and Responsibilities

  • Spearhead our effort to gain insights from our marketing data
  • Focus on increasing customer LTV
  • Focus on marketing efficiency (ads and emails) as well as other assorted analysis projects across the company as assigned
  • Work cross-functionally with contributors from other departments to best understand the wants and needs of the American Tall customer
  • Create clear and concise recommendations to stakeholders based on marketing data analytics
  • Ideate and assist in developing the marketing analytics strategy
  • Work with raw data to identify, analyze and interpret trends or patterns
  • Amalgamate raw data from multiple sources in order to develop and support data delivery visuals (dashboards, slide decks, etc.)
  • Assist with implementation process of a marketing automation and BI tool
  • Ensure data requested and reports are translated into context that the marketing stakeholders’ will understand
  • Build a structured plan to ensure that your findings will lead to an action or a decision
  • Work with the digital content and marketing team to enhance their understandings of the key performance drivers – make recommendations that lead to measurable improvements
  • Host weekly office hours to answer questions from colleagues on business performance and data analysis
  • Proactively explore data and seek out opportunities to make forward-thinking numbers-based decisions to improve business performance across all channels


Experience, Education and Qualifications

  • Bachelor’s Degree in business, marketing, or a related field highly preferred
  • Minimum 1-3 years of relevant experience in the eCommerce and digital marketing sphere
  • Must be comfortable with raw data
  • Experience with Google Analytics required
  • Experience with SEO and Google Ads is a huge plus
  • Experience with marketing automation and/BI tools is a huge plus
  • Thrive in a fast-paced environment and be an exceptional collaborator
  • Ability to deliver results in evolving framework with shifting priorities and technology


Knowledge, Skills and Attributes

  • Must have a positive attitude
  • A strategic leader with a deep passion for the consumer
  • A desire to propel growth within the eCommerce and digital marketing channels
  • Comfortable working with large volumes of raw data and connecting data sources
  • Curious and creative, you are driven by the numbers and always looking for the next big win
  • An exceptional collaborator that thrives in a team environment
  • You view challenges as opportunities and enjoy solving problems
  • A fundamental belief in the power of data to improve decision-making and business results
  • Demonstrated project and time management skills
  • Ability to work in a fast-paced start-up environment with tight deadlines
  • Consistently exhibit AmericanTall’s Values – innovation, respect, passion, and commitment.


Accommodations and Accessibility:


American Tall provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions, or required documents regarding accessibility in a different format, please contact us at Coby@americantall.com


Inclusion:


At American Tall, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday work, and it is our belief that they enable us to reach our goal of providing excellent quality and care in our products. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.

Yes, our expectations are high, but we value passion and dedication above anything else. If you have some of the foundational qualifications and skills, but the drive to be a valued member of our team, include a cover letter with your application telling us why you’re the right choice for the job!

Marketing Analyst


CLICK TO APPLY

Performance Marketing SpecialistVidyard3.3Toronto, ON•Remote Articulate and synthesize data to internal team members to influence spending decisions/ digital marketing strategies. Level up their home office/workspace,. 30+ days ago·More…View all Vidyard jobs – Toronto jobsSalary Search: Performance Marketing Specialist salaries in Toronto, ONSee popular questions & answers about Vidyard

Vidyard helps businesses and professionals connect with their audiences in a whole new way through engaging, personalized, and measurable video experiences. Through its global video hosting and analytics platform, Vidyard empowers businesses from startups to Fortune 500 enterprises to transform their approach to marketing, sales, and corporate communications. Through its free and pro tools, Vidyard helps any business professional create and share custom videos to deliver their message in a more personal and impactful way. Thousands of businesses and millions of people around the world rely on Vidyard for their video needs.

This is a remote position.
See Remote @ Vidyard for details


Vidyard is looking for a talented individual to help build our new Growth Marketing Team! We’re looking for a candidate who is comfortable in building out omni-channel marketing campaigns across various ad channels like Google, Facebook and LinkedIn.

As a Performance Marketing Specialist, you will work cross functionally with our product, marketing and analytics team to drive user acquisition for our free products.


In addition you will:

  • Work with the Growth Marketing Manager in the day-to-day management and optimization of campaigns across ad platforms to drive free user acquisition
  • Drive continued optimization of paid search campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, feed optimization, etc.
  • Analyze data, develop observations and recommended improvements.
  • Support and provide recommendations to other program managers on how to execute campaigns through paid digital channels.
  • Articulate and synthesize data to internal team members to influence spending decisions/ digital marketing strategies.

We’re looking for someone who:

  • Brings 1-2 years of performance marketing experience, preferably with a B2B SaaS organization
  • Has experience running search and display campaigns using ad platforms like Google Search, Google Display Network, Facebook and LinkedIn
  • Obsesses over the approach rather than the solution to problems
  • Is highly analytical and comfortable analyzing ad performance to make optimizations
  • Knows their way around Heap Analytics, Google Analytics, Spreadsheets and SQL

Bonus if you:

  • Have experience working in a sales role like SDR, BDR or Account Executive

Life as a Vidyardian:

You will have the opportunity to create your own destiny in your role by generating and managing your own projects and seeing the impact of your work. At Vidyard you will work alongside the best and brightest in the industry. We hire carefully for technical expertise and cultural fit, and are proud of our team!

On top of competitive pay, we offer generous subsidies for health & wellness and continuing education. We also offer three flexible benefit plans to suit your unique needs, so choose what’s best for you/your family and your coverage starts as soon as you do.

Along with the health benefits and health/lifestyle spending accounts, additional benefits include unlimited vacation, RRSP match programs, ESOP and learning and development spending accounts.

Vidyard also offers paid volunteer opportunities! At Vidyard, giving back is in our DNA. No matter where we are, we always want to be committed to giving back as part of our commitment to our communities. So choose a cause that is important to you within your own community and give back, on us!

Finally, our teams never miss an opportunity to have fun! Be prepared to enjoy virtual parties (often paired with special deliveries, special guests and sometimes surprises!) and take part in internal communities based on your interests/hobbies!


Remote @ Vidyard

As a video centric organization, Vidyard mastered the art of remote work long before the pandemic forced businesses to adapt. So, whether you are located close to one of our collaboration spaces in Vancouver, BC, & Kitchener, ON, or if home is anywhere else in Canada, you will not only be an integral part of the team, you’ll feel like an integral part of the team.

In order to ensure an enjoyable work experience for all employees, Vidyard is dedicated to ensuring all Vidyardians have an opportunity to:

  • Level up their home office/workspace,
  • Socialize meaningfully within teams as well as across the organization,
  • Enjoy a flexible work schedule (We know your time is valuable! Own your work in a way that best suits your lifestyle)

We believe that working remotely shouldn’t cause any barriers to a great employee experience, so from onboarding to day to day operations, when you work remotely at Vidyard your colleagues and leaders are only as far as a *virtual* tap on the shoulder away.


We thank all applicants for your interest in Vidyard. Only those applicants selected for an interview will be contacted. Agency calls will not be accepted.


Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify the Talent Acquisition Team.

Performance Marketing Specialist


CLICK TO APPLY

Marketing Data Scientist

Job title: Marketing Data Scientist

Company: Yellow Pages

Job description: Colleagues you’ll love.

A dynamic and collaborative workplace where you can contribute to our story.

An access to over 6,000 free courses for your continuous development and career growth.

Comprehensive benefits from day one.

This is the #YPLife and what working at YP is all about.

What is a marketing data scientist at Yellow Pages?

Want to contribute to the development and prosperity of local small and medium-sized businesses? Welcome to Yellow Pages! As a Google Premium Partner and Facebook Marketing Partner, Yellow Pages is a leader in digital marketing for companies across Canada.

The Data Scientist is required to develop Decision Science / Marketing Analysis solutions and strategies that provide business insights, improve opportunity identification, and drive monetization to the business.

Responsibilities:

  • Design & implement machine learning models that deliver key insights in support of strategic business issues and decisions
  • Utilizing data analysis “hands-on” by leveraging various statistical techniques, coding to build predictive modeling, identify relationships, opportunities and trends on KPI to drive and identify opportunities and solving business problems and influence business decisions
  • Customized segmentations and building predictive models centered on marketing campaigns, cross sell, and retention initiatives
  • Design strategies that improve targeting efforts, and drive value to the business

Why should you apply for the marketing data scientist position?

  • We offer training and a flexible benefits package on your first day!
  • We distinguish the most beautiful achievements by awarding prizes or recognition programs
  • We are permanently working from home!
  • Work schedule from Monday to Friday daytime

What do you need to be a marketing data scientist at Yellow Pages?

Qualifications:

  • Bachelor’s degree (Masters preferred) in Statistics, Mathematics, Computer Science, Economics or related field
  • 3+ years of experience in analytics and a thorough understanding of data mining and machine learning techniques
  • Proficiency in predictive modeling techniques (linear/logistic regression, decision trees (GB/RF), Clustering & time-series modeling using Python/R
  • Experience dealing with very large datasets & ETL (Structured & none-Structured data).
  • Experience in designing and developing ML model (data preparation, data validation, training tuning and production)
  • Advanced in SQL & Microsoft Excel
  • Knowledge of statistical techniques, analysis and interpretation used for customer profiling, churn, segmentation and profitability analysis.
  • Knowledge of Tableau /Power BI., or any relevant BI tools
  • Experience working for cloud platforms
  • Ability and experience dealing with very granular data from multiple sources
  • Bilingual written and oral (French and English)

Skills:

  • Ability to translate modeling results into business implications
  • Ability and experience in designing and developing solutions for increasing monetization
  • Creative thinking and problem solver who can connect activities to draw business insights and improve ROI
  • Ability to think in a creative and innovative manner and continually evolve with changing business needs and conditions.
  • Enthusiastic with a positive attitude

You are ready to join the Yellow Pages adventure as a marketing data scientist? Send us your resume right now!

About Yellow Pages

We’ve been in the game since 1908 and we continue to transform to offer our 125 000 clients the best possible products and services. We foster business relationships between Canadian small-to-medium businesses and their prospective customers. We do this by providing tailored, locally-relevant digital media and marketing solutions designed with both in mind. Over 76% of our revenue is generated by digital solutions.

Expected salary:

Location: Toronto, ON

Job date: Sat, 14 Aug 2021 05:47:04 GMT

Apply for the job now!

Marketing Data Analyst

Job title: Marketing Data Analyst

Company: Mitacs

Job description: Do you want to be part of our innovative and entrepreneurial team?

Mitacs is a not-for-profit organization that fosters growth and innovation in Canada by solving business challenges with research solutions from academic institutions. At Mitacs, we strive to develop the next generation of innovators with vital research and business skills. In partnership with domestic and international companies, governments, and academia, we support a new economy using Canada’s most valuable resource – its people.

Marketing Data Analyst

We are looking for an experienced Marketing Data Analyst to join our team. You will be responsible for implementing data collection systems, data analytics, keeping data accuracy, and other strategies that optimize statistical efficiency and quality for the Marketing and Communications Department. You will advise on how to improve customer engagement and experience through data-driven methods and AI tools. You will champion market research and data analytics that support building a client-centric culture and ongoing digital transformation.

Responsibilities

  • Gather information on competitors, and conduct analysis on their sales, prices, and methods of distribution and marketing to thoroughly learn about the competition
  • Collect and analyze data regarding customer preferences, demographics, buying habits, and needs to better identify market potential and factors influencing product demand
  • Measure the effectiveness of advertising, marketing, and communications strategies
  • Conduct statistical analysis and test hypotheses around marketing campaign questions
  • Develop a data integrity process and maintain all data sources in a clear and well-organized fashion
  • Work with marketing stakeholders to leverage personas, customer journeys, and data strategies to develop and implement marketing automation programs that enable real-time personalization and customization
  • Gather analysis and forecasting on emerging sectors, trends, and best practices in data-driven marketing, including improving segmentation, lifecycle marketing, and behavioural analytics
  • Understand business requirements as well as design reporting and analysis approaches tailored to their needs
  • Maintain monthly, quarterly, and ad hoc reports on Key Performance Indicators (KPIs) deemed necessary by senior leaders
  • Develop dashboards and reporting presentation decks to clearly communicate business performance metrics on a regular basis
  • Provide technical expertise in data storage structures, data mining, and data cleansing
  • Participate in data governance committee and represent the client experience and needs

Requirements

  • Bachelor’s degree in computer science or marketing or equivalent experience
  • Minimum five years of prior related corporate experience
  • Proven working experience as a Data Analyst or Marketing/Business Data Analyst
  • Technical expertise regarding data models, database design development, data mining, and segmentation techniques
  • Strong knowledge of and experience with reporting packages, databases (SQL, etc.), programming (XML, JavaScript, or ETL frameworks)
  • Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, SPSS, SAS, etc.)
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
  • Adept at queries, report writing, and presenting findings
  • High-level written and verbal communication skills
  • French language skills an asset

At Mitacs, we believe a diverse workforce comprised of individuals with different ideas, strengths, interests, and backgrounds is crucial to our success. We encourage candidates to connect with us and share ways how we may accommodate their needs during the recruitment process.

Vous souhaitez faire partie d’une équipe qui mise sur l’entrepreneuriat et l’innovation?

Mitacs est un organisme sans but lucratif qui favorise la croissance et l’innovation au Canada en résolvant des défis d’affaires à l’aide de solutions de recherche des établissements d’enseignement. Chez Mitacs, nous nous attelons à développer la prochaine génération d’innovatrices et d’innovateurs en les aidant à acquérir des compétences de recherche et d’affaires essentielles à leur réussite. En collaboration avec des entreprises, des gouvernements et des établissements d’enseignement du Canada et de l’étranger, nous soutenons l’avènement d’une nouvelle économie en tablant sur la plus importante ressource du Canada : son capital humain.

Analyste de données marketing

Nous sommes à la recherche d’un ou d’une analyste de données marketing avec de l’expérience. Vous serez responsable de la mise en œuvre de systèmes de collecte de données, de l’analyse des données, de l’exactitude des données et d’autres stratégies qui optimisent l’efficacité statistique et la qualité pour le service du marketing et des communications. Vous formulerez des conseils sur la manière d’améliorer l’engagement et l’expérience client au moyen de méthodes fondées sur les données et d’outils d’IA. Vous ferez la promotion de la recherche de marché et de l’analyse de données à l’appui de la mise sur pied d’une culture centrée sur la clientèle et de la transformation numérique en cours.

Responsabilités

  • Recueillir des renseignements sur les concurrents, et effectuer des analyses sur leurs ventes, prix et méthodes de distribution et de marketing afin de bien connaître la concurrence.
  • Recueillir et analyser des données sur les préférences, les données démographiques et les habitudes d’achat et besoins de la clientèle pour mieux cerner le potentiel sur le marché et les facteurs qui influencent la demande de produits.
  • Mesurer l’efficacité des stratégies de publicité, de marketing et de communication.
  • Mener des analyses statistiques et tester des hypothèses portant sur des questions de campagnes de marketing.
  • Concevoir un processus d’intégrité des données et classer toutes les sources de données de manière organisée.
  • Travailler avec les parties prenantes du marketing pour tirer profit des stratégies relatives aux personnes, parcours client et données pour concevoir et mettre en œuvre des programmes d’automatisation du marketing qui permettent la personnalisation en temps réel.
  • Recueillir des analyses et des prévisions sur les secteurs, tendances et pratiques exemplaires émergentes en marketing fondé sur les données, notamment l’amélioration de la segmentation, le marketing de cycle de vie et l’analyse comportementale.
  • Comprendre les exigences d’affaires et les approches relatives à la production de rapports de conception et d’analyse personnalisés.
  • Assurer la tenue de rapports mensuels, trimestriels et ponctuels sur les indicateurs de rendement clés (IRC) jugés nécessaires par les cadres dirigeants.
  • Concevoir des tableaux de bord et des présentations sur les rapports pour communiquer clairement les mesures de performance d’affaires régulièrement.
  • Offrir une expertise technique sur les structures de stockage de données, l’exploration de données et le nettoyage de données.
  • Participer au comité de gouvernance des données et représenter l’expérience client et les besoins.

Exigences

  • Baccalauréat en informatique ou en marketing ou expérience équivalente
  • Au moins cinq ans d’expérience dans un secteur d’entreprise connexe
  • Expérience de travail avérée à titre d’analyste de données ou d’analyste de données de marketing ou d’affaires
  • Expertise technique sur les modèles de données, l’élaboration de bases de données, l’exploration de données et les techniques de segmentation
  • Solides connaissances et expérience des suites logicielles de création de rapports, des bases de données (SQL, etc.), de la programmation (XML, JavaScript ou d’infrastructure ETL)
  • Connaissance des statistiques et expérience dans l’utilisation de progiciels de statistiques pour l’analyse d’ensembles de données (Excel, SPSS, SAS, etc.)
  • Très bonnes aptitudes en analyse et capacité à recueillir, organiser, analyser et diffuser d’importantes quantités d’information avec minutie et exactitude
  • Aptitudes pour traiter les questions, rédiger des rapports et présenter des conclusions
  • Compétences de haut niveau en communications verbales et écrites
  • Maîtrise de la langue française, un atout

Chez Mitacs, nous pensons qu’une équipe diversifiée composée de personnes aux idées, aux points forts, aux intérêts et aux parcours différents est un élément essentiel de notre réussite. Nous encourageons les candidates et les candidats à communiquer avec nous et à nous indiquer comment nous pouvons répondre à leurs besoins dans le cadre du processus de recrutement.

Expected salary:

Location: Toronto, ON

Job date: Fri, 13 Aug 2021 05:58:06 GMT

Apply for the job now!

Marketing Data Analyst, Toronto, Montreal

Job title: Marketing Data Analyst, Toronto, Montreal

Company: Mitacs

Job description: Veuillez déposer votre candidature via Isarta

Do you want to be part of our innovative and entrepreneurial team?

Mitacs is a not-for-profit organization that fosters growth and innovation in Canada by solving business challenges with research solutions from academic institutions. At Mitacs, we strive to develop the next generation of innovators with vital research and business skills. In partnership with domestic and international companies, governments, and academia, we support a new economy using Canada’s most valuable resource – its people.

Marketing Data Analyst

We are looking for an experienced Marketing Data Analyst to join our team. You will be responsible for implementing data collection systems, data analytics, keeping data accuracy, and other strategies that optimize statistical efficiency and quality for the Marketing and Communications Department. You will advise on how to improve customer engagement and experience through data-driven methods and AI tools. You will champion market research and data analytics that support building a client-centric culture and ongoing digital transformation.

RESPONSIBILITIES

  • Gather information on competitors, and conduct analysis on their sales, prices, and methods of distribution and marketing to thoroughly learn about the competition
  • Collect and analyze data regarding customer preferences, demographics, buying habits, and needs to better identify market potential and factors influencing product demand
  • Measure the effectiveness of advertising, marketing, and communications strategies
  • Conduct statistical analysis and test hypotheses around marketing campaign questions
  • Develop a data integrity process and maintain all data sources in a clear and well-organized fashion
  • Work with marketing stakeholders to leverage personas, customer journeys, and data strategies to develop and implement marketing automation programs that enable real-time personalization and customization
  • Gather analysis and forecasting on emerging sectors, trends, and best practices in data-driven marketing, including improving segmentation, lifecycle marketing, and behavioural analytics
  • Understand business requirements as well as design reporting and analysis approaches tailored to their needs
  • Maintain monthly, quarterly, and ad hoc reports on Key Performance Indicators (KPIs) deemed necessary by senior leaders
  • Develop dashboards and reporting presentation decks to clearly communicate business performance metrics on a regular basis
  • Provide technical expertise in data storage structures, data mining, and data cleansing
  • Participate in data governance committee and represent the client experience and needs

REQUIREMENTS

  • Bachelor’s degree in computer science or marketing or equivalent experience
  • Minimum five years of prior related corporate experience
  • Proven working experience as a Data Analyst or Marketing/Business Data Analyst
  • Technical expertise regarding data models, database design development, data mining, and segmentation techniques
  • Strong knowledge of and experience with reporting packages, databases (SQL, etc.), programming (XML, JavaScript, or ETL frameworks)
  • Knowledge of statistics and experience using statistical packages for analyzing datasets (Excel, SPSS, SAS, etc.)
  • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
  • Adept at queries, report writing, and presenting findings
  • High-level written and verbal communication skills
  • French language skills an asset

At Mitacs, we believe a diverse workforce comprised of individuals with different ideas, strengths, interests, and backgrounds is crucial to our success. We encourage candidates to connect with us and share ways how we may accommodate their needs during the recruitment process.

Expected salary:

Location: Toronto, ON – Montreal, QC

Job date: Fri, 20 Aug 2021 22:43:02 GMT

Apply for the job now!

Associate Director, Data Services


Company: Royal Bank of Canada

Location: Toronto, ON – Halifax, NS

Job description: , and work with development managers and project managers to prioritize requirements and implement functionality. As a member… Manager and the writing of executable Data Quality rules Expert knowledge of IBM’s Stewardship Centre to build and manage…

Expected salary:

Job date: Sat, 11 Sep 2021 22:24:05 GMT

Apply for the job now!

Associate, Data Quality & Services


Company: Royal Bank of Canada

Location: Toronto, ON – Halifax, NS

Job description: , and work with development managers and project managers to prioritize requirements and implement functionality. As a member… Manager and the writing of executable Data Quality rules Knowledge of IBM’s Stewardship Centre to build and manage reports…

Expected salary:

Job date: Sun, 12 Sep 2021 04:17:37 GMT

Apply for the job now!

VELOCITY – Data Engineer – Winter 2022 – Toronto, ON


Company: Tangerine

Location: Toronto, ON

Job description: from the Velocity Program? This is not your average internship or co-op! This is a customized experience that focuses… and technology by having a customized plan for your next internship or co-op. Yes, you read that correctly. After successfully…

Expected salary:

Job date: Thu, 09 Sep 2021 00:03:49 GMT

Apply for the job now!