LOCATION: Flexible – Ontario

ROLE SUMMARY

As the Director Marketing GCX Canada, your mission is to accelerate the growth of the brand portfolio and enhance brand equity across the Canadian region; you will develop and execute an omnichannel marketing strategy; and be the voice of the consumer for Canada. In this role you will drive the Stanley Black & Decker portfolio working to maximize the effectiveness of overall content strategy and creation, brand positioning, digital marketing, insights, merchandising, enterprise storytelling and creative execution while preparing the sales and commercial teams for compelling customer interactions. Lead the digital strategy across the entire digital marketing playbook of paid, owned, and earned channels including SEO/SEM, paid and organic social, influencer, retargeting and beyond. You will sit at the leadership table for the Canadian Region as well as the Global Customer Experience function. You will develop and communicate our digital marketing investment strategy and coordinate the evolution of our ad technology platform and tools to deliver on business goals.

In the first year, you will grow top line revenue across the business by building compelling and engaging experiences for end users, while keeping customer top of mind and appreciating the buyer’s role. Concrete deliverables include working with regional commercial, sales and eCommerce partners to drive winning customer plans with priority retailers such as The Home Depot, Lowes Canada, Canadian Tire and Amazon. You should expect to drive integrated marketing plans across the Product, Commercial, Brand, Digital and eCommerce teams to ensure country level marketing plans are focused on the key regional business priorities.

Reporting to the Vice President Brand, you will collaborate closely with Region Leaders, and Business Unit Leadership. You will bring your digital first and creative approach; high EQ and passion; and work collaboratively with the global marketing organization and international teams to drive efficiencies and ensure Canadian regional needs are integrated in global initiatives to drive local relevancy. Other key responsibilities:

• Build a robust marketing strategy that supports new product launches in the go-forward strategy, as well as maintaining momentum with evergreen products
• Disciplined management of the marketing budget; develop and deliver against recommendations and build sound business cases to secure additional resources from the executive leadership team to support strategies
• Drive integrated marketing plans across the Product, Commercial, Brand, Digital and eCommerce teams to ensure country level marketing plans are focused on the key regional business priorities
• Present and communicate paid digital strategy to executive level decision makers as well as regional stakeholders
• Lead regional team to drive superior end user understanding that results in stronger, more relevant engagement with Canadian target audiences and increases conversion and loyalty
• Establish a measurement mindset for the organization by instituting and tracking measurable approaches and Key Performance Indicators for performance and agency spend
• Collaborate easily in a matrixed organization; bring together and hone cross-functional working relationships across brand management, digital marketing, insights, packaging, graphic design, content creation, product marketing, commercial and eCommerce; leverage strengths of the group while holding it accountable for seamless execution that defies silos

QUALIFICATIONS

• Minimum Bachelor’s degree in any discipline; MBA preferred)
• 10+ years of experience with marketing innovation in a either a SKU-intensive brand or multi-brand consumer product portfolio with revenues of $300+ million
• Demonstrated expertise working and leading business teams in Canada
• Experience in high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
• Referenceable track record of influence across a global company, matrix environment

Preferences

• 12+ years of experience in digital marketing, omnichannel execution, end-user CRM, performance marketing optimization, leveraging digital media content platforms; leading digital marketing teams running global campaigns in multiple languages (English & French)
• Entrepreneurial spirit and propensity for being self-directed
• Outstanding leadership and people management skills with the ability to successfully motivate, challenge, and integrate a team of 10+
• Strategic thinker who can drive an effective go-to-market vision, while also being a strong personal contributor with a desire to “roll-up sleeves” and make it happen
• Demonstrated agility to quickly respond to changing market needs
• Acts as the voice of the end consumer throughout the organization; understands where they live and work each day

Stanley Black & Decker believes in giving each and every applicant an equal opportunity to succeed on their own merit. We strive to hire employees that reflect and support the diverse perspectives, experiences and needs of employees and our communities including but not limited to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, and disability. We remain committed to upholding the values of equity, diversity, and inclusion in our work environments. We know that diversity underpins excellence, and that we all share responsibility for creating an equitable, diverse and inclusive organization. Therefore, in pursuit of our values, we seek employees who will work respectfully and constructively with differences across the organizational hierarchy in actualizing SBD’s priorities, goals and principles of equity and inclusivity. If accommodation is required at any point in the recruitment process, please contact a member of our Recruitment Team. Please note that as part of our recruitment process, candidates in the final stages will be required to complete a background check which may include a criminal background, credit and drivers abstract check.

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