Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

Building product awareness. Generating demand. Driving revenue. Enhancing Dell Technologies’ brand and reputation. Our Inbound Operations team delivers all this and more. In this role, you will support Dell’s B2B demand generation efforts across multiple tactics. This position will be part of a dynamic team that works cross-functionally across many marketing functions.

Join us to do the best work of your career and make a profound social impact in our NA Inbound Generation & Operations team in Toronto, Canada and other remote Canada locations.

What you’ll achieve

As Digital Lead Generation and Operations Advisor, you will collaborate with Field and Segment Marketing to understand internal needs and priorities to support marketing execution. You will be responsible for partnering with our preferred agencies and partners to design innovative digital customer experiences that drive demand.

You will

• Support regional leads on inbound processes, lead definitions, lead capture, SFDC usage, and routing rules to Sales

• Manage demand gen program UX: design the customer experience, monitor form field connections between media partners and lead routing partner to ensure no errors, optimize the sales experience in SFDC

• Build and maintain lead gen vehicle roadmap, status documentation and communication

• Work with CRM to align on key priorities, list delivery and deadlines

• Track performance and propose remedying actions/testing for activities falling short of KPI’s

• Troubleshoot lead issues and escalations related to routing, sales assignment, and lead quality – provide recommendations for solutions, work with partners to improve results, and solve complex challenges

• Support agency and program managers in complying with vendor funding requirements for content syndication assets

• Develop Inbound Lead Gen Operations process documentation and provide ongoing support on the creation of materials for Sales enablement

Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

• 3+ years experience in marketing, with at least 1 year of that time working with digital lead generation campaigns

• Experience working with various Martech common technologies such as SFDC Sales Cloud/CRM, SFDC Marketing Cloud, Integrate, and PowerBI reports

• Strong communication skills to articulate high-level demand generation

• Proactive, responsive, and customer-service oriented with a sense of project ownership/accountability and excitement to learn new skills

• Working knowledge of online platforms and best practices

• Exhibited track record of generating marketing based leads for sales makers

• Strong analytical skills and ability to translate data into key learnings/impacts

• Strong organizational skills and attention to detail

• Program management experience

Desirable Requirements

• Bachelor’s degree

• Experience in B2B digital marketing – lead generation experience preferred

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life – while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.

Dell Canada Inc. (“Dell”) is committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve, and creating an environment where every employee has the opportunity to reach her/his potential. We welcome applications from: women, Aboriginal persons, persons with disabilities, ethnic minorities, visible minorities, and others who may contribute to diversification. As part of our commitment to accessibility for all persons with disabilities, Dell will, upon the request of the applicant, provide accommodation during the recruitment process to ensure equal access to applicants with disabilities. If you are selected for an interview and you need accommodation, please contact your recruiter. We welcome applications from: women, Aboriginal persons, persons with disabilities, ethnic minorities, visible minorities, and others who may contribute to diversification.