Brands In Culture, Partnerships and Sponsorships Manager – Diageo – Toronto, ON

Company: Diageo

Location: Toronto, ON

Expected salary: $81750 per year

Job date: Wed, 30 Jul 2025 22:31:30 GMT

Job description: Job Description :Job Title: Brands In Culture Partnerships and Sponsorships ManagerAbout us:With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future!Join us to create a career worth celebrating!Diageo Canada is the company’s 6th largest market in the world. Diageo Canada accounts for about 26% of spirits market share and distributes an important portfolio of spirits, ready-to-drink (RTD) and beer brands across all provinces and territories.Diageo Canada is headquartered in Toronto, Ontario, and counts about 700 passionate employees. With three production facilities (Gimli, Manitoba; Amherstburg, Ontario; Valleyfield, Quebec), Diageo is one of the major producers of spirits in Canada.

  • 12 million cases of spirits are produced in Canada every year
  • More than 200 SKUs are produced in Canada
  • Diageo Canada contributes about $39M to the federal government fiscal revenues and spends more than $300 million in goods and services from companies in Canada every year, including more than 5.5 million bushels of corn, barley, and rye
  • Canada is the home of Diageo’s Crown Royal Whisky

About the role:The newly designed Brands in Culture role will own sports, music and entertainment partnerships is a vital growth driver in order to be competitive within premium spirits and beer categories. Culture is everything and everywhere and so much more than a press release or influencer partnership. Culture is informing, influencing and connecting our consumers, influencing their lives.Diageo Canada is looking for an individual who is connected to the Canadian marketplace and understands deeply the cultural tastemakers, insiders, connectors and creators across sports, music and entertainment who can lead current partners and sponsors as well as actively seek out national opportunities that will drive energy, awareness and love around our brands for continued growth.Drinks Brands are very often “built in culture”. Having Diageo brands talked about, recommended and perceived as “the brands to be seen with” remains critical. Many of our brands have been around for a long time, and a large part of that success is the ability to keep our brands relevant throughout all points of culture.Role Responsibilities:

  • An inspirational leader who will help drive breakthrough performance for the Canadian business through the development, management and implementation of comprehensive sports, music and entertainment strategies
  • All strategies the Sr. Brand Manager develops will support business objectives for brand marketing – notably shareholder value creation, volume, share growth, brand advocacy & consumer awareness and be fully integrated across the business
  • Responsible for leading the strategy for the ongoing thought leadership, negotiation and management of all brand led partnerships and sponsorships the brand marketing team leads across Canada, including improving existing sponsorships, but also a view towards new partnerships and opportunities
  • Ensure existing assets are fully enhanced in breakthrough ways and in adherence with necessary protocols and regulations.
  • Negotiate all major brand sponsorship deals, ensuring value is returned on investment made. Expert level experience with contract negotiations is a must
  • Lead and strengthen relationships with teams (internally and externally), leagues, platforms, industry leading execs and more to maximize return on investment for Diageo brands
  • Effectively manage external agencies and 3rd parties for best-in-class ideation, implementation and delivery of results within budget and scope of work
  • Delivery of tangible business results, responsible for objective setting and measurement & evaluation process across the portfolio
  • Maintain a strong internal control and compliance environment consistent with the Diageo Marketing Code and Diageo compliance policies.
  • Requires an expert understanding of the structure and workings of the sports, music and entertainment landscape in Canada
  • Strong influencing and negotiating capabilities, ability to engage and align senior partners internally
  • Strong knowledge of the intricacies and networks within the various industries to generate insights and connectivity that will be able to assess the impact for Diageo
  • Strong relationships with rights owners and agencies and the ability to grasp legalities of all assets and rights purchased to maximize value
  • This role requires expertise in both the Diageo Leadership and Marketing functional capabilities in inspiring and influencing collaboration, support and coordination across multiple internal and external partner groups. This would include alignment across key business units (Marketing, Innovation, Media, Corporate Relations, Procurement, Legal, Customer Planning and Activation)
  • Growing our brands’ awareness and consideration through the development of a clear strategy is integral to this role
  • Work closely with Diageo commercial team across channels and geographies on both local and national assets to ensure we are making the most of our contracts and relationships to maintain the best possible corporate reputation for Diageo
  • Deep consumer understanding and cultural intelligence in service of building our brands in culture
  • Exquisite attention to detail
  • Work in partnership with legal and procurement on all contract negotiation
  • Help drive recruitment into Diageo brands as measured by penetration data
  • Help build awareness and equity of core Diageo brands as measured by brand health scores

Experience/skills required:

  • 10+ plus years of relevant experience with a proven ability to improve return on investment
  • Experience with budget management and competitive analysis
  • Experience in digital media and social communications platforms
  • Authentic communicator with experience working successfully across multiple partners
  • Experience working in a highly regulated industry is preferred but not necessary
  • Undergraduate degree – degree in marketing, business management, communications desirable.

Flexible Working Statement:Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.Diversity statement:Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.Feel inspired? Then this may be the opportunity for you.If you require a reasonable adjustment, please ensure that you capture this information when you submit your applicationWorker Type : RegularPrimary Location: Downtown TorontoAdditional Locations :Job Posting Start Date : 2025-07-29Salary Range:Minimum Salary: $81750Maximum Salary: $136250At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

Job Summary: Brands In Culture Partnerships and Sponsorships Manager

Company Overview:
Diageo is a leading premium drinks company with over 200 brands in almost 180 countries. It is a significant player in the spirits market in Canada, accounting for 26% of the market share and has a strong portfolio across various beverage categories.

Role Description:
The Brands in Culture Partnerships and Sponsorships Manager will drive growth through sports, music, and entertainment partnerships, essential for maintaining brand relevance and connection with consumers. The position requires a deep understanding of the Canadian marketplace and cultural influencers, to lead existing partnerships and seek new opportunities.

Key Responsibilities:

  • Develop and implement strategies for partnerships and sponsorships that align with brand marketing objectives.
  • Negotiate and manage brand sponsorship deals, ensuring a positive return on investment.
  • Build relationships with various stakeholders including teams, leagues, and industry executives to enhance brand visibility.
  • Collaborate with internal teams to maximize the effectiveness of contracts and corporate reputation.
  • Ensure compliance with Diageo’s marketing code and maintain strong internal control.

Qualifications:

  • 10+ years of relevant experience with a track record in ROI improvement and budget management.
  • Deep understanding of the sports, music, and entertainment landscape in Canada.
  • Strong negotiation and influencing skills.
  • Preferably, experience in a regulated industry and familiarity with digital media.

Education:

  • Undergraduate degree in marketing, business management, or communications preferred.

Diversity and Inclusion:
Diageo is committed to creating an inclusive culture that celebrates diversity in all forms.

Location and Salary:

  • Based in Downtown Toronto; salary range is between $81,750 – $136,250, with eligibility for additional rewards.

Work Flexibility:
Diageo emphasizes flexible working arrangements to support employee well-being.

This summary highlights the job’s essential aspects and qualifications without delving into excessive detail.

Sr Brand Manager, Scotch – Diageo – Toronto, ON

Company: Diageo

Location: Toronto, ON

Expected salary: $90750 per year

Job date: Thu, 17 Jul 2025 22:54:37 GMT

Job description: Job Description :Job Title : Senior Brand Manager, Diageo Canada – ScotchAbout us:With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future!Join us to create a career worth celebrating!About the function: MarketingOur Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.About the role:Do you want to be part of turning some of the world’s largest spirits brands into the most culturally powerful brands in Canada today? Do you have an equal thirst for delivering bold business growth and marketing with creative excellence?If so, we are looking for a Senior Brand Manager to lead the strategic agenda for our world-class portfolio of brands.We’re proud of how far we’ve come—but we’re just getting started. We’re on a mission to recruit the next generation of LDA consumers by deeply understanding the motivations, behaviors, and lived experiences of the diverse Canadian consumer. And we’re doing this while continuing to nurture and strengthen our loyal consumer base to drive sustainable, profitable growth.In short, we need a senior brand leader who is as curious as they are commercially sharp. Someone who’s creatively brave, strategically grounded, and energizing to work with. You know when to challenge the status quo and when to double down, and you bring a rare blend of instinct, agility, and accountability to everything you do.As marketers at Diageo, we thirst for greatness. We lead the future of some of the world’s most admired brands. Brands built by entrepreneurs, philanthropists, and strategic pioneers. We stand on the shoulders of giants and strive to become the next generation of bold brand builders. We hold ourselves and each other to the highest standards and celebrate when we break through.Are you ready to build a legacy worthy of our founders—and take risks in the pursuit of greatness? If so, the Senior Brand Manager role on our Canadian team may be the opportunity for you.Purpose of RoleLead a portfolio of world-class brands in Canada to exceed business goals, deliver industry-defining marketing, and recruit the next generation of consumers—building brands that don’t just compete in the category but transcend it.Role Responsibilities:

  • Own a long-term vision for a key category, setting the strategic roadmap to elevate Diageo Canada’s leadership and impact
  • Define a 5-year ambition for brand contribution, volume mix, and category growth
  • Lead annual marketing business plans and long-term brand strategy, rooted in consumer, customer, and shopper insight
  • Drive best-in-class, integrated marketing programs across media, trade, digital, and experiential through strong agency leadership
  • Champion the portfolio internally and externally—energizing teams and inspiring commercial focus on these high-potential brands
  • Partner with Innovation to bring new formats and platforms to life that fuel long-term brand equity and growth
  • Be performance-obsessed, deeply understanding the business to course-correct and seize growth opportunities in real time
  • Ensure brands are deeply embedded in culture and connected with the right consumer cohorts
  • Balance strategic clarity with operational excellence, overseeing performance, budgets, and activation across channels
  • Build strong cross-functional and global partnerships, navigating complexity with confidence

Key Functional & Leadership CapabilitiesLeadership

  • Be the portfolio’s #1 cheerleader — bringing energy, belief, and bold ambition
  • Drive innovation and experimentation—test and learn, iterate, and scale what works
  • Are dedicated to consumer understanding—fueling the creation of brands that matter
  • Make ideas happen—powerful decks alone won’t get the job done
  • Stay optimistic and solutions-focused in the face of ambiguity or change
  • Set the standard for performance, pace, and passion

Strategy

  • Set a bold, long-term vision for the portfolio
  • Build and manage brand architecture that aligns with the broader Diageo strategy
  • Lead and influence annual MBP development
  • Define brand positioning, purpose, and target audiences with clarity
  • Leverage Diageo’s data ecosystem to drive smart, actionable decisions
  • Effectively juggle multiple priorities and projects in a fast-paced environment

Creative

  • Lead the development of breakthrough communications across ATL and BTL
  • Apply deep consumer insight to fuel creative excellence and marketing effectiveness

Media

  • Lead media investments with an Return On Investment and innovation mindset
  • Bring in-culture thinking to every media decision—understanding how Canadians connect today

Commercial

  • Have commercial acumen that builds trust and alignment with regional trade teams
  • Interpret performance with clarity, framing the “so what” and next steps

Manage People for Success

  • A motivating, collaborative leader who knows how to influence across teams
  • Experienced in developing and mentoring junior talent
  • Builds strong internal networks and champions others’ success

Soft Skills

  • Welcomes different working styles, cultural backgrounds, and perspectives
  • Thrives in team-first environments
  • Builds bridges, not walls, across departments and disciplines
  • Leads with purpose—embodying our ambition to Celebrate Life, Every Day, Everywhere
  • Contributes to our bold ambition to grow Canada and reshape the industry

Experience/skills required:

  • Undergraduate degree in Business or Communications
  • 6–10 years in a brand management role
  • Prior experience in beverage alcohol or another highly regulated category is an asset
  • Track record of managing and developing high-performing teams

Flexible Working Statement:Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.Diversity statement:Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.Feel inspired? Then this may be the opportunity for you.If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.Worker Type : RegularPrimary Location: Downtown TorontoAdditional Locations :Job Posting Start Date : 2025-07-16Salary Range:Minimum Salary: $90750Maximum Salary: $151250At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

Job Summary: Senior Brand Manager, Diageo Canada – Scotch

Company Overview:
Diageo is the world’s leading premium drinks company with a diverse portfolio of over 200 brands distributed in nearly 180 countries. The company thrives on innovation, collaboration, and a passion for building beloved brands.

Role Overview:
The Senior Brand Manager will spearhead the strategic agenda for Diageo’s Scotch portfolio in Canada. The individual will focus on delivering impactful marketing, driving growth, and attracting the next generation of consumers while also nurturing existing loyal customers.

Key Responsibilities:

  • Develop a long-term vision and strategic roadmap for the Scotch category in Canada.
  • Lead annual marketing plans and long-term strategies based on consumer insights.
  • Drive integrated marketing programs across various channels, emphasizing strong agency collaboration.
  • Foster innovation and orchestrate new product formats.
  • Monitor brand performance and adapt strategies in real-time to capitalize on growth opportunities.
  • Cultivate a deep cultural connection for the brands with diverse consumer cohorts.

Leadership & Functional Capabilities:

  • Energize the team and drive ambitious goals through innovation and consumer-focused strategies.
  • Define brand positioning and target audiences.
  • Manage media investments with a focus on ROI and cultural relevance.
  • Develop and mentor junior talent, fostering a collaborative work environment.

Qualifications:

  • Undergraduate degree in Business or Communications.
  • 6–10 years of experience in brand management, preferably in beverage alcohol or a regulated sector.
  • Proven track record of leading high-performing teams.

Diversity and Inclusion Commitment:
Diageo is dedicated to fostering an inclusive environment that celebrates diversity across various dimensions and backgrounds.

Flexible Working Environment:
The company supports flexible work arrangements to promote employee well-being and work-life balance.

Compensation:

  • Salary range: $90,750 – $151,250, with potential additional rewards, healthcare benefits, and parental leave options.

Location:
Primary location is Downtown Toronto, with opportunities for flexibility.

Conclusion:
The role seeks a forward-thinking leader who is creatively bold, strategically adept, and capable of driving Diageo’s Scotch brands to new heights in the Canadian market.

Commercial Insights Manager – Diageo – Toronto, ON

Company: Diageo

Location: Toronto, ON

Expected salary: $81750 per year

Job date: Wed, 23 Apr 2025 22:51:09 GMT

Job description: Job Description :Job TitleL5 – Manager -– Commercial Insights & Selling StrategyWe’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realize your fullest potential.About the role:OverviewThe Commercial Insights Manager is an exciting role, reporting to the Commercial Director and working closely with the Commercial Excellence Team. This role will work closely with many cross-functional teams in both Canada and the US along with our Sales Brokers.Responsibilities include the continued development of our Shopper Insights, customer support insights and recommendations, and the development of category solutions which align to with our long-term strategy. This role will support our continued advancement of ‘Every Day Great Execution’ developing actionable commercial targets, new reporting tools, while supporting in-store and On-Trade merchandising solutions with customers.Role Responsibilities:Management ResponsibilityNo direct reports; drive and manage expectations and collaborate closely with of senior stakeholders and key internal/external partners.Must develop strong influential relationships work closely with Commercial Excellence Team along with cross-functional leaders.Decision MakingAnticipates & identifies opportunities or issues which potentially add value or prevent the business from delivering business objectives. Decisions are guided by policies, procedures, and business plans; receives guidance from and aligns priorities with Commercial Director.Complexity of RoleComplexity is high, with data available by stores/outlets, by brands/skus, Retail / On-Trade channels. In addition, there are numerous sources of Consumer/Shopper data which must be interpreted, and analyzed, and built into selling stories. Stakeholders are across functions and include third party broker(s) and Customers.Primary Responsibilities:Identify actionable insights which help DIAGEO Canada Sales and broker teams to deliver Share Winning Activities, including:

  • Strong in-market brand executionactivation.
  • Impactful selling stories to support commercial plans for categories, channels, and customers.
  • Channel, Category, & Portfolio prioritization strategies, including E2E Planning lead.

Key Outputs/Deliverables

  • Synthesize primary shopper research insights into a compelling business opportunity and work in partnership with customer teams (sales, customer marketing, business analytics, pricing) to create/support winning platforms and programs.
  • Identify Shopper Marketing Insight gaps and develop a cost-effective plan identifying vendors to support closing the gap.
  • Lead and Execute an ongoing customer ‘Insights Plan’ based on customer needs/inputs and commercial team feedback
  • Development of category strategies and/or selling stories for Liquor Board, Retail Chains and On-premise channel customers, influencing accounts to drive benefit for both the account’s business and for DIAGEO.
  • Support Customer Marketing’s development of category management fundamentals by customers – e.g. shelf set guidelines/planograms, shelf set recommendations, assortment optimization, account business plans, promotional planning/effectiveness, business development projects.
  • Develop understanding of program effectiveness and efficiency by analyzing completed events via syndicated or other data or test market, while also liaising with the Revenue Growth Management Team. Capture key learnings to help the team/agency improve future results.
  • Lead the annual development of Commercial E2E Planning with key customers and the respective KAMs and PD’s.

Financial Responsibility

  • Responsible for assigned Travel and Expense budget.
  • Responsible for managing national Data & Research budgets.
  • Responsible for tracking volume impact based on Category Management initiatives such as post event analysis, understanding of price impact, distribution and shelving recommendations.
  • Proactively provides action recommendations based on Commercial Scorecard results.

Experience / skills required:Experience

  • University degree
  • Minimum 2 to 4 years commercial analytics required, preferably in Consumer Packaged Goods or Beverage Category.
  • Advanced Excel & PowerPoint proficiency required, with MicroStrategy and Power BI proficiency an asset.
  • Experience analyzing market and competitive data and application of insights to drive sales.
  • Experience measuring performance of marketing / trade programs.
  • Understanding of Canadian Beverage Alcohol Industry retail, on-trade, and Customer dynamics.

Keys to Success in Role:

  • Resourceful and proactive
  • High standards of quality and accuracy
  • Passionate about success
  • Analytically minded
  • Strong oral & written communication skills – ability to articulate points of view across levels and functions
  • Comfortable with constructive challenge and build process

Flexible Working Statement:Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.Diversity statement:Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.Feel inspired? Then this may be the opportunity for you.If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.Worker Type : RegularPrimary Location: Downtown TorontoAdditional Locations :Job Posting Start Date : 2025-04-22Salary Range:Minimum Salary: $81750Maximum Salary: $136250At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

The job description is for the role of L5 Manager – Commercial Insights & Selling Strategy within Diageo, where the individual will be responsible for developing actionable commercial targets, new reporting tools, and in-store merchandising solutions. The role involves working closely with cross-functional teams, developing category solutions, and supporting the advancement of commercial planning. The ideal candidate should have a University degree, 2-4 years of commercial analytics experience, proficiency in Excel and PowerPoint, and knowledge of the Canadian Beverage Alcohol Industry. The company emphasizes diversity, inclusivity, and a culture that celebrates individual differences. The salary range for the position is $81,750 to $136,250, and eligible employees may receive additional rewards and benefits such as healthcare coverage and parental leave.

Diageo – Tax Co-Op, Canada – Toronto, ON

Company: Diageo

Location: Toronto, ON

Expected salary: $40500 per year

Job date: Sat, 12 Apr 2025 22:36:10 GMT

Job description: Job Description :Job Title : Tax Co-opAbout us:With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.Join us to create a career worth celebratingAbout the function: FinanceOur Finance team deliver sustainable growth for our business, customers, and much-loved brands. We’re part of a $12.2 billion gross profit organisation, responsible for driving an exceptional level of performance and creating the potential for future growth.Whether we’re utilising our digital capabilities and analytics to inform our business strategy or creating capacity to invest in the future — no two days are the same in our Finance team. Wherever your skills lie, we’ll help you to learn and develop, supporting you along the way in our inclusive culture.About the team:About the role:Role Responsibilities:Works on the compliant, efficient and effective management of financial assets and resources in line with business strategy and operational requirements.

  • Focuses on monitoring, reporting and management of financial processes and specialist administration services.
  • Provides advice and guidance as well as ensuring appropriate financial governance and controls are in place.
  • Works with colleagues across finance and beyond to understand how changes in our business will impact how we comply with tax laws, whilst minimising tax risks and maximising opportunities.
  • Maintains an awareness of changes in tax laws and administrative practices that impact our markets, and uses that knowledge to modify our tax policies and processes, to ensure accurate compliance and tax reporting.

Experience/skills required :

  • Brings strong knowledge of end-to-end business processes, applications and systems, Enterprise Resource Planning e.g. S4, digital innovation in respective area of expertise that facilitates transformation to groundbreaking capability building.

Flexible Working Statement:Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.Rewards & Benefits Statement:We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:· [Recruiter to list relevant market/region benefits].Diversity statement:Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.Feel inspired? Then this may be the opportunity for you.If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.Worker Type : Internship (Fixed Term)Primary Location: Downtown TorontoAdditional Locations :Job Posting Start Date : 2025-04-11Salary Range:Minimum Salary: $40500Maximum Salary: $67500At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

Associate Brand Manager (FTC) – Diageo – Toronto, ON

Company: Diageo

Location: Toronto, ON

Expected salary: $57750 per year

Job date: Wed, 26 Mar 2025 23:47:45 GMT

Job description: Job Description :Associate Brand Manager, (Fixed Term Contract – Parental Leave Coverage)As marketers at DIAGEO CANADA, we thirst for greatness and are proud to lead the future of some of the worlds’ most famous and admired brands – brands built by entrepreneurs and philanthropists, true visionaries whose values we honor and sustain. We stand on the shoulders of these giants and look to become the giants of the future. We challenge and support each other to be the best, setting high standards and celebrating our success when we exceed them.We’re proud of how far we’ve come, but we aren’t slowing down in our pursuit of recruiting the next generation of LDA consumers for the future. That means understanding the motivations and behaviors of millennial and multicultural communities. It also means nurturing our existing consumer base so that we can profitably and sustainably grow our brands. Someone willing to push boundaries creatively and maintain strong business discipline, while at the same time embracing our team culture. This is someone who has excellent instincts for marketing, project management, and an equal sense of urgency to get the job done.Are you prepared to take risks in the pursuit of greatness? Do you hold yourself to the highest standard with real accountability for results? Would you treat the business as if it is truly your own – because you want your legacy to be worthy of that of our founders? If so, the Associate Brand Manager role may be for you.About the Function:Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future!Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.About the role:Do you want to be part of turning some of the world’s largest spirits brands into the world’s most powerful brands in culture today? Do you have an equal thirst for over-delivering business targets and implementing with creative excellence?If so, we are seeking an Associate Brand Manager to support across our Premium portfolio of brands!Role Responsibilities:

  • Brand Strategy Development: Assist in the development of the brand’s annual marketing plan, including positioning, messaging, and creative execution to drive brand awareness and growth.
  • Market Research & Analysis: Conduct consumer and competitive research to identify market trends, consumer behaviors, and insights that can inform brand strategy and product development.
  • Campaign Execution: Collaborate with creative, media, and digital agencies to implement integrated marketing campaigns, ensuring they align with brand goals and deliver measurable results.
  • Brand Activation: Support the planning and execution of brand activations and experiential events that connect with consumers and drive brand affinity that are measured and implemented with excellence
  • Product Launches: Work closely with cross-functional teams (Innovation, Customer Marketing, Legal, Corporation Relations and Regional sales teams) to support new product launches and limited-edition offerings.
  • Budget & Forecast Management: Assist in managing brand budgets, ensuring cost-effective spending across marketing initiatives, and tracking return on investment.
  • Performance Tracking: Monitor brand performance metrics (sales, market share, consumer sentiment) and provide recommendations for optimization based on data insights.
  • Collaborative Teamwork: Work closely with internal teams, external agencies, and vendors to ensure brand consistency and timely delivery of initiatives.

Experience / skills required:Key Functional & Leadership Capabilities:

  • Be an advocate of this exciting portfolio to drive energy internally and externally for our brands
  • Think out-of-the-box and get excited about testing-and-learning different models and approaches
  • Be scrappy and execution focused – you’ll have the opportunity to drive marketing plans from top to bottom and will be able to lean into several functional areas beyond traditional brand responsibilities. Take this as your opportunity to get a full breadth of experience.
  • Be able to manage multiple projects effectively, prioritize and drive to action in a timely manner across a broad portfolio
  • Incredibly curious about culture and the forces that shape consumer perception
  • Be comfortable / fluent with data manipulation and analysis
  • Be performance motivated and become a commercial expert
  • Effectively manage budgets in an organized manner
  • Maintain positive outlook amidst challenges and effectively problem-solve and make decisions
  • Demonstrate personal accountability for great well-rounded performance
  • Champion of great, inclusive creative work

Soft Skills

  • Someone who is inclusive of different working styles, cultural backgrounds and lifestyle choices
  • Thrives in a close-knit, team-oriented environment
  • Builds bridges, not walls across functions/departments to help the brand succeed
  • Embraces our company purpose of Celebrating Life Every Day, everywhere responsibly
  • Passionate about our DIAGEO Marketing Code and brings this to action in decisions each day

Minimum Experience Requirements:

  • Education: Bachelor’s degree or equivalent experience in Business, Marketing, or a related field.
  • Experience: 4-6 years of brand management or marketing experience
  • Analytical Skills: Ability to interpret market data and consumer insights to inform strategic decisions.
  • Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.
  • Creativity & Innovation: A creative mentality with a passion for delivering engaging, impactful marketing campaigns.
  • Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.
  • Language Skills: Bilingual (English and French) is a plus, but not required

Flexible Working Statement:Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.Diversity statement:Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.Feel inspired? Then this may be the opportunity for you.If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.Worker Type : Fixed Term Contract (Fixed Term)Primary Location: Downtown TorontoAdditional Locations :Job Posting Start Date : 2025-03-25Salary Range:Minimum Salary: $57750Maximum Salary: $96250At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

Diageo Canada is seeking an Associate Brand Manager for a fixed-term contract. The role involves developing brand strategy, conducting market research, implementing marketing campaigns, managing budgets, and collaborating with cross-functional teams. The ideal candidate should have 4-6 years of brand management or marketing experience, strong analytical and communication skills, creativity, and project management abilities. Fluency in English and French is a plus. Diageo promotes diversity and inclusivity in the workplace and offers flexibility to support employee wellbeing. The salary range is between $57,750 and $96,250. Benefits such as annual incentives, stock awards, healthcare, retirement, and parental leave are available for eligible employees.

Diageo – Co-Op Student (Do Not Apply) – Amherstburg, ON

Company: Diageo

Location: Amherstburg, ON

Expected salary: $31200 per year

Job date: Tue, 27 Aug 2024 22:56:51 GMT

Job description: Job Description :Are you passionate about improving efficiency, solving problems, and working as part of a team? Are you interested in working for a global company that has limitless room for personal growth? Then this role is for you!Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. We produce an outstanding collection of over 200 brands – old and new, large and small, global and local – that are enjoyed in more than 180 countries around the world. For more information about Diageo, visitAbout the roleWe have a great opportunity to join our Amherstburg Supply team as a Manufacturing Excellence Specialist. You will be an integral part in driving a step change in the improvement on our packaging lines. In order to do this, you will be responsible for leading a Focused Improvement project to deliver efficiency gains as well as supporting the broader team. You will be responsible to use lean techniques, optimize safety, quality, production, and cost objectives through employee involvement and a team approach to problem solving.About youCharacter is everything at Diageo and we are looking for driven, problem solvers and self-starters to join our team. We’d love for you to get in touch if this sounds like the next role for you – here’s a few things that we’d ideally like you to have.

  • Effective communication skills, influencing and interpersonal skills
  • Strong leadership skills and ability to positively motivate and engage your fellow team members. Be able to push forward your own ideas about improvements to current approaches and appraise new opportunities
  • Excellent verbal and written communication skills.
  • Exceptional influencing skills and be proficient in presentation and training skills. Ability to influence without direct control of resources.
  • Excellent organization skills. Ability to handle multiple priorities.
  • Superior problem solving and analytical skills.

Worker Type : Internship (Fixed Term)Primary Location: Amherstburg PlantAdditional Locations :Job Posting Start Date : 2024-08-26Salary Range:Minimum Salary: $31200Maximum Salary: $52000At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

Diageo – Sr. Media Manager – Canada – Toronto, ON

Company: Diageo

Location: Toronto, ON

Job description: Job Description :Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands in over 180 countries globally, including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness!Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!Market Context:Diageo Canada is headquartered in Toronto, Ontario, and counts about 700 passionate employees. With three production facilities (Gimli, Manitoba; Amherstburg, Ontario; Valleyfield, Quebec), Diageo is one of the major producers of spirits in Canada. With more than 12 million cases of spirits produced in Canada every year, and 200 SKUs, Diageo Canada is the home of Crown Royal whisky globally and the company’s 6th largest market in the world. Diageo Canada accounts for about 26% of spirits market share and distributes an important portfolio of spirits, ready-to-drink (RTD) and beer brands across all provinces and territories.If you are a media maven, who is passionate about the bev/alc industry in Canada and has a strong understanding of the Canadian media landscape, then we want to talk to you. We have an exciting role for a Senior Manager, Media & Connections Planning.Key accountabilities include:CONNECTIONS PLANNING

  • Lead growth for the total business as a data-driven media thought leader, delivering our strategy, principles and learning agenda to achieve more efficiency, consistency and impact for our portfolio
  • Guide and Develop long-term brand building and impactful in-culture connections plans across paid, owned, earned and shared marketing channels working with IAT and functional teams to ensure strong delivery of communications strategy, role of channels and tactical execution.
  • Manage coordination of In-House Social Team within all planning and execution turning points, setting clear roles and responsibilities across teams throughout the planning cycle.
  • Unlock and deliver a consumer-centric, data-driven approach that informs the right person, occasion, channel and message that delivers our brand experience across all touchpoints with excellence.
  • Strategically lead Diageo Canada’s total marketing investment planning, execution, measurement and reporting; with a focus on delivering efficient and impactful media guidance, adhering to budget and reporting management processes and needs at the local and global level.

MEDIA PLANNING

  • Lead the briefing and evaluate media plans and scenarios based on budget parameters and brand objectives showcasing trade-offs between options. Work with Agency and Brand teams to ensure media best practices and provide ongoing optimizations that account for business changes throughout the year.
  • Strengthen the points of collaboration for media across total scaled marketing functions, i.e. PR, Culture, Measurement, Partnerships and Creative
  • Champion Diageo values, goals and initiatives through our media execution by participating or owning projects like our Society 2030 goals of Progress and growing our D&I footprint, Sustainable Media practices and Positive Drinking campaign and partnership execution
  • Manage and lead accountability of media agency, staff and global partner output that delivers on-best in-class the planning, execution and measurement processes through-the-line.
  • Lead the audit and approval process for existing and new ATL partnerships (Media Vendors, Sponsorships, Integrations, etc.)

MEASUREMENT, DATA & ANALYTICS

  • Champion the consumer measurement agenda, using MMM, competitive, Brand Health, Creative and Performance partners to establish optimization decisions that elevate our strategies, plans and executions to best in class expectations and deliver on local and global benchmarks

DIGITAL TRANSFORMATION & ACTIVATION

  • Future proof our business by leading digital transformation and accelerate digital marketing with precision in Canada, i.e. data decisioned media, fit for purpose dynamic content opportunities, cohesive digital ecosystem opportunities, etc.
  • Strategically guide the development and execution of Canada’s e-Comm & CRM strategy and planning to infuse shoppability in today’s developing digital economy.
  • Building 365, e-Comm, infrastructure updates and shoppable capabilities
  • Ensure and facilitate collaboration between the In-House Social Team and creative agency partners as it relates to asset needs and deliverable deadlines.

Required:

  • At least 10 years of experience in media/comms planning
  • BA or equivalent experience with emphasis on coursework in marketing, advertising, business
  • Expert Excel and Powerpoint skills and a comfort with Power BI
  • Excellent verbal and written communications skills
  • Strong measurement and analytical skills and ability to think critically
  • Proven ability to manage multiple projects simultaneously, while being extremely detail oriented
  • Ability to influence, persuade and lead broader teams with strong leadership positioning

Preferred:

  • Knowledge, love and curiosity for media and the impact it can have on the business
  • Demonstrated critical thinking ability within consumer, media and digital landscape
  • Strong negotiating skills and being able to build and manage strong partnerships
  • Ability to confidently present plans and ideas, often to a senior audience
  • Self-starter who is comfortable with a rapidly-changing environment
  • Energetic, relentless drive to succeed, great teammate
  • Used to working with a variety of partners and building relationships and collaboration
  • Deal with a large volume of requests and know how to prioritize workload

Worker Type : RegularPrimary Location: Downtown TorontoAdditional Locations :Job Posting Start Date : 2024-07-31
Diageo is a global leader in beverage alcohol, with a strong presence in Canada. They are currently looking for a Senior Manager, Media & Connections Planning to drive growth for their business through data-driven media planning. The role involves developing long-term brand building strategies, managing media agency output, and leading digital transformation and activation. The ideal candidate would have at least 10 years of experience in media planning, strong analytical skills, and a passion for the beverage alcohol industry in Canada.
Job Description

Position: Customer Service Representative

Location: Toronto, ON

Salary: $15-17/hour

We are looking for a Customer Service Representative to join our team in Toronto. The ideal candidate will have excellent communication skills and a passion for providing exceptional customer service.

Responsibilities:

– Respond to customer inquiries via phone, email, and chat
– Assist customers with product information, pricing, and orders
– Handle customer complaints and ensure a positive resolution
– Process orders and returns accurately and efficiently
– Maintain customer records and update information as necessary
– Provide support to the sales team as needed

Qualifications:

– High school diploma or equivalent
– 1-2 years of customer service experience preferred
– Strong communication and problem-solving skills
– Ability to work in a fast-paced environment
– Proficient in Microsoft Office and data entry
– Bilingual in English and French is an asset

If you are a customer service-oriented individual looking for a challenging and rewarding opportunity, we would love to hear from you. Apply now to join our team.

Expected salary:

Job date: Thu, 01 Aug 2024 22:07:16 GMT