The Marketo/Salesforce Administrator is responsible for executing the day-to-day configuration, support, maintenance, and improvement of a global Marketo/Salesforce.com system. This is a highly visible role and essential to ensuring that the platform supports mission-critical business functions. As such, you will work closely with Project Managers, Applications Developers, company leaders and subject matter experts across all business units to ensure the platforms are supporting business and end-user needs while providing an exceptional user experience. This position will be reporting to the Business Applications Manager.

Specific Duties/Responsibilities:

• Manage administration and expanded use of Marketo as the marketing automation platform.
• Ensure a successful configuration, implementation, and maintenance of all marketing programs within Marketo based on establish lead scoring methodologies and intelligence programs used to help sales prioritize activities.
• Work with data owners to identify and resolve data quality issues according to data governance best practices.
• Create sales and marketing KPI dashboards, and other reports for executive review.

• Act as Secondary support for Salesforce.com to administer and support the design and configuration of standard and custom objects, roles, profiles, workflows, custom fields, validation rules, page layouts, etc.

• Provide Level 1 support in both Marketo and Salesforce.com to troubleshoot end-user issues, and either resolve or escalate to a developer as appropriate.
• Work with stakeholders to create and maintain reports and dashboards that monitor key metrics and drive business decisions.
• Create end-user training documentation that promotes self-service and enablement, onboard new users, and train existing users when knowledge gaps are identified or as new processes and tools are implemented.
• Manage sandbox environments, deploy changes to production environment.
• Create and maintain a standard level of team technical documentation on processes and configurations.
• Identify inefficiencies in current business processes, configurations, or automations, and recommend improvement opportunities.
• Data migrations of acquired companies into Salesforce. Document acquired company workflows, identify where gaps exist compared to established workflows, and determine solutions for bridging the gaps. Map, cleanse, and import data. Provide end-user training to acclimate end users to the ESO Salesforce instance and all established processes and procedures.
• Work with stakeholders and Marketo and Salesforce developers to create comprehensive user acceptance testing plans for larger/complex features, and coordinate testing execution with the required stakeholders.

Qualifications & Experience:

• Bachelor’s degree in Business or equivalent work experience
• 1 – 3 years of experience as an administrator of Marketo – certification preferred
• 1-3 years of experience as a Salesforce Administrator at a SaaS company – Salesforce Administrator certification a required
• Experience with developing and maintaining Marketo integration with Salesforce.com
• Experience with integrations to 3rd party tools such as Zoom Info, Sales Navigator, Sales Loft, Outlook Integration
• Understanding of the B2B lead funnel and strategies to optimize lead conversions
• Salesforce CPQ administration experience a plus, including creating new products/price books
• Experience in managing license, role, and profile assignments for user onboarding, offboarding, and role transitions.
• Experience designing, delivering, and maintaining end-user training curriculum.
• Experience with software development and release best practices, including working in a sandbox and obtaining proper levels of sign-off prior to promoting solutions to production.
• Knowledge of Sales Cloud, Service Cloud, and Communities on the Lightning platform, including building best practice workflows with Process Builder and Flow.
• Experience with DataLoader and DemandTools (or similar)
• Experience with HTML, CSS, jQuery, and JavaScript
• Understanding of CASL, CANSPAM and GDPR
• Marketo and Salesforce migration / amalgamation experience preferred
• Proficient at analyzing business requirements and creating user stories, design requirements, and acceptance criteria
• Excellent verbal and written communication skills
• Knowledge of security and compliance best practices.
• Previous experience with acquisition integration.

We are an Accessibility for Ontarians with Disabilities Act (AODA) compliant workplace. You can be confident that our recruitment and hiring processes will be modified to accommodate disabilities, if requested.

We thank all applicants for their interest; however, only those selected for an interview will be contacted. Enghouse Systems is an equal opportunity employer.

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