Content & Engagement SpecialistChartered Professional Accountants of Canada3.6Toronto, ON Support efforts to improve data-based decision making through enhanced digital analytics. Undergraduate degree or equivalent work experience in corporate… 14 days ago·More…View all Chartered Professional Accountants of Canada jobs – Toronto jobsSalary Search: Content & Engagement Specialist salaries in Toronto, ONSee popular questions & answers about Chartered Professional Accountants of Canada

About Chartered Professional Accountants of Canada

Chartered Professional Accountants of Canada (CPA Canada) works collaboratively with the provincial, territorial and Bermudian CPA bodies, as it represents the Canadian accounting profession, both nationally and internationally. This collaboration allows the Canadian profession to champion best practices that benefit business and society, as well as prepare its members for an ever-evolving operating environment featuring unprecedented change. Representing more than 220,000 members, CPA Canada is one of the largest national accounting bodies worldwide.

This position is part of the Research, Guidance and Support (RGS) department. RGS conducts research and creates content to support members and the larger business community.


About the opportunity

As a Content and Engagement Specialist at CPA Canada, you will provide digital content and stakeholder engagement expertise to deepen the market impact of content created by RGS subject matter experts and promote active engagement with priority stakeholders.

You will influence and support the development and execution of the RGS Content Creation strategy and the RGS Stakeholder Engagement strategy. The Engagement Strategy includes internal and external stakeholders


What you’ll do

In this role, you will:

  • Identify leading edge content formats and digital delivery mechanisms that reflect evolving ways in which our stakeholders consume and engage with information, including and not limited to, social meetups, interactive communication tools, blogs, vlogs, virtual discussion groups etc.
  • Support the development of high quality, compelling messaging about RGS focus areas that builds awareness of the body of work and why it is important.
  • Collect insights into communication/engagement activities of other organizations with similar areas of focus.
  • Support the collaborative effort to advance awareness of, and engagement in, the Foresight: Reimagining the profession initiative with a customized approach for specific priority stakeholders.
  • Support efforts to improve data-based decision making through enhanced digital analytics


What we’re looking for

The ideal candidate will have the following skills and experience:

  • Undergraduate degree or equivalent work experience in corporate communications, investor relations, and/or digital marketing
  • Minimum of five years professional experience in digital content development and stakeholder engagement
  • Deep understanding of leading edge and emerging digital content formats and delivery mechanisms
  • Ability to synthesize technical information and develop compelling messaging
  • Confidence to articulate your communications savvy
  • Excellent oral and written communication skills
  • Critical thinking, intellectual curiosity and problem-solving abilities
  • Ability to lead and work collaboratively in multi-disciplinary teams
  • Strong project management skills in combination with strong personal initiative, agility and resourcefulness
  • Strong interpersonal skills, with the ability to build and maintain a productive relationship with internal and external stakeholders


What it’s like to work here

CPA Canada is a great place to work with a diverse workforce and commit to health and wellness for its employees. The organization offers a flexible and balanced environment that allows individuals to maximize professional and personal development. CPA Canada employs over 400 people, with its headquarters in Toronto and regional offices in Burnaby, Ottawa and Montreal. Our technology-enabled culture is designed to attract qualified people and enable them to do their best work. Employee perks include competitive salaries and pension, a comprehensive benefits package, professional development programs, flexible working hours and opportunities to work from home, regular social events and a highly successful employee volunteer program. CPA Canada is dedicated to continual improvement and building a high-performing, innovative organization that creates value for members and other stakeholders.


Organization values

We create a collaborative and constructive culture by:

• Acting with Integrity • Fostering excellence • Respecting Others • Working Collaboratively • Being Accountable

CPA Canada is committed to cultivating an inclusive, accessible environment where each employee feels respected, valued and supported. All qualified individuals may apply online. Please note this in your application if you require a disability-related accommodation to participate in our recruitment process. We’ll be happy to work with you to meet your needs.

Content & Engagement Specialist


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Digital Media CoordinatorKingstar MediaToronto, ON$45,000 – $50,000 a year Degree or certificate or equivalent in online marketing. Coordinate with web designers, artists and technicians in order to create digital content for client’s… 16 days ago·More…View all Kingstar Media jobs – Toronto jobsSalary Search: Digital Media Coordinator salaries in Toronto, ON

Canada’s fastest growing full service DRTV agency, located in Toronto’s historic Distillery District, is looking to fill a full time Digital Media Coordinator position to join our digital team.

The Digital Media Coordinator will assist in the day-to-day project management of our digital media executions, including but not limited to; reporting and analytics, requesting information from clients and creative, and working with internal teams to ensure alignment on timelines for launch of campaigns.


Responsibilities

  • Pull daily, weekly, and monthly reporting and working with team to prepare client reports.
  • Daily monitoring of campaigns to ensure they are delivering.
  • Analyze campaign analytics to provide recommendations and insights.
  • Compile AdWords performance reports.
  • Coordinate with web designers, artists and technicians in order to create digital content for client’s website design.
  • Oversee the development and distribution of web interfaces including layout design and concept.
  • Procure or create JPEGs, PDFs, video, clip art, graphs, charts, thumbnail images, and other web design elements.
  • Create and maintain log files of web site hits by unique visitors, number of pages viewed, and other web metrics.
  • Launch, track and Optimize lead generation AdWords campaigns for Kingstar Media, Kingstar Direct and Distilled Creative.
  • Where necessary, write and edit web copy.

Attributes

  • Degree or certificate or equivalent in online marketing
  • Minimum of 2 years’ experience managing SEO/SEM/social media efforts within an agency
  • Experience with Adobe Photoshop and video editing tools (Premier Pro, PowToon)
  • Expertise with web analytics
  • Expertise with web technology implementation
  • A passion for social media
  • Creative and detail-oriented
  • Preferably Google Ads Search Certified
  • Preferably experience working with Shopify page design

We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Digital Media Coordinator


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Ecommerce Marketing ManagerPro-Spin SportsToronto, ON•Remote$60,000 a year Post-secondary degree or equivalent diploma in a related field (e.g., business, marketing, digital marketing). Organize and prioritize all marketing projects. 23 days ago·More…View all Pro-Spin Sports jobs – Toronto jobsSalary Search: Ecommerce Marketing Manager salaries in Toronto, ON

Job Title: E-Commerce Marketing Manager

Company: Pro-Spin Sports

Reporting To: CEO/Founder

Location: GTA – Remote / Work-from-Home (with weekly sessions in Toronto)

Type of Role: 6-Month Full-Time Contract with opportunity for Contract Extension or Permanent Full-Time

Pro-Spin Sports is the fastest growing Direct to Consumer (DTC) Table Tennis brand in the world! We love ping pong and are on a mission to create more fun through sports and competition.

We manufacture and design all our products and sell exclusively online in Canada, the US, UK, and Europe! We are headquartered in Toronto, manufacture in China, and have warehouses in Canada, the US, UK, and France.

The business has been built mainly on Amazon, and in only four years, we’ve reached nearly 8-figures in revenue! Now we’re ready to see the same explosive growth on our own DTC e-commerce site, on Shopify. With a proven brand, automated supply chain, and a portfolio of high-quality products with thousands of genuine 5-star reviews, we are well-positioned for success on our new DTC site.

Pro-Spin Sports is a growing business, and we’re expanding our team!

Are you looking for a unique opportunity to dive in, make a direct impact, and help double our business?

Are you equipped with the experience, skillset, and attitude to help us build and grow our E-commerce DTC channel?

This opportunity is a dream job for anyone creative, analytical, entrepreneurial, and wants to make a direct, measurable impact!

We are looking for candidates who will roll up their sleeves, take ownership, figure stuff out, and deliver results.

We value curiosity, loyalty, dependability, fun, and hard work.

Responsibilities:

  • Lead and manage Pro-Spin Sport’s revenue growth on Shopify
  • Develop and execute Q4 Holiday campaign
  • Create and execute blog content plan and social media calendar
  • Setup and optimize email marketing campaigns and conversion funnels
  • Manage SEO planning and implementation
  • Finalize all content and assets for holiday promotions (copy, images, video)
  • Create, manage, and optimize paid ads on Google, Facebook/Instagram, Google Shopping
  • Organize and prioritize all marketing projects
  • Manage partners to deliver outstanding work on time and on budget

Minimum Qualifications:

  • Post-secondary degree or equivalent diploma in a related field (e.g., business, marketing, digital marketing)
  • 5+ years of experience in E-commerce DTC marketing
  • 3+ years of paid campaign management on Facebook, Instagram, and Google Ads

Your Professional Experience:

  • Digital Marketing Campaigns: You have proven experience planning and executing profitable digital marketing plans
  • Revenue Generating Initiatives: You have hands-on experience profitably driving traffic to a DTC e-commerce site – including Social Media Advertising, Google Ads, SEO, Influencer/Affiliate Marketing
  • Conversion: You have created conversion funnels and successfully improved conversion rates to increase Revenue and ROI by implementing CRO best practices and conducting A/B testing.
  • Email Marketing: You have managed email marketing campaigns, written copy, developed email flows, analyzed data, and established email marketing as a key revenue generator for a brand.
  • Social Media and Content Planning: You have hands-on experience creating social media and web content strategies and executing plans that deliver on KPIs and Goals you have established
  • Analysis and Optimization: You have experience working with Google Analytics and other tools to analyze website data and areas of opportunity for improvement.

Your Skills:

  • Results-oriented, self-starter with a growth mindset
  • Curious, resourceful, fast learner who can adapt and change course if needed
  • Extremely organized and efficient
  • Excellent communicator who is comfortable challenging ideas and communicating both successes and failures
  • Loves working remotely and has a strong work ethic
  • Strategic and analytical, leveraging data to optimize campaigns and make decisions
  • Creative thinker who takes initiative and is proactive in coming up with new ideas to drive revenue or improve the business
  • Comfortable working within Shopify, Google Ads, Google Shopping, and Facebook/Instagram.
  • Excellent at analyzing data, trends, and key consumer behaviours to support fact-based recommendations
  • Content creation (copy, images, video) is an asset

If this role sounds like a dream job to you, we want to hear from you!

Please submit your resume and include a cover letter letting us know about your ecommerce experience and why you’re the best candidate for the role!

Please also include your Top 3 “Go-To” Resources for all things E-commerce and/or DTC marketing and what it is you like most about them. We want to know what inspires you!

We’re looking forward to hearing from you.

Contract length: 6 months

Application deadline: 2021-09-12

Job Types: Full-time, Contract

Salary: From $60,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Work from home

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • E-commerce: 3 years (required)
  • Google Analytics: 3 years (preferred)
  • Google Ads: 3 years (preferred)
  • Facebook Advertising: 3 years (preferred)
  • Digital marketing: 3 years (required)

Work remotely:

  • Yes

Ecommerce Marketing Manager


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Social Media SpecialistAuxly Cannabis GroupToronto, ON Background in performance-based social media marketing. Bachelor’s Degree or equivalent in social media, marketing, PR, business or similar. 26 days ago·More…View all Auxly Cannabis Group jobs – Toronto jobsSalary Search: Social Media Specialist salaries in Toronto, ON

About the Company:

Auxly is an international cannabis company dedicated to bringing innovative, effective, and high-quality cannabis products to the market. Launched in 2017, Auxly’s experienced team of industry first-movers and enterprising visionaries have built on a diversified supply of raw cannabis, strong clinical, scientific and operating capabilities and leading research and development infrastructure to create trusted products and brands in an expanding global market.

Overview:

Based out of Toronto, you will be part of a team that works with every department at Auxly and will help manage our agency partners. You’ll help the team develop plans to achieve established goals, and ensure all content is fresh and engaging to our current and future fans. You have experience being part of a team, being responsible for the social calendar and content of a channel, and participating in an environment of creativity & experimentation. You can operate strategically, informing the vision and achieving agreement between internal parties. While you have a good eye for creative and copy, you build off of insights from the numbers. You bring the hype to your projects and enjoy collaboration. The Social Media Specialist will report to the Digital Marketing Manager on the Commercial Team.

What can you expect to do:


Long Story Short

Auxly’s social channels are a reflection of our vibrant brands. They’re the main way we keep our communities informed about what we’re building and what makes us different. You’ll be responsible for those Social Media properties. Your key focus is to ensure that each brand’s priorities are communicated by bringing brand voice and strategy to life for Facebook, Instagram, Twitter, and any other platforms that accept cannabis content.


Grow Presence

You will oversee social media presence for our brand accounts. You will planning and executing programs to grow our reach, share of conversation, and frequency of engagement across all your accounts by developing new tactics to engage.

Content Creation

In this role you will create content in support of several brand projects, and work directly with platform and social listening (Meltwater) analytics to ensure we’re following the ideal strategy to reach our key audiences, optimizing all content for each platform. You will collaborate with design resources that will be responsible for generating graphic and motion content for all of our channels.


Channel Management

Channel management across our social media properties on Facebook, Instagram, Twitter and Snapchat will be a key part of this role. Another exciting aspect will be to ensure that the Auxly accounts are strong representations of their respective brands. You will work closely with a variety of stakeholders internally and externally, and be accountable for the voice, tone, and curation of our platforms. You will ensure the highest level of channel content and be on the lookout for any new platforms that change policy or look like an up and coming opportunity.

Lead

You will embody Auxly’s business mission and strategy and act in a responsible, ethical and honest behaviour while consistently leading by example.

What we are looking for :

  • Minimum of 2 years in Social Media Account Management
  • Experience in developing loyal audiences through social media
  • Ability to build and strengthen relationships within a team
  • Strong understanding of online and social media landscape
  • Background in performance-based social media marketing
  • Bachelor’s Degree or equivalent in social media, marketing, PR, business or similar


Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized people tend to only apply when they check every box. Think you have what it takes, but not sure you check every box? Apply to the role anyways!

We’d love to talk and determine together whether you could be a great fit.

What will set you apart:

  • Knowledge of the relationship between paid and organic social media initiatives
  • Planning and executing resourcefully with minimal supervision
  • Extensive knowledge of cannabis and culture
  • A deep love of memes
  • A cover letter that provides us an opportunity to learn about you and why you’re a good fit for the role.

 :

Auxly Cannabis Group Inc. is an equal opportunity employer and encourages applications from all qualified individuals.
We provide accommodation for job applicants with disabilities during the recruitment process in accordance with applicable laws. Please contact us to request accommodation.
Please email your resume and cover letter to lwoods@auxly.com and quote “Social Media Specialist – Auxly” in the subject line. In your cover letter, please include an explanation of why your experience is specifically relevant to this role with us at Auxly. We want to see your personal style – what makes you awesome and why you think your next opportunity is here with us. We look forward to getting to know you!
We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.

Social Media Specialist


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SEM / PPC SpecialistHOOPLAHToronto, ON Bachelor’s degree – marketing or related field preferred. 3-5 years of experience managing paid digital campaigns (or equivalent experience). 30+ days ago·More…View all HOOPLAH jobs – Toronto jobsSalary Search: SEM / PPC Specialist salaries in Toronto, ON

About Hooplah

Personality. Wit. Heart.

Not particularly in that order, but if you’ve got these things, we want to talk with you. Our unique environment thrives on open communication, so we can work hard and play harder. In the past five years, we have grown tremendously by focusing on creative excellence for our clients. Hooplah’s innovative process leverages carefully designed marketing to drive targeted online traffic that supports brands with fresh strategies and leading-edge interactive solutions.


About You

Are you a lover of all things digital, especially Search Engine Marketing? Are you looking for a company that also lives and breathes everything online? At Hooplah, we dig digital and are anchored by 12 years experience coupled with early adopter obsession and a tireless thirst to stay ahead of the pixel pack. If your calling is to strategize and manage world class Search Engine Marketing campaigns, have we got a compelling read for you (by job posting standards at least).


About The Job:
We are on the hunt for a seasoned SEM / PPC Specialist to add to our close-knit team. Candidates should have 3-5 years of professional experience managing successful Search Engine Marketing campaigns. We will be looking for some show & tell where you dazzle us with campaigns that you have created and executed, with some impressive results to back it up. We are also looking for people who can track these campaigns in Google Analytics, or other analytics tools. Our SEM Specialist will be an integrated member of the media team, responsible for facilitating the strategy, implementation, optimization and reporting for client’s SEM initiatives. You will leverage your expert knowledge of SEM to maximize campaign efficiency, keep budgets on track, and translate disparate data sets into actionable insights.


Responsibilities:

  • Planning and successful implementation of paid search campaigns
  • Manage budgets and bids for multiple ad serving platforms including Google AdWords, Display Network, Bing Ads, Facebook, YouTube, etc.
  • Improve paid search performance using industry best practices within established revenue
  • Keyword research (discovery and expansion)
  • Review and editing of ad creative/copy in collaboration with copywriter
  • Conducting, measuring, and implementing the results of A/B tests for ad copy and targeting
  • Create, coordinate, and QA all aspects of client tracking codes on site
  • Review and analysis of website performance metrics to instruct the direction of ongoing optimizations
  • Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
  • Data compilation and creation of detailed campaign monthly performance and trend reports with actionable insights and recommendations
  • Assist with campaign strategy development, including proposal development
  • Provide mentorship and oversee the work of Junior SEM team members


Qualifications:

  • 3-5 years of experience managing paid digital campaigns (or equivalent experience)
  • Possess AdWords certification
  • Bachelor’s degree – marketing or related field preferred
  • In depth knowledge of search marketing landscape, online marketing tactics and emerging trends
  • Meticulous attention to detail, top-notch analytical skills and the ability to make data-driven decisions
  • Adept problem-solver and adaptive personality – willing and able to learn new technologies
  • Excellent communication skills, both written and verbal
  • Solid data analysis experience and familiarity with various reporting software
  • Adaptability, flexibility, and ability to operate with poise under pressure
  • Be a team player who enjoys a fast-paced, fun environment!


What’s All The Hooplah About?

  • We offer the opportunity to become part of an incredible team of professionals
  • Great Benefits and Competitive Pay
  • Team events throughout the year to keep things FUN!
  • We dress for success (at least when the clients are around)
  • Work closely with our roster of great clients
  • Summer Hours – get some Canadian Sunshine while we have it!
  • Career Growth Opportunities

SEM / PPC Specialist


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