Search Engine Optimization ConsultantPsiphonGreater Toronto Area, ON•Remote$3,500 – $5,500 a month Work with project team to build and execute social media strategies through competitor and audience analysis, platform determination, and targeted messaging. 13 days ago·More…View all Psiphon jobs – Greater Toronto Area jobsSalary Search: Search Engine Optimization Consultant salaries in Greater Toronto Area, ON

Psiphon is looking for a search engine optimization expert to work with the project team to implement media tactics and grow our users through multiple channels in East Asia

We are a leading-edge organization dedicated to the right of an individual to seek, receive and impart information and ideas through any media and regardless of frontiers.

Please note this is a contract, short-term position, expected of 6 – 9 months duration.

Temporarily all staffs are working from home until further notice, and this role does not require one to live in Canada or Ontario to apply.

Responsibilities:

  • Work with project team to build and execute social media strategies through competitor and audience analysis, platform determination, and targeted messaging
  • Generate and edit social media posts to increase user awareness and encourage user engagement across different platforms
  • Monitor and analyze content effectiveness on a regular basis, through appropriate social media metrics and data insights available, and reporting to the project team
  • Implement search engine optimization tactics to increase brand awareness
  • Use social media analytical tools to evaluate campaign performance and improve on platform engagement and messaging

Qualifications:

  • Proven experience in social media management, strategy development and content deliveries
  • Ability to articulate and generate social media strategy for differentiated target audiences
  • Proven success in social media campaigns and search engine optimization
  • Excellent written and verbal communication skills
  • Experience using social media analytics tools (e.g.: Google Analytics)
  • Familiarity with Mandarin/Cantonese is a must; experience in software advertising is also considered a strong asset but not required

Contract length: 6-9 months

Contract length: 6 months

Part-time hours: 25 per week

Job Types: Part-time, Contract

Salary: $3,500.00-$5,500.00 per month

Benefits:

  • Flexible schedule
  • Work from home

Schedule:

  • Monday to Friday

Experience:

  • SEO: 3 years (preferred)

Work remotely:

  • Yes

Search Engine Optimization Consultant


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Ecommerce ConsultantGood Robot Brewing CompanyToronto, ON•Temporarily Remote$18,000 a yearResponsive employer Create a 3-year ecommerce strategic plan with measurable goals. You will design and execute our E-Commerce strategic plan. Job Types: Part-time, Freelance. 10 days ago·More…View all Good Robot Brewing Company jobs – Toronto jobsSalary Search: Ecommerce Consultant salaries in Toronto, ON

JOB DESCRIPTION

We are always looking for the right misfits for our island. If you enjoy a fast-paced work environment and working with a team of dedicated, engaging, fun-loving, idea-generating blazers of trails and celebrator of all things quirky, please fill out the form below to be considered for our E-Commerce team.

We are seeking an E-Commerce Consultant. You will design and execute our E-Commerce strategic plan. Remote work is acceptable.

Please note our company is located in Halifax, NS. This job posting is for a remote applicant.

This is an opportunity to join a blooming brand at a very exciting and pinnacle moment in our company’s storybook. Please tell us how you can help make our tiny brand a household name in Atlantic Canada!

YOUR STRATEGIC GOALS

You will work independently and as a team alongside the Sales, E-Commerce, Brewing, Marketing and Front of House teams to accomplish the following:

  • Create a 3-year ecommerce strategic plan with measurable goals.
  • Increase Good Robot’s existing ecommerce gross profit within Halifax by 30% Y2Y.
  • Launch Good Robot’s at-home same-day delivery in 3x new communities by July 1, 2022.
  • Increase Shopify returning customer rate by 20%.
  • Increase website visits 25% by January 1, 2022.
  • Decrease website bounce rate 5% by April 1, 2022.

We’re a growing brand. Does that excite you?

ASSETS

  • You are strategic
  • You have managed and grown a company’s online sales department
  • You are goal-oriented and results-driven
  • You have exceptional communication skills and attention to detail
  • You have worked with Shopify as a sales platform. (Shopify Plus experience considered a significant asset.)
  • You are adaptable and can quickly respond to the demands of an ever-changing market
  • You are a self-starter and thrive in fast-paced/high growth environments
  • You are creative and work well independently
  • You subscribe to our values

ABOUT GOOD ROBOT

Good Robot was founded by three friends who quit their careers to live and work together as they did in school. We celebrate camaraderie which is at the heart of everything we do. And, like the founders, we are misfits – quirky, eccentric oddballs who left careers in which we felt we didn’t belong to create a community in which we do.

The vision of Good Robot is:

“To be the curators of our communities’ quirky beer experiences.”

Our vision and values were discovered by our entire team. We agreed that in everything we do, we are:

  • Good-willed: hospitable, kind, generous, and good-natured towards each other, our guests, our partners and our communities
  • Deliberate: acting with intent and considerate of the impact it causes
  • Trailblazing: setting trends rather than following them (zigging when our industry zags)
  • Quirky: not off-putting, but deliberately eccentric, fun and different

DIVERSITY & INCLUSION

Our goal is to be a diverse workforce that is representative of the communities we serve. We welcome applications from Indigenous People, African Nova Scotians and Other Racially Visible Persons, and Women/Trans folk in occupations or positions where they are under-represented. If you are a member of one of the equity groups, you are encouraged to self-identify on your electronic application IF you are comfortable doing so.

Expected start date: 2021-09-10

Job Types: Part-time, Freelance

Salary: From $18,000.00 per year

COVID-19 considerations:
You will be working from home (if desired)

Application question(s):

  • Why do you want to work with Good Robot?
  • Describe your relevant assets to ecommerce and Shopify.
  • Who is your favourite Disney villain and why?
  • How do you set long-term goals for your team? How often do you check and review these goals?

Experience:

  • Shopify: 1 year (preferred)
  • E-commerce: 3 years (preferred)

Ecommerce Consultant


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newASSOCIATE DIGITAL MARKETING MANAGERUMG CanadaToronto, ON•Remote Define, plan, and execute digital marketing campaigns for a roster of artists. Maintain strong relationships with artist management and artists to be viewed as… 3 days ago·More…View all UMG Canada jobs – Toronto jobsSalary Search: ASSOCIATE DIGITAL MARKETING MANAGER salaries in Toronto, ON

JOB OPPORTUNITY
ASSOCIATE DIGITAL MARKETING MANAGER
Closing Date: September 16, 2021

The UMC team is currently working from home due to the global pandemic and plans on going back into the office in 2021. You must be comfortable working in a virtual/remote environment.

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.
We are searching for passionate people to join our team. If you love music and got excited just thinking about joining this amazing organization, we would love to meet you!
Reporting to the Senior Director, Digital Marketing, Universal Music Canada is seeking an experienced Digital Marketing Manager to join our Digital Marketing team. This role will manage a roster of UMC’s artists and work alongside of the marketing manager in the creation and execution of digital marketing and promotional plan while also managing programs and multi-artist campaigns. Prime candidates have knowledge and experience working with all digital technologies and platforms, can effectively communicate with artists, artist management teams, internal teams & executives at UMC, digital partners, and are comfortable working in a fast-paced, collaborative, team environment.

Responsibilities
  • Define, plan, and execute digital marketing campaigns for a roster of artists.
  • Manage strategic partnerships within the Digital Strategy team with an ability to manage the day-to-day tactics as well as the big picture strategy.
  • Work closely with the streaming and marketing teams to ideate, create, execute, and measure multi-artist campaigns with a focus on growing market share for select genres and developing artists fanbases in Canada.
  • Maintain strong relationships with artist management and artists to be viewed as a resource for best practices and implementing digital marketing strategies
  • Identify viral, digital word-of-mouth marketing opportunities with the goal of driving traffic, fan acquisition, and creating brand awareness for artists.
  • Drive social media growth for all artists through increased engagement, activity, and relevant content posts
  • Develop targeted strategies for artists’ video channels in collaboration with the video strategy manager
  • Actively participate in team meetings, discussions, and planning activities
  • Measure and analyze overall campaign performance and provide insights and key learnings to other departments.
  • Assist in analyzing online promotions and campaign sales impacts, consumer trends, etc.
  • Monitor campaigns regularly to understand effectiveness of strategy, making recommendations for continuous improvement
  • Report weekly to senior staff and managers, providing actionable insights and campaign updates

Requirements
  • Education and/or relevant experience
  • Deep knowledge of the Hip Hop and R&B genres and emerging talent within the respective scenes. You know the media, the tastemakers & influencers, the brands, the playlists, the online communities and all the places in the digital space where fans of the genres discover new artists and talent.
  • Strong coordination and organizational skills
  • A skilled presenter, you can hold the attention of a large group of people and can clearly convey the subject matter in a concise and memorable way
  • Deep knowledge of the analytics available on all social platforms and the ability to pull actionable insights out of the data
  • Aptitude for communicating and engaging on various platforms
  • Experience and desire to work in a fast-paced, high volume environment and ability to multi-task and prioritize
  • Highly adaptive to change
  • Consistently meet deadlines
  • Creative, self-starter with exceptional follow-up skills
  • Content editing a plus (image, video, content – Photoshop, Final Cut)
  • Ability to learn new software and analytics programs as necessary
  • Proactive approach to work, constantly seeking improvement in all areas

Please apply before September 16, 2021

Universal Music Canada is committed to equity, diversity and inclusion, and strongly welcomes and encourages applications from Indigenous Peoples, black people, people of colour, women, persons with disabilities, people who are LGBTQIAS+, and people from other diverse communities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

ASSOCIATE DIGITAL MARKETING MANAGER


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Digital Marketing Manager

Digital Marketing Manager

Job Description

The Digital Marketing Manager, Lead Generation will join our fast-paced marketing team and will be instrumental in helping us build out and execute on our global B2B marketing strategy. This person is responsible for crafting, executing, and optimizing our demand generation programs and ensuring a seamless handoff of leads to our enterprise sales team. The candidate understands the technical landscape of email marketing, generating and nurturing leads, and building relationships with clients. The desired candidate ideally has the ability to bridge the strategic work of creating a robust lead-gen program and ensuring alignment with our sales team to be on-point with our brand, thought leadership, and content marketing.

  • Work closely with Sales in a fast-paced environment with a high level of autonomy and is comfortable with changing business priorities.
  • Develop and execute tactics and programs that will drive revenue, grow our pipeline, accelerate conversion, and increase the lifetime value of our client base.
  • Manage the full lifecycle of an email/marketing campaign from strategic development, execution, and reporting on ROI.
  • Execute email marketing campaigns using a marketing automation software to attract, engage, and convert leads.
  • Create and execute content strategies including email messaging, newsletters, blog posts, white papers, and other content offers.
  • Manage the prospect database, compile email lists, purge and segment contacts, and secure email databases for future campaigns.
  • Manage and optimize our organic search and paid media channels including paid search, paid social, display, affiliates, and more.
  • Partner with various internal teams (sales, product, client services) to identify new opportunities to drive growth and gain better efficiencies

Qualifications

  • 5+ years of demand gen experience in B2B marketing
  • Excellent written and verbal communication skills, enjoys copywriting and has the ability to proofread messaging.
  • Ability to effectively communicate the essence of a brand while creating value for clients.
  • Experience developing written content including marketing emails, blog posts, CTA’s and other compelling content.
  • Experience with CRM and marketing automation platforms, including the execution of drip campaigns.
  • Experience across multiple digital marketing channels (SEO, display, social, email).
  • Analytical thinker who’s able to transform reporting and analysis into actionable insights and execution plans.
  • Self-directed, proactive, collaborative and approachable
  • Attention to detail
  • WordPress and SalesForce experience is an asset

Job Types: Full-time, Permanent

Salary: $63,000.00-$70,000.00 per year

Schedule:

  • Monday to Friday

Application question(s):

  • Do you live in Toronto?

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Demand gen experience in B2B marketing: 5 years (required)
  • Content Writing: 3 years (required)

Work remotely:

  • No

COVID-19 precaution(s):

  • Remote interview process
  • Social distancing guidelines in place
  • Sanitizing, disinfecting, or cleaning procedures in place

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Marketing Manager

newMarketing ManagerALPHASHINEToronto, ON$48,000 – $60,000 a yearResponsive employer
A marketing manager will often operate with numerous other staff to execute an accurate and effective marketing strategy.
3 years of marketing experience.
Today·More…View all ALPHASHINE jobs – Toronto jobsSalary Search: Marketing Manager salaries in Toronto, ONSee popular questions & answers about ALPHASHINE

About ALPHASHINE

ALPHASHINE is a Toronto-based start-up that provides high-end detailing and aesthetic services to our clients. Founded in 2019, ALPHASHINE has expanded across multiple locations in Toronto and continues to expand across North America. ALPHASHINE’s goal is to reshape the industry through customer-centricity, modernization, and inclusivity.

Furthermore, the company aims to be at the forefront of innovation for the industry, leveraging the usage of technological advancements.

Alongside providing excellent services to our clients, ALPHASHINE is partnered with other brands that are also looking to innovate and become the best in their respective industry. Currently, the brand is partnered with dealerships, such as Maserati and Porsche, as well as other innovative companies such as Redbull.

Our Values:
Customer-Centricity: Curate a culture that focuses on creating a personalized customer experience that exceeds client needs and expectations.
Accessibility and Convenience: Constantly innovate to create a seamless system that prioritizes accessibility, convenience, and ease of use for our clients.

Diversity and Inclusion: By embracing diversity and inclusivity in our workspace, we strive to deliver ideas and services that better reflect our client base

Our Culture:

Our team is driven to meet the highest standards, constantly learning how to improve our quality and efficiency. All ALPHASHINE associates are also dedicated to our work and the clients that we serve focused on creating the best experience for our clientele. The environment has a collaborative environment where all members of the team can contribute new ideas. Every member on our team has a mindset that is always looking to change and grow, highly valuing flexibility among individuals.

Position: A marketing manager oversees all marketing aspects of the ALPHASHINE brand and its day-to-day marketing activities. A marketing manager will often operate with numerous other staff to execute an accurate and effective marketing strategy. Tracking performance and overall marketing budget will be an integral part of the marketing manager’s role.

Work Requirements:

Team Management

1. Oversee Marketing Team’s Operations

  • Delegate work to the marketing team
  • Maintain project timelines and delegation of work
  • Train new and current employees to perform required service tasks in line with ALPHASHINE brand and marketing strategy
  • Delegate work and foster new assignments for marketing associates to complete
  • Perform performance reviews with each associate and provide feedback for personal development

2. Management Reporting and Collaboration

  • Report progress to management on metrics, project timelines, results, and outlook for companies marketing campaigns
  • align high-level brand strategy and marketing projects with overall company direction
  • Develop sales strategies for B2B, B2C & Memberships
  • Develop marketing budget and sales strategies for Q1-Q4 that all align with the company financial and sales requirements
  • Develop strategies for new lead acquisition

Marketing & Brand Development

1. Brand Development

  • Grow company brand across Toronto and abroad
  • Assist in facilitating new strategies for future cities (NYC, Miami, Chicago)
  • Establish digital and physical marketing presence for brand growth and sales funnel
  • Establish beneficial partnerships and opportunities for organizational growth
  • Develop new advertising material
  • Fortify the organization as the dominant player in the industry
  • Establish unique competitive advantages for ALPHASHINE
  • Discover new products & services for the brand

2. Marketing Development

  • Improve customer retention and conversion via (email, social media, digital, ads, SEO)
  • Develop and orchestrate additional digital content (blogs, videos, photos)
  • Optimize organic growth channels

3. Analytics and Data Mining

  • Track customer statistics (behavior, age, demographics, usage, CLV)
  • Track ad spend and staff budget while allocating accordingly for optimal output and performance

Requirements:

  • College Degree
  • 3 years of marketing experience
  • 2 years of leadership and management experience
  • Excellent time management and communication skills
  • Ability to lead a team in a fast-paced environment

Expected start date: 2021-09-20

Job Types: Full-time, Permanent

Salary: $48,000.00-$60,000.00 per year

Benefits:

  • Casual dress
  • Discounted or free food
  • On-site parking
  • Paid time off
  • Store discount

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Marketing: 3 years (preferred)
  • Management: 2 years (preferred)
  • Leadership: 2 years (preferred)

Work remotely:

  • No

CLICK TO APPLY