Company: Telus
Location: Toronto, ON
Expected salary: $71000 – 107000 per year
Job date: Wed, 30 Jul 2025 01:05:29 GMT
Job description: DescriptionOur team and what we’ll accomplish togetherJoin the Customer Base Management team and have fun making a difference for our customers.The Consumer Base Management team is seeking a Market Manager for an existing role that will allow us to drive best in class migrations from copper to fiber. The successful candidate will be a key member supporting revenue growth through below-the-line marketing tactics targeting existing copper customers who are eligible to migrate to fiber. In this role, you will oversee all of the marketing work streams to support this business objective.What you’ll doYou’ll be working with a cross section of teams and stakeholders across TELUS Consumer Solutions. You will be the central figure in creating the Home Solutions marketing strategy for copper to fiber migrations and gaining cross-functional alignment to ensure its success.As a natural proactive leader, you will work with multiple stakeholders and business units to drive awareness of these programs, evolving the program to meet current market dynamics while also delivering exceptional business outcomes. You will play a critical role in our base management strategy, embracing ambiguity and initiating opportunities to develop this role to its full potential.Here’s how
- Identify and implement programs that successfully entice customers to migrate from copper to fiber
- Identify revenue growth strategies while recognizing defensive tactics for revenue retention
- Bring that strategy directly to customers by testing new messaging, segmentation, and offers with a rigorous approach to performance management and surfacing insights for future
- Implement the program across sales channels by working with internal channel GTM teams across Canada to drive the program forward, respond to market conditions, and set up new streams of opportunities that align with our strategic priorities
- Work collaboratively with cross-functional stakeholders to analyze our performance, distill insights for leaders, identify opportunities for improvement, and gain leadership buy-in to develop net new initiatives
QualificationsWhat you bring
- 4+ years experience in marketing, ideally in wireline consumer businesses
- Proactive self-starter with a track record of successfully managing comprehensive programs from conception to completion
- Experience generating innovative ideas and solutions and translating these into compelling business cases
- Building consensus among diverse stakeholders by leveraging your strong storytelling and presentation skills
- Self starter with demonstrated ability to manage multiple projects while maintaining attention to detail, combining a proactive, entrepreneurial mindset with strong negotiation skills
- Ability to develop strong relationships with stakeholders that enable the successful co-creation of initiatives that yield positive outcomes to the business
- Excellent attention to detail with an ability to multitask and manage multiple projects and programs efficiently
- Experience using analytic tools to interpret data and make recommendations
- Extensive experience working with cross functional teams on projects or campaigns
Nice to have
- Understanding of regulatory environments affecting migrations in the telecom industry
- Experience upselling to existing customer base
- University or college degree in Marketing or Business Administration
What we give back to you
- Opportunity for growth by expanding portfolio to include other key strategic initiatives
- A unique opportunity to be responsible for the end to end, from strategy development to campaign planning, offer development, execution, and reporting
- Get closer to the telecom business & learn more about product, business development and Customer First initiatives
- Work in a fast-paced & dynamic environment, breaking new ground in evolving marketing strategies
- Work with a diverse team
- Work in an organization that supports your personal development with leading edge training and development tools
- An environment that lets you be your best every day
- Work in an organization that supports you giving back to the community you live in
- Competitive pay & benefits
- We also like to have a bit of fun
Salary Range: $71,000-$107,000Performance Bonus or Sales Incentive Plan: 12%Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:
- Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role’s requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
A bit about usWe’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.Sales and MarketingHelp us, help our customers make a real connectionWe are honoured to be recognized$14.7 billion
TELUS’s annual revenue$4.8 billion
The brand value that TELUS brings12
Consecutive years our annual dividend payment has increasedAccessibilityTELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.We offer accommodation for applicants with disabilities, as required, during the recruitment process.
Summary
Position Overview:
The Customer Base Management team at TELUS is seeking a Market Manager to lead migrations from copper to fiber for existing customers. This role focuses on revenue growth through targeted marketing strategies aimed at eligible copper customers.
Key Responsibilities:
- Develop and implement marketing strategies to encourage migration to fiber.
- Collaborate with various teams to create a cohesive marketing approach.
- Analyze performance metrics and adjust tactics to improve outcomes.
- Communicate with stakeholders to cultivate consensus and drive initiatives.
Qualifications:
- 4+ years in marketing, preferably within wireline consumer sectors.
- Proven track record in managing comprehensive programs.
- Strong interpersonal skills for building relationships and presenting ideas.
- Proficient in data analysis and project management.
Nice to Have:
- Understanding of telecom regulatory environments and upselling experience.
Benefits:
- Competitive salary ($71,000-$107,000) plus bonuses.
- Comprehensive benefits, professional development opportunities, and a flexible work environment.
- Commitment to community involvement and diversity.
Culture:
TELUS promotes a customer-first approach, innovation, and a supportive team environment, aiming to make a meaningful impact through technology.
Note:
Candidates in Quebec may need to demonstrate proficiency in English for this role.
