Sr. SEO SpecialistTrader Corporation3.6Toronto, ON•Remote Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO… 30+ days ago·More…View all Trader Corporation jobs – Toronto jobsSalary Search: Sr. SEO Specialist salaries in Toronto, ONSee popular questions & answers about Trader Corporation

Job Description


Summary of Job:

The Sr. SEO Specialist supports strategy and execution of search engine optimization solutions for dealer websites. This role will involve in depth analysis of the client’s digital marketing footprint as well as competitive analysis to uncover missed opportunities that will help the dealer grow their business. This position will spend majority of time auditing and implementing recommendations on and off the website.


Key Areas of Responsibility:

Implement technical SEO strategies on the client’s website such as creating pages or developing schema as well as implementing off site SEO strategies such as Google My Business optimization and Link Building for the purpose of increasing the client’s organic keywords exposure and organic/local traffic.

Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO perspective. On site, off site and competitive analysis will be required. Using these findings build an in depth audit to be delivered to the client.

Perform keyword research to develop target lists that match up with client goals. Use this research in combination with recommendations for the audit to guide the on page and off page keywords optimizations. Using these findings build an in depth report to be delivered to the client.

Work with SEO Manager and cross-functional departments to assist in building search engine optimization strategies for dealers and Dealer Group clients.


What You’ll Be Doing

  • Focusing on SEO strategies and tactics, ensuring that Dealer websites on our platform are adhering to SEO best practices
  • Performing forensic technical SEO audits and inspections of websites to identify on-page, off-page, Crawl efficiency / Indexation, Web Performance (Core Web Vitals), and other technical issues
  • Implementing strategies to address gaps in organic search performance, keyword planning and on-page optimization
  • Identifying growth opportunities in site infrastructure, keyword selection, and on-page optimization
  • Creating and optimize SEO landing pages for dealer websites
  • Monitoring performance metrics to understand organic search performance and measure the impact of technical and content changes
  • Growing dealer websites’ organic traffic through content and technical improvements
  • Staying current on global SEO and search landscape and emerging trends and identify tools and reports to automate processes or deliver more sophisticated understanding


What We’re Looking For

  • 3+ years of experience with both technical and content SEO
  • Fast learner with excellent problem-solving ability
  • Proven track record of results with improving search rankings and/or developing and managing website reporting tools
  • Working knowledge of SEO tools, website standards, usability testing, website reporting tools, and web analytics
  • Solid analytical skills with key performance metrics are a must, with an understanding of WordPress CMS, Google Analytics, Google/Bing Webmaster Tools, SEM Rush, & Screaming Frog
  • Knowledgeable about the latest trends in the search engine
  • Google Analytics Certification would be an asset

We prefer this position to be based in Toronto but are open to remotely-located team members in Canada who can align to EST working hours.

Sr. SEO Specialist


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Digital Marketing / SEO AnalystTrader Corporation3.6Toronto, ON Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO… 30+ days ago·More…View all Trader Corporation jobs – Toronto jobsSalary Search: Digital Marketing / SEO Analyst salaries in Toronto, ONSee popular questions & answers about Trader Corporation

Job Description


Summary of Job:

The SEO Analyst supports strategy and execution of search engine optimization solutions for automotive dealership customers. This role will involve in depth analysis of the client’s digital marketing footprint as well as competitive analysis to uncover missed opportunities that will help the dealer grow their business. This position will spend majority of time managing dealers’ local online presence and implementing strategies to improve their visibility.


General Responsibilities:

Implement local SEO strategies on the client’s Google My Business, website, and other online profiles for the purpose of increasing the client’s organic keywords exposure and local search traffic.

Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO perspective.

Work with SEO Manager and cross-functional departments to assist in building search engine optimization strategies for dealers and Dealer Group clients.


Key Traits and Competencies:

  • Self-motivated and results driven with the ability to multi-task in a fast paced team environment
  • Passion for the power of content and web analytics
  • Excellent oral, written and interpersonal skills; the ability to effectively communicate with all levels within the organization
  • Independent learner – ability to learn on their own and discover new industry trends
  • Excellent client management skills as well as presentation skills for leading meetings


Required Education, Experience and Technical Skills:

  • At least 1 year of SEO or Digital Marketing experience (Recent Digital Marketing Bootcamp graduates can also apply)
  • Excellent written and verbal communication skills
  • Working familiarity of SEO best practices and management (Experience using SEO tools, website CMS, and web analytics is an asset)
  • Ability to use quantitative and qualitative metrics to communicate progress and identify meaningful trends
  • High level of proficiency with the internet and MS Office (particularly MS Excel, MS Word and MS PowerPoint)
  • Knowledgeable about the latest trends in search engine
  • Google Analytics Certification would be an asset
  • Knowledge of Local SEO and Google My Business is an asset
  • Working knowledge of SEM Rush and Bright Local is an asset
  • Bilingualism (French/English) is an asset, but not required

Digital Marketing / SEO Analyst


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newDigital Marketing InternEducation Consultants Canada (ECC) Inc.Mississauga, ON Our main goal is to expand our digital footprint and drive more value through online content. Work closely with senior leaders, marketing teammates, and other… 1 day ago·More…View all Education Consultants Canada (ECC) Inc. jobs – Mississauga jobsSalary Search: Digital Marketing Intern salaries in Mississauga, ON

About us

Education Consultants Canada (ECC) Inc.

About Us:
Education Consultants Canada (ECC) caters to an umbrella of study programs from College Certificate, Diploma, Bachelor’s degree, Post-graduate Certificate to Masters. Since 2007 we are specialized in providing strategic consulting including education plans & development for higher education abroad. Working with institutions in Canada, the USA, UK, Australia, New Zealand & Singapore, ECC helps to guide others on an academic journey towards a successful career path.

Job Summary:
We are looking for an ambitious, creative, and energetic candidate for the role of Digital Marketing Coordinator to design and manage posts on social media platforms, run marketing campaigns regularly to increase visibility along with tracing the engagement with social media users. Our main goal is to expand our digital footprint and drive more value through online content.

The responsibilities and duties associated with this position will include, but are not limited to:

  • Responsible for all social media platforms
  • Build and maintain yearly editorial calendar and written guidelines to achieve the company’s objectives
  • Improve the online presence of ECC in terms of Reach and Visibility
  • Manage, Create, design, and implement contents/templates for all social media channels and publish on a daily basis/agreed interval (i.e., Images and Videos)
  • Design Monthly Newsletter to inform and engage with all ECC’s stakeholders
  • Develop and implement marketing initiatives/campaigns to drive traffic, engagement, leads, that delivers quality services and client’s satisfaction.
  • Interact with the internal team members to create and review all contents & ensure consistent message
  • Work closely with senior leaders, marketing teammates, and other departments to create
  • Ensure that the contents are consistent with the company’s tone and mission. Write clean, concise, well-polished copy
  • Stay up to date with the latest industry trends and customer challenges to build a more effective editorial calendar, content, campaigns.
  • Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

WHAT YOU WILL BRING

  • Bachelor’s degree or equivalent certification
  • Blogging, Social Media Management experience
  • Experience in Social Media platforms such as Facebook, LinkedIn, Instagram, Twitter and YouTube
  • Experience with Photoshop/Lightroom (Preferred)
  • Digital Analysis & Reporting
  • Analytical mindset and critical thinking

Reference ID: ECC-DgtlMkt-Intern

Contract length: 4-6 months

Education Consultants Canada (ECC) Inc. provided the following inclusive hiring information:

We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Job Types: Full-time, Internship

Benefits:

  • On-site parking

Schedule:

  • 8 hour shift
  • Monday to Friday

Application question(s):

  • Do you have academic background in Marketing or Digital Media?
  • Do you have experience in creating and editing videos? If yes, How many years?
  • On what platforms you could design templates for social media and for video creation?

Work remotely:

  • No

Digital Marketing Intern


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