Dir of Marketing – Demand Generation – RemoteEventMobi5.0Toronto, ON•Remote Industry-leading digital marketing presence and demand-gen strategy with outcomes that meet/exceed marketing & business objectives. 28 days ago·More…View all EventMobi jobs – Toronto jobsSalary Search: Dir of Marketing – Demand Generation – Remote salaries in Toronto, ON

**EventMobi is a remote-first company and this is a remote position. You may reside anywhere in Canada or the US (EST time zone preferred).

About You

You love creating, planning, implementing and tracking growth strategies and programs for high volume, international and omni-channel B2B marketing (1000+ MQL a month). You are a creative techy at heart and know great marketing is half art – half science! You have a successful track record of developing and executing integrated demand generation plans and initiatives for inbound and outbound programs of all forms. You have worked as a senior member of a marketing team or within a marketing agency managing marketing automation, campaign strategy and reporting in a B2B environment. You know what it takes to drive growth in a noisy market like event management and virtual events where we compete and win amongst some of the biggest brands like Zoom, Cisco, Hopin, Cvent to name a few.

You possess advanced skills in all aspects of digital marketing including website and landing page optimization, PPC and Display Ads, Lead Capture and Nurture strategy as well as custom outbound outreach campaigns. You have a strong working knowledge of HubSpot, Adwords, Google Analytics and related Martech tools to enable the implementation of growth focused marketing initiatives. You particularly enjoy the day-to-day management of key metrics, overall marketing budget and corresponding optimization to ensure the growth initiatives meet marketing objectives and planned revenue outcomes.

As the Head of Demand Generation at EventMobi, you will directly own the teams and agency relationships managing marketing automation, website and PPC programs while overseeing the architecture of campaign design across content, events and product marketing teams. You will have a key role in ideation and execution of the global demand generation strategy while proactively interfacing with others in marketing, product and sales as required to create and deliver a growth plan to support the company’s marketing strategy and targets.


What Your Work Will Focus On

  • Create and execute annual, quarterly and monthly demand generation plans to support the overall marketing strategy and plan.
  • Develop, implement and continuously optimize all lead generation, nurture and customer acquisition campaigns.
  • Collaborate with other marketing team members, product and sales teams to generate qualified leads that convert to new business opportunities and revenue generating customers.
  • Optimize existing acquisition channels and build out new ones including paid, organic, SEO, SEM, social, digital and direct.
  • Be responsible for website messaging, management and maintenance and ensure it functions as the hub of all demand generation activity including conversion optimization.
  • Understand target market and personas to support the development of demand generation initiatives.
  • Drive strategy and performance of all digital lead generation including Adwords, Third Party sites and retargeting.
  • Work with other members of the marketing team to leverage the most effective offers, initiatives and assets to drive conversions.
  • Implement systematic A/B testing to optimize all aspects of lead generation across all channels to drive open rates and lead conversion.
  • Own and operationalize all demand generation workflow and touch points in HubSpot, ensuring accurate data flow with dashboard visibility for real-time monitoring.
  • Establish KPI’s for each demand generation channel and make data driven decisions to optimize performance and ROI.
  • Identify opportunities to improve internal work processes, incorporate new best-in-class marketing tools and approaches.
  • Create a budget and manage against the budget to drive new customer acquisition within target ranges for cost per lead and CAC.


What You Will Bring to the Team

  • 5 plus years’ of progressive experience generating demand, expanding pipeline and acquiring new logos for B2B SaaS based businesses.
  • A keen desire to be hands-on and dig deep into all aspects of the demand generation function.
  • Experience with paid and organic channels and a variety of growth tactics.
  • Expert level skills using HubSpot, Google Ads, and Google Analytics.
  • Experience designing, creating, implementing B2B websites with the purpose of optimizing high quality lead conversion for new business development.
  • Understanding of best practices in design, copy and creative for ads, and website.
  • Interest in A/B testing to optimize all aspects of the demand generation function.
  • Strong working knowledge of other related Martech tools and 3rd party platforms.
  • Results driven mindset with ability to analyze data to measure program outcomes and ROI.
  • Budget management and financial analysis skills.
  • A passion for technology and the potential for it to positively impact events of all shapes and sizes, whether virtual, hybrid or in-person.
  • Advanced process creation skillset and the interest to document accordingly.
  • Strong written and verbal communication skills.
  • Top-notch organizational skills and be adept at multitasking.
  • Bachelor’s degree in business, marketing or equivalent.


Success in This Role

  • Industry-leading digital marketing presence and demand-gen strategy with outcomes that meet/exceed marketing & business objectives.
  • MQL Growth Targets per Region (North America, UK, Germany, Pacific Asia)
  • Lead Quality and Conversions (to hit global new-business opportunity pipeline targets)
  • Delivering efficient and scalable programs at cost (Cost per MQL , Cost per Opportunity, and overall customer acquisition cost)
  • End-to-end processes implemented in HubSpot with precision workflow, data visibility and dashboards to review status of lead flow at all stages.


What You Will Get From EventMobi

  • We offer the experience of a lifetime working with a dynamic, fun, open-minded and diverse team, who are excited to show up every day with passion to make a difference and help their colleagues and customers.
  • Top of the line hardware (Macbook Pro, Noise-Canceling headset, etc)
  • Competitive compensation
  • Company Stock-Options


Remote Workspace Requirements

You have access to a quiet, comfortable, and ergonomic workspace and working environment.

You have a reliable ethernet connection of at least 30Mbps upload speed with

wired connection or reliable WiFi at home.


About EventMobi

We are witnessing how events and conferences are being reimagined online, and we are building on ten years of event technology experience to innovate one of the most customizable and engaging virtual event platforms. We are an award-winning tech startup with teams in Toronto, Berlin and Manila, with thousands of customers around the globe.

In the era of COVID-19, we are hard at work helping thousands of events pivot to virtual. EventMobi has a huge impact on the success of our customers’ events and on their attendee experience. We are on a mission to revolutionize how event planners promote, market and manage their virtual and in-person events, and how remote and on-site attendees experience conferences. We would love for you to join us and leave your mark.


Learn more about Eventmobi & our remote-first culture

We’re focused on building the most comprehensive event and conference management platform. Our mission is to help planners create incredible event experiences with technology, as we believe live events online or in-person, bring people together to enable change. We’ve already changed how 25,000+ events in 70+ countries use technology at their events, and most recently supported over 250,000+ hours of virtual events.

EventMobi is a remote-first company with a distributed global workforce. We do have local offices in Toronto, Manila and Berlin but everyone is equal and communicates the same way regardless if you work from home or from the office. We have changed our working culture to be more asynchronous, with better documentation, goal setting and collaborative technologies for remote work.

Being accountable along with effective planning and communication to deliver results per expectation, is a critical aspect of our success as a remote-first company. We offer flexible work hours in local time zones and encourage healthy work life balance. We have dedicated days and hours for live company-wide meetings and practice asynchronous modes of sharing and collaborating as much possible.

EventMobi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment.

If you are interested in seeing EventMobi in action, check out some of the videos below. If you are really keen, sign up for one of our upcoming webinars to learn more about our software and virtual event solution:

  • EventMobi Product Tour
  • The Experience Manager Platform
  • “The Nature of Events” – a fun video showcasing the EventMobi Team
  • Top brands and organizations from around the world have used EventMobi’s event app technology to create incredible event experiences – hear directly from our customers.
  • Meet and hear from a few Mobiers here: Kate from our Events team. Phil and Wayne from our Customer Experience team

** No Recruiters Please.

Dir of Marketing – Demand Generation – Remote


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Procom – Demand Generation Manager (Marketing)

Job title: Procom – Demand Generation Manager (Marketing)

Company: Procom

Job description: Procom, Demand Generation Manager (Marketing)

The Opportunity:

Procom is seeking a Demand Generation Manager to join its in-house marketing team. In partnership with the Director of Marketing, you will set the strategy and own the execution behind innovative marketing programs and campaigns designed to generate awareness and demand for Procom across North America. Through a combination of inbound, outbound, and ABM strategies, you will be responsible for driving both pipeline and revenue. You will continuously look for effective ways to drive growth and convert customers and be a key part of a team that encourages experimentation, focuses on impact, and keeps the customer at the centre of everything we do.

The Role:

You understand the technical landscape of email marketing, generating and nurturing leads, and building relationships with clients. As the ideal candidate you have the ability to bridge the strategic work of creating a robust lead-gen program and ensuring alignment with our sales team to be on-point with our brand, thought leadership, and content marketing.

We are running at a fast-pace, but as a team and you’re never alone. Working with the Director, a Graphic Designer, Content Writer, Sales team, Client Services and agency partners, there’s an exciting opportunity here to give shape to the Marketing team and practices at Procom as it builds this function in-house for the first time in its’ 40 year history.

Job Responsibilities:

Develop and execute tactics and programs that will drive revenue, grow our pipeline, accelerate conversion, and increase the lifetime value of our client base.

Work closely with Sales in a fast-paced environment with a high level of autonomy and is comfortable with changing business priorities.

Manage the full lifecycle of an email/marketing campaign from strategic development, execution, and reporting on ROI.

Execute email marketing campaigns using a marketing automation software to attract, engage, and convert leads.

Create and execute content strategies including email messaging, newsletters, blog posts, white papers, and other content offers.

Manage the prospect database, compile email lists, purge and segment contacts, and secure email databases for future campaigns.

Manage and optimize our organic search and paid media channels including paid search, paid social, display, affiliates, and more.

Partner with various internal teams (sales, product, client services) to identify new opportunities to drive growth and gain better efficiencies

You will be responsible for crafting, executing, and optimizing our demand generation programs and ensuring a seamless handoff of leads to our sales team.

Job Requirements:

5+ years of demand generation experience in B2B marketing

Top-tier digital marketer with a proven background with CRM, marketing automation tools, and ad platforms.

Advanced experience with Google analytics and reporting tools.

Hubspot and SalesForce experience, or equivalent tools, is required

You have experience with Google Ads or paid social (esp. LinkedIn)

Experience with crafting nurture digital marketing campaigns driving new customer acquisition.

Excellent written and verbal communication skills, with experience developing written content including marketing emails, blog posts, CTA’s and other compelling content.

Ability to effectively communicate the essence of a brand while creating value for clients.

Experience across multiple digital marketing channels (SEO, display, social, email).

Analytical thinker who’s able to transform reporting and analysis into actionable insights and execution plans.

Ability to work as a team or independently depending on project requirements

Ability to plan and prioritize own work effectively to meet deadlines and achieve results

Attention to detail

Possess a “can do” mentality

Willing to take action with a “roll up your sleeves approach”.

A confident and tactful communicator

Ability to adapt to change

Legal authorization to work in Canada

Experience in recruiting, staffing and/or with Bullhorn a plus

The Company:

With over 40 years of experience in the North American market and a proven track record with our clients, Procom continues to grow year over year. Our business succeeds because we are reliable and our clients trust us, and we work hard to earn that trust by providing keen insight and a commitment to transparency. Through ongoing partnerships, we have become recognized as the market-leading source of high-performing services and solutions that transform how our clients acquire and manage the very best talent. With prestigious recognition, including being named one of Deloitte’s Best Managed Companies each year since we first qualified in 2006, we are extremely proud of what we’ve accomplished. In every aspect, we rely on the excellence of individuals to make a difference. We know that people matter, and we want to work with you!

Expected salary:

Location: Toronto, ON

Job date: Fri, 10 Sep 2021 22:51:58 GMT

Apply for the job now!

Digital Lead Generation and Operations AdvisorDell Technologies4.0Toronto, ON Exhibited track record of generating marketing based leads for sales makers. Experience in B2B digital marketing – lead generation experience preferred. 19 days ago·More…View all Dell Technologies jobs – Toronto jobsSalary Search: Digital Lead Generation and Operations Advisor salaries in Toronto, ONSee popular questions & answers about Dell Technologies

Assessing market trends, quantifying opportunities and developing marketing programs, Field Marketing at Dell Technologies is at the forefront of customer engagement. Responsible for a specific location, department or product, our teams drive marcom strategy – from making budget recommendations to defining roadmaps and informing content themes. Interacting directly with customers and utilizing third-party customer data, they provide Dell’s product marketing and messaging team with game-changing feedback. At the highest level, they develop and drive marketing policies and activities, from market research through brand management and product development to pricing.

Building product awareness. Generating demand. Driving revenue. Enhancing Dell Technologies’ brand and reputation. Our Inbound Operations team delivers all this and more. In this role, you will support Dell’s B2B demand generation efforts across multiple tactics. This position will be part of a dynamic team that works cross-functionally across many marketing functions.

Join us to do the best work of your career and make a profound social impact in our NA Inbound Generation & Operations team in Toronto, Canada and other remote Canada locations.

What you’ll achieve

As Digital Lead Generation and Operations Advisor, you will collaborate with Field and Segment Marketing to understand internal needs and priorities to support marketing execution. You will be responsible for partnering with our preferred agencies and partners to design innovative digital customer experiences that drive demand.

You will

  • Support regional leads on inbound processes, lead definitions, lead capture, SFDC usage, and routing rules to Sales

  • Manage demand gen program UX: design the customer experience, monitor form field connections between media partners and lead routing partner to ensure no errors, optimize the sales experience in SFDC

  • Build and maintain lead gen vehicle roadmap, status documentation and communication

  • Work with CRM to align on key priorities, list delivery and deadlines

  • Track performance and propose remedying actions/testing for activities falling short of KPI’s

  • Troubleshoot lead issues and escalations related to routing, sales assignment, and lead quality – provide recommendations for solutions, work with partners to improve results, and solve complex challenges

  • Support agency and program managers in complying with vendor funding requirements for content syndication assets

  • Develop Inbound Lead Gen Operations process documentation and provide ongoing support on the creation of materials for Sales enablement

Take the first step towards your dream career
Every Dell Technologies team member brings something unique to the table. Here’s what we are looking for with this role:

Essential Requirements

  • 3+ years experience in marketing, with at least 1 year of that time working with digital lead generation campaigns

  • Experience working with various Martech common technologies such as SFDC Sales Cloud/CRM, SFDC Marketing Cloud, Integrate, and PowerBI reports

  • Strong communication skills to articulate high-level demand generation

  • Proactive, responsive, and customer-service oriented with a sense of project ownership/accountability and excitement to learn new skills

  • Working knowledge of online platforms and best practices

  • Exhibited track record of generating marketing based leads for sales makers

  • Strong analytical skills and ability to translate data into key learnings/impacts

  • Strong organizational skills and attention to detail

  • Program management experience

Desirable Requirements

  • Bachelor’s degree

  • Experience in B2B digital marketing – lead generation experience preferred

Here’s our story; now tell us yours

Dell Technologies helps organizations and individuals build a brighter digital tomorrow. Our company is made up of more than 150,000 people, located in over 180 locations around the world. We’re proud to be a diverse and inclusive team and have an endless passion for our mission to drive human progress.

What’s most important to us is that you are respected, feel like you can be yourself and have the opportunity to do the best work of your life – while still having a life. We offer excellent benefits, bonus programs, flexible work arrangements, a variety of career development opportunities, employee resource groups, and much more.

We started with computers, but we didn’t stop there. We are helping customers move into the future with multi-cloud, AI and machine learning through the most innovative technology and services portfolio for the data era. Join us and become a part of what’s next in technology, starting today.

You can also learn more about us by reading our latest Diversity and Inclusion Report and our plan to make the world a better place by 2030 here.
Dell is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Dell are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Dell will not tolerate discrimination or harassment based on any of these characteristics. Dell encourages applicants of all ages. Read the full Equal Employment Opportunity Policy here.

Dell Canada Inc. (“Dell”) is committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve, and creating an environment where every employee has the opportunity to reach her/his potential. We welcome applications from: women, Aboriginal persons, persons with disabilities, ethnic minorities, visible minorities, and others who may contribute to diversification. As part of our commitment to accessibility for all persons with disabilities, Dell will, upon the request of the applicant, provide accommodation during the recruitment process to ensure equal access to applicants with disabilities. If you are selected for an interview and you need accommodation, please contact your recruiter. We welcome applications from: women, Aboriginal persons, persons with disabilities, ethnic minorities, visible minorities, and others who may contribute to diversification.

Digital Lead Generation and Operations Advisor


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Digital Growth Marketing ManagerThe Successful InvestorNorth York, ON Keep abreast of PPC and digital marketing trends. Work with manager to build digital marketing strategies for additional lead generation marking support for… 9 days ago·More…View all The Successful Investor jobs – North York jobsSalary Search: Digital Growth Marketing Manager salariesSee popular questions & answers about The Successful Investor

DIGITAL GROWTH MARKETING MANAGER, THE SUCCESSFUL INVESTOR INC.


We pride ourselves on helping investors thrive in a world of opportunities. We’re no less committed to giving our team members the training and support they need to do the same.

This is your opportunity to join our team in a new position as our Digital Growth Marketing Manager. Our business model is one of a kind in North America and a primary reason behind our decades of success – come work where digital marketing plays a key role in our efforts to effectively reach Canadian investors.

The Successful Investor Inc. publishes highly regarded investor newsletters read by thousands of people across Canada, while our affiliate company operates a wealth management firm for investors who’ve entrusted us to manage $800 million in assets.

We have been in business for over 25 years. We are growing handsomely and in need of more good people. We are looking for a top-notch marketer who relishes working with a team focused on providing our customers and clients with more financial freedom and investment security. Together we help Canadians to do more with their money and that gets us out of bed every day.

Success in this role will hinge on the ability to improve the effectiveness of our PPC and lead generation campaigns, in growing the business cost effectively, and in developing the proficiency of our testing efforts to produce better business results.

Are you looking for a role that includes PPC and other acquisition marketing responsibilities?

Are you passionate about PPC and the challenge of testing ideas to find ways to improve the results of your efforts?


Do you seek a position that presents the opportunity to make a significant and visible contribution to the company’s success?

If you answered yes to these questions and you have the experience and skills outlined below, we would love to hear from you.


RESPONSIBILITIES:

The primary purpose of this role will be to focus on generating new customers and leads through paid advertising and digital marketing, as well as assist in managing and improving our testing programs.

PPC (60%)

  • Manage and build on our current PPC free email acquisition campaigns, and expand into paid subscriber acquisition and wealth management lead generation.
  • Launch and optimize our PPC campaigns on search platforms (e.g., Google AdWords, Microsoft, Facebook) to ensure their success and to identify opportunities to scale.
  • Perform weekly PPC tasks, such as keyword research, negative keyword mining, bid adjustments, and writing attractive and concise copy for adverts.
  • Landing page split-tests and optimization.
  • Technical setup of tracking scripts and conversion event codes.
  • Recommend new strategies based on data and testing.
  • Track KPIs to assess performance, pinpoint issues and improve ROI.
  • Help create weekly and monthly reports for management (e.g., dashboards).
  • Keep abreast of PPC and digital marketing trends.

Lead Generation (30%)

  • Work with manager to build digital marketing strategies for additional lead generation marking support for wealth management – email and website.
  • Create and implement testing opportunities to showcase value and bring new leads into the sales funnel.
  • Dive into business performance data to understand what’s working (and not working) and make necessary adjustments.
  • Present findings and make recommendations based on your analytics.

Testing Program Management (10%)

  • Coordinate our testing & optimization program to empower marketing with data driven insights.
  • Collaborate with your marketing colleagues to drive continuous improvements in the testing program, including implementing industry best practices in methodologies, technologies, and automation.
  • Act as primary testing & optimization subject matter expert. Maintain a testing backlog, coordinate execution of key tests across the organization.
  • Create a testing knowledge base by recording successes, failures and trends accumulated across tests, and effectively communicate these learnings and insights.


QUALIFICATIONS AND EXPERIENCE:

Required:

  • BSc/BA in Marketing, Digital Media, or a related field.
  • 3+ years’ experience managing PPC campaigns across all platforms.
  • Proven track record of exceptional PPC results.
  • Advanced Google Analytics certification. Google Ads certified.
  • Experience with digital reporting, tagging, tracking and analytics, including Google Analytics and Google Tag Manager.
  • Experience with conversion optimization, UX design, and email and website marketing.
  • Passion for testing marketing efforts.
  • Experience in data analysis and reporting.
  • Moderate to advanced Excel experience (pivot tables, graphs, etc.).


OTHER SKILLS/TALENTS REQUIRED:

  • Excellent communication skills – both written and verbal.
  • Analytical thinking with strong math skills.
  • Ability to uncover insights from data and use quantitative methods to answer questions and to find opportunities for optimization.
  • An eye for good design and ability to create ad concepts quickly leveraging basic design thinking.
  • Results driven.
  • Responsible and hard-working.
  • Strong organizational skills and attention to detail.


TO APPLY:

Please submit your cover letter and resume, including your salary expectations as well as all other relevant experience/qualifications. We thank all candidates in advance for their interest in this position and our company, but only those selected for an interview will be contacted.


The Successful Investor Inc. welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Digital Growth Marketing Manager


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