Marketing vice-presidentTimes Group CorporationMarkham, ON$110,000 a year Experience with CRM software and digital marketing tools and techniques. Develops an insight-based approach to engage and sell to new and existing customers… 30+ days ago

Job Duties:

· Develops an insight-based approach to engage and sell to new and existing customers belonging to main socio-demographic customer segments

· Work with Project Marketing sections to ensure that the Project portfolio meets the needs of target segments

· Devises and drives the execution of tactical promotions to improve sales performance.

· Guides the Marcom team in designing and distribution of BTL material in relevant channels to optimize the reach to targets segments

· Monitors and analyze the quality of acquisition KPIs and work with Sales to improve performance/ optimize ROI

· Work with Sales to set targets and incentive structure across products, segments, and channels.

· Develop 12 month campaign calendar across various consumer product lines

· Worked collaboratively with media partners to develop efficient media plans, and support social, digital, and offline strategies, set KPIs, select innovative and effective optimizations

· Liaise with the media and marketing research partners for consumer behavioral analysis reports and trends

· Identify and recommend changes in delivering capability that may be required by execution teams (eg. Channel, Customer Service, IT)

· Defines and reviews all policies, procedures, and guidelines for the Segment Team and monitors and supervises their implementation.

· Monitors quality assurance measures & standards to ensure compliance with corporation practices and international standards; ensure respective functions effectively support the corporate objectives, targets, standards and procedures.

· Reports to and maintains an ongoing dialogue with SVP/Consumer Segment & Project Marketing and provides updates periodically about operational performance and achievement of key strategic and financial targets.

· Maintains effective external interfaces with business and technology partners, government agencies and commercial /professional bodies.

· Manages monitors and evaluates the section’s ongoing performance and quality of its output and services.

Skills and Qualifications (at least):

· Demonstrates commitment and respect for the customer’s values in the business

· Project management skills to work against cost, timeline, and quality standards

· Knowledge of business products & projects portfolio

· Ability to develop strategic plans and programs for managing the product life cycle.

· Knowledge and expertise in managing the marketing mix

· Extensive exposure and knowledge about offline and online media

· Proven work experience in creating, designing, and running advertising campaigns

Location of work: Markham, Ontario – The applicant should be willing to relocate to Toronto/ON. Only qualified candidates would be shortlisted and contacted for an interview._ Aboriginals, Newcomers are encouraged to apply. Only qualified candidates will be shortlisted and contacted for an interview. willing to international relocating_

Language requirements:

· Knowledge of English – IELTS 6.5 and higher

· Persian and Arabic is an advantage

Required Work Experience:

· Minimum 15 years of Media, communication, advertising, and Marketing experience

Education:

· Bachelor Degree Business Administration- Management

Skills requirement:

· Proven work experience as a VP of Marketing, Marketing Director, or other senior roles

· Demonstrable experience designing and implementing successful marketing campaigns

· Solid knowledge of SEO, web analytics, and Google Adwords

· Strong understanding of advertising media strategy and media research

· Experience with CRM software and digital marketing tools and techniques

· Strong leadership skills

· Excellent communications skills

· Strong analytical and project management skills

· Strategic mindset, with the ability to make difficult decisions

· Qualitative and Quantitative Research-oriented

· Socio Demographic details analysis expertise

Position Objectives:

We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will report directly to the CEO and will oversee internally Marketing teams. To be successful in this role, you should be highly professional. You should also play a significant role in shaping the company’s strategic planning.

Ultimately, you should be able to ensure that the Marketing department’s activities contribute to our company’s long-term success.

Job Types: Full-time, Permanent

Salary: $110,000.00 per year

Additional pay:

  • Overtime pay

Benefits:

  • Extended health care

Schedule:

  • Monday to Friday
  • Overtime
  • Weekends

Education:

  • Bachelor’s Degree (preferred)

Work remotely:

  • No

Marketing vice-president


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TikTok Content Creator (Part-Time / Remote)Xrozs GroupToronto, ON•Remote$30,000 a year Analyze and form creative connections between varied data sources to identify trends in your Brand, and present recommendations based on your learnings. 27 days ago·More…View all Xrozs Group jobs – Toronto jobsSalary Search: TikTok Content Creator (Part-Time / Remote) salaries in Toronto, ON

**Note: All Applicants MUST have an existing TikTok account and submit their @ to our team in order to be considered for the position**

We are currently hiring 3 Content Creators.

Are you a TikTok content creator with an interest in building brands and expanding your marketing knowledge? Are you passionate about speaking on-camera, creating short-form videos, and showcasing facts, news, or products? Are you up to date on the latest social media trends and passionate about storytelling through video? Do you want to be developed by top-calibre brand builders and maximize your content creation potential? If so, joining the Xrozs Group team is for you!

Xrozs Group combines video storytelling with data driven analytics in order to create engaging social media marketing strategies. We focus on always putting the audience first, building long term relationships with viewers, and ultimately building an online community for brands. Our team has developed digital branding strategies for a number of major organizations in various sectors, ranging from Fortune 500 real estate developers and international airlines, to e-commerce food brands and music industry executives.

We are currently looking for creators to join our Content Creation team for a 3 month period, with an opportunity to extend their contract following a successful trial period. Ideal candidates have a strong track record of leadership, create content for their own personal social media channels, are very comfortable speaking on-camera and are interested in brand development.

From Day 1 as a content creator with Xrozs Group, you will join a diverse marketing program that is designed to help you develop the leadership and creative skills needed to become a future social media marketing leader.

You will:

  • Create short-form videos for TikTok and Instagram reels that tell a story in a concise manner.
  • Host social media live streaming events.
  • Learn how to adapt current social media trends in order to uniquely showcase niche brands.
  • Analyze and form creative connections between varied data sources to identify trends in your Brand, and present recommendations based on your learnings.
  • Learn from talented leaders from both brand management and other functions to develop skills to become a future business leader.
  • Research viral trends, trending news, and culturally relevant events.

What we offer you:

Ownership, communication, experience working with major brands, and the opportunity to learn from influencers with large online audiences.

  • You will receive continuous training and development, and be surrounded by leaders who will mentor, challenge, and coach you into a leader of today and tomorrow.
  • Creating content for international brands in various sectors, including direct to consumer, e-commerce, personal influencer brands, and more.
  • Monthly payment and the ability to work remotely.
  • A diverse, respectful, supportive and dynamic environment.

Qualifications:

  • You are at least 18 years of age.
  • You are available for a 3 month trial period, beginning in August 2021.
  • You have an entrepreneurial spirit and are passionate about problem solving
  • You have a TikTok account where you regularly post content.
  • You are very comfortable speaking on camera.
  • You are familiar with creating videos directly on the TikTok app and
  • You have a demonstrated track record of initiative, innovation, and creativity.
  • You have strong communication skills that will enable you to thrive in difficult situations.
  • You are comfortable working independently.

Additional Information: Sponsorship for work authorization is not available for this role. It is the applicant’s responsibility to ensure they are authorized to work in the location to which they apply.

We are an equal opportunity employer and value diversity at our company.

Applications will be reviewed on a rolling basis. To be considered, your resume must include a link to your TikTok profile.

Contract length: 3 months

Job Types: Part-time, Contract

Salary: Up to $30,000.00 per year

Schedule:

  • Monday to Friday

COVID-19 considerations:
All creators can produce content remotely and meetings will take place weekly via Zoom.

Application question(s):

  • What is your TikTok @?

Work remotely:

  • Yes

TikTok Content Creator (Part-Time / Remote)


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Content Marketing ManagerThe Humphrey Group Inc.Toronto, ON•Temporarily Remote$65,000 – $70,000 a year Working in collaboration with the Vice President of Business Growth and Marketing, you will create content marketing plans that are informed by the overarching… 17 days ago·More…View all The Humphrey Group Inc. jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ON

Position: Content Marketing Manager

Location: Toronto, ON or Vancouver, BC

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COMPANY OVERVIEW

The Humphrey Group is a leadership communication firm solely focused on helping our clients lead every time they communicate. Using our methodology, we deliver communication training and consulting services to thousands of executives, Managers, and professionals. Our programs help clients inspire action in a variety of situations: from formal talks and presentations, to meetings, phone calls and Q&As.

Over the last 30 years, we’ve worked with clients in leading organizations around the world, including Fortune 500 companies, governments, not-for-profits, and entrepreneurial start-ups. We’ve delivered our training in over 15 countries in North America, South America, Europe, Asia, and Australia.

Our offices are located in Toronto, Calgary, Vancouver, and Mexico City.

We’re looking for a motivated, creative, and passionate person to join our team as a Content Marketing Manager. Reporting directly to the Vice President of Business Growth, this position offers great autonomy and flexibility.

JOB OVERVIEW

The Content Marketing Manager’s aim is to successfully carry out the business’ content marketing strategy by publishing and promoting content that achieves the goals set out in the strategy. This role will facilitate ongoing content planning, manage day-to-day content creation, editing, and promotion, as well as report on the results of each content marketing initiative. Job responsibilities include:

  • Research and Competitor Analysis. You will conduct research to better understand both our target audience and our competitors. This work includes: analyzing competitors’ content; identifying target audiences and their key demographics, interests, and online behavior; building audiences and catering to personas; facilitating stakeholder surveys to understand and validate strategic and tactical approaches; and determining appropriate subjects and topics for content creation.
  • Preparing annual, quarterly, and monthly Content Marketing Plans. Working in collaboration with the Vice President of Business Growth and Marketing, you will create content marketing plans that are informed by the overarching marketing strategy. You will define goals, approaches, and timelines for each content initiative. You will be responsible for managing a content budget, determining the appropriate type of content, overseeing all content channels, as well as executing and monitoring all marketing plans.
  • Creating an Editorial Calendar. You will determine the deadlines for creation, publication, and promotion for all content. You will consult the Vice President of Business Growth and Marketing to ensure the editorial calendar is aligned with key launch dates and other marketing campaigns. You will then execute the editorial calendar.
  • Content Creation, publication and promotion. You will be responsible for producing, publishing, and promoting all content in alignment with THG’s brand guide, including brand personality, writing styles, punctuation and grammar preferences, SEO best practices, and guidelines for multi-media selection. This will include writing, formatting, editing, and sourcing multi-media content. You will also work to make sure content is optimized for SEO and then load it into the social media automation tool.
  • Content Performance Monitoring and Analysis. You will be responsible for continual monitoring and analysis of published content to help determine what’s working and what isn’t. This work includes interpreting data, making recommendations on future initiatives and drawing actionable conclusions. You will also monitor engagement with all content, reply to comments and questions, and note suggestions for future content.

THE SUCCESSFUL CANDIDATE

As a Content Marketing Manager, you love creating high quality, highly-engaging content and are passionate about writing content that compels people. You possess a set of attitudes, skills and capabilities that enable you to deliver exceptional service to our clients and our team.

You are resourceful and innovative. You enjoy managing the content process to meet deadlines and deliverables, and also doing the hands-on work to create content, including writing blogs, social media posts, white papers, and website content. You seek to collaborate with other functions of the business to understand their marketing goals, and can independently craft the campaign strategy.

You are a creative strategist. You are driven by data, and get excited about analyzing conversion rates, impressions, and other statistics. At the same time, you love to tell unique and compelling stories that inspire. You use your business mindset to understand our offerings and our clients’ businesses, which enables you to market successfully to our target audience.

You’re digitally savvy and can use this perspective to guide the development of campaigns to promote new products. You have experience with SEO’s, Google and LinkedIn ads. Attention to detail is important to you and you use your keen eye to set the bar for everything you create. You have knowledge of multimedia graphic design and are able to develop collateral yourself or are comfortable providing directions to others in this area.

You are driven, hardworking, and dependable. You set ambitious goals for yourself and are determined to achieve them. You are comfortable managing multiple projects at once, providing clear direction to vendors, when necessary, and proactively solve problems. You are self-directed with an entrepreneurial spirit, and bring ideas to grow our brand awareness.

You have outstanding interpersonal skills and a genuine ability to relate to others. You communicate clearly and listen effectively. You build strong, long-standing relationships with your colleagues and vendors not because you have to, but because you want to.

You thrive while working in a boutique, growing organization, where the pace is fast and no two days are the same. You’re a team player with a positive attitude and outlook when it comes to a challenge. You pride yourself on approaching every opportunity with a solution-oriented, proactive strategy. You are naturally curious and enjoy being innovative or using an intrapreneurial mindset.

You share the firm’s passion for leadership, growth and development, and align with our values of trust, ownership, excellence, care, creativity, and inclusion.

You have a university degree preferably in marketing or business, and experience working in marketing in a small business. Skill with Adobe Creative Cloud Apps, Hubspot and/or Salesforce is an asset.

HOW TO APPLY

If this role sounds exciting, we want to hear from you! Send us your resume and a cover letter highlighting how your experience has equipped you to take on this role.

Note: Resumes submitted without a cover letter will not be considered.

We are an equal opportunity employer and value diversity at our company. We encourage members of all equity-seeking groups to apply and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

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Job Types: Full-time, Permanent

Salary: $65,000.00-$70,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Flexible schedule
  • Life insurance
  • Paid time off
  • Vision care
  • Work from home

Schedule:

  • 8 hour shift
  • Monday to Friday

Education:

  • Bachelor’s Degree (required)

Experience:

  • Content Marketing: 3 years (required)

Work remotely:

  • Temporarily due to COVID-19

Content Marketing Manager


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