newMarketing Specialist, Retail MarketingCanopy Growth Corporation2.3Toronto, ON Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.). Ability to travel as necessary. 6 days ago·More…View all Canopy Growth Corporation jobs – Toronto jobsSalary Search: Marketing Specialist, Retail Marketing salaries in Toronto, ONSee popular questions & answers about Canopy Growth Corporation

The Company

At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

With millions of square feet of licensed production capacity and operations spanning four continents, Canopy Growth is the world’s leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!

The Opportunity

Canopy Growth is looking for an enthusiastic and passionate Marketing Specialist, Retail Marketing to assist with overall marketing efforts and plan execution. Reporting to the Marketing Manager, Retail Marketing the successful candidate – in this hands-on 360o role – will be agile and resilient, able to function independently, with a desire to make an impact in a fast-paced emerging category. The right candidate will be an integral part of executing the marketing plan through all digital and print areas.

Key Responsibilities

Support the Marketing Manager, Retail Marketing in the following areas (not limited to)

  • Campaign Management (Print & Digital)

o. Work with external agencies and vendors to execute marketing programs.

p. Management of small-scale projects such as weekly offer programs, social media approvals

q. Proofread and provide feedback to creative artwork and technical content across different mediums.

r. Management of the online print portal for stores.

s. Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.

t. Building out distribution lists and ensuring all creative and production details are captured accurately per campaign.

u. Oversee and approve marketing material, from website banners, to social media, to print, and email.

v. Analyze and report on the performance and efficiency of campaigns, as well as proactively bring forward new ideas and solutions to the problems the business may be facing or objectives we’re trying to achieve.

  • Local Store Marketing Management

w. Conduct market research and analyze trends to identify new marketing opportunities, as well as to monitor competitive activity

x. Assist with local store signage and community requests

y. Ensure the local store marketing toolkit remains up to date with regulations and new ideas

  • Budget Management

z. Prepare and monitor the marketing budget on a quarterly and annual basis, allocating bunds wisely

aa. Budget tracker management, with monthly forecasting and reviews

bb. PO and invoice tracking and processing

  • Admin

cc. Support with internal communications to store teams (weekly newsletters)

dd. Analyze and report on the performance and efficiency of campaigns.

ee. Track marketing programs such as email, social media, or digital campaigns, and events.

Experience

  • Bachelor’s degree in business administration, marketing, communications, or a related field
  • Minimum 1-2 years of experience in a marketing role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO, social media, etc.)
  • Ability to multi-task effectively in a fast-paced environment
  • Strong knowledge of Microsoft Office Suite
  • Strong written and verbal communication skills
  • Skilled in writing and editing content with an attention to detail
  • Strong prioritization, organization, and project management skills
  • Excellent communication, leadership, and teamwork skills
  • Ability to travel as necessary

Other Details

This is a full-time role based out of Toronto, Ontario.

We appreciate the interest from all candidates, and promise to review all applications, but we will only be contacting those who best fit the requirements. If you don’t hear from us, don’t fret; every resume we get is kept in our database for six months for consideration in future searches for talent.

Canopy Growth welcomes and encourages applications from people with disabilities.

Accommodations are available upon request for candidates taking part in all aspects of the selection process.

One last note: the chosen applicant will be required to successfully complete background and reference checks.

Thank you so much for your interest in Canopy Growth.

Marketing Specialist, Retail Marketing


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newDigital Marketing SpecialistAfex3.1Toronto, ON$40,000 – $50,000 a year Brainstorms new and creative growth strategies through digital marketing. Analyze digital marketing data and user behavior patterns to provide insight and… 3 days ago·More…View all Afex jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ON

The Digital Marketing Specialist will be responsible for supporting the execution of our digital marketing strategy across all key digital channels, including website, email, social media, PPC, Programmatic, Affiliates, Account Based Marketing and Paid Social channels. Working within a dynamic and fast paced environment, you will have experience and understanding of digital B2B campaigning and the ability to adapt marketing initiatives and materials to suit audiences across North America, EMEA and APAC

Working closely with the Digital Marketing Manager and other members of the Global Marketing Team, you will have experience across the full marketing mix and will be assist with the creation, implementation, and reporting of marketing programs to support the expansion and growth of the company’s services and products, globally.


Responsibilities:

  • Support the organizations digital marketing initiatives across various channels and platforms to drive engagement, leads, sales, and loyalty across North America, EMEA and APAC
  • Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
  • Work directly with team to promote and drive traffic to the website and social media platforms
  • Assist in the development, implementation, and execution of social media campaigns to increase social engagement across all platforms (LinkedIn, Twitter, YouTube)
  • Support our email marketing execution by managing the creation, testing, and deployment of email campaigns through our marketing automation platform
  • Contribute to the enhancement of our SEO strategy by implementing best practices including keyword research, tagging, and link building
  • Assist with our PPC strategy by monitoring keywords, search queries, and bidding to find areas for growth and improvement
  • Collaborate and coordinate with regional marketing teams to create event landing pages
  • Impact the development of the lead and customer journey through data-driven analysis, reporting, and lead scoring
  • Create dashboards, monitor campaigns, and communicate results, both written and verbal, to the marketing team and internal stakeholders on an ongoing basis.
  • Analyze digital marketing data and user behavior patterns to provide insight and optimize user engagement and improve the effectiveness of marketing campaigns
  • Brainstorms new and creative growth strategies through digital marketing.
Required Experience
  • A minimum of 3 years of B2B digital marketing experience with strong organizational skills and the flexibility to handle multiple tasks
  • Bachelors/Post-secondary degree in Marketing, Advertising or related field
  • Previous marketing automation platform experience is required (Pardot, Marketo, SugarMarket, etc.)
  • Experience using CRM systems like Microsoft Dynamics, Salesforce, SugarCRM
  • Experience executing effective paid and organic social media campaigns
  • Familiarity with web design and content management systems
  • Experience setting up and running email campaigns (A/B Testing, audience segmentation, triggered campaign)
  • Experience with Google Analytics, Google Tag Manager, and Google Ads
  • Familiarity with Account Based Marketing principles and technology solutions
  • Good understanding of SEO and SEM
  • Knowledge of marketing communication principles and best practices
  • A team player with excellent communication skills
  • Experience within Financial Services is preferable but not essential


“Corpay (AFEX, Cambridge) is committed to offering equal employment opportunities to all employees and applicants for employment, without regard to their race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, or military or veteran status. AFEX complies with all applicable laws governing discrimination and harassment in employment in every location and jurisdiction in which the Company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation and training.”

Job Location
Toronto, Ontario, Canada
Position Type
Full-Time/Regular
Salary
40,000.00 – 50,000.00 CAD

Digital Marketing Specialist


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Content Marketing ManagerThe Humphrey Group Inc.Toronto, ON•Temporarily Remote$65,000 – $70,000 a year Working in collaboration with the Vice President of Business Growth and Marketing, you will create content marketing plans that are informed by the overarching… 17 days ago·More…View all The Humphrey Group Inc. jobs – Toronto jobsSalary Search: Content Marketing Manager salaries in Toronto, ON

Position: Content Marketing Manager

Location: Toronto, ON or Vancouver, BC

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COMPANY OVERVIEW

The Humphrey Group is a leadership communication firm solely focused on helping our clients lead every time they communicate. Using our methodology, we deliver communication training and consulting services to thousands of executives, Managers, and professionals. Our programs help clients inspire action in a variety of situations: from formal talks and presentations, to meetings, phone calls and Q&As.

Over the last 30 years, we’ve worked with clients in leading organizations around the world, including Fortune 500 companies, governments, not-for-profits, and entrepreneurial start-ups. We’ve delivered our training in over 15 countries in North America, South America, Europe, Asia, and Australia.

Our offices are located in Toronto, Calgary, Vancouver, and Mexico City.

We’re looking for a motivated, creative, and passionate person to join our team as a Content Marketing Manager. Reporting directly to the Vice President of Business Growth, this position offers great autonomy and flexibility.

JOB OVERVIEW

The Content Marketing Manager’s aim is to successfully carry out the business’ content marketing strategy by publishing and promoting content that achieves the goals set out in the strategy. This role will facilitate ongoing content planning, manage day-to-day content creation, editing, and promotion, as well as report on the results of each content marketing initiative. Job responsibilities include:

  • Research and Competitor Analysis. You will conduct research to better understand both our target audience and our competitors. This work includes: analyzing competitors’ content; identifying target audiences and their key demographics, interests, and online behavior; building audiences and catering to personas; facilitating stakeholder surveys to understand and validate strategic and tactical approaches; and determining appropriate subjects and topics for content creation.
  • Preparing annual, quarterly, and monthly Content Marketing Plans. Working in collaboration with the Vice President of Business Growth and Marketing, you will create content marketing plans that are informed by the overarching marketing strategy. You will define goals, approaches, and timelines for each content initiative. You will be responsible for managing a content budget, determining the appropriate type of content, overseeing all content channels, as well as executing and monitoring all marketing plans.
  • Creating an Editorial Calendar. You will determine the deadlines for creation, publication, and promotion for all content. You will consult the Vice President of Business Growth and Marketing to ensure the editorial calendar is aligned with key launch dates and other marketing campaigns. You will then execute the editorial calendar.
  • Content Creation, publication and promotion. You will be responsible for producing, publishing, and promoting all content in alignment with THG’s brand guide, including brand personality, writing styles, punctuation and grammar preferences, SEO best practices, and guidelines for multi-media selection. This will include writing, formatting, editing, and sourcing multi-media content. You will also work to make sure content is optimized for SEO and then load it into the social media automation tool.
  • Content Performance Monitoring and Analysis. You will be responsible for continual monitoring and analysis of published content to help determine what’s working and what isn’t. This work includes interpreting data, making recommendations on future initiatives and drawing actionable conclusions. You will also monitor engagement with all content, reply to comments and questions, and note suggestions for future content.

THE SUCCESSFUL CANDIDATE

As a Content Marketing Manager, you love creating high quality, highly-engaging content and are passionate about writing content that compels people. You possess a set of attitudes, skills and capabilities that enable you to deliver exceptional service to our clients and our team.

You are resourceful and innovative. You enjoy managing the content process to meet deadlines and deliverables, and also doing the hands-on work to create content, including writing blogs, social media posts, white papers, and website content. You seek to collaborate with other functions of the business to understand their marketing goals, and can independently craft the campaign strategy.

You are a creative strategist. You are driven by data, and get excited about analyzing conversion rates, impressions, and other statistics. At the same time, you love to tell unique and compelling stories that inspire. You use your business mindset to understand our offerings and our clients’ businesses, which enables you to market successfully to our target audience.

You’re digitally savvy and can use this perspective to guide the development of campaigns to promote new products. You have experience with SEO’s, Google and LinkedIn ads. Attention to detail is important to you and you use your keen eye to set the bar for everything you create. You have knowledge of multimedia graphic design and are able to develop collateral yourself or are comfortable providing directions to others in this area.

You are driven, hardworking, and dependable. You set ambitious goals for yourself and are determined to achieve them. You are comfortable managing multiple projects at once, providing clear direction to vendors, when necessary, and proactively solve problems. You are self-directed with an entrepreneurial spirit, and bring ideas to grow our brand awareness.

You have outstanding interpersonal skills and a genuine ability to relate to others. You communicate clearly and listen effectively. You build strong, long-standing relationships with your colleagues and vendors not because you have to, but because you want to.

You thrive while working in a boutique, growing organization, where the pace is fast and no two days are the same. You’re a team player with a positive attitude and outlook when it comes to a challenge. You pride yourself on approaching every opportunity with a solution-oriented, proactive strategy. You are naturally curious and enjoy being innovative or using an intrapreneurial mindset.

You share the firm’s passion for leadership, growth and development, and align with our values of trust, ownership, excellence, care, creativity, and inclusion.

You have a university degree preferably in marketing or business, and experience working in marketing in a small business. Skill with Adobe Creative Cloud Apps, Hubspot and/or Salesforce is an asset.

HOW TO APPLY

If this role sounds exciting, we want to hear from you! Send us your resume and a cover letter highlighting how your experience has equipped you to take on this role.

Note: Resumes submitted without a cover letter will not be considered.

We are an equal opportunity employer and value diversity at our company. We encourage members of all equity-seeking groups to apply and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

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Job Types: Full-time, Permanent

Salary: $65,000.00-$70,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Casual dress
  • Company events
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Flexible schedule
  • Life insurance
  • Paid time off
  • Vision care
  • Work from home

Schedule:

  • 8 hour shift
  • Monday to Friday

Education:

  • Bachelor’s Degree (required)

Experience:

  • Content Marketing: 3 years (required)

Work remotely:

  • Temporarily due to COVID-19

Content Marketing Manager


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