Marketing CoordinatorHomeEquity Bank2.3Toronto, ON The Coordinator will also be responsible for working with our digital marketing agency on the delivery of our website development activities. 22 days ago·More…View all HomeEquity Bank jobs – Toronto jobsSalary Search: Marketing Coordinator salaries in Toronto, ON

Job Title: Marketing Coordinator

Department: Marketing

COMPANY DESCRIPTION:
HomeEquity Bank is the leading national provider of reverse mortgages to homeowners aged 55 and over, Canada’s fastest growing demographic segment. HomeEquity Bank is passionate about serving this demographic and helping Canadian homeowners live retirement on their terms. HomeEquity Bank originates and administers Canada’s largest portfolio of reverse mortgages under theCHIP Reverse Mortgage brand. New mortgages are originated on a direct to consumer basis as well as through referral arrangements with major banks, leading mortgage brokers and financial planning firms. HomeEquity Bank has been the main underwriter of reverse mortgages in Canada since its predecessor; Canadian Home Income Plan Corporation pioneered the concept in 1986.

HomeEquity Bank has a highly effective direct-to-consumer distribution model (B2C), as well as an established referral network (B2B), including Canada’s major banks, credit unions, financial planners and mortgage brokers.

HomeEquity Bank is exceptionally well positioned for further growth for a number of very important reasons: 1) Positive demographic trends in the 55 years and over segment, 2) Wider awareness and growing demand of reverse mortgages in the market, and 3) HomeEquity Bank’s firm position as market leader.

POSITION SUMMARY:
The Marketing Coordinator will assist in the development, management and execution of

marketing programs aimed at driving funding volumes and enhancing funnel efficiencies for both prospects and customers.The Coordinator will also be responsible for working with our digital marketing agency on the delivery of our website development activities.

MAJOR ELEMENTS OF THE ROLE:
Key Competencies of the Successful Candidate Include:

  • Content development experience
  • Self-motivated learner, with a curiosity to identify new opportunities and efficiencies
  • Passionate marketer, looking to grow and develop marketing acumen
  • Ability to analyze and interpret campaign, market, and financial data
  • Strong project management skills able to work across groups to move projects from inception to successful execution
  • Excellent communication skills – written and oral
  • Ability to develop and maintain solid working relationships

Major Functions of the role:

  • Work with Manager to conceptualize, develop, implement and optimize marketing programs that drive acquisitions, conversion, and customer engagement through channels including email marketing, SEO content creation and Direct Mail
  • Work with website development team on delivery of website features that enable us to meet targeted objectives (SEO, Usability, Traffic, CRO Testing, Product and Promotion Announcements)
  • Perform end to end user testing across modern devices & browsers
  • Ensure the team delivers sites that are accessible and forward-compatible through the use of web standards
  • Assess and analyze advertising campaigns and coordinate efforts across on-line and offline channels to optimize investments
  • Write, proofread and edit content for various marketing activities including website, email campaigns, sales tools, direct mail, and blog content
  • Participate in managing relationships with advertising agencies and various marketing partners in order to achieve desired metrics and results
  • Collaborate and partner with Marketing team members, Call Center and Consumer Sales Management, to ensure the customer experience is optimized in campaign execution and fulfillment
  • Coordinate and manage consumer collateral inventory, including re-ordering, stock maintenance and literature revisions. May assist in the development of new literature pieces
  • Ensure frequent monitoring, tracking and reporting of all marketing campaigns through analysis of large data sets. Leverage analysis to identify opportunities to optimize or course-correct programs
  • Work with Manager to oversee the management of the budgets, including forecasting to align projects with annual budget and spend
  • Prepare business cases for new initiatives, forecasting expected response rates and downstream originations

SKILLS AND EXPERIENCE REQUIRED:
Ideal Experience

  • Experience in financial industry marketing and campaign management
  • University Degree, Master’s Degree in Business or Marketing preferred
  • Experience managing marketing campaigns
  • Ability to write/edit/proofread copy
  • Strong analytical skills
  • Demonstrated oral and written communication skills
  • Self-driven character
  • Ability to collaborate with multiple stakeholders internally and externally
  • Innate curiosity and desire to learn

Individuals must comply with the Bank’s AML, Fraud and Privacy Policies and procedures and be vigilant in the detection and prevention of money laundering, terrorist financing, fraud and the safeguard of all client information.

HomeEquity Bank complies with the Employment Equity Act. Our Employment Equity program is intended to help ensure that all Canadians have the same access to the labour market and to ensure the full representation of members of the four designated groups which include: women, visible minorities, Aboriginal People and Persons with Disabilities.

If you would like more information on the HomeEquity Bank please visit: www.homeequitybank.ca. If you’d like to find out more about the CHIP Home Income Plan solution, please visit www.chip.ca.

Marketing Coordinator


CLICK TO APPLY

Marketing CoordinatorHomeEquity Bank2.3Toronto, ON The Coordinator will also be responsible for working with our digital marketing agency on the delivery of our website development activities. 21 days ago·More…View all HomeEquity Bank jobs – Toronto jobsSalary Search: Marketing Coordinator salaries in Toronto, ONSee popular questions & answers about HomeEquity Bank

Job Title: Marketing Coordinator

Department: Marketing

COMPANY DESCRIPTION:
HomeEquity Bank is the leading national provider of reverse mortgages to homeowners aged 55 and over, Canada’s fastest growing demographic segment. HomeEquity Bank is passionate about serving this demographic and helping Canadian homeowners live retirement on their terms. HomeEquity Bank originates and administers Canada’s largest portfolio of reverse mortgages under theCHIP Reverse Mortgage brand. New mortgages are originated on a direct to consumer basis as well as through referral arrangements with major banks, leading mortgage brokers and financial planning firms. HomeEquity Bank has been the main underwriter of reverse mortgages in Canada since its predecessor; Canadian Home Income Plan Corporation pioneered the concept in 1986.

HomeEquity Bank has a highly effective direct-to-consumer distribution model (B2C), as well as an established referral network (B2B), including Canada’s major banks, credit unions, financial planners and mortgage brokers.

HomeEquity Bank is exceptionally well positioned for further growth for a number of very important reasons: 1) Positive demographic trends in the 55 years and over segment, 2) Wider awareness and growing demand of reverse mortgages in the market, and 3) HomeEquity Bank’s firm position as market leader.

POSITION SUMMARY:
The Marketing Coordinator will assist in the development, management and execution of

marketing programs aimed at driving funding volumes and enhancing funnel efficiencies for both prospects and customers.The Coordinator will also be responsible for working with our digital marketing agency on the delivery of our website development activities.

MAJOR ELEMENTS OF THE ROLE:
Key Competencies of the Successful Candidate Include:

  • Content development experience
  • Self-motivated learner, with a curiosity to identify new opportunities and efficiencies
  • Passionate marketer, looking to grow and develop marketing acumen
  • Ability to analyze and interpret campaign, market, and financial data
  • Strong project management skills able to work across groups to move projects from inception to successful execution
  • Excellent communication skills – written and oral
  • Ability to develop and maintain solid working relationships

Major Functions of the role:

  • Work with Manager to conceptualize, develop, implement and optimize marketing programs that drive acquisitions, conversion, and customer engagement through channels including email marketing, SEO content creation and Direct Mail
  • Work with website development team on delivery of website features that enable us to meet targeted objectives (SEO, Usability, Traffic, CRO Testing, Product and Promotion Announcements)
  • Perform end to end user testing across modern devices & browsers
  • Ensure the team delivers sites that are accessible and forward-compatible through the use of web standards
  • Assess and analyze advertising campaigns and coordinate efforts across on-line and offline channels to optimize investments
  • Write, proofread and edit content for various marketing activities including website, email campaigns, sales tools, direct mail, and blog content
  • Participate in managing relationships with advertising agencies and various marketing partners in order to achieve desired metrics and results
  • Collaborate and partner with Marketing team members, Call Center and Consumer Sales Management, to ensure the customer experience is optimized in campaign execution and fulfillment
  • Coordinate and manage consumer collateral inventory, including re-ordering, stock maintenance and literature revisions. May assist in the development of new literature pieces
  • Ensure frequent monitoring, tracking and reporting of all marketing campaigns through analysis of large data sets. Leverage analysis to identify opportunities to optimize or course-correct programs
  • Work with Manager to oversee the management of the budgets, including forecasting to align projects with annual budget and spend
  • Prepare business cases for new initiatives, forecasting expected response rates and downstream originations

SKILLS AND EXPERIENCE REQUIRED:
Ideal Experience

  • Experience in financial industry marketing and campaign management
  • University Degree, Master’s Degree in Business or Marketing preferred
  • Experience managing marketing campaigns
  • Ability to write/edit/proofread copy
  • Strong analytical skills
  • Demonstrated oral and written communication skills
  • Self-driven character
  • Ability to collaborate with multiple stakeholders internally and externally
  • Innate curiosity and desire to learn

Individuals must comply with the Bank’s AML, Fraud and Privacy Policies and procedures and be vigilant in the detection and prevention of money laundering, terrorist financing, fraud and the safeguard of all client information.

HomeEquity Bank complies with the Employment Equity Act. Our Employment Equity program is intended to help ensure that all Canadians have the same access to the labour market and to ensure the full representation of members of the four designated groups which include: women, visible minorities, Aboriginal People and Persons with Disabilities.

If you would like more information on the HomeEquity Bank please visit: www.homeequitybank.ca. If you’d like to find out more about the CHIP Home Income Plan solution, please visit www.chip.ca.

Marketing Coordinator


CLICK TO APPLY

Manager – B2B MarketingHomeEquity Bank2.3Toronto, ON The ideal candidate has 5+ years of experience in marketing communications and/or digital marketing and is highly skilled in managing a team of third-party… 17 days ago·More…View all HomeEquity Bank jobs – Toronto jobsSalary Search: Manager – B2B Marketing salaries in Toronto, ONSee popular questions & answers about HomeEquity Bank

HomeEquity Bank is the leading national provider of reverse mortgages to homeowners aged 55 and over, Canada’s fastest growing demographic segment. HomeEquity Bank originates and administers Canada’s largest portfolio of reverse mortgages under the CHIP Home Income Plan™ brand. New mortgages are originated on a direct to consumer basis as well as through referral arrangements with the six largest banks, leading mortgage brokers and financial planning firms. HomeEquity Bank has been the main underwriter of reverse mortgages in Canada since its predecessor; Canadian Home Income Plan Corporation pioneered the concept in 1986. HomeEquity Bank has a highly effective direct-to-consumer distribution model (B2C), as well as an established referral network (B2B), including Canada’s major banks, credit unions, financial planners and mortgage brokers.

HomeEquity Bank is exceptionally well positioned for further growth for a number of very important reasons: 1) positive demographic trends in the 55 years old and over segment, 2) wider awareness and growing demand of reverse mortgages in the market, 3) significant barriers to entry for competitors, and 4) HomeEquity Bank’s firm position as market leader.

POSITION SUMMARY

The Manager, B2B Marketing is responsible for the planning, development, and implementation of B2B marketing strategies and communications activities related to HomeEquity Bank’s referral partner network. The ideal candidate has 5+ years of experience in marketing communications and/or digital marketing and is highly skilled in managing a team of third-party designers, copywriters, media partners and suppliers to execute programs and campaigns. The Manager, B2B Marketing is in-charge of overseeing the planning and development of all written and visual content for the Referral partner business. The Manager also has a track record of demonstrating strong analytical skills and a willingness to continuously improve the efficiency and effectiveness of all businessactivities.

MAJOR ELEMENTS OF THE ROLE

________________________________________________________________

Marketing Campaigns & Content Creation

•

Build, own and manage HEB’s marketing and communications strategy for the referred channel

  • Work closely with business partners to define key objectives and develop strategic marketing solutions to meet these objectives
  • Responsible for deepening the relationship with partners through increased communication touchpoints that can be tied back to sales results
  • Execute and report on campaign results
  • Coordinate marketing campaigns with sales activities
  • Execute on daily marketing and communications efforts, including content creation, writing and editing of webinars, social media posts, blogs and email marketing
  • Build a marketing calendar to detail out the marketing efforts on a monthly and weekly basis to communicate across the organization

Business Development Manager (BDM Sales) – Support

•

Identify new opportunities for growth and exposure through industry events, conferences, trade, shows, associations, partnerships, etc. – build a cost vs. benefit analysis to show the size of the opportunity

  • Responsible for leading the Marketing Task Force; this includes soliciting feedback and identifying opportunities to drive the business forward while supporting the needs of our team of BDMs
  • Analytics and Reporting

Monitor and report on the effectiveness of marketing communications

  • Launch successful marketing campaigns from idea to execution and measurement, including creating key performance indicators and analyzing and reporting on the effectiveness of each campaign
  • Responsible for the day-to-day management of the marketing communications budget

Compliance and Regulatory Oversight

  • Work with Risk & Compliance Teams to ensure Marketing Teams have the appropriate level of oversight as it pertains to all regulatory requirements
  • Ensure the implementation of Regulatory Requirements, including, working closely with cross-functional team members including Risk, Compliance, Legal, and IT to assess business impact and development and implement findings

CANDIDATE SPECFICIATION: KEY SELECTION CRITERIA

Ideal Experience

•

5+ years’ experience in a marketing communications role ideally within the financial services sector

  • Experience with Salesforce and Pardot ideal experience
  • Marketing automation and content management system experience ideal
  • Proven ability to manage multiple competing priorities
  • Confidence in reporting key performance indicators and experience in reporting and analytics
  • University degree in marketing, communication or business
  • A passionate, data-oriented marketing and communications expert with experience in content creation, marketing strategy and social media
  • Outstanding copywriting and editing skills; the ability to create engaging content that resonates with target audiences
  • Experience writing for multiple platforms – email marketing, web, social media
  • A creative and enthusiastic self-starter who works well independently as well as on a team
  • Strong attention to detail, project management and organizational skills
  • Graphic design skills are considered a plus.

Individuals must comply with the Bank’s AML, Fraud and Privacy Policies and procedures and be vigilant in the detection and prevention of money laundering, terrorist financing, fraud and the safeguard of all client information.

HomeEquity Bank complies with the Employment Equity Act. Our Employment Equity program is intended to help ensure that all Canadians have the same access to the labour market and to ensure the full representation of members of the four designated groups which include: women, visible minorities, Aboriginal People and Persons with Disabilities.

If you would like more information on the HomeEquity Bank please visit: www.homeequitybank.ca. If you’d like to find out more about the CHIP Home Income Plan solution, please visit www.chip.ca.

Manager – B2B Marketing


CLICK TO APPLY