Digital Channel Manager, Questrade.com – InvestingQUESTRADE INC3.4Toronto, ON ✔ You have proven experience in driving digital strategy through to execution and digital marketing project management. Create and manage the product backlog. 16 days ago·More…View all QUESTRADE INC jobs – Toronto jobsSalary Search: Digital Channel Manager, Questrade.com – Investing salaries in Toronto, ONSee popular questions & answers about QUESTRADE INC

We’re looking for our next Digital Channel Manager, Questrade.com – Investing. Could It Be You?
The purpose of this role is to deliver a great customer experience on Questrade.com, with the objective of driving business growth through lead and customer acquisition for our Investing line of business. This role will develop and own the Questrade.com digital strategy and roadmap based on business objectives, analytical insights, KPIs, and market trends – all through the customer lens. Working closely with other digital channel leads, product managers, and colleagues in marketing, this role will be responsible for the successful execution of Questrade.com Investing digital strategies.

What’s it like working as a Digital Channel Manager, Questrade.com – Investing at Questrade?
As a Product Owner, responsible for the strategy, roadmap, prioritization, execution, and continued evolution of our Investing products on Questrade.com, with the objective of driving growth through customer acquisition. Part of this task involves building and monitoring project plans, schedules, work hours, organizing and facilitating stakeholder meetings, and ensuring that project deadlines are met in a timely manner.
You will be responsible for driving and defining the continuous improvement of Investing products and services on Questrade.com. You will represent both our customers and the business in advocating for the prioritization of Questrade.com features required to meet Questrade’s mission and strategic goals.

Need more details? Keep reading…

Strategy & Roadmap
  • As a Product Owner, responsible for the strategy, roadmap, prioritization, execution, and continued evolution of our Banking products on Questrade.com, with the objective of driving growth through customer acquisition.
  • Lead the go-to-market roadmap and execution for Questrade.com within the broader Product launch project streams.
  • Responsible for leading the development and implementation of innovative digital marketing initiatives on Q.com, in collaboration with broader internal teams (product, marketing communications, marketing automation, content, CRM, etc.)
  • Continually drives digital product development towards a meaningful balance between user needs, business objectives, resource utilization, and technical feasibility.
  • Guard and champion an exceptional customer experience across stakeholder teams within the Questrade.com product portfolio
  • Consult and collaborate with Marketing and Customer Experience to achieve an integrated customer experience on Questrade.com, balancing the needs of the business with the needs of our customers.
  • Lead business requirements gathering, functional development for digital solutions in support of marketing needs, and customer experience.
  • Provide consultative advice to cross-functional teams to ensure that design and planning are appropriately customized, where necessary, to meet the unique business needs of Questrade.com and to deliver an experience that aligns with our mission and strategic goals.
  • Collaborate with core product stakeholders and partners to manage the product backlog according to business priorities and value.
  • Effectively manage relationships across internal and external teams / partners.
  • Monitor, champion, and incorporate industry innovations into the digital product roadmap.

Continuous Improvement
  • Responsible for driving and defining the continuous improvement of Investing products and services on Questrade.com.
  • Monitoring, tracking and reporting on the success metrics and performance management of the Investing LOB. Measure, analyze and report on marketing analytics performance. Capture, assess, and act on results from ongoing performance analysis.
  • Drive continuous improvement across Questrade.com by enhancing user experience through the digital customer journey, driving conversion, and acquisition.
  • Champion a conversion optimization testing culture that embraces continuous digital optimization with a customer-first focus.
  • Partner with product managers, marketing leads, and UX partners to develop and implement a testing roadmap to drive growth.
  • Work closely with analytics leads to dive into both quantitative and qualitative data to understand and prioritize testing opportunities.
  • Work closely with analytics leads to analyze performance to measure customer experience enhancements (features, functionalities, and campaigns).
  • Share results clearly and frequently across teams to make sure we apply learnings to the fullest.

Execution
  • Represents both our customers and the business in advocating for the prioritization of Questrade.com features required to meet Questrade’s mission and strategic goals.
  • Executes and delivers against all aspects of Questrade.com projects, including scope, risks, scheduling, resources, work hours, testing, and partners to integrate project schedule and deliverables.
  • Work in a cross-functional agile team to deliver exceptional customer experiences in a product owner capacity
  • Assist in effective planning, implementation, evaluation, and sustainment of Questrade.com initiatives to ensure the achievement of anticipated benefits, using agile methodology.
  • Collaborates with other product owners or technical partners within the Technology organization on dependencies to deliver within an Agile/Scrum environment.
  • Oversee the actual development of Questrade.com throughout all events, including planning, refinement, review, and sprints.
  • Break down business requirements and translate them to user stories.
  • Create and manage the product backlog.
  • Prioritize backlog tasks based on timelines / due dates and development capacity.
  • Ensuring projects adhere to frameworks and identify opportunities for standardization of features across projects to enhance delivery efficiencies.
  • Provide answers and guidance to the design and front-end engineer team.
  • Inspect, evaluate and communicate project progress through each iteration.
  • Analyze existing processes for possible improvements.

So are YOU our next Digital Channel Manager, Questrade.com – Investing? You are if…
✔ You have proven experience in driving digital strategy through to execution and digital marketing project management
✔ You have a proven track record of improving conversion performance, increasing engagement, and enhancing user experience with a lead and customer acquisition focus
✔ You have the ability to think strategically and drive solid results to grow the business
✔ You have proven analytical capabilities and data interpretation with the ability to provide actionable recommendations for continuous improvement
✔ You have proven ability to effectively prioritize and manage the needs of multiple stakeholders
✔ You take ownership of tasks and drive projects through to completion
✔ You are a reliable self-starter with attention to detail and passion for quality
✔ You have strong interpersonal, problem-solving and decision-making skills
✔ You are extremely well organized, detail-oriented, and able to manage scope across multiple project streams
✔ You have an insatiable curiosity and a constant drive to learn and improve
✔ You are able to build strong interpersonal relationships with business delivery teams, leadership, and internal/external stakeholders.
✔ You have excellent verbal and written communication skills; ability to communicate clearly and concisely across technology and business teams.
✔ You have an understanding of agile methodologies, industry standards and best practices and/or experience working in an agile environment

Brownie points if…
✔ You have financial services industry experience
✔ You have experience in web analytics tools (Google Analytics, etc.) and/or optimization tools (Google Optimize, Optimizely, etc.)
✔ You have experience leading digital initiatives with a focus on on-site optimization testing
✔ You have strategic planning and/or digital experience with a media agency
✔ You have working knowledge of front-end code (HTML, CSS, JavaScript) to fluidly converse with designers, developers and UX partners

Sounds like you? Click below to apply!

At Questrade Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

#LI-BB1

Digital Channel Manager, Questrade.com – Investing


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HR Social Media & Communications SpecialistQUESTRADE INC3.4Toronto, ON Have hands-on experience as a specialist in digital social media. Work closely with marketing to implement changes to the careers page, as needed. 26 days ago·More…View all QUESTRADE INC jobs – Toronto jobsSalary Search: HR Social Media & Communications Specialist salaries in Toronto, ONSee popular questions & answers about QUESTRADE INC

We’re looking for our next HR Social Media & Communications Specialist. Could It Be You?

The HR Social Media & Communications Specialist will be responsible for developing, implementing, and managing the online representation of Questrade Financial Group’s (QFG) externally as it relates to our Talent Attraction Strategy. Working closely with our Marketing department in executing the Employer Brand strategy in addition to internal communications as it relates to our culture and employee engagement. This role will report into the People & Culture team with a dotted line into Marketing.
This position will increase employer brand awareness Nationally and Globally to attract Top Talent, increase awareness for early development (interns/new grads), Tech talent and attract talent for all areas of our business. Working in partnership with QFG’s Marketing team and People and Culture (P&C) they will ensure alignment across the business strategy, QFG’s Talent Strategy and Marketing strategy. They will explore and build a strong supporting network to communicate specialized job vacancies into the appropriate niche presence in online media.

Need more details? Keep reading…
Responsibilities will include but are not limited to:
  • Develop and implement a Talent Acquisition social media strategy, which is aligned with QFG’s brand strategy
  • Create content for social media channels to promote QFG’s Employer Brand
  • Work with key internal stakeholders to brainstorm content ideas, in line with QFG’s Brand & Talent Attraction strategy
  • Engages the organization into the social media communications
  • Measures social media performance in relation to Talent Acquisition
  • Support and evaluates results of social media campaigns with the Marketing and P&C team
  • Adheres to QFG’s brand style guide, ensuring that we produce a high-quality and error-free copy
  • Promote QFG’s employer value proposition through social channels
  • Create and manage a content calendar and provide talent branding strategies
  • Work with the marketing team to leverage best practices, cross-promote, and streamline QFG’s initiatives from both the client and employer perspective
  • Continuously research social media for emerging trends and best practices; make recommendations to improve our employer brand social position
  • Manages external employer branding profiles to keep them updated, accurate, and engaging
  • Monitors and respond to external comments related to the employer brand, summarize key themes and share feedback with department leaders
  • Work closely with marketing to implement changes to the careers page, as needed
  • Supports internal communications using robust content and a variety of methods (emails, video, Google Site, print, etc.) to increase engagement and support our culture
  • Ensures all internal communications reflect our “we care” mission and are timely, accurate, and compelling.
  • Support employer awards applications

So are YOU our next HR Social Media & Communications Specialist? You are if you…
  • Have 3+ years of experience in communications strategy development
  • Have excellent verbal and written communication skills
  • Work well under pressure and meets deadlines
  • Have content writing experience for all digital media platforms (LinkedIn, Twitter, Instagram, Glassdoor, Indeed etc.)
  • Have knowledge of SEO and web design development
  • Have proven social media and networking experience (internal and external)
  • Have hands-on experience as a specialist in digital social media
  • Are familiar with social analytics tools
  • Have strategic and creative mindset
  • Are meticulous and have strong attention to detail

Sounds like you? Click below to apply!

At Questrade Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

#LI-Remote | #LI-KS2

HR Social Media & Communications Specialist


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Digital Analytics SpecialistQUESTRADE INC3.4Toronto, ON In this role, you will conduct UX and Conversion Optimization audits for websites and leverage digital analytics tools and testing tools to deliver relevant,… 30+ days ago·More…View all QUESTRADE INC jobs – Toronto jobsSalary Search: Digital Analytics Specialist salaries in Toronto, ONSee popular questions & answers about QUESTRADE INC

We’re looking for our next Digital Analytics Specialist. Could It Be You?
Questrade’s Marketing team is looking for a Digital Analytics Specialist, who will understand and leverage user behaviour to optimize site performance and analyze website and landing page data, usability and performance, provide insights and recommendation to improve the site conversion rate. The Specialist will develop, implement, and analyze A/B and multivariate testing scenarios for landing pages and popular content pages on Questrade.com and recommend actions to maximize conversions and lead acquisition efforts from paid and earned media channels.

What’s it like working as a Digital Analytics Specialist at Questrade?
Working closely with other digital channel leads, this role will develop and recommended strategy and lead the execution of testing and optimization plans. You will identify opportunities for testing and optimization, with the objective of improving acquisition performance on Questrade.com. You will create optimization roadmaps and prioritize ideas for maximum business impact. You will analyze and present testing results to make actionable recommendations.

Need more details? Keep reading…
In this role, you will conduct UX and Conversion Optimization audits for websites and leverage digital analytics tools and testing tools to deliver relevant, actionable, and insightful recommendations to shape future site development and to inform digital marketing strategies. Tools include, but are not limited to: Google Analytics 360, Google Optimize, and ClickTale/Contentsquare. You will collaborate with traffic generation teams to optimize each conversion path. You will use qualitative and quantitative data to develop and execute a conversion rate optimization strategy and testing plan. You will partner closely with product design, content, social media and paid media teams to test and improve content, creative, copy and audience targeting to ensure campaign optimization.
You will analyze and present testing results in an engaging way with actionable recommendations that can be applied to continuously improve the user experience and site performance. You will lead the action plan; organize and prioritize the work for implementing recommended solutions – collaborating and coordinating with cross-functional partners to deliver on the plan. You will monitor, analyze and report on outcomes of improvements and progress against KPIs. You will maintain a strong understanding of Questrade’s service offering, the relationships with vendors, existing business models and the flows of data in the business.

So are YOU our next Digital Analytics Specialist? You are if…
✔ You have at least 3 years’ enterprise web analytics experience
✔ You have the ability to analyze qualitative and quantitative data to make informed decisions about site optimization
✔ You have strong understanding of analytics with hands on experience in Google Analytics
✔ You have experience with web testing platforms (Google Optimize preferred), heatmapping, and session replay tools
✔ You have a willingness to seek continuous improvement and make tradeoff decisions between speed to execution and quality
✔ You take ownership of tasks and drive projects through to completion
✔ You are a reliable self-starter with attention to detail and passion for quality
✔ You have strong interpersonal, problem-solving and decision-making skills
✔ You are able to work under pressure while managing workloads effectively
✔ You have a willingness to multi-task and to be flexible to take on varied responsibilities

Brownie points if…
✔ You have experience in financial services industry
✔ You have experience in project management
✔ You have experience with Data Studio (or other BI tools)

Sounds like you? Click below to apply!

At Questrade Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

#LI-BB1

Digital Analytics Specialist


CLICK TO APPLY

Manager, Marketing Communications – Mortgage & Digital Banki…QUESTRADE INC3.4Toronto, ON ✔ You have 5-7 years of progressive marketing experience in consumer-based marketing roles. ✔ You have experience planning and managing multichannel marketing… 30+ days ago·More…View all QUESTRADE INC jobs – Toronto jobsSalary Search: Manager, Marketing Communications – Mortgage & Digital Banking salaries in Toronto, ONSee popular questions & answers about QUESTRADE INC

We’re looking for our next Manager, Marketing Communications – Mortgage & Digital Banking. Could It Be You?
The purpose of this role is to develop and execute integrated marketing communication plans for Questrade Financial Group’s products and services.

What’s it like working as a Manager, Marketing Communications – Mortgage & Digital Banking at Questrade?
The Manager of Marketing Communications supports the Senior Manager, Marketing Communications in developing and bringing campaigns and initiatives to life which help educate, engage and empower our prospects and customers to understand our products/solutions, elevates the brand, and drives new customer demand.
This is a highly cross-functional role which requires strong partnerships with our Digital, Data Analytics, Product Management, Marketing Strategy and Brand teams. As well as strong partnerships and oversight of external partners such as our advertising and media agencies. The role is responsible for managing marketing initiatives from concept to execution, including brand implementation, project schedules, and seeing initiatives efficiently through to completion.

Need more details? Keep reading…
In this role, you will perform market research and competitor research to identify marketing communications opportunities and threats. You will synthesize consumer insights, market trends (global and local), and competitive landscape to drive marketing decisions. You will develop integrated marketing communications plans to promote Questrade’s products and services. You will provide hands-on, end-to-end management of campaigns and programs including conception and drafting of creative briefs, planning, execution, monitoring and reporting. You will work closely with our creative and media agency to develop compelling, contextual, and relatable marketing concepts that truly resonate and drive customer behaviour. You will develop clear master messaging for marketing plans and campaigns, and oversee implementation and adherence to the message in all respective channels. You will work cross functionally to develop and execute all marketing and communications plans that are integrated consistently across all communications channels including mass media, digital and social media, website and PR. You will work with the Senior Manager, Marketing & Communications to develop annual and quarterly marketing communications plans. You will collaborate with key stakeholders across the organization to gain buy-in on the go-to-market strategies and plans. You will establish and assure adherence to budgets, schedules, work plans, and performance requirements. You will challenge the status quo to drive purposeful programs that resonate with consumers. You will support Questrade’s Mission, Vision, and Values in all interactions, plans, and activities.

So are YOU our next Manager, Marketing Communications – Mortgage & Digital Banking? You are if…
✔ You have a Bachelor’s degree in business, marketing, communications, or related field
✔ You have 5-7 years of progressive marketing experience in consumer-based marketing roles
✔ You have experience planning and managing multichannel marketing campaigns
✔ You are self-driven, results-oriented with a positive outlook and a clear focus on high quality deliverables
✔ You have the ability to work in a fast-paced environment, and to demonstrate flexibility when re-prioritizing is necessary
✔ You are highly organized with the ability to handle multiple projects independently
✔ You have the ability to take the lead and drive successful completion of projects
✔ You have an understanding of data and how to use data to perform analysis and make informed decisions
✔ You have a customer-centric attitude
✔ You have outstanding written and verbal communication and interpersonal skills
✔ You have strong attention to detail

Brownie points if…
✔ You have brokerage or financial services industry experience
✔ You have a keen interest and knowledge of the markets
✔ You have proficiency in French

Sounds like you? Click below to apply!

At Questrade Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers.

Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.

#LI-BB1

Manager, Marketing Communications – Mortgage & Digital Banking


CLICK TO APPLY