Company: Indigo
Location: Toronto, ON
Expected salary:
Job date: Wed, 05 Mar 2025 23:02:12 GMT
Job description: Company DescriptionDedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.WHO WE ARE
- We love books and all things beautiful
- We are Canada’s Cultural Department Store
- Books are our heart and our soul and Great Books are JUST the Beginning…
We play by the following rules:
- We exist to add joy to our customers’ lives each and every time they interact with us and our products
- Our job is to create joyful moments for our customers
- We treat each other the way we’d treat a valued friend
- We inspire each other to do our best work
- We seek to ignite creativity and innovation every day
- We give back to the communities in which we operate
Job DescriptionThe Indigo Love of Reading Foundation has existed since 2004 as the philanthropic partner of Indigo Books and Music. The Sr Manager, Indigo Love of Reading Foundation is responsible, in partnership with the Indigo Love of Reading Board, Executive Director, Program Specialist, Program Coordinator and cross-functional partners across Indigo Books and Music, for driving and executing all of the Foundations awareness raising and marketing initiatives as well as building an exceptional experience for all Indigo Love of Reading donors, champions and philanthropic partners. Along with the Program Specialist and Coordinator, this individual is accountable for handling daily operations of the Foundation.This is a unique position in the corporate social responsibility space that brings together strategy, marketing and communications, campaign development. This is an opportunity to flex multiple skills including strategy, brand development, marketing communications, fundraising, and stakeholder engagement.KEY PERFORMANCE METRICS
- Awareness Targets
- Donor Engagement
- Employee Engagement
- Fundraising Targets
KEY ACCOUNTABILITIESFunctional
- Track, manage and drive strategy surrounding the Foundation’s core deliverables including program impact, fundraising and awareness campaigns
Communications and Awareness
- Lead and execute the Indigo Love of Reading communications and marketing and PR strategy, including the development and execution of items on donor communications, social media and website content calendars, and awareness initiatives related to the Literacy Fund Grant, Adopt a School Program and other new initiatives.
- Act as project lead on external PR and Agency work that supports largescale communications campaigns and awareness initiatives.
- Act as lead liason for Indigo Retail, Digital, Marketing, PR and Creative Studio teams, preparing briefs and managing end to end creative development, execution and performance of all Foundation communications and marketing efforts.
- Support Executive Director to develop awareness and engagement strategy, implement and manage internal and external partnerships
FUNDRAISING AND STORE ENGAGEMENT
- In partnership with the Executive Director and Indigo Retail teams, oversee fundraising pipeline, goal setting, implement new fundraising programs and campaigns, and assess results
- Organize and lead highly visible events to promote and raise awareness for the Foundation.
- Collaborate with Indigo HR team to integrate ILOR into employee engagement strategy
- Help to foster of philanthropy with Indigo partners through the formation and management of fundraising committees, engagement programs and other initiatives.
PROGRAM IMPLEMENTATION & PARTNERSHIPS
- Ensure all granting programs are implemented with a high degree of support for school partners, with the support of the Program Specialist and Coordinator
- Oversee key program partnerships including the creation of partnership contracts and agreements and measure all programs and partnerships against key performance measurements
OPERATIONAL EXCELLENCE
- Embrace and seek out technology that creates high tech and high touch solutions for Indigo’s customers to enhance and amplify in-store fundraising
- Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them
- Train and support volunteers and support staff as needed
- Collaborate with Executive Director, Finance team and Love of Reading Program Specialist to build, oversee and manage Foundation budgets and fundraising targets
STRATEGY AND TEAM LEADERSHIP
- Oversee the work of the Program Specialist and Program Coordinator to ensure program goals are met and beneficiary targets are met or exceeded
- Work with cross-functional teams and Executive Director to lead on annual strategic planning process
- Own key projects and initiatives to drive forward the Indigo Love of Reading Foundation strategy
People
- Collaborate with others to drive flexible and iterative solutions, quickly and easily
- Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
- Help others see the impacts of their efforts and proactively engage other functions to get input
- Encourage others to freely share their point of view and be open to feedback
Cultural
- Model Indigo’s beliefs and convey a positive image in everything you do
- Celebrate diversity of thought and have an open mindset
- Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
- Embrace, champion and influence change through your team and/or the organization.
SCOPEReports to: Executive Director, Indigo Love of Reading FoundationManager once Removed (MOR): ILOR Board of DirectorsKEY RELATIONSHIPSInternal:
- Retail Operations & Field
- Accounting & Corporate Sales
- Marketing, Online & Public Relations
- Employee Communications
- Studio
- Legal
- Translation
External:
- Participating Schools
- Donors and supporters of the Foundation
- External vendors and consultants
QualificationsWork Experience / Education / Certifications
- University educated or equivalent post-secondary degree
- 5-7 years experience in areas such as fundraising, corporate social responsibility, marketing, public relations, or communications
- 3-5 years experience managing a team
- Experience in retail considered a strong asset
- Experience with children’s educational programming considered a strong asset
- Experience in social impact, public relations and communications, cause-related marketing and campaign development, with exceptional project management skills and experience.
- Mission-driven, passionate about social impact, and understands how to inspire and unify those around them
Competencies / Skills / Attributes
- High attention to detail and strong project management skills
- Impeccable written and verbal communications skills
- Highly dependable with a superior work ethic
- Drive and ability to work independently and consistently deliver on objectives
- Ability to problem-solve and effectively manage multiple priorities
- Analytical skills, both quantitative and qualitative
- Skilled user of MS Office; experience working with Sharepoint an asset
- Confident navigating online software (e.g. Google Analytics, Survey Monkey, MailChimp); experience working with an online fundraising platform (e.g. Artez, Raiser’s Edge) an asset
- Experience managing social media platforms (Facebook, Twitter, LinkedIn, Instagram etc.) and implementing other social media best practices
- Combines a business-minded, results-oriented approach with a positive, warm and compassionate attitude
- Belief in accountability and ownership and the ability to support what is right and fix what is wrong
- True belief in teamwork and the ability to understand the impact of one’s actions on another team, individual or process
Other (travel, Bilingual, etc.)
- Fluency in English and French considered a strong asset
Additional InformationAt Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at Support-HR@indigo.ca if you require an accommodation at any time during the recruitment process.#LI-HybridWELCOME HOME
Indigo is a Canadian Cultural Department Store that is passionate about books and creating joyful moments for their customers. They are looking for a Senior Manager for the Indigo Love of Reading Foundation who will be responsible for driving awareness, fundraising, and marketing initiatives. The ideal candidate should have experience in areas such as fundraising, corporate social responsibility, and team management. Indigo values diversity and inclusion and encourages applications from individuals from various backgrounds. Accommodations are available for individuals with disabilities.