Company: Mackenzie Investments
Location: Toronto, ON
Expected salary:
Job date: Thu, 29 May 2025 05:47:26 GMT
Job description: Job DescriptionGrade: P7Referral Level: Level 1Division: IGM-MrktingIGM Financial Inc. is one of Canada’s leading diversified wealth and asset management companies with approximately $271 billion in total assets under management. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments.Under IGM Financial’s unique business model based on leading brands and multi-channel distribution strategy is Mackenzie Investments, founded in 1967. Mackenzie Investments is a holistic asset-management partner for thousands of Canadian financial advisors and the investors they support.At Mackenzie Investments You Can Build Your Career with Confidence.We have a vision and a strategy that will challenge the way business in this industry is done and help Canadians be successful in the ways that mean the most to them. As part of our team, you will do some of your best work, develop some of your most valuable skills and give back in ways that make a difference in the lives of Canadians. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive, while also providing resources to ensure physical and mental wellness were put front and centre.Join an unstoppable team that is embedded in continuous learning, understanding, and knowledge sharing. You will thrive in our supportive environment where you can indulge your curiosity to learn, while receiving the feedback you need to refine your skills and abilities. We are dedicated to offering a hybrid work environment when applicable.IGM Financial Inc. is a diverse workplace committed to doing business inclusively – this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.The RoleThe Performance Marketing team operates as part of a shared services model, supporting both IG and Mackenzie Investments. Reporting to the AVP, Digital Operations and Marketing Technology, this role plays a pivotal part in executing and optimizing high-impact marketing campaigns, SEO strategies, and personalized customer experiences for the Mackenzie Investments business. All initiatives are closely aligned with corporate objectives and are designed to deliver measurable results across digital channels.This role requires an organized, proactive individual who can manage multiple priorities effectively.Key Responsibilities:
- Campaign Strategy Development & Execution
- Develop and implement performance marketing strategies aligned with business goals.
- Define KPIs and performance benchmarks for digital campaigns.
- Identify growth opportunities across digital channels (e.g., search, social, display, affiliate, programmatic, organic).
- Lead the organic search strategy in collaboration with brand partners to drive traffic and achieve business objectives.
- Campaign Management
- Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, and programmatic networks, in partnership with internal teams and external agencies.
- Manage budgets to maximize ROI and meet CPA/ROAS targets.
- Oversee A/B testing for creatives, landing pages, and audience segments.
- Provide ongoing optimization recommendations and strategic insights.
- Data Analysis & Reporting
- Monitor campaign performance using tools such as Google Analytics, Adobe Analytics, and Looker Studio.
- Translate data into actionable insights to inform future campaigns.
- Prepare and present regular performance reports to stakeholders.
- Stakeholder Communication
- Collaborate with internal teams (e.g., product, sales, creative) to align marketing efforts with broader business strategies.
- Manage relationships with external agencies and vendors.
Qualifications
- 3+ years of experience in performance marketing.
- Undergraduate degree in marketing, business, communications, or a related field (preferred).
- Experience in financial services, with a basic understanding of asset management (preferred).
- Proficiency with Adobe Analytics, SA360, DV360, Tableau, and Looker Studio.
- Experience collaborating with agency partners.
- Excellent written and verbal communication skills.
- Strong organizational skills and attention to detail.
- Ability to manage multiple projects and priorities effectively.
- Strong analytical and critical thinking skills.
- Collaborative and team-oriented mindset.
- Self-motivated with a proactive approach.
- Comfortable working in a fast-paced, dynamic environment.
Please visit our career page by clicking on the following link:We thank all applicants for their interest in Mackenzie Investments; however, only those candidates selected for an interview will be contacted.Mackenzie Investments is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.Please apply by June 10, 2025.#LI-JS2#LI-Hybrid
Job Summary: Performance Marketing Role at Mackenzie Investments
Company Overview:
IGM Financial Inc. is a leading Canadian wealth and asset management firm with approximately $271 billion under management, providing comprehensive financial planning and investment services primarily through IG Wealth Management and Mackenzie Investments.
Role Overview:
The Performance Marketing team seeks a proactive individual to help execute and optimize marketing campaigns, SEO strategies, and personalized customer experiences for Mackenzie Investments. This role, reporting to the AVP of Digital Operations and Marketing Technology, focuses on aligning initiatives with corporate objectives to deliver measurable results across digital channels.
Key Responsibilities:
- Campaign Strategy Development: Create performance marketing strategies, define KPIs, and identify growth opportunities across digital platforms.
- Campaign Management: Plan and optimize paid media campaigns on platforms such as Google Ads and LinkedIn, manage budgets for ROI, and oversee A/B testing.
- Data Analysis & Reporting: Use analytics tools to monitor campaign performance and translate insights into reports for stakeholders.
- Stakeholder Communication: Collaborate with internal teams and manage relationships with external agencies.
Qualifications:
- 3+ years in performance marketing, preferably in financial services.
- An undergraduate degree in marketing/business/communications.
- Proficiency with analytical tools like Adobe Analytics and Looker Studio.
- Strong analytical, communication, organizational, and project management skills.
Commitment to Diversity:
Mackenzie Investments encourages applications from all qualified individuals, promoting a diverse and inclusive workplace.
Application Process:
Interested candidates should apply by June 10, 2025, on the company’s career page. Only selected candidates for interviews will be contacted. The company emphasizes accessibility in the recruitment process.