KINESSO – Campaign Manager Programmatic – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Thu, 16 Jan 2025 04:02:48 GMT

Job description: Position SummaryYou will be responsible for taking our programmatic media programs to the next level for some of Canada’s top clients. Responsibilities include overseeing the team’s day-to-day technical and operational support with key focus on ensuring successful campaign launch, pacing, and delivery. You will also participate and provide optimization and strategy recommendations as well as carry out modifications to increase overall digital media performance.This pivotal role touches on all points of the digital planning process, platform execution, and customer service. We need someone who is agile, solution focused, and dedicated to supporting your immediate team as well as overall campaign objectives.Responsibilities:Campaign set up, delivery and implementation:

  • Support execution of digital media campaigns in various DSPs including Google Display and Video 360 (DBM), The Trade Desk, Adobe Ad Cloud and other demand side platforms for campaign set up, ad trafficking, targeting, creative uploading/sync and testing, audience assignment and automated report generation
  • Work in conjunction with the Digital Planners to provide strategic recommendations and strategies on a campaign to campaign basis
  • Troubleshoot campaign delivery and pacing issues, address issues immediately such as disapproved creative, delivery discrepancies, tracking and reporting issues
  • Work with the team to ensure that all campaign documentation is organized as per our specific process
  • Assist the Ad Ops team in terms of tag audit, generation and implementation on client sites
  • Provide strategic support in the utilization of our own and our customers’ Data Management Platforms (DMPs)

Performance monitoring, reporting and optimization:

  • Day to day support for monitoring and optimization of campaigns in demand side platforms and other media buying environments
  • Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders
  • Monitor in market performance and provide timely recommendations for improving campaign performance
  • Use Data modeling tools and strategies to assess overall data performance and composition to aid campaign performance
  • Work in collaboration with the Digital Media team and client on overall strategy, planning and innovation
  • Provide thought leadership for the deployment of recommendations on tactics, audiences, placements and pacing for programmatic campaigns
  • Communication and relationship building
  • Actively participate and provide thought leadership during campaign briefings and other related digital media presentations
  • Act as the programmatic expert for strategy, execution, innovation, and trainings for both digital and traditional teams
  • Ensure knowledge sharing both internally to our teams and externally to clients as required

Qualifications:

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Mid to intermediate experience in demand-side platforms or relevant experience in display, search, trafficking, ad operations, or site analytics optimization
  • You have experience within Google Display and Video 360 (DBM), Campaign Manager, AdWords, and other DSP’s and media buying platforms preferred
  • You understand Data Management Platforms, including used cases and benefits
  • You interest and aptitude for analysis / analytics
  • You’re passionate about working with RTB in the Canadian space (data, inventory)
  • You have proficiency in Power Point, Excel, and other analytics software
  • You have a understanding of pixels/tagging for digital campaigns
  • You’re an extra candidate if you have experience in traditional advertising, CRM, direct marketing, and lead generation
  • You have fundamental knowledge of online media metrics and analysis
  • You’ve got a customer service mentality
  • You have robust relationship skills, including the ability to participate in meetings and complete deliverables in a timely manner

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com

The position involves overseeing programmatic media programs for top clients in Canada, focusing on campaign launch, pacing, and delivery. Responsibilities include campaign set up, monitoring, optimization, and providing strategic recommendations. Qualifications include experience in demand-side platforms, understanding of data management platforms, proficiency in analytics software, and strong relationship skills. The company, KINESSO, offers generous paid time off, flexible work models, personal development opportunities, and a global network of agencies. KINESSO is an equal opportunity employer committed to diversity and inclusion. If accommodations are needed during the selection process, candidates can reach out to canadatalent@mbww.com.

Kinesso – Senior Campaign Manager, Social – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Tue, 14 Jan 2025 23:07:45 GMT

Job description: POSITION SUMMARY:The role of the Senior Campaign Manager is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.RESPONSIBILITIES:

  • Partner with the Account Managers to provide insights that inform requests for proposal’s (RFPs), decks, proposals and planning recommendations.
  • Develop best in class deliverables/reporting to clients, from available technology platforms and services.
  • Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
  • Manage and oversee campaign set up and execution.
  • Monitor creative calendars and campaign budgeting.
  • Ensure consistency of ad specs/campaign objectives.
  • Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.
  • Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
  • Educate agency teams and clients on best practices and campaign objective requirements. Monitor the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
  • Mentor and train Campaign Managers and Associates on tools and processes.
  • Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
  • Ensure invoice clearing and budget management.
  • Oversee the execution of the plan – regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

QUALIFICATIONS:

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Associate experience in digital media.
  • Proven in-depth knowledge of the digital media industry.
  • Previous experience working within an advertising agency or with a media partner.
  • Full understanding of the roles of various digital channels.
  • Understanding trafficking and website tagging processes an asset.
  • Proficiency with media platforms: Google Ads, Bing, AMS, Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tiktok, would give leverage to this application.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources.
  • Passion for data, emerging media and technology.
  • Passion for continuous development.
  • Client service oriented.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

KINESSO connects people to what matters – connecting brands to the right audiences, and people to the right content. We offer brands a strategic partner in creating lifetime customer value across addressable activation. In a fragmented media landscape, KINESSO leverages best-in-class technology to deliver comprehensive and optimal addressable solutions. Our proprietary data and tradecraft, combined with an audience-first approach, enables us to drive better business outcomes on behalf of agency partners and clients. KINESSO operates in over 70 markets worldwide. For more information, please visit .What’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

The Senior Campaign Manager is responsible for managing overall account performance and mentoring junior employees. They work closely with Account Managers to provide insights for proposals and planning recommendations. The role includes overseeing campaign setup and execution, managing budgets, and optimizing campaign performance. Qualifications include a background in Marketing or Advertising, experience in digital media, and proficiency in various media platforms. The role also involves partnering with media partners and specialty business units. KINESSO offers a generous paid time off, flexible work model, personal development opportunities, and inclusion in employee groups. KINESSO is an equal opportunity employer.

Kinesso – Canada – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Wed, 15 Jan 2025 04:16:42 GMT

Job description: Position SummaryThe Senior Campaign Manager, Programmatic acts as a day-to-day support for the Account team, ensuring client deliverables are being met.Key Responsibilities

  • Operate as a point of contact for agency planning teams.
  • In partnership with agency teams, ensure that all client needs and requirements while providing the highest degree of client service.
  • Develop innovative proposals and responses to client requests with internal agency partners.
  • Provide innovative programmatic solutions (e.g. product offerings and proposals) to clients.
  • Liaise with the campaign management team to monitor the goals and KPI’s for a portfolio of clients to ensure on time and complete delivery of campaigns.
  • Oversee client bookings, track campaign progress and ensure campaign deliverables are met.
  • Develop and foster relationships with agency partners and clients to share new opportunities, provide campaign updates, etc.
  • Oversee Coordinators in solving billing discrepancies/queries, and budget control reports (BCRs).
  • Maintain and develop knowledge of programmatic ecosystem.
  • Participate in media partner meetings as required to identify new client opportunities.

Desired Skills & Experience

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • 2 years experience in programmatic media management with a leading advertising agency, publisher/exchange, or optimization firm
  • Proficiency level required for DV360 and Amazon DSP platforms
  • Driven desire to develop and excel in a media career.
  • In-depth knowledge of the digital advertising industry and real-time media market dynamics.
  • Strong presentation skills.
  • Client service oriented.
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Proficient in Microsoft Office Suite (e.g. Word, Excel and PowerPoint).

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

The Senior Campaign Manager, Programmatic supports the Account team, acts as a point of contact for agency planning teams, and ensures client needs are met. Responsibilities include developing proposals, monitoring campaign progress, and fostering client relationships. Desired skills include experience in programmatic media management, proficiency in DV360 and Amazon DSP platforms, and strong communication skills. KINESSO, a technology-driven performance marketing agency, provides generous paid time off, a flexible work model, personal development opportunities, and an inclusive workplace culture.

KINESSO – Senior Campaign Manager, Social – Mediabrands – Vancouver, BC

Company: Mediabrands

Location: Vancouver, BC

Expected salary:

Job date: Fri, 13 Dec 2024 06:22:03 GMT

Job description: , proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation…. QUALIFICATIONS: Professional or Educational background in Marketing or Advertising would give leverage to this application…

KINESSO – Coordinator, Programmatic – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Thu, 05 Dec 2024 01:30:15 GMT

Job description: Position SummaryThe Coordinator, Programmatic is responsible for initial campaign set up, clearing campaign exceptions, maintaining managed service reporting and providing general support.Key Responsibilities

  • Act as an effective liaison with external partners to ensure managed service data follows Matterkind guidelines.
  • Ensure managed service reports are accurately and timely uploaded to Datorama to meet client deadlines.
  • Compile actionable insights from vendors and distribute to applicable teams.
  • Manage and clear campaign exceptions with Associates to ensure DSP, Datorama and Mastermind inputs are synced.
  • Contact Datorama support and ensure the data re-pushing process takes place when it needs to be refreshed.
  • Accurately set up a variety of campaigns via multiple Demand Side Platforms (DSPs) including DV360, The Trade Desk, Amazon, Verizon etc.
  • Upload and assign creative in programmatic, digital display, video, mobile, rich media, etc.
  • Adhere to campaign set up checklist for all campaign launches.
  • Implement applicable Brand Safety measures to campaigns (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
  • Generate DSP conversion and remarketing pixels for Associates.
  • Generate campaign performance, delivery and site level reports from DSPs.
  • Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) to the Associates and create optimization recommendations (i.e. site lists) based on reports.
  • Assist the Associates with campaign troubleshooting related to set up and technical issues to ensure campaigns launch accurately and on time.
  • Assist the Associates in tracking, measuring, and analyzing post campaign activities.
  • Work independently and effectively across multiple accounts by utilizing Asana and completing assigned tasks in the timely manner.
  • Confirm details of client bookings and ensure they accurately match briefing documents.
  • Input buys into the internal tracking system, QA data inputs, and prepare and revise bookings as required.
  • Assist planning team in solving billing discrepancies.
  • Follow up on outstanding invoices as necessary.

Desired Skills & Experience

  • Post-secondary education or equivalent professional experience – University/College degree in advertising/marketing preferred.
  • Passion for data, emerging media & technology.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work well under pressure and multi-task in a fast-paced environment.
  • Fundamental knowledge of online media metrics and analysis.
  • Strong learning agility, with a passion for continuous development.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

The Coordinator, Programmatic is responsible for setting up and maintaining programmatic campaigns, clearing exceptions, and providing general support. This includes liaising with external partners, uploading reports, compiling insights, managing campaign exceptions, and more. The ideal candidate should have a passion for data and technology, strong communication skills, organizational skills, and the ability to work well under pressure. KINESSO offers a generous time-off policy, flexible hybrid work model, personal development opportunities, and a chance to be part of a global network of agencies. The company values diversity and is committed to providing equal employment opportunities.

KINESSO – Campaign Manager, Social – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Fri, 15 Nov 2024 04:45:57 GMT

Job description: POSITION SUMMARY:The role of the Campaign Manager, Social is responsible for the overall campaign performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance.RESPONSIBILITIES:

  • Support the Account Management team with insights to inform Request for Proposals (RFPs), decks, proposals and planning recommendations.
  • Work internally to develop best in class deliverables/reporting to clients, from available technology platforms and services.
  • Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
  • Develop in-depth knowledge of the digital media industry.
  • Manage campaign set up and execution.
  • Monitor creative calendars and campaign budgeting.
  • Ensure consistency of ad specs/campaign objectives.
  • Ability to facilitate tagging and successfully manage direct response campaigns.
  • Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
  • Monitor the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
  • Assist with training Associates on tools and processes.
  • Support Account Managers with sourcing proposals from media partners and liaising with SBUs as required.
  • Ensure invoice clearing and budget management.
  • Oversee the administration and maintenance of the plan – regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

QUALIFICATIONS:

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Entry Level – Associate level of experience in paid social media campaigns.
  • Previous experience working within an advertising agency or with a media partner is an asset.
  • Understanding of the roles of various digital channels.
  • Understanding trafficking and website tagging processes an asset.
  • Passion for data, emerging media and technology.
  • Passion for continuous development
  • Client service oriented.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Knowledge or experience with Meta (Facebook/Instagram), Twitter, Pinterest, Snapchat, LinkedIn, Reddit, TikTok, would give leverage to this application.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

The Campaign Manager, Social is responsible for campaign performance and execution, supporting the Account Management team, developing deliverables to clients and staying updated on digital media industry trends. They manage campaign set up, monitor budgets, provide insights, and maintain client relationships. Qualifications include a background in Marketing or Advertising, experience in paid social media campaigns, and proficiency in Microsoft Office Suite. KINESSO is a technology-driven performance marketing agency with a focus on personal development, diversity, and inclusion. They offer generous paid time off, a flexible work model, training opportunities, and a global network of agencies. KINESSO is an equal opportunity employer committed to providing equal employment opportunities.

KINESSO – Senior Campaign Manager, Programmatic – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Sun, 27 Oct 2024 01:13:59 GMT

Job description: Position SummaryThe Senior Campaign Manager, Programmatic is responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns.Key Responsibilities

  • Operate as a point of contact for agency planning teams.
  • In partnership with agency teams, ensure that all client needs and requirements while providing the highest degree of client service.
  • Develop innovative proposals and responses to client requests with internal agency partners.
  • Provide innovative programmatic solutions (e.g. product offerings and proposals) to clients.
  • Oversee Coordinators in solving billing discrepancies/queries, and budget control reports (BCRs).
  • Maintain and develop knowledge of programmatic ecosystem
  • Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
  • Generate DSP conversion and remarketing pixels.
  • Generate campaign performance, delivery and site level reports from DSPs.
  • Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports
  • Troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.).
  • Recommend testing alternative platforms or media partners for specific campaign KPIs.
  • Train new team members (e.g. Coordinator and Associate) on platforms and processes.
  • Proactively present strategic brand solutions to client teams.
  • First point of escalation on campaign or platform issues (pacing/performance)

Desired Skills & Experience

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Experience in programmatic media management with a leading advertising agency, publisher/exchange, or optimization firm
  • Proficiency level required for DV360 and Amazon DSP platforms
  • In-depth knowledge of the digital advertising industry and real-time media market dynamics.
  • Strong presentation skills.
  • Client service oriented.
  • Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Proficient in Microsoft Office Suite (e.g. Word, Excel and PowerPoint)

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com

The Senior Campaign Manager, Programmatic is responsible for optimizing campaign performance and ensuring client needs are met. Key responsibilities include being a point of contact for agency planning teams, developing proposals, and overseeing campaign set up in various Demand Side Platforms. Desired skills and experience include a background in marketing or advertising, experience in programmatic media management, and proficiency in platforms such as DV360 and Amazon DSP. The position offers generous paid time off, a flexible hybrid work model, and opportunities for personal development. KINESSO is an equal opportunity employer committed to diversity and inclusion.

KINESSO – Campaign Manager, Search – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Fri, 25 Oct 2024 02:34:15 GMT

Job description: Position SummaryThe role of the Campaign Manager, Search is responsible for the overall campaign performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance.Key Responsibilities

  • Support the Account Management team with insights to inform request for proposals (RFPs), decks, proposals and planning recommendations.
  • Work internally to develop best in class deliverables/reporting to clients, from available technology platforms and services.
  • Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
  • Develop in-depth knowledge of the digital media industry.
  • Manage campaign set up and execution.
  • Monitor creative calendars and campaign budgeting.
  • Ensure consistency of ad specs/campaign objectives.
  • Ability to facilitate tagging and successfully manage direct response campaigns. Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
  • Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
  • Assist with training Associates on tools and processes.
  • Support Account Managers with sourcing proposals from media partners and liaising with speciality business units (SBUs) as required.
  • Ensure invoice clearing and budget management.
  • Oversee the administration and maintenance of the plan – regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

Desired Skills & Experience

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Associate level of experience in paid search media campaigns.
  • Previous experience working within an advertising agency or with a media partner gives leverage to this application.
  • Full understanding of the roles of various digital channels.
  • Understanding trafficking and website tagging processes an asset.
  • Passion for data, emerging media and technology. Professional learning agility, with a passion for continuous development.
  • Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with professional attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Tools to discuss with Leader during intake session to evaluate need: Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.).

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

The Campaign Manager, Search is responsible for overseeing the performance and execution of campaigns, providing expertise and recommendations to drive performance. Key responsibilities include supporting the Account Management team, developing best-in-class deliverables, managing campaign set up and execution, monitoring creative calendars and budgets, analyzing campaign performance, and maintaining client relationships. Desired skills and experience include a background in marketing or advertising, experience in paid search media campaigns, knowledge of digital channels, and proficiency in tools like Microsoft Office Suite and Google Analytics. KINESSO, the technology-driven performance marketing agency, offers generous paid time off, a flexible work model, personal development opportunities, a global network of agencies, and employee community groups. KINESSO is an equal opportunity employer committed to providing equal employment opportunities.