KINESSO – Sr. Analyst, SEO – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Sun, 22 Jun 2025 03:58:43 GMT

Job description: As the global, tech-driven performance marketing agency of Mediabrands, we’re committed to delivering real intelligence that moves brands forward. We unify the complex nature of a brand’s media, data, audience, analytics, and creative architecture, to realize the true value of its marketing. We do this by unifying our craft experts which include search, social media, SEO (Search Engine Optimization), eCommerce, content creation and strategy under a single operating system.Our expert team of specialists deliver integrated initiatives that help the world’s leading brands connect to the people who drive their business forward – efficiently and effectively.We are currently recruiting for a Senior Analyst. SEO role.There is flexibility to hire in Toronto or in Montreal.Position Summary:The role of the Senior Analyst, SEO is responsible for the overall project performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.Responsibilities:

  • Conduct the execution of the SEO strategy – regularly evaluate performance, proactively optimize, provide post reports and ensure flawless setup and digital activation.
  • Be an expert in SEO capabilities – the ability to find best in class solutions for clients and be up-to-date with the upcoming tools/tech solutions that would work for their overall digital media strategy.
  • Assist in developing best in class strategies, deliverables, and reporting to clients from available technology platforms and services.
  • Ability to direct website tagging strategies and successfully manage accounts in platform.
  • Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of recommendations.
  • Pull reports, prepare meaningful insights and recommendations, and communicate these effectively in presentations.
  • Manage and oversee project set up and execution.
  • Ensure consistency of SEO recommendations and objectives.
  • Mentor and train Analysist on tools and processes.
  • Educate agency teams and clients on best practices.
  • Create strong collaborative relationships with the planning teams and specialty business units (SBUs).

Qualifications:

  • Professional or educational background in Marketing and/or Advertising would give leverage to this application.
  • 2-3 years hands on experience in SEO (technical and content).
  • Proficiency with Google Analytics, Google Search Console, SEM Rush, ScreamingFrog, Cloud based crawlers (DeepCrawl/Lumar), Google Keyword Planner, Adobe Analytics, Similarweb, etc.
  • Previous experience working within an advertising agency is considered a strong asset.
  • Client service oriented with previous client exposure (participating and facilitating meetings).
  • Understanding local SEO and Google Business Profiles (Experience with a DKM platform such as Yext would be an asset).
  • Excellent communication and presentation skills.
  • Intermediate to Advanced level of proficiency with Microsoft Office Suite (Word, Excel and PowerPoint).
  • Passion for data, emerging media and technology, specifically regarding AI (Artificial Intelligence and LLM (Large Language Models).
  • Full understanding of the ecommerce ecosystem.
  • French considered a strong asset.
  • Proven in-depth knowledge of the digital media industry.
  • Full understanding of the roles of various digital channels.
  • Understanding trafficking and advanced website tagging processes an asset.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources.
  • Passion for continuous development.
  • Proactive approach to problem solving, critical thinking, assisting the team, self-development, etc.
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

KINESSO, a global tech-driven performance marketing agency under Mediabrands, focuses on delivering insights that propel brands forward by integrating media, data, audience analytics, and creative strategies. They seek a Senior Analyst, SEO, to oversee project performance, optimize SEO strategies, and mentor junior team members. Key responsibilities include executing SEO strategies, managing website tagging, monitoring KPIs, and preparing reports for clients. Candidates should have 2-3 years of SEO experience, familiarity with various analytics tools, and strong communication skills. KINESSO offers a generous benefits package, including paid time off, a flexible work model, and opportunities for professional development, while emphasizing equal employment opportunities.

KINESSO – Associate Director, Performance Marketing (Vancouver) – Mediabrands – Vancouver, BC

Company: Mediabrands

Location: Vancouver, BC

Expected salary: $75000 – 90000 per year

Job date: Wed, 18 Jun 2025 06:55:54 GMT

Job description: to the client’s business to drive results and ensure the client is up to date with the digital marketing industry… Director should have a mastery of the digital marketing industry and how this channel integrates and influences other channels…

KINESSO – Associate Director, Retail Search – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Sun, 11 May 2025 00:56:31 GMT

Job description: Position SummaryThe Associate Director, Retail Search is a key player in driving client success within the rapidly evolving landscape of Retail Media Networks (RMNs). As the KINESSO Client Lead, you’ll be responsible for managing complex client relationships, identifying growth opportunities, and delivering world-class retail media campaigns for high-profile brands. You’ll work closely with a team of Campaign Managers to ensure seamless execution and optimization of campaigns across major RMNs like Amazon, Loblaws, Walmart, Instacart, Criteo, and emerging platforms.This role requires a strategic thinker with strong communication skills who can effectively articulate campaign performance and insights to senior stakeholders. You’ll also play a key role in mentoring and developing the Campaign Management team.Key ResponsibilitiesClient Management & Strategy

  • Manage large, complex client relationships, acting as the primary point of contact for all aspects of e-commerce media performance and strategy.
  • Collaborate with clients to forecast and execute budget plans aligned with agreed-upon KPIs.
  • Partner with the Director Retail Media Strategy to develop and implement ongoing client strategies and team management initiatives.
  • Partner with Director/Manager of Shopper tactics to management and integration of retailer shopper initiatives with retail media digital ads in a holistic manner.
  • Monitor client goals and KPIs to ensure timely and successful campaign delivery.

Campaign Leadership & Management

  • Lead a team of Campaign Managers, fostering a collaborative environment that encourages growth and development.
  • Identify new opportunities for clients, proactively resolving issues and providing actionable insights.
  • Develop and deliver compelling RFPs, decks, proposals, and planning recommendations based on data-driven insights.
  • Mentor and train Campaign Managers and Associates, fostering their professional development.

Campaign Execution & Optimization

  • Lead the development and implementation of strategic campaign structures to maximize performance aligned with client goals.
  • Leverage data-driven keyword harvesting and selection to create effective keyword strategies.
  • Define and implement bidding strategies, utilizing SaaS tools like Pacvue or within each Retail Media Network (RMN) platform, to optimize campaign performance.
  • Manage and optimize e-commerce campaigns as well as budget management.
  • Ensure efficient budget allocation and adjustments across campaigns and ad groups to maximize ROI.
  • Conduct in-platform checks throughout campaign lifecycles to prevent budget overspend or underspend.
  • Continuously optimize campaigns against pre-determined benchmarks to improve overall performance.

Reporting & Analysis

  • Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
  • Develop and deliver comprehensive reports to stakeholders, including key metrics, insights, and actionable recommendations for optimization (bi-weekly or monthly).
  • Leverage all available Retail Media data sets to enhance reporting and recommendations.

Team & Client Development

  • Educate agency teams and clients on best practices and campaign objective requirements.
  • Build strong collaborative relationships with planning teams, specialty business units (SBUs), partners, and vendors.
  • Remain up-to date with the latest capabilities and innovations amongst our eCommerce 3P partners to always implement top capabilities in our processes.
  • Stay abreast of industry news and emerging technologies, developing relevant POVs and thought leadership to share with clients.

Desired Skills & Experience

  • Professional or educational background in Retail Media or Advertising.
  • Proficiency in Amazon Ads console with a focus on Sponsored Ads (Sponsored Products, Sponsored Brands, Sponsored Brands Video, Sponsored Display, Stores).
  • Proficiency in using 3P SaaS platforms or data aggregators for Retail Media such as Pacvue or Skai is highly desirable.
  • Mid/Intermediate level experience in other Retail Media networks (Advance by Loblaws, Wal-Mart Connect, Instacart, Criteo).
  • Comprehensive experience in programmatic and display within Retail Media Networks.
  • Comprehensive experience in retailer managed Shopper campaigns & programs (eg. Walmart, Loblaws, Flipp, others) would be considered a plus.
  • Proven ability to understand high-level client goals and translate them into effective e-commerce strategies
  • Understanding of broader media planning and buying to ensure integration and coordination with wider media objectives
  • Previous experience working within an advertising agency or with a media partner
  • Proven experience being a people manager and managing a team
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources
  • Strong working understanding of the e-commerce industry and platforms, including major players and supporting technology (e.g., SKAI, Pacvue, Criteo, Helium 10)
  • Passion for retail media, e-commerce strategy, data, emerging media, and technology
  • Professional learning agility with a passion for continuous development
  • Client service oriented with a proactive approach to problem solving, assisting the team, and self-development
  • Excellent communication skills (both written and verbal)
  • Highly developed organizational skills with a strong attention to detail and accuracy
  • Proficient in Microsoft Office Suite (Word, Excel, and PowerPoint).

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

Position Summary

The Associate Director, Retail Search at KINESSO plays a critical role in enhancing client success within the dynamic Retail Media Networks (RMNs) sector. As the Client Lead, you’ll oversee complex client relationships, pursue growth opportunities, and deliver exceptional media campaigns for prominent brands. You will collaborate with Campaign Managers to ensure efficient campaign execution across major RMNs such as Amazon, Walmart, and Instacart.

Key Responsibilities

Client Management & Strategy

  • Oversee large client relationships, acting as the main contact for e-commerce media performance.
  • Collaborate on budget forecasting and strategy aligned with KPIs.
  • Monitor client performance to ensure timely campaign execution.

Campaign Leadership & Management

  • Lead a team of Campaign Managers and foster a collaborative environment.
  • Identify client opportunities, resolve issues, and deliver insightful RFPs and proposals.

Campaign Execution & Optimization

  • Develop strategic campaign structures and define bidding strategies to optimize performance.
  • Manage e-commerce campaigns, ensuring efficient budget allocation.

Reporting & Analysis

  • Analyze campaign performance, delivering insights and recommendations to stakeholders.
  • Create comprehensive performance reports using available Retail Media data.

Team & Client Development

  • Educate teams and clients on best practices.
  • Maintain strong relationships with clients and stay updated on emerging industry trends.

Desired Skills & Experience

  • Background in Retail Media or Advertising, with proficiency in Amazon Ads and related SaaS platforms like Pacvue.
  • Experience in programmatic and display media, and a strong understanding of e-commerce platforms.
  • Proven leadership and communication skills, with a focus on client service and problem-solving.

Benefits

  • Generous paid time off, including wellness days and flexible work options.
  • Emphasis on personal development with formal training opportunities.
  • Opportunities for community involvement and employee networks.

Company Overview

KINESSO is a technology-driven performance marketing agency under IPG Mediabrands, focused on delivering actionable growth through optimization, analytics, and data-driven strategies. With a global presence and over 6,000 employees, KINESSO aims to transform client engagements into successful outcomes.

KINESSO – Campaign Manager, Search – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Fri, 09 May 2025 04:36:45 GMT

Job description: Position SummaryThe role of the Campaign Manager, Search is responsible for the overall campaign performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance.Key Responsibilities· Support the Account Management team with insights to inform request for proposals (RFPs), decks, proposals and planning recommendations.· Work internally to develop best in class deliverables/reporting to clients, from available technology platforms and services.· Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.· Develop in-depth knowledge of the digital media industry.· Manage campaign set up and execution.· Monitor creative calendars and campaign budgeting.· Ensure consistency of ad specs/campaign objectives.· Ability to facilitate tagging and successfully manage direct response campaigns. Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.· Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.· Create strong collaborative relationships with the planning teams and specialty business units (SBUs).· Assist with training Associates on tools and processes.· Support Account Managers with sourcing proposals from media partners and liaising with speciality business units (SBUs) as required.· Ensure invoice clearing and budget management.· Oversee the administration and maintenance of the plan – regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.Desired Skills & Experience· Professional or Educational background in Marketing or Advertising would give leverage to this application.· Associate level of experience in paid search media campaigns.· Proficient in Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.· Previous experience working within an advertising agency or with a media partner gives leverage to this application.· Full understanding of the roles of various digital channels.· Understanding trafficking and website tagging processes an asset.· Passion for data, emerging media and technology. Professional learning agility, with a passion for continuous development.· Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.· Excellent communication skills (both written and verbal).· Highly developed organizational skills with professional attention to detail and accuracy.· Ability to work collaboratively as well as independently.· Ability to develop and foster relationships with media partners.· Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

Position Summary

The Campaign Manager, Search is responsible for the performance and execution of campaigns, aiming to deliver expert recommendations for improved outcomes.

Key Responsibilities

  • Collaborate with the Account Management team on RFPs and planning recommendations.
  • Develop high-quality deliverables and reporting for clients using available technologies.
  • Stay updated on paid media capabilities and solutions.
  • Manage campaign setup, execution, budget, and creative calendars.
  • Oversee campaign goals, KPIs, and ensure timely delivery.
  • Train Associates and support Account Managers with media partnerships and proposals.
  • Maintain campaign administration, performance evaluation, and optimization.

Desired Skills & Experience

  • Background in Marketing or Advertising, with experience in paid search media.
  • Proficiency in various advertising tools (Search Ads 360, Google Analytics, etc.).
  • Strong understanding of digital channels, trafficking, and tagging processes.
  • Excellent communication, organizational, and problem-solving skills.
  • Ability to work both collaboratively and independently.

Company Overview

KINESSO, part of IPG Mediabrands, offers data-driven performance marketing services globally, focusing on optimization and consumer behavior analysis. The company promotes continuous personal development and supports community-based employee groups.

Benefits

  • Generous paid time off including wellness days and long weekends.
  • Flexible hybrid work model.
  • Personal development training opportunities.
  • Inclusive company culture with a focus on equal opportunities for all employees.

KINESSO – Senior Campaign Manager, Social – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Fri, 09 May 2025 05:12:41 GMT

Job description: Position SummaryThe role of the Senior Campaign Manager is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.Key Responsibilities

  • Partner with the Account Managers to provide insights that inform requests for proposal’s (RFPs), decks, proposals and planning recommendations.
  • Develop best in class deliverables/reporting to clients, from available technology platforms and services.
  • Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
  • Manage and oversee campaign set up and execution.
  • Monitor creative calendars and campaign budgeting.
  • Ensure consistency of ad specs/campaign objectives.
  • Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.
  • Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
  • Educate agency teams and clients on best practices and campaign objective requirements. Monitor the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
  • Mentor and train Campaign Managers and Associates on tools and processes.
  • Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
  • Ensure invoice clearing and budget management.
  • Oversee the execution of the plan – regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

Desired Skills & Experience

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Associate experience in digital media.
  • Proven in-depth knowledge of the digital media industry.
  • Previous experience working within an advertising agency or with a media partner.
  • Full understanding of the roles of various digital channels.
  • Understanding trafficking and website tagging processes an asset.
  • Proficiency with media platforms: Google Ads, Bing, AMS, Facebook, Instagram, Twitter, Pinterest, LinkedIn, Tiktok, would give leverage to this application.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources.
  • Passion for data, emerging media and technology.
  • Passion for continuous development.
  • Client service oriented.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

Position Summary

The Senior Campaign Manager oversees account performance and execution while mentoring junior staff. The main objective is to deliver top-tier expertise and recommendations to enhance client performance.

Key Responsibilities

  • Collaborate with Account Managers for insights on proposals and planning.
  • Develop high-quality deliverables and reporting.
  • Stay updated on paid media tools and solutions.
  • Manage campaign setup, execution, and budgeting.
  • Ensure adherence to ad specifications and campaign goals.
  • Direct site tagging strategies and manage acquisition costs.
  • Provide insightful reports and communicate effectively.
  • Educate teams and clients on best practices.
  • Monitor client goals and KPIs for timely campaign delivery.
  • Foster strong relationships with planning teams and media partners.
  • Train and mentor Campaign Managers and Associates.
  • Oversee budget management and invoice processing.
  • Regularly assess campaign performance and optimize as needed.

Desired Skills & Experience

  • Background in Marketing or Advertising.
  • Experience in digital media and advertising agencies.
  • Knowledge of digital channels and website tagging.
  • Proficiency in media platforms like Google Ads, Facebook, and LinkedIn.
  • Strong communication and organizational skills.
  • Client service orientation and problem-solving abilities.
  • Proficient in Microsoft Office Suite.

About KINESSO

KINESSO specializes in performance marketing, utilizing data, analytics, and technology to drive growth for clients. The company operates globally with a focus on consumer behavior and offers extensive marketing solutions.

Benefits

  • Generous paid time off, including wellness days and flexible work arrangements.
  • Opportunities for personal and professional development.
  • Participation in community-based employee groups.
  • Commitment to equal employment opportunities.

KINESSO aims to create an inclusive workplace, welcoming diversity in all forms.

KINESSO – Sr. Campaign Manager, Search – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Sat, 10 May 2025 03:06:20 GMT

Job description: Position SummaryThe role of the Senior Campaign Manager, Search is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.Key Responsibilities

  • Partner with the Account Managers to provide insights that inform request for proposals (RFPs), decks, proposals and planning recommendations.
  • Develop best in class deliverables/reporting to clients, from available technology platforms and services.
  • Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
  • Manage and oversee campaign set up and execution.
  • Monitor creative calendars and campaign budgeting.
  • Ensure consistency of ad specs/campaign objectives.
  • Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.
  • Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
  • Educate agency teams and clients on best practices and campaign objective requirements.
  • Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
  • Mentor and train Campaign Managers and Associates on tools and processes.
  • Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
  • Ensure invoice clearing and budget management.
  • Oversee the execution of the plan – regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

Desired Skills & Experience

  • Professional or educational background in Marketing and/or Advertising would give leverage to this application).
  • Mid / Intermediate level of experience in paid search media campaigns.
  • Proven in-depth knowledge of the digital media industry.
  • Previous experience working within an advertising agency or with a media partner. Full understanding of the roles of various digital channels.
  • Understanding trafficking and website tagging processes an asset.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources.
  • Passion for data, emerging media and technology.
  • Professional learning agility, with a passion for continuous development.
  • Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with professional attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Proficient in Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

Position Summary

The Senior Campaign Manager for Search oversees account performance and execution while mentoring junior staff. Their primary aim is to deliver expert recommendations that enhance campaign performance.

Key Responsibilities

  • Collaborate with Account Managers to develop proposals and planning insights.
  • Create high-quality client deliverables using available technologies.
  • Stay updated on paid media capabilities and emerging tools relevant to media strategies.
  • Manage campaign setups and execution, including budgeting and creative calendars.
  • Ensure consistency in ad specifications and campaign objectives.
  • Direct site tagging strategies and manage cost-per-acquisition campaigns.
  • Analyze campaign performance, preparing insightful reports and presenting findings.
  • Educate teams and clients on best practices and campaign requirements.
  • Monitor goals and KPIs for multiple clients to ensure timely delivery.
  • Build relationships with planning teams and Specialty Business Units (SBUs).
  • Mentor Campaign Managers and Associates on tools and processes.
  • Manage budget and invoice clearing.
  • Oversee campaign execution, optimization, and post-campaign reports.

Desired Skills & Experience

  • Background in Marketing and/or Advertising.
  • Intermediate experience in paid search media.
  • Strong knowledge of the digital media industry.
  • Previous agency or media partner experience; familiarity with digital channels.
  • Understanding of trafficking and site tagging processes is beneficial.
  • Ability to apply insights from research effectively.
  • Passion for data, media, and technology.
  • Client-focused with strong problem-solving skills.
  • Excellent communication and organizational skills.
  • Proficient in Microsoft Office and various advertising platforms.

About KINESSO

KINESSO is a performance marketing agency under IPG Mediabrands, specializing in data-driven marketing solutions and consumer behavior insights. The company operates globally with over 6,000 employees across 60 countries.

Benefits

  • Generous paid time off (minimum 37 days).
  • Flexible hybrid work model.
  • Personal development opportunities, including mental health training.
  • Community engagement through employee groups.
  • Commitment to equal opportunity employment.

Inclusivity

KINESSO is dedicated to equal employment opportunities for all applicants and employees. Accommodations are available upon request.

KINESSO – Senior Campaign Manager, Social – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Sat, 10 May 2025 07:31:34 GMT

Job description: Position SummaryThe role of the Senior Campaign Manager, Social is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.Key Responsibilities

  • Partner with the Account Managers to provide insights that inform requests for proposal’s (RFPs), decks, proposals and planning recommendations.
  • Develop best in class deliverables/reporting to clients, from available technology platforms and services.
  • Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
  • Manage and oversee campaign set up and execution.
  • Monitor creative calendars and campaign budgeting.
  • Ensure consistency of ad specs/campaign objectives.
  • Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.
  • Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
  • Educate agency teams and clients on best practices and campaign objective requirements. Monitor the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
  • Mentor and train Campaign Managers and Associates on tools and processes.
  • Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
  • Ensure invoice clearing and budget management.
  • Oversee the execution of the plan – regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

Desired Skills & Experience

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Associate experience in digital media.
  • Proven in-depth knowledge of the digital media industry.
  • Previous experience working within an advertising agency or with a media partner.
  • Full understanding of the roles of various digital channels.
  • Understanding trafficking and website tagging processes an asset.
  • Proficiency with media platforms: Meta (Facebook, Instagram), Twitter, Pinterest, LinkedIn, TikTok, Reddit, etc
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources.
  • Passion for data, emerging media and technology.
  • Passion for continuous development.
  • Client service oriented.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

Position Summary

The Senior Campaign Manager, Social is tasked with managing account performance, executing campaigns, and mentoring junior staff. The objective is to deliver top-notch expertise and recommendations to enhance client performance.

Key Responsibilities

  • Collaborate with Account Managers to provide insights for RFPs, proposals, and planning.
  • Develop high-quality deliverables and reports using technology platforms.
  • Stay updated on paid media capabilities and technologies to enhance clients’ strategies.
  • Oversee campaign setup, execution, budgeting, and creative calendars.
  • Manage campaign objectives, site tagging strategies, and cost per acquisition.
  • Generate reports with insights and present them effectively.
  • Train agency teams on best practices and monitor client goals.
  • Foster collaborative relationships with planning teams and SBUs.
  • Manage proposals from media partners and ensure budget clarity.
  • Regularly evaluate and optimize campaigns and provide post-campaign reports.

Desired Skills & Experience

  • Background in Marketing or Advertising.
  • Experience in digital media within an agency setting.
  • In-depth knowledge of the digital media landscape and various channels.
  • Understanding of trafficking and tagging processes.
  • Proficiency in major media platforms (Meta, Twitter, LinkedIn, etc.).
  • Strong analytical skills, communication abilities, and organizational talents.
  • Passion for data and emerging technologies.
  • Client service orientation and proactive problem-solving skills.
  • Proficient in Microsoft Office.

Company Overview

KINESSO is a technology-driven performance marketing agency under IPG Mediabrands, focusing on actionable growth through data-driven strategies across social platforms and e-commerce.

Benefits

  • Generous paid time off and flexible work arrangements.
  • Formal training opportunities for personal development.
  • Inclusion in community-based employee groups.
  • Commitment to equal employment opportunities.

This position offers the opportunity to contribute to a dynamic company culture while growing within a global network.