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Company: Loblaw Digital
Location: Toronto, ON
Job description: At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experiences, or designing an app that will impact the lives of people across the country, we’re up for the challenge. Loblaw Digital is the team responsible for building and operating the online businesses of Canada’s largest and most successful retailer. Based in downtown Toronto, we are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way Canadians shop by creating leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, loyalty, and apparel spaces, and we’re only just getting started! To achieve these goals, we are looking for talented and passionate individuals who want to collaborate and solve challenging problems and make significant and lasting impact on Canadians.
The impact you’ll make
As Senior Analyst – Growth Insights, you will drive cross business customer retention, acquisition, and engagement by using your knowledge in advanced analytics to develop statistical analysis, derive actionable insights and deliver accurate reporting from customer data. You’ll work collaboratively, leveraging your experience in product analytics, lifecycle marketing, and business process to deliver the high-impact customer insights and recommendations that will grow our business. You will also get the opportunity to build and own growth analytics data products and models. If you thrive at the intersection of data and product, and are passionate about customers, this is the place for you. \n
What you’ll do
- Support the strategy, development, execution, and measurement of data-driven marketing campaigns, personalization initiatives and product launches in multiple digital channels across a variety of businesses
- Leverage a diverse set of technical tools to derive deep and actionable insights from transactional, digital, and loyalty data to inform customer growth strategies
- Deep dive into customer data across a large number of owned & digital channels to support and drive growth product planning
- Scope, develop, and maintain analytical dashboards & reports that contain actionable metrics to monitor business performance and inform strategic decision-making
- Partner with external teams to help guide, develop, and build predictive models that contribute to customer growth strategy
- Forecast, track, and analyze experiment performance to maximize digital conversions and incremental opportunities
- Automate and scale processes to improve analytical throughput
- Be a part of an agile growth analytics team with regular sprint cycles and ceremonies
Does this sound like you?
- Undergraduate degree in a technical discipline (Mathematics, Statistics, Economics, Computer Science, etc.) or related experience in a technical field
- 3+ years of hands-on experience in an analytical role and proven ability to work with relevant tools (SQL, Excel, BigQuery, Python/R, Snowplow/Omniture/GA etc.)
- Ability to generate meaningful customer insights from large volumes of complex data (particularly raw event logs, product data)
- Experience using data analysis and modeling to better understand customer mindsets using transactional and behavioural data sets
- Proven experience owning and/or contributing to advanced analytics projects and models (ex. attribution & propensity modeling, decision trees, segmentation, time series analysis etc.)
- Comfortable building compelling dashboards with data visualization tools (Looker, Data Studio, PowerBI, Tableau or similar)
- Previous experience working with digital analytics data to understand customer journey and derive actionable insights for business planning
- Hands-on experience with statistical analysis (Experimental Design, Hypothesis Testing, ANOVA, GLM, etc.)
- Naturally curious, always looking for the ‘why’ and not afraid to dive deep to get answers
- Effective communication skills, and collaborative mindset
- Experience with automation of processes or working with data pipelines is an asset
- Experience in retail analytics (CRM (Customer Relationship Management), Loyalty, etc.) is an asset
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How you’ll succeed
At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce. You will get to work with some of the best digital minds and will have the support of world class technologies to craft products our customers will love!
Loblaw Digital recognizes Canada’s diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired. In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.
Loblaw Digital is looking for a Senior Analyst – Growth Insights to join their team in Toronto. The role involves using advanced analytics to drive customer retention, acquisition, and engagement through data-driven marketing campaigns, personalization initiatives, and product launches. The ideal candidate will have a technical degree or related experience, hands-on analytical experience, knowledge of tools such as SQL, Excel, and Python, and experience in retail analytics. They should also be curious, collaborative, and have a passion for customers. The company values diversity and offers accommodations for applicants with disabilities.
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Expected salary:
Job date: Sat, 06 Jan 2024 00:46:45 GMT