Junior Online/Digital Marketing AnalystCore Online MarketingOakville, ON•Remote Monitor data and evaluate KPI performance across all marketing channels based on client Data Studio dashboards. About the Online Marketing Analyst Role*. 30+ days ago

***IMPORTANT*** You must apply through our online portal at: https://coreonlinemarketing.com/career/junior-online-marketing-analyst/

About Core Online Marketing

Core Online Marketing helps small and mid-sized businesses grow through the strategic use of online marketing. Core acts as the outsourced online marketing team for a number of small and mid-sized businesses.

Core develops online marketing plans, builds online marketing infrastructures (web sites, social networks, analytics, email distribution systems, etc.) and provides on-going execution support for all online marketing activities (lead generation, optimization, content development and distribution, social media management, email marketing, marketing automation, etc.).

About the Online Marketing Analyst Role

This is the ideal role for a recent college or university graduate with an analytical mind and a marketing degree who is driven by results. If you’re naturally technical, love working with data, thrive on problem-solving, and have a strong desire to pursue a career in marketing analysis, then this job is for you.

Reporting to the Manager of Analytics & Technology, The Junior Online Marketing Analyst is responsible for monitoring online marketing performance and ensuring all data collected is accurate. These activities include: keyword research, search engine optimization, paid search management, data collection setup, monitoring dashboards, and ongoing reporting.

Training for this role will be provided. However, proven analytical, research and organizational skills are prerequisites for this position.

This is a full-time position with benefits.

JOB RESPONSIBILITIES

ONGOING MONITORING & ANALYSIS

  • Monitor data and evaluate KPI performance across all marketing channels based on client Data Studio dashboards.
  • Interpret results from client dashboards, work with the Core team and other third parties to implement and adjust tactics to improve results.
  • Ensure data from all sources is accurate and being captured appropriately.

RESEARCH

  • Regularly perform thorough keyword research to guide content, email, and social teams.
  • Develop competitive keyword analysis to identify competitor online presence on a client by client basis.
  • Identify and communicate new opportunities and developments in online search.

SEARCH ENGINE OPTIMIZATION

  • Develop keyword maps to guide SEO efforts.
  • Collaborate with the Core team to execute updates to on-page SEO elements.

TRACKING SETUP

  • Setup data collection tools such as Google Analytics, Tag Manager, Optimize, and other conversion tracking scripts on client websites.
  • Add target keywords and keep SEO tracking tools up-to-date.

PAID SEARCH MANAGEMENT

  • Setup and make updates to paid campaigns using Google Ads and Google Ads Editor as per the direction from the Core team.

REQUIRED ATTRIBUTES AND SKILLS (MUST HAVE)

  • Mathematical Skills to work with large amounts of data from various sources.
  • Analytical Skills to interpret data and present recommendations.
  • Research Skills to uncover new resources and opportunities.
  • Open to receiving feedback from all team members.
  • Can provide feedback to others in a constructive manner.
  • Understanding of current trends that impact online search and online marketing.

THE FOLLOWING WOULD BE CONSIDERED AN ADVANTAGE BUT NOT REQUIRED:

  • Up to date Google Analytics and AdWords Certifications.
  • Search Engine Optimization Principles.
  • Paid Search Management Experience.
  • Social Media Advertising Experience.
  • Google Analytics, Tag Manager, and Webmaster Tools Experience
  • Technical experience with websites (WordPress), Email, hosting, and server management.

***IMPORTANT*** You must apply through our online portal at: https://coreonlinemarketing.com/career/junior-online-marketing-analyst/

Job Types: Full-time, Permanent

Schedule:

  • Monday to Friday

COVID-19 considerations:
This role will be virtual.

Work remotely:

  • Yes

Junior Online/Digital Marketing Analyst


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Social Marketing ManagerCore Online MarketingOakville, ON This is the ideal role for a recent college or university graduate of a marketing/communications related post-secondary program with 1-3 years of social media… 29 days ago·More…View all Core Online Marketing jobs – Oakville jobsSalary Search: Social Marketing Manager salaries in Oakville, ON

This is the ideal role for a recent college or university graduate of a marketing/communications related post-secondary program with 1-3 years of social media marketing experience and a desire to build hands-on marketing skills and gain a broad range of marketing know-how. You’re not new to social media and you’re not merely a user of it. You study it, you delve into each platform, and you understood how it can be used to help businesses grow. If this described you and you’re organized, detail oriented, hungry to learn, love to work with others, and you truly enjoy figuring things out and solving problem, then this job is for you.

The Social Marketing Manager is responsible for the planning and implementation of all social media activities on behalf of assigned clients.

The Social Marketing Manager will report to the Manager, Social Strategy and work closely within a team that includes the Account Manager, the Online Content Writer, and the Online Marketing Analyst. Working together, the team must ensure all activities are coordinated, well thought out and opportunities are maximized to help produce results for our clients.

The successful candidate for this position will not be a mere user of social media, but a student of it and its application to business. Key skill sets include an understanding of how to set up and manage social platforms; how to build social networks; how to measure social media results; how to engage communities of interest; how to build links through value based relationships; how to determine where to best leverage content online; and how to use online public relations services to drive visibility.

Given that every client is unique, the Social Marketing Manager must possess research skills to determine the best approach as it relates to social media platforms, content distribution channels and optimal link building opportunities.

This is a full-time position with benefits.


Experience and Attributes

The successful candidate will possess the following key attributes:

  • Recent graduate of a marketing/communications related post-secondary program.
  • Hand-on experience using social media for business purposes is an asset.
  • Exceptional spelling, grammar, and short form writing skills.
  • Collaborative team player who is very organized and detail oriented.
  • Strong communication and language skills.
  • Responsive and willing to take ownership of the role and responsibilities.
  • A solid and up to date understanding of setting up and using social media platforms for businesses including LinkedIn, Facebook, Google My Business, Instagram, Twitter, and YouTube.
  • Must be able to think strategically and work effectively within a small team.
  • A proven interest in staying up to date with the most recent developments in social media, best practices and measurement tools.
  • An understanding of how content can be distributed and leveraged online to generate web traffic and leads.
  • An understanding of how social media platforms can be used for advertising.
  • Experience using social media to drive results in a Business to Business (B2B) environment.

Preferred Skills and Technical Knowledge

We would consider working knowledge of the items below an advantage. However, additional training can be provided to the right candidate:

  • Social Management Tools (eg. Sendible, LinkedIn, Facebook, Instagram and Twitter Insights, etc.)
  • Graphic Design Software (e.g. Photoshop, Canva, Illustrator, InDesign, Video Editing, etc.)
  • Google Analytics
  • Microsoft Office (Word, Excel, PowerPoint)

Social Marketing Manager


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