Marketing Automation Specialist (Marketo Exp) – Peninsula Employment Services – Toronto, ON

Company: Peninsula Employment Services

Location: Toronto, ON

Expected salary:

Job date: Fri, 25 Oct 2024 05:57:57 GMT

Job description: Job Purpose We are currently seeking to appoint a Marketing Automation Specialist to join a growing and fast-paced… marketing team, working in vibrant offices in Toronto Downtown. With fantastic office perks, we’re the perfect place for high…

newMarketo / marketing automation expert required for AgencyMarketing Automation CanadaToronto, ON•Temporarily Remote$60,000 – $90,000 a year Have a good understanding of database management and/or digital marketing best practices. We have the good problem of growing rapidly, so are looking to hire a… 8 days ago·More…View all Marketing Automation Canada jobs – Toronto jobsSalary Search: Marketo / marketing automation expert required for Agency salaries in Toronto, ON

Marketing Automation Corp (http://marketing-automation.ca) is a 12 year old email and marketing automation consultancy, specializing in expert use of marketing automation platforms, such as Marketo, Hubspot, Pardot, and Eloqua (we also have an internal Salesforce team, and Bizible team!)

We have the good problem of growing rapidly, so are looking to hire a Senior Marketing Automation Expert specializing in Marketo to jump into the mix, settle in and manage their own accounts quickly.

The job will entail:

  • Owning a client accounts/projects from start to finish. This includes meeting with the client, and getting a clear understanding of their pain points, goals and ideas. Consulting them on their path forward, including adding to their ideas, suggesting optimizations/best practices, and/or discussing limitations of their platform, and alternative approaches. Scoping the project. Managing execution from gathering inputs, to architecting the solution, to testing and QA. Managing timelines, ensuring projects are completed within the scoped time. Always meeting or exceeding expectations!
  • Working on a wide breadth of clients and projects, from start ups, to enterprise sized—from nurture programs, scoring models, data management, segmentations, and everything in between!
  • Teaching/mentoring Junior Marketing Solutions Engineers, helping them to gain a foundation of best practices and know-how

The ideal candidate will:

  • Have some technical background and training in Marketo (certification preferred)
  • Have a good understanding of database management and/or digital marketing best practices.
  • Be personable, and able to build strong relationships with clients (previous client management experience preferred)
  • Have AMAZING attention to detail. No typo can get past you!
  • Have an “entrepreneurial mindset”. A can-do attitude—Ability to identify problems and find creative solutions independently.
  • Have the “consultants’ spirit”. Always striving to do the best job for the client—comfortable sharing your opinions and suggestions—and perhaps most importantly, communicates well in tough situations.
  • Embody our values of “constantly striving for excellence” and “constantly innovating and learning”. We are a team of people who are constantly looking for new ways to improve, new ways to communicate, and new ways to provide value for our clients, ourselves and our company.
  • The role will be remote for the foreseeable future, though a candidate will ideally be located in Canada

Job Types: Full-time, Permanent

Salary: $60,000.00-$90,000.00 per year

Additional pay:

  • Bonus pay

Benefits:

  • Dental care
  • Extended health care

Schedule:

  • 8 hour shift

Experience:

  • Marketo: 2 years (preferred)
  • Marketing Automation: 2 years (preferred)

Work remotely:

  • Temporarily due to COVID-19

Marketo / marketing automation expert required for Agency


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Marketo Salesforce AdministratorEnghouseMarkham, ON Ensure a successful configuration, implementation, and maintenance of all marketing programs within Marketo based on establish lead scoring methodologies and… 15 days ago·More…View all Enghouse jobs – Markham jobsSalary Search: Marketo Salesforce Administrator salaries in Markham, ON

The Marketo/Salesforce Administrator is responsible for executing the day-to-day configuration, support, maintenance, and improvement of a global Marketo/Salesforce.com system. This is a highly visible role and essential to ensuring that the platform supports mission-critical business functions. As such, you will work closely with Project Managers, Applications Developers, company leaders and subject matter experts across all business units to ensure the platforms are supporting business and end-user needs while providing an exceptional user experience. This position will be reporting to the Business Applications Manager.


Specific Duties/Responsibilities:

  • Manage administration and expanded use of Marketo as the marketing automation platform.
  • Ensure a successful configuration, implementation, and maintenance of all marketing programs within Marketo based on establish lead scoring methodologies and intelligence programs used to help sales prioritize activities.
  • Work with data owners to identify and resolve data quality issues according to data governance best practices.
  • Create sales and marketing KPI dashboards, and other reports for executive review.
  • Act as Secondary support for Salesforce.com to administer and support the design and configuration of standard and custom objects, roles, profiles, workflows, custom fields, validation rules, page layouts, etc.
  • Provide Level 1 support in both Marketo and Salesforce.com to troubleshoot end-user issues, and either resolve or escalate to a developer as appropriate.
  • Work with stakeholders to create and maintain reports and dashboards that monitor key metrics and drive business decisions.
  • Create end-user training documentation that promotes self-service and enablement, onboard new users, and train existing users when knowledge gaps are identified or as new processes and tools are implemented.
  • Manage sandbox environments, deploy changes to production environment.
  • Create and maintain a standard level of team technical documentation on processes and configurations.
  • Identify inefficiencies in current business processes, configurations, or automations, and recommend improvement opportunities.
  • Data migrations of acquired companies into Salesforce. Document acquired company workflows, identify where gaps exist compared to established workflows, and determine solutions for bridging the gaps. Map, cleanse, and import data. Provide end-user training to acclimate end users to the ESO Salesforce instance and all established processes and procedures.
  • Work with stakeholders and Marketo and Salesforce developers to create comprehensive user acceptance testing plans for larger/complex features, and coordinate testing execution with the required stakeholders.


Qualifications & Experience:

  • Bachelor’s degree in Business or equivalent work experience
  • 1 – 3 years of experience as an administrator of Marketo – certification preferred
  • 1-3 years of experience as a Salesforce Administrator at a SaaS company – Salesforce Administrator certification a required
  • Experience with developing and maintaining Marketo integration with Salesforce.com
  • Experience with integrations to 3rd party tools such as Zoom Info, Sales Navigator, Sales Loft, Outlook Integration
  • Understanding of the B2B lead funnel and strategies to optimize lead conversions
  • Salesforce CPQ administration experience a plus, including creating new products/price books
  • Experience in managing license, role, and profile assignments for user onboarding, offboarding, and role transitions.
  • Experience designing, delivering, and maintaining end-user training curriculum.
  • Experience with software development and release best practices, including working in a sandbox and obtaining proper levels of sign-off prior to promoting solutions to production.
  • Knowledge of Sales Cloud, Service Cloud, and Communities on the Lightning platform, including building best practice workflows with Process Builder and Flow.
  • Experience with DataLoader and DemandTools (or similar)
  • Experience with HTML, CSS, jQuery, and JavaScript
  • Understanding of CASL, CANSPAM and GDPR
  • Marketo and Salesforce migration / amalgamation experience preferred
  • Proficient at analyzing business requirements and creating user stories, design requirements, and acceptance criteria
  • Excellent verbal and written communication skills
  • Knowledge of security and compliance best practices.
  • Previous experience with acquisition integration.

We are an Accessibility for Ontarians with Disabilities Act (AODA) compliant workplace. You can be confident that our recruitment and hiring processes will be modified to accommodate disabilities, if requested.

We thank all applicants for their interest; however, only those selected for an interview will be contacted. Enghouse Systems is an equal opportunity employer.

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Marketo Salesforce Administrator


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Email Marketing Specialist – MarketoWGames Inc.Toronto, ON 3+ years experience in email marketing. Work closely with the rest of the marketing department to ensure unity of messaging. 30+ days ago·More…View all WGames Inc. jobs – Toronto jobsSalary Search: Email Marketing Specialist – Marketo salaries in Toronto, ON

WGAMES Inc. is a well-funded, social gaming company based in the heart of downtown Toronto. We develop high-end mobile games that will be distributed globally.

Established in 2017 the company’s headquarters operates in the heart of Downtown Toronto. WGAMES is equipped with unsurpassed facilities and world-class talent in art, design and software development paired with a seasoned leadership team in the mobile and social gaming industry.

As an Email Marketing Specialist, you will be responsible for creating and sending a wide variety of email campaigns to our users. This position will provide the opportunity to work in a fun, dynamic, and highly satisfying environment.


Responsibilities:

  • Create and send a wide variety of email campaigns.
  • Proactively assess projects to anticipate potential risks and identify possible solutions to address them ahead of time.
  • Work closely with the rest of the marketing department to ensure unity of messaging.
  • Work with all necessary departments in order to facilitate the most ideal results.
  • Run A/B tests on campaigns to ensure the most effective campaigns.
  • Analyze data to ensure you are running the correct campaigns.
  • Up to date with latest campaign optimization techniques and practices.

Qualifications:

  • 3+ years experience in email marketing
  • Experience in email systems especially Marketo
  • Excellent interpersonal skills, creativity, and top-notch communication skills
  • Bachelor’s Degree in Marketing or related is preferred
  • Analytical and problem-solving skills
  • Strong attention to detail
  • Strong work ethic and ability to work independently
  • Ability to work effectively within team structure


Company Perks:

  • Personalized meals: Enjoy your breakfast and lunch own personalized meals from our in-house Nutritionist & Chefs. We also have an endless supply of snacks and drinks.
  • Health Benefits: Fully covers our employees, dental and vision care. We have an excellent benefits package and have you covered from day one.
  • Video games: Whether having lunch or on a break, we have a designated gaming lounge to keep you entertained.
  • Social events: We celebrate almost everything here. Whether it’s your birthday or a holiday, we like to take every opportunity to have some fun and socialize amongst our team.
  • Fitness membership and many more perks.

Email Marketing Specialist – Marketo


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