Tag: Mass36Toronto

Senior SEO StrategistCritical Mass3.6Toronto, ON Passion for staying current in a rapidly evolving digital environment. Perform comprehensive keyword research and on-page/off-page optimizations to improve… 8 days ago·More…View all Critical Mass jobs – Toronto jobsSalary Search: Senior SEO Strategist salaries in Toronto, ONSee popular questions & answers about Critical Mass

As a Senior SEO Strategist, you understand that today’s user experience starts at the search results, and SEO is at the core of a customer-centric digital strategy. You have a passion for optimizing exceptional site experiences, crafting powerful content strategies, and driving results for the world-class brands we work with.

You’re data-driven and detail-oriented, and you bring strong analytical skills to every project. Ensuring that users can find the content they want—and that your client’s content is easy find—can be challenging, but your analyses and recommendations for digital visibility are always on point. You elevate marketing campaigns and user experiences with strategic search data insights and content recommendations, and you’re a team player who can work across disciplines to implement search initiatives.

You will:

Own the development, execution, and optimization of SEO strategies
Analyze and distill search data to understand user intent, drive content strategy, and identify search opportunities
Perform comprehensive keyword research and on-page/off-page optimizations to improve digital visibility
Make copy and content recommendations based on search insights
Conduct SEO audits and competitive analysis
Identify and implement technical optimizations related to accessibility, indexability, structured markup, site speed improvements, broken links, and more
Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
Keep current with the latest digital trends to identify potential applications for clients like speed, voice search, AI, machine learning automation, omnichannel search optimization, and more
Convey SEO concepts to clients in a concise, meaningful, and easy-to-understand manner
Evaluate and identify opportunities for search performance improvement
Define success metrics and translate SEO results to business objectives
Communicate with SEO team and management on project developments, timelines, and results
Monitor and evaluate search results and performance

You have:

5+ years of SEO experience
Strong content strategy skills, ideally with experience in content creation
Strong analytical skills
Local SEO/Google My Business management experience
Demonstrated ability using data to identify insights, make recommendations, and inform the development of strategies and projects
Knowledge of recent algorithm updates, search ranking factors, and industry best practices
Ability to improve search rankings and drive increased search traffic and visibility
Strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses
Systematic approach to identifying SEO opportunities and issues, defining solutions, and executing action plans
Experience with web analytics tools like Google Analytics, Google Data Studio, Adobe Analytics, Google Search Console, etc.
Experience with SEO tools for crawling, rank tracking, keyword research, and technical auditing, like BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
Passion for staying current in a rapidly evolving digital environment
Experience managing paid search, PPC, or SEM campaigns ideal, but not required

Senior SEO Strategist

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Digital Account DirectorCritical Mass3.6Toronto, ON 5-10 years of Account Management experience in agencies within digital marketing, user experience and/or product design. Lead internal teams and client teams. 30+ days ago·More…View all Critical Mass jobs – Toronto jobsSalary Search: Digital Account Director salaries in Toronto, ONSee popular questions & answers about Critical Mass

As an Account Director, you expertly manage and grow client relationships. Clients describe you as an expert and trusted advisor—and you use engaging leadership to develop those senior level client relationships. Overall profitability of the business and client satisfaction is on your shoulders—but you have that covered. Most importantly, you’re a leader to internal, multidisciplinary teams who can motivate a team to deliver successful web-based campaigns and programs.

You will:

Provide strategic direction for clients.
Foster relationships with clients to ensure the effective delivery of projects.
Lead internal teams and client teams.
Manage finances of account revenue and profitability.
Develop and deliver organic growth within accounts.
Deliver metrics on the quality of the relationship and the product provided to accounts.
Ensure all Statements Of Work are drafted, documented, accurate, and implemented.
Foster relationships with other Account Directors, Account Team members, and multi-disciplinary teams.
Mentor and coach team members while motivating and leading overall project teams.
Define and implement best practices at the business unit level.
Contribute to overall development of the Client Services department.

You have:

5-10 years of Account Management experience in agencies within digital marketing, user experience and/or product design.
Experience managing digital product applications within financial services or Pharma sector.
Experience working with complex project and complex clients, delivering annual services revenues in excess of $5MM each.
A solid understanding of user-centric digital product design.
Competency managing complex teams up to 20 people and client relations.
Solid experience formulating and driving long-term strategic account plans, strategies, and roadmaps.
Ability to react quickly, assess, and implement solutions.
Advanced negotiation, communication, writing, and organization skills with an outstanding attention to detail.
The leadership skills to motivate distributed teams.
Patience to work with others using tact and good judgement.
Must be able to deal with others using tact and always exhibiting good judgment.

Digital Account Director

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Account agencies agoMoreView amp andor answers client Critical days Design Digital Director DirectorCritical Experience internal jobs jobsSalary Lead management Marketing Mass Mass36Toronto ONSee popular Product questions salaries Search teams teams30 toronto user years

newMarketing Science Lead (Digital Analytics)Critical Mass3.6Toronto, ON Facilitate understanding of marketing science across the agency. Interpret the role of empirical practices in digital experience design and optimization. 8 days ago·More…View all Critical Mass jobs – Toronto jobsSalary Search: Marketing Science Lead (Digital Analytics) salaries in Toronto, ONSee popular questions & answers about Critical Mass

As the Marketing Science Lead, you champion data science practices with everyone: multidisciplinary teams, client teams, and anyone else you come across. You’re a rock star in all five sub-disciplines of Marketing Science—tracking and measurement, data visualization, testing and evaluation, data integration, and statistical modelling—but you pretty much wrote the book on at least one of them. Gaining leadership experience through supervising and developing a passionate team of analysts (including their work priorities, timelines, deliverables, and training) is definitely something you’re looking for. And you’re ready to expose your team to all sub-disciplines—because you believe it’s crucial to cultivate their expertise for both team development and client needs.

This role is open to candidates in Alberta, British Columbia and Ontario.

You will:

Interpret the role of empirical practices in digital experience design and optimization.
Deliver complex projects involving multiple stages, components, and contributors in a timely manner.
Work across teams to identify, prioritize, and address clients’ business needs.
Offer creative solutions to process improvement and methodological design.
Work to build new solutions and processes, then document and share with the team.
Facilitate understanding of marketing science across the agency.
Monitor the day-to-day work of team members to ensure they grow within their roles and the discipline as whole.
Delegate work and provide opportunities for team members to work individually and collaboratively.

You have:

Strong written and oral communication and presentation skills, which includes communicating complex technical concepts to non-technical audiences.
Proven team and project management skills, including training and staff development.
Confidence interacting with clients to suggest innovative ideas and drive organic growth.
Experience managing clients and employees, troubleshooting solutions in a calm and effective manner to ensure employees have the necessary support.
Clear understanding of data, data management, data infrastructure, and marketing applications.
Creative problem-solving skills that help you find new solutions, and a willingness to seek counsel when needed.
A strong ability to prioritize, ensuring urgent items are handled as they arise.

Marketing Science Lead (Digital Analytics)

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