KINESSO – Director, Performance – Mediabrands – Vancouver, BC

Company: Mediabrands

Location: Vancouver, BC

Expected salary: $90000 – 120000 per year

Job date: Sun, 13 Apr 2025 02:57:50 GMT

Job description: and successful client relationships. This individual will serve as a thought leader for the execution of world-class digital programs. Role… up-to-date with new developments in the digital landscape and educate teams and clients as required. Desired Skills…

KINESSO – Associate Director, Content and Brand Strategy – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Sun, 06 Apr 2025 01:21:37 GMT

Job description: Position SummaryKINESSO is hiring a strategic individual to manage content capabilities in Canada as the Associate Director, Content and Brand Strategy. The primary responsibility in the role is an ability to function as the creative and brand strategy lead with support from the strategy team . An ideal candidate is a quick learner who can research, ideate and develop strategies that deliver business impact for clients. With experience managing complex content projects, applicants believe in the power of content to reach audiences in unique and impactful ways. We are looking for an individual who will be a content advocate with the ability to quickly learn and sell the agency’s capabilities and bring them forward for clients.The Associate Director, Content and Brand Strategy functions as the account lead and main point of contact for clients and agency partners through receiving the brand brief, to proposal build and across the approval and development process.Key Responsibilities

  • Support the Content Strategy and Creative team in identifying and developing new content and talent opportunities across the business
  • Develop relationships with key content partners to identify the latest and greatest opportunities for our clients
  • Build relationships with agency partners to develop deep knowledge of client business and challenges
  • Contribute to thought leadership through research, writing, and generating new ideas
  • Dedicate time to consistently furthering your understanding of the content landscape so you can bring a unique and fresh perspective to opportunities – no one on our team ever stops learning
  • The AD, Content at their core is a data loving strategist who is an expert in ideating and developing content ideas that deliver against a strategic core insight.
  • Be a content advocate with the ability to quickly learn and sell our capabilities and bring those forward for clients and GMPs
  • In collaboration with the producer ensure all elements of a program are completed as intended and result in premium content for clients
  • Operate as a cross-functional partner bringing content solutions forward for clients and internal teams
  • The AD Content is a self-starter who can lead and guide the content strategy team; both ‘up’ and ‘down’ the hierarchy. You are someone who cannot only drive the content agenda but also add tremendous value to our media product and pitch efforts.
  • Function as a knowledge center of excellence for KINESSO capabilities inclusive of creative, influencer and brand and talent partnerships, with top-of-mind considerations for how they can be activated
  • Participation in the conception, design and development of creative and strategic initiatives
  • Candidate must have a high-level understanding around how content is consumed, discovered and created for various platforms within a plan, ranging from digital and social to TV, events and cinema

Desired Skills & Experience

  • Approximately 8 years professional experience in content, account management, digital media, marketing, advertising, agencies, production – must have with client management experience.
  • Ability to craft and deliver compelling stories and ideas through ppt and live presentation formats
  • Exceptional organizational and presentation skills
  • Advanced understanding of the content landscape, how channels and formats differ
  • Expertise in insight mining and strategic brand leadership
  • An ability to track trends and capabilities in content and deliver POVs as to impact on brands
  • Trusted resource for media and client teams
  • Ability to track and deliver against projects and timelines

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com

KINESSO is looking for an Associate Director, Content and Brand Strategy in Canada who will be responsible for managing content capabilities and serving as the lead for creative and brand strategy. The ideal candidate should be a quick learner with experience in managing complex content projects and a belief in the power of content to reach audiences effectively. The role involves working closely with clients and agency partners, developing new content opportunities, building relationships, contributing to thought leadership, and staying up-to-date on the content landscape. The candidate should have approximately 8 years of experience in content, account management, and digital media, as well as strong organizational and presentation skills. KINESSO offers a generous paid time off, a flexible hybrid work model, personal development opportunities, and a chance to be part of a global network of agencies. KINESSO is an equal opportunity employer committed to providing equal employment opportunities to all employees and applicants.

KINESSO – Senior Campaign Manager, Search – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Sat, 29 Mar 2025 04:02:46 GMT

Job description: Position SummaryThe role of the Senior Campaign Manager, Search is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.Key Responsibilities

  • Partner with the Account Managers to provide insights that inform request for proposals (RFPs), decks, proposals and planning recommendations.
  • Develop best in class deliverables/reporting to clients, from available technology platforms and services.
  • Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
  • Manage and oversee campaign set up and execution.
  • Monitor creative calendars and campaign budgeting.
  • Ensure consistency of ad specs/campaign objectives.
  • Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.
  • Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
  • Educate agency teams and clients on best practices and campaign objective requirements.
  • Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
  • Mentor and train Campaign Managers and Associates on tools and processes.
  • Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
  • Ensure invoice clearing and budget management.
  • Oversee the execution of the plan – regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

Desired Skills & Experience

  • Professional or educational background in Marketing and/or Advertising would give leverage to this application).
  • Mid / Intermediate level of experience in paid search media campaigns.
  • Proven in-depth knowledge of the digital media industry.
  • Previous experience working within an advertising agency or with a media partner. Full understanding of the roles of various digital channels.
  • Understanding trafficking and website tagging processes an asset.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources.
  • Passion for data, emerging media and technology.
  • Professional learning agility, with a passion for continuous development.
  • Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with professional attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Tools to discuss with Leader during intake session to evaluate need: Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.).

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

The Senior Campaign Manager, Search is responsible for managing overall account performance, mentoring junior employees, and providing expertise and recommendations for client campaigns. Key responsibilities include developing deliverables, overseeing campaign setup and execution, monitoring budgeting, and educating teams on best practices. Desired skills and experience include experience in paid search media campaigns, knowledge of the digital media industry, and proficiency in various tools. The role is with KINESSO, a performance marketing agency within IPG Mediabrands, offering benefits such as generous paid time off, flexible work options, personal development opportunities, and a diverse and inclusive company culture. KINESSO is an equal opportunity employer committed to diversity and inclusion.

KINESSO – Associate Director, Social – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Fri, 04 Apr 2025 01:59:47 GMT

Job description: Position SummaryThe role of the Associate Director is responsible for client communication, and will develop and oversee execution of digital plans and strategies for our clients. They will also operate as an internal resource for digital subject-matter expertise.Key Responsibilities

  • Operate as key point of contact for agency planning teams and clients.
  • Create strong collaborative relationships with the client, planning teams, and specialty business units (SBUs).
  • Monitor the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Ensure all tactical media plan requirements are correctly implemented in digital platforms based on client needs.
  • Proven expert in paid media capabilities, ability to find best-in-class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
  • Respond to requests for proposals (RFP’s) and briefs and present strategies/plans to the client.
  • Sell through innovative solutions and ad formats to test new technology and keep client’s business moving forward and staying ahead of the curve.
  • Manage and lead a direct report, or a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decision of employees if/when required.
  • Support a direct report in compiling reports/decks and presenting actionable insights and recommendations to planners/clients.
  • Oversee fluid budgets, ensure required signoffs and conduct campaign and budget QAs.
  • Expert in the client’s business and build trusted partnerships with all levels of client teams.
  • Serve as subject matter expert to teams internally and externally.
  • Recognizes and acts on opportunities to develop business with clients. Demonstrate thought-leadership both internally and externally.
  • Proactively and independently contribute to and/or prepare media points of view (POVs).
  • Understand marketing and communications process, and execute streamlined processes across clients, media partners, and other agencies.
  • Identify process gaps and proactively integrate solutions to ensure a collaborative and efficient working relationship (process, timelines, trafficking documents, budgets).

Desired Skills & Experience

  • Professional or educational background in Marketing and/or Advertising would give leverage to this application.
  • Mid-Senior level of experience in paid social.
  • Proven in-depth knowledge of the digital media industry.
  • Full understanding of the roles of various digital channels and full-funnel campaigns.
  • Proficient in social platforms: Meta, TikTok, Reddit, Pinterest, LinkedIn, Snapchat.
  • Strong understanding of trafficking.
  • Previous experience working within an advertising agency or with a media partner.
  • Experience developing and executing Learning Agendas for clients to improve and evolve their paid social campaigns.
  • Ability to develop positive on-going business relationships with a focus on client service.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources to digital media buying.
  • Understanding of cross-channel planning and strong coordination of digital and offline media efforts.
  • Proficient in data analysis, emerging media and measurement.
  • Experience with negotiation and presenting.
  • Passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to investigate, analyze & solve problems, and clearly communicate results.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

The Associate Director role involves developing and overseeing digital plans and strategies for clients, acting as a key contact point and expert resource for digital media. Responsibilities include client communication, campaign monitoring, proposal creation, team management, budget oversight, and industry trend awareness. Desired skills and experience include knowledge of digital media, social platforms, trafficking, experience in advertising agencies, negotiation and presentation skills, and a background in marketing or advertising. The company, KINESSO, offers generous benefits, a hybrid work model, training opportunities, and a diverse and inclusive culture. KINESSO is an equal opportunity employer committed to diversity and inclusivity.

KINESSO – Sr. Campaign Manager, Social – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Thu, 03 Apr 2025 23:43:33 GMT

Job description: POSITION SUMMARY:The role of the Campaign Manager, Social is responsible for the overall campaign performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance.RESPONSIBILITIES:

  • Support the Account Management team with insights to inform Request for Proposals (RFPs), decks, proposals and planning recommendations.
  • Work internally to develop best in class deliverables/reporting to clients, from available technology platforms and services.
  • Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
  • Develop in-depth knowledge of the digital media industry.
  • Manage campaign set up and execution.
  • Monitor creative calendars and campaign budgeting.
  • Ensure consistency of ad specs/campaign objectives.
  • Ability to facilitate tagging and successfully manage direct response campaigns.
  • Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
  • Monitor the goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
  • Assist with training Associates on tools and processes.
  • Support Account Managers with sourcing proposals from media partners and liaising with SBUs as required.
  • Ensure invoice clearing and budget management.
  • Oversee the administration and maintenance of the plan – regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

QUALIFICATIONS:

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Entry Level – Associate level of experience in paid social media campaigns.
  • Previous experience working within an advertising agency or with a media partner is an asset.
  • Understanding of the roles of various digital channels.
  • Understanding trafficking and website tagging processes an asset.
  • Passion for data, emerging media and technology.
  • Passion for continuous development
  • Client service oriented.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Knowledge or experience with Meta (Facebook/Instagram), Twitter, Pinterest, Snapchat, LinkedIn, Reddit, TikTok, would give leverage to this application.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

The Campaign Manager, Social is responsible for campaign performance and execution, providing expertise and recommendations to drive performance. Responsibilities include supporting account management, managing campaign set up and execution, monitoring creative calendars and budgeting, and facilitating tagging for direct response campaigns. Qualifications include a background in marketing or advertising, experience with paid social media campaigns, and knowledge of digital channels. KINESSO is a performance marketing agency within IPG Mediabrands, offering a flexible work model, personal development opportunities, and a focus on diversity and inclusion.

KINESSO – Campaign Manager, Search – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Thu, 03 Apr 2025 04:13:53 GMT

Job description: Position SummaryThe role of the Campaign Manager, Search is responsible for the overall campaign performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance.Key Responsibilities

  • Support the Account Management team with insights to inform request for proposals (RFPs), decks, proposals and planning recommendations.
  • Work internally to develop best in class deliverables/reporting to clients, from available technology platforms and services.
  • Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
  • Develop in-depth knowledge of the digital media industry.
  • Manage campaign set up and execution.
  • Monitor creative calendars and campaign budgeting.
  • Ensure consistency of ad specs/campaign objectives.
  • Ability to facilitate tagging and successfully manage direct response campaigns. Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
  • Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
  • Assist with training Associates on tools and processes.
  • Support Account Managers with sourcing proposals from media partners and liaising with specialty business units (SBUs) as required.
  • Ensure invoice clearing and budget management.
  • Oversee the administration and maintenance of the plan – regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

Desired Skills & Experience

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Associate level of experience in paid search media campaigns.
  • Previous experience working within an advertising agency or with a media partner gives leverage to this application.
  • Full understanding of the roles of various digital channels.
  • Understanding trafficking and website tagging processes an asset.
  • Passion for data, emerging media and technology. Professional learning agility, with a passion for continuous development.
  • Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with professional attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Tools to discuss with Leader during intake session to evaluate need: Search Ads 360, Microsoft Advertising/Bing Ads, Amazon Advertising, Google Data Studio/Looker Studio, Google Analytics, Google Keyword Planner, etc.).

What’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.

The Campaign Manager, Search is responsible for campaign performance and execution, providing expertise and recommendations to drive performance. Responsibilities include supporting account management teams, developing deliverables, managing campaign setup and execution, monitoring budgets and creative calendars, analyzing KPIs, and maintaining client relationships. Desired skills include marketing or advertising background, experience in paid search media campaigns, knowledge of digital channels, and proficiency in Microsoft Office Suite. Benefits include generous paid time off, flexible work model, personal development opportunities, and inclusion in community-based employee groups. KINESSO is an equal opportunity employer.

KINESSO – Manager, DCO & Product Feed Strategy – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Thu, 03 Apr 2025 00:50:58 GMT

Job description: Position SummaryWe’re looking for an experienced Manager to create and execute omnichannel DCO (Dynamic Content Optimization) activations and product feed strategies. In this role, you’ll bridge the gap between creative, data, and technology, developing and implementing strategies that deliver highly relevant, personalized ad experiences while managing product feeds to deliver best-in-class performance in using DPA (Dynamic Product Ads).Reporting to the Director, DCO Activation, you’ll work with a wide range of multi-disciplinary teams across the agency network. You’re a subject-matter expert for DCO campaigns, platform activation, and product feed management. You have strong foundational knowledge of digital ad creatives and understand how they come to life through dynamic shells and feeds across various formats and platforms. The right candidate will be responsible for creating and communicating campaign strategy, execution, and QA to deliver exceptional and consistent performance for our clients. You are passionate, confident and proactive and demonstrate exceptional soft skills, allowing you to build longstanding relationships with internal teams, vendors and clients.Key Responsibilities

  • Demonstrate strong knowledge of the digital landscape and advertising platform best practices, cross-channel digital media execution, content & feed management expertise, and understanding of digital measurement.
  • Develop and communicate digital performance strategies, leveraging feed-based creative or inputs.
  • Oversee planning and execution of feed-based advertising and perform quality assurance across all campaigns.
  • Work with Media Planning, Digital Activation, Ad Operations, and Production team leads to ensure campaign setups align with approved strategy/tactics and ensure all formats (display, social, video, etc.) abide by publisher and best practice standards.
  • Develop campaign level Content Maps, Decision Trees, and Dynamic Creative Feeds utilizing both internal and industry tools.
  • For DTC eCommerce clients, ensure brands can effectively showcase their catalogue and fuel their product performance by developing feed management strategies based on client scope intake. Partner with internal product leads, 3rd party platforms and digital activation teams to assess and setup feeds (where applicable) and optimize feed strategies through product insights.
  • Maximize feed quality to encourage increased conversion and revenue, inclusive of developing strategies to optimize every element of a product feed such as titles and descriptions, categories and product types, product identifiers and attributes, links + images, and custom labels used to ingest key sales data such as margin, stock, bestsellers, sales, etc.
  • Collaborate across teams to manage campaign deliverables and asset requirements, while adhering to campaign timelines and budgets.
  • Strong budget management skills, including the ability to allocate and track advertising spend across various campaigns and platforms.
  • Extract and analyze campaign reports to generate and communicate insights for optimization recommendations during and post campaign.

Desired Skills & ExperienceEducation:College Diploma or higherWork Experience:3-5 years of experience, including at least 2 working at an Agency, Ad Server, or in a Performance Activation RolePrimary Skills, Prerequisites and Abilities:

  • Experience building and communicating cohesive strategies to client stakeholders with exceptional visual and verbal clarity using applicable tools (PPT, Excel, etc.)
  • 3+ years experience in digital campaign management across programmatic and social platforms, with a focus on performance/commerce objectives
  • Self-starter who has a high degree of self-motivation and initiative, with the ability to build dynamic ad strategies from the ground up and collaborate in a multi-stakeholder environment
  • High technical proficiency working with third party ad servers, DSPs, and Feed Management Platforms such as GMP, Innovid, DV360/CM360, Quantcast, OpenX, Amazon Ads, The Trade Desk and Feedonomics
  • Demonstrated ability to balance campaign objectives and time-to-market requirements without compromising product quality
  • Strong understanding of IAB Standards and Digital Ad Formats & specifications
  • Working knowledge of Project Management tools, such as Asana and Smartsheet, with demonstrated time management skills and ability to set deadlines and expectations
  • Exceptional written and verbal communication skills
  • Proficiency in MS Office Tools (Excel, PPT, Outlook, MS Teams)
  • Familiarity working with digital creative assets and digital filetypes (.PSD, .EPS, .CSV, .XML, etc.)

Preferred Skills and Prerequisites (a plus but not required)

  • Understanding of audience analytics capabilities and best practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

KINESSO is looking for an experienced Manager to create and execute omnichannel DCO activations and product feed strategies. The role involves working with various teams to develop and implement strategies that deliver personalized ad experiences using DPA. The ideal candidate will have strong knowledge of digital advertising platforms and best practices, experience in digital campaign management, and proficiency in tools such as GMP, DV360/CM360, and Quantcast. KINESSO offers a generous paid time off, flexible work model, personal development opportunities, and a chance to be part of a global network of agencies. They are an equal opportunity employer committed to providing equal employment opportunities to all employees.

KINESSO – Senior Campaign Manager, Social & Programmatic – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Wed, 02 Apr 2025 02:03:43 GMT

Job description: Position SummaryThe overarching role responsibilities associated with the Senior Campaign Manager, Social & Programmatic is to champion all assigned account(s) from a performance lens, ensure there is strong account hygiene practices in place across multiple platform partners, while demonstrating executional excellence and rigor. Their goal is to provide best in class expertise and recommendations that drive performance.Key ResponsibilitiesPaid Social Key Responsibilities:

  • Partner with the Associate Director to provide insights that inform request for proposals (RFPs), decks, proposals and planning recommendations.
  • Develop best in class deliverables/reporting to clients, from available technology platforms and services.
  • Be an expert in paid social capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their full-funnel media strategy.
  • Manage and oversee campaign set up and execution.
  • Monitor creative calendars and campaign budgeting.
  • Ensure consistency of ad specs/campaign objectives.
  • Ability to successfully manage Top- and Mid-Funnel campaigns directly linked to Bottom-Funnel success.
  • Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
  • Educate agency teams and clients on best practices and campaign objective requirements.
  • Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.
  • Create strong collaborative relationships with the client, planning teams, and specialty business units (SBUs).
  • Partner with Associate Director to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required. Support with maintaining respectful and mutually beneficial relationships with partners.
  • Ensure invoice clearing and budget management.
  • Driving the execution of the plan – regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

Programmatic Key Responsibilities:

  • Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc.
  • Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned.
  • Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA.
  • Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
  • Generate DSP conversion and remarketing pixels.
  • Generate campaign performance, delivery and site level reports from DSPs.
  • Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports.
  • Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates so they match the data in the DSP).
  • Implement and troubleshoot tagging issues for clients (e.g. tracking/conversion pixels, 3rd party verification, creative, etc.). – AND – DSP pixels within tag manager.
  • Escalate larger issues to senior operations lead(s) in a timely manner, while acting as the first point of escalation on campaign or platform issues (pacing/performance).
  • Build/set up campaign reports within reporting dashboard and draw meaningful insights that correlate to industry benchmarks and brand KPIs.
  • Support the utilization of data management platforms (e.g. Audience Segmentation strategy)
  • Recommend testing alternative platforms or media partners for specific campaign KPIs.
  • Document product feedback sheets when shifting campaigns to new platforms.
  • Train new team members (e.g. Coordinator and Associate) on platforms and processes.
  • Proactively present strategic brand solutions to client teams.

Desired Skills & Experience

  • Professional or Educational background in Marketing or Advertising would give leverage to this application.
  • Mid – Intermediate level of experience in paid social & programmatic campaigns, digital display, search, trafficking, ad operations or site analytics optimization.
  • Proven in-depth knowledge of the digital media industry.
  • Full understanding of the roles of various digital channels and full-funnel campaigns.
  • Proficient in social and display platforms: Meta (Facebook/ Instagram), TikTok, Reddit, Pinterest, LinkedIn, Snapchat, DoubleClick, Google Analytics, Google Ad Sense etc.
  • Basic understanding of tagging for analytics, social pixel implementation and troubleshooting best practices (CAPI integration experience would leverage application).
  • Understanding trafficking workflows, online media metrics and how to generate strong media analysis.
  • Experience optimizing campaigns for performance outcomes and KPIs.
  • Understanding trafficking workflows, online media metrics and how to generate strong media analysis.
  • Previous experience working within an advertising agency or with a media partner.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources.
  • Passion for testing, data, emerging media, and measurement.
  • Professional learning agility, with a passion for continuous development.
  • Client-facing and service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint), to present, clean and organize data visualizations for reporting and presentations.

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more atWhat’s in it for you?

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

The Senior Campaign Manager, Social & Programmatic is responsible for overseeing performance, account hygiene, and execution on multiple platform partners. They work closely with the Associate Director to provide insights, develop deliverables, manage campaign set up and execution, and analyze performance. In addition to managing paid social and programmatic campaigns, they must ensure effective set up in various Demand Side Platforms, implement brand safety measures, troubleshoot tagging issues, and generate reports. Desired skills include experience in digital media, proficiency in social and display platforms, ability to optimize campaigns, and strong communication skills. KINESSO, the technology-driven performance marketing agency, offers generous paid time off, a flexible work model, personal development opportunities, and inclusion in a global network of agencies. They are committed to providing equal employment opportunities to all employees and applicants.

Initiative – Liquid I.V. Digital Manager – Mediabrands – Toronto, ON

Company: Mediabrands

Location: Toronto, ON

Expected salary:

Job date: Sun, 30 Mar 2025 02:17:34 GMT

Job description: Position SummaryDo you want to work on one of the fastest growing business units at Unilever? The entrepreneurial and ambitious Health and Wellbeing Collective (H&W) is made up of a portfolio of digital-first, insurgent brands, playing in high-growth spaces that are ripe for disruption. We have a range of fast-growing, science-driven wellness brands that are reinventing history; Olly, Liquid I.V., Smarty Pants, Onnit, Nutrafol, Equilibra & Welly.We are looking for a pioneering Digital Manager to help supercharge the Liquid I.V. and OLLY Canada brands by accelerating our eCommerce business, strengthening digital marketing plans, and collaborating with media for a holistic, full funnel planning approach enables us to get closer to our consumers and rapidly scale our brands.As Digital Manager, you will drive the performance of our eCommerce and direct-to-consumer (DTC) channels, ensuring data-driven decision-making, marketing optimization, and revenue growth. This role will sit at the center of our digital efforts, bridging marketing, sales, and operations to maximize impact for Unilever Health & Wellbeing brands in CanadaThe ideal candidate for this role is someone who is a self-starter, is fluent in digital first strategies across DTC and Performance Marketing and a hunger for testing and learning based on ecommerce trends. This role requires close collaboration with internal teams, specialist agencies, web developers, and external partners to ensure the success of our Amazon, website DTC, and affiliate marketing initiatives.Key ResponsibilitiesPerformance Marketing

  • Own and optimize Amazon full funnel sales and advertising strategy for Liquid IV and OLLY (1P & 3P), ensuring efficient spend and high ROAS.
  • Own and optimize SEM approach on Google, ensuring efficient spend and leading content optimization. Track spend efficiency, performance metrics, and competitive positioning across Amazon and Google
  • Identify gaps, risks, and opportunities to improve conversion rates and revenue growth.
  • Implement A/B testing strategies to optimize advertising performance and drive continuous improvement.

DTC Website Management

  • Lead direct-to-consumer (DTC) website growth including SEO and UX; improving conversion rates and optimizing user experience on Shopify and Channel engine platforms.
  • Manage website content and develop strategies using AI and keyword research to increase website traffic, sales, and customer retention.
  • Manage back-end website fulfillment with logistics partner to ensure products and bundles stay in stock and website value proposition is differentiated from Amazon.
  • Work with global and local brand teams to ensure website content is updated to reflect seasonal and brand campaigns and rolled out across SEM approach.
  • Explore and manage affiliate marketing opportunities to drive additional revenue streams.
  • Understand first party data approach and familiar with CASL and database hygiene best practice.

Analytics, ROI & Optimization

  • Monitor and analyze marketing performance metrics against KPIs, ensuring investments deliver measurable results and dynamically optimizing as needed
  • Provide granular reporting on ROI, marketing spend, and conversion performance.
  • Drive data-led decision-making across digital marketing initiatives.

Cross-Functional Collaboration & Agency Management

  • Act as a bridge between marketing, sales, and operations, ensuring alignment on digital strategies.
  • Manage relationships with specialist agencies, web developers and vendors, ensuring seamless execution of campaigns
  • Work with brand lead and internal teams to track performance, troubleshoot issues, scale best practices and provide digital insights to drive marketing strategy
  • Work with brand lead to ensure performance marketing and website approach is updated to reflect campaigns for 360 integrated marketing approach

Desired Skills & ExperiencePrimary Traits (Required)

  • A minimum 3 years of experience across Performance Marketing and Direct To Consumer Website Brand management or knowledge of traditional marketing landscape experience is a plus.
  • Amazon-first mindset – you understand marketplace strategy, performance marketing, analytics and eCommerce optimization. Experience with Amazon Vendor and Seller central, GA360, Shopify and Channel Engine is required for this role.
  • Strong analytical skills – ability to interpret ROI, marketing spend, and digital KPIs.
  • Digital native mindset – understands how consumers shop online and how to drive growth across digital channels.
  • Experience with affiliate marketing is a plus.
  • Experience with Full-funnel marketing with leadership in connecting upper and funnel marketing efforts across brands

Secondary Traits (Nice to Have)

  • Experience working in fast-paced, high-growth environments.
  • Strong project management and cross-functional collaboration skills.
  • Someone who isn’t afraid to call out a new way of looking at something and challenge some current ways of work.

This is a fast-moving, high-growth role for someone who thrives in a digital-first, data-driven environment. If you’re ready to take on big challenges and drive real results, we’d love to hear from you!Additional InformationThis is a one-year contract role with the possibility of transitioning into a full-time permanent position.Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to

The position summary is looking for a Digital Manager to work on the Health and Wellbeing Collective brands at Unilever in Canada, specifically Liquid I.V. and OLLY brands. The role involves driving eCommerce and digital marketing efforts, optimizing performance marketing on Amazon and Google, managing direct-to-consumer websites, analyzing analytics and ROI, and collaborating with internal teams and agencies. The ideal candidate should have experience in performance marketing, Amazon marketplace strategy, strong analytical skills, and digital native mindset. The role is fast-paced and data-driven, and is initially a one-year contract with potential for permanent position.