Senior Manager – Digital Marketing (remote)ZensuranceToronto, ON•Remote You will also possess a deep understanding and interest in key business metrics and KPIs outside of marketing and how marketing influences these. 9 days ago·More…View all Zensurance jobs – Toronto jobsSalary Search: Senior Manager – Digital Marketing (remote) salaries in Toronto, ON

Zensurance is a fast growing start-up turned “scale-up”, insure-tech company that is disrupting the insurance market. Zensurance is focused on building a market leading insurance platform that helps small and medium sized businesses manage their business risks. This task requires us to engineer from scratch, a customer-centric organization and product. We are boldly going where no insurance broker has gone before!
Do you believe that perfection is a vector and not a destination? Do you live and breathe the growth mindset in everything that you do? Do you consider yourself a geek for marketing tooling and analysis? Do you think creatively to come up with new solutions as opposed to thinking creatively in terms of design? Have you proven that you have a knack for bidding on the right keywords to provide the best ROI on campaigns? Are you great at understanding and explaining strong technical concepts and extracting the right information? Are you infinitely curious, and a self-starter? Do you pride yourself on asking the right questions? If so, read on!
Zensurance is looking for its first Sr. Manager – Demand Generation. Reporting to the Director of Marketing, you will take ownership of and develop ongoing experimentation to drive incremental results. You will also possess a deep understanding and interest in key business metrics and KPIs outside of marketing and how marketing influences these. You will drive the creation, implementation, tracking, and analysis of campaigns on multiple channels (Facebook, Instagram, YouTube, LinkedIn, Google, Bing [can’t forget about Bing], and any other existing or up-and-coming channels).
Overall, you will be the digital channel growth expert that can squeeze out marginal improvements on all campaigns!

Responsibilities

    • Take ownership of data integrity, working closely with Business Intelligence and Engineering teams on data cleanliness and troubleshooting.
    • Analyze lifetime value (LTV) and attribution models across brand and performance marketing initiatives so as to continuously enhance ongoing optimization efforts.
    • Take ownership of the marketing tech stack and roadmap future requirements.
    • Dashboard results and work closely with Business Intelligence and Engineering to develop new metrics or identify metrics in need of troubleshooting.
    • Take ownership of and develop ongoing experimentation to drive incremental results.

Qualifications

    • 5 years of hands-on experience building, optimizing, and analyzing performance campaigns across all major channels including Facebook, Google Advertising, Youtube, Programmatic, and Organic / SEO.
    • Strong knowledge of marketing technology including Google Advertising / Analytics, Facebook Ad Manager, and Salesforce data analysis through implementation and troubleshooting.
    • Deep understanding of tracking marketing technologies including Google Tag Manager, Google Analytics, and Zapier or equivalent.
    • At least 5 years of experience with Paid Search
    • Confidence with data and advanced spreadsheet queries.
    • Familiarity with Looker and/or other dashboarding tools.
    • Familiarity with Salesforce and/or other CRM platforms.
    • Ability to advise on channel mix and budgeting to meet a variety of goals.
    • Ability to develop advanced multi-touch cross-channel ad campaigns to drive a variety of objectives from the brand through to lead generation.
    • Always looking to test the next new platform, format or tool and raise the bar.
    • Commercially minded and customer-centric.
    • Basic HTML.
    • Familiarity with WordPress and/or equivalent CMS.
    • Multimedia editing.
Perks we offer at Zensurance:
  • Opportunity to work for Canada’s fastest-growing insurtech startup
  • Contemporary office downtown TO, 1 minute from Osgoode Station and 7 minutes from Union Station
  • Flexible work environment/work from home arrangements available to everyone
  • Modern technology – laptops provided to all staff
  • Comprehensive, flexible health, including mental health, and dental plans to suit all lifestyles
  • Parental Leave top-up
  • Weekly Friday company-wide meetings
  • Build next level relationships with your peers through scheduled companywide virtual team building events
  • Be a part of something special, we are confident you won’t find any other insurance company like us 🙂

Who we are. What we’re building.
Business is hard work, insurance doesn’t have to be!

At Zensurance we believe that teamwork makes the dream work.
We are passionate about providing business owners with the best insurance solutions at great rates through an online and easy-to-use platform.
Our secret sauce is all about our culture. Here at Zensurance our culture is built on four core values that we live and breathe every day, they are:

INTEGRITY: We do what’s right.

INCLUDE: We are an open and safe space for all.

INVENT: We take an innovative approach to creating straightforward solutions for our customers.

DELIVER: We set ambitious goals and hold ourselves accountable to achieving them.
If reading all that piqued your interest, drop us a line and let us know why you would be a great fit for us. Whether it be through a resume – or something else you think is better – send us what you believe will impress us. Show us your creative process – how you think and solve problems!
True to its Canadian values, Zensurance celebrates diversity in its workforce structure and encourages applications from all backgrounds.
Zensurance is an inclusive employer that celebrates diversity in its workforce structure. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective provincial human rights codes throughout all stages of the recruitment and selection process. Please advise the recruiter, if you require accommodation; to ensure your accessibility needs are accommodated throughout this process. Information received relating to accommodation will be addressed confidentially.
We thank all applicants in advance for their interest; however, only those candidates selected for an interview will be contacted.

Senior Manager – Digital Marketing (remote)


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newGrowth HackerThinking Capital3.2Toronto, ON An understanding of the marketing funnel, key metrics that drive growth, identifying strategies to improve conversions. 5 days ago·More…View all Thinking Capital jobs – Toronto jobsSalary Search: Growth Hacker salaries in Toronto, ONSee popular questions & answers about Thinking Capital

Company Description
At Thinking Capital, we’re changing the landscape of financial technology!
Simply put, our mission is to empower Canadian small businesses through innovative financial services. At the heart of our offering is our digital experience, which is powered by our proprietary software platform, our real time connections to a multitude of data sources and our advanced data science models. We are squarely in the corner of owners and entrepreneurs, providing for them, and at the right moment, the financial support they need to grow and thrive.

Job Description
We’re hiring a Growth Hacker to help support our company’s goal of delivering best in class digital experiences for our customers and partners. This role is both technical and creative in nature, as you’ll work on planning and executing end-to-end experiments focused on optimizing the customer journey for Thinking Capital users. The ideal candidate is one that loves owning initiatives and working with stakeholders across product, sales and service, engineering, UX, and marketing. You’ll be joining a multi-disciplinary growth focused team of ‘thinkers’ where great ideas are put into action and not left on the whiteboard.
IN THIS ROLE YOU’LL HAVE THE OPPORTUNITY TO:

  • Define, Create and Run Experiments to improve Top of the Funnel Conversions and Growth OKRs across various channels (Paid, Organic, Partner, etc.)
  • Design, Build and Test new Landing Page content, templates and experiences (we use Google optimize, Unbounce)
  • Explore new strategies and ways to drive activation, engagement, retention for Thinking Capital’s Product ecosystem
  • Define ways to personalize user experiences to delight customers from onboarding to activation
  • Be the champion for continuous learning through experimentation and building growth loops
  • Partner with a variety of stakeholders across the organization from engineering, marketing, product, sales, UX to test and validate various hypotheses
  • Be the go to person for the Thinking Capital website, managing the day-to-day via the CMS, closely monitoring user behaviours to optimize for engagement and acquisition

Qualifications*
WE’RE LOOKING FOR SOMEONE WHO HAS/IS: *

  • A thoughtful problem solver that thinks critically and has a systematic approach to navigating complex issues
  • A proven approach and methodology to driving experiments and validating hypotheses with data
  • An entrepreneurial spirit and a willingness to learn new tools and systems
  • Experience working with various Website CMS and Marketing Automation tools (would be a plus)
  • Naturally Empathetic, always thinking first about the customer – their motivations, needs and wants
  • Able to break down ambiguous data to gather valuable insights and to communicate them broadly
  • An understanding of the marketing funnel, key metrics that drive growth, identifying strategies to improve conversions
  • Can juggle multiple projects at the same time, managing deliverables and timelines with stakeholders
  • A design and UX focus, and are obsessed with attention to detail
  • Can Cultivate ideas of your own or of others, and are able to run with it with little guidance
  • Scrappy, you don’t let roadblocks slow you down, executing quickly to allow for continuous iteration and experimentation

Additional Information*
Why you should join us: *
Outstanding people:
Surround yourself with a high-performing, energetic and passionate group of people dedicated to the Thinking Capital Mission.
FinTech Revolution:
Be part of a team that is revolutionizing the financial system and redefining how Canadian small businesses access capital.
Fast-Paced Environment:
Take on complex projects in an innovative, start-up-like environment.
Amazing Culture:
Benefit from an amazing working environment offering you the flexibility to do your best work
Diversity of thought:
Join a team that values diversity and collaboration.
Thinking Capital is a leader in the Canadian FinTech industry and Canada’s largest non-bank lender to small businesses. Since its inception in 2006, the company has enabled over 16,000 businesses to quickly, conveniently and securely access capital to grow.
The company has offices in Montreal, Toronto and Ottawa. Thinking Capital is a subsidiary of Purpose Financial, a diversified financial services platform focused on addressing historically underserved segments of the market. Purpose is backed by OMERS and TorQuest Partners.

Job Type: Full-time

Work Location: Multiple Locations

Growth Hacker


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Marketing Specialist, SEM & AnalyticsMoncelToronto, ON$70,000 – $85,000 a year Monitor and maintain marketing data collection systems. Create performance reports on marketing relevant metrics and insights. 11 days ago·More…View all Moncel jobs – Toronto jobsSalary Search: Marketing Specialist, SEM & Analytics salaries in Toronto, ON

About the Role
Moncel is currently hiring for a Marketing Specialist for Search Engine Marketing (SEM) & Analytics. This is a high-impact role and will be a crucial component of the Moncel marketing team.

Key Responsibilities
The ideal candidate is results-oriented and data-driven with demonstrated experience managing multiple paid advertising campaigns. You are also highly analytical and consider A/B testing, optimizing customer acquisition costs, and analyzing performance metrics among your core competencies. You use data to develop insights, run experiments, and guide decision-making to improve the overall performance of the business.

Role Specifics

  • Manage all PPC and paid campaigns (Google, Bing, Facebook, etc.) and adjust strategies to maximize ROI
  • Optimize PPC campaign performance through A/B testing, competitor analysis and keyword research
  • Monitor campaigns for performance to ensure they are performing optimally and troubleshoot when required
  • Perform ongoing keyword discovery, expansion, and optimization
  • Research, develop and implement strategies to improve SERP rankings
  • Work with the content and development teams to implement SEM strategies and best practices
  • Assist in the development of marketing measurement frameworks and the collection of data
  • Monitor and maintain marketing data collection systems
  • Create performance reports on marketing relevant metrics and insights
  • Remain current with the latest SEM trends, algorithm updates and SEM best practices


Criteria

  • Minimum of 3 years professional work experience in PPC
  • Minimum of 3 years experience providing data analysis and reporting
  • General understanding of how marketing channels work, how they can be tracked and evaluated on performance
  • Experience with a variety of marketing and other analytics tools
  • The aptitude to learn new tools and systems
  • Excellent analytical, organizational and time management skills
  • Strong attention to detail and the ability to effectively multi-task
  • Proven ability to work independently with great decision making and problem solving skills
  • Bachelor’s degree in Business, Marketing or Mathematics/Statistics preferred
  • Excellent written, verbal and communication skills


What we’re offering

  • A competitive salary package
  • Full health benefits
  • A very positive, friendly and fulfilling work environment
  • Ongoing training & development


About Us
As a fast growing online education company with operations across the globe, our focus is on delivering the highest standard of online training & education to the food and hospitality sectors worldwide. We are comprised of a group of talented professionals that help support customers, businesses and the community through our non profit endeavours.

In addition to our commercial training & education services, our charitable activities help to support the community in the area of public health, as well as helping feed tens of thousands of people in need each year.

Please Note
We are an equal opportunity employer. All applicants must be authorized to work in Canada. Any applicants not meeting this criteria will not be considered eligible for the position.

Marketing Specialist, SEM & Analytics


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Digital Marketing ManagerCrowdBlink Technologies Inc.Toronto, ON•Remote Build out of marketing campaigns based on assets created by the Content team; Monitor and report on content marketing metrics and show continuous improvement of… 30+ days ago·More…View all CrowdBlink Technologies Inc. jobs – Toronto jobsSalary Search: Digital Marketing Manager salaries in Toronto, ON

The Opportunity

Are you an innovative, creative and goal driven marketing professional looking for your next big career opportunity? Join an established company as it builds its next-generation technology platform and create and optimize our marketing strategies while directly driving company growth.

CrowdBlink, and its parent company Intellitix, are the leading global provider of RFID access control, cashless payments, and experiential event technology. With clients including Tomorrowland, San Diego Comic-Con, BlizzCon, The Rio Open, MGM, and more across the globe. You will be joining CrowdBlink to help launch its next generation ticketing, access control, and cashless payment technology to the global live event industry.


About You…

You know and understand the tech landscape and want to work on something with a very real-world impact. You’ve probably taken “a few swings” at your own start-up or had experience working in a SaaS B2B company, and now you’re looking for you next challenge where you can work with a team of similarly passionate, smart, and talented people – while having the autonomy and empowerment to make key decisions.

You are a leader and a doer; you are looking for a hands-on challenge as you grow to the next level of your career. You lead your team from the front and are willing to roll up your sleeves and work alongside your team.

You are looking for something “different” – you don’t want to be a cog in a wheel, but rather working on a team as it builds and launches a killer product, in a proven market, and having the chance to create end-to-end funnels, marketing campaigns, and be given the ability to really create something new and special.

You are passionate about personal growth and learning. You want to work with a team where egos and politics aren’t a factor, and you’re encouraged to question, challenge, and contribute.

You’re super-organized and don’t need to be micro-managed. You work best with collaboration and goal setting but then can take work away and make things happen.

You’re equally comfortable creating a PPC campaign, running an A/B experiment on a landing page to optimize for conversions, as well as writing an email nurture sequence or blog post.

You are looking for an opportunity at a company with room for you to grow and advance your career as you show what you can do.


Responsibilities

  • Planning and executing the marketing strategy and campaigns.
  • Driving new traffic and prospects/leads through paid and organic search as well as social and content marketing.
  • Building and optimizing high performing landing pages and crafting offers.
  • Nurturing and engaging prospects (as well as clients) through the newsletter, and various forms of engagement to help increase conversion rates and utilization.
  • Will be responsible for growing the marketing team and creating the hiring plan.
  • Hiring and working with external contractors, freelancers, and other resources as needed.
  • Own the marketing budget and planning of future goals and charting a path for the brand.
  • Own the systems and technology stack used for marketing (marketing automation, CMS, etc.)
  • Create and execute A/B tests on web pages, landing pages, emails, and ads;
  • Build out of marketing campaigns based on assets created by the Content team;
  • Create and send email newsletters and create nurture sequences to turn prospects into leads;
  • Maintain a dashboard of Key Performance Indicators (KPIs) and metrics to measure the impact of the marketing projects being conducted;
  • Manage department budgets;
  • Assist with recruitment of management of in-house and outsourced data analysts, graphic designers, videographers, developers, etc.;
  • Increase marketing qualified leads and sales opportunities;
  • Create landing pages to turn traffic into prospects with compelling design and copy;
  • Craft offers on the website to deliver the best content to visitors;
  • Responsible to organize and run webinars;
  • Drive ad-hoc projects, such as video creation, to completion;
  • Develop and manage a content marketing strategy that supports organizational goals from the top to the bottom of the marketing and sales funnel including: Increasing Brand and Offer Awareness, Growing Website Traffic, Generating Leads, Acquiring Customers, Retaining Customers;
  • Create, edit and manage the production of digital and print content that is consistent with the organization’s brand, style and tone;
  • Develop and maintain a content calendar that attracts and appeals to the organization’s various customer personas;
  • Development of standard operating procedures (SOPs) for the planning, execution, optimization, distribution and amplification of the organization’s content;
  • Manage in house and outsourced content creators, editors, data analysts, graphic designers, videographers, developers, etc.;
  • Ownership and maintenance of the marketing websites.
  • Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics;
  • Hire and manage in-house and outsourced writers, editors, data analysts, graphic designers, videographers, developers, etc.


Minimum/Basic Qualifications

  • Whether you studied marketing in school, or you dropped out and learned marketing by doing and building your own business, you are a skilled and talented marketer.
  • 3+ years of experience of project management.
  • Experience with HubSpot and marketing automation tools.
  • Experience working in B2B SaaS companies.
  • Strong background in data and reporting, and ability to use data to draw conclusions.
  • Some copywriting experience and the ability to communicate ideas clearly.
  • Ability to work remotely and create and use documentation.
  • Critical thinking skills and the ability to apply reason to problems – just because you don’t have experience with something doesn’t mean you can’t figure it out.
  • Attention to detail and sense of ownership (you care and are not interested in sloppy work).


To Apply

Include a short explanation of what you think makes a great marketing campaign.


Why Choose CrowdBlink/Intellitix?

CrowdBlink, and its parent company Intellitix, have had the opportunity to work with some of the world’s largest events and biggest names in our industry. Our services and software are used at events such as festivals, sporting and esports events, and fan conventions and conferences. We’ve processed over $1 billion in cashless payments and served more than 30 million users’ event experiences.

Be part of a winning global team, where you will thrive in a culture that values collaboration and openness. We offer a fast-paced environment, and the opportunity to contribute significantly and put your fingerprint on the development and direction of our brand. Visit our websites www.crowdblink.com and www.intellitix.com to learn more about our success stories and clients! We have developed industry-leading solutions running on mobile and via RFID in access control, cashless(contactless) payments, and experiential opportunities in the live event industry.

At Intellitix you will join a tight knit team where you are trusted and empowered to make decisions and contribute across the entire company. We believe in hiring the right team and actually trusting them to deliver.

Digital Marketing Manager


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