Associate Media Project Coordinator, Global Partnerships – MLSE – Toronto, ON

Company: MLSE

Location: Toronto, ON

Expected salary:

Job date: Sat, 21 Dec 2024 23:52:24 GMT

Job description: Company DescriptionAt Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.Job DescriptionMLSE is looking for an Associate Media Project Coordinator, Global Partnerships with a passion for sports and culture to join our Global Partnerships team. Reporting into the Manager, Media and Project Management, Media Integration, the ideal candidate will be responsible for supporting the current Digital-first media group and will focus on the deployment of strategic Digital marketing partnership programs across multiple campaign types that live within the MLSE media ecosystem, as well as paid media. You will contribute your fluency in social platform marketing and digital technologies to identify trends for our partners (including but not limited to Facebook, Google, Twitter, Snapchat, TikTok, AR, and VR). With an integrated communications approach, you will be an organized thought leader with a strong acumen for business development, inspired to deliver compelling multi-platform marketing solutions for current and prospective partnerships. You are both creative and analytical, and have a passion for digital marketing, social media, emerging technology, and content creation.Contract Length: 1 year

  • Assist Manager in overseeing a large and diverse portfolio of integrated partnership programs focusing on the seamless media delivery and project management across OOH, NBATV Canada, social, team app, .com & email (Leafs, Raptors, TFC, Argos) and venues (Scotiabank Arena, BMO Field, Coca-Cola Coliseum) where applicable.
  • Assist integrated partnership marketing project deployment including all AirTable briefings, identifying schedules, ownership on MAM/traffic of all assets, implementation plans, including risk mitigation to ensure live dates are met.
  • Assist with all AirTable briefs implementation for integrated programs ( all teams, platforms).
  • Assist with traffic process on behalf of partnership integrated programs, including creative gathering and ensuring WBS and deadline are met.
  • Lead all advertising-based plans across .com/app.
  • Assist all contractual social feature & advertising commitments on behalf of strategist & partnership marketing.
  • Establish and maintain relationships with relevant internal stakeholders, providing day-to-day contact on project status and changes. (CSCG/DL Project Managers, MarCom digital team, MAM + traffic).
  • Support in reporting project outcomes and/or risks to the appropriate MI/CSCG/DL communication channels and individuals to escalate issues, as necessary, according to project/ campaign plans.
  • Support all Media Integration financial reporting including but not limited to, monthly reporting, reconciliation, campaign booking w/ MAM/Traffic teams, value bank tracking, and attribution reporting connected to Digital Labs.

QualificationsNote: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application.

  • The ideal candidate will have production experience and strong skills in developing and overseeing marketing campaign plans and expertise in the media landscape.
  • Post-secondary degree or diploma, preferably in media/project management.
  • Understanding of traditional assets (OOH/TV) and content requirements ( CRTC) to ensure management of $6M business.
  • Platform adaptability across AirTable, WideOrbit, Adventure.
  • Knowledge in financial tracking, and marketing budgets.
  • You have experience buying and selling media with performance marketing metrics (GRPs/CPM, CPA, etc.)
  • You understand channel strategy and have had experience working with digital strategists / channel strategists.
  • Attention to detail and ability to prioritize your workload, calendar and responsibilities
  • You are inclusive and compassionate; you seek to understand how others view and experience the world
  • You have a positive, winning demeanor, incorporating integrity, confidentiality, and discretion.
  • Ability to build and maintain professional relationships – both internally and externally.
  • Ability to multi-task and handle evolving priorities.
  • Shown to perform well under pressure.

Additional InformationApply by: January 3rd 2025Experience the thrill of the Sports & Entertainment industry in a flexible (hybrid) work environment that supports employee wellbeing.As a part of our recruitment process AI may be utilized to: screen applications, assess qualifications, and enhance candidate selection. We remain committed to ensuring a fair and equitable hiring experience for all candidates.We thank all applicants for their interest, however, only those selected for an interview will be contacted.At MLSE, we are committed to building an equitable, diverse and inclusive organization.We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.#LI-DNP

MLSE is a leading sports and entertainment company in Canada with a diverse portfolio of sports teams and venues. They are looking for an Associate Media Project Coordinator to join their Global Partnerships team. The ideal candidate will support digital marketing partnership programs and have experience in media landscape, project management, and financial tracking. The position is for a one-year contract and the company values inclusivity and diversity in the workplace. The deadline to apply is January 3rd, 2025.

Director, Marketing – Product, Lifecycle, Performance – MLSE – Toronto, ON

Company: MLSE

Location: Toronto, ON

Expected salary:

Job date: Sun, 22 Dec 2024 06:52:50 GMT

Job description: Company DescriptionAt Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.Job DescriptionReporting to the Senior Director, Marketing, you will be MLSE’s marketing leader across three distinct, fast-growing areas: product marketing, go-to-market strategy, and lifecycle & performance marketing. You will be at the centre of evolving the department’s approach to secure future growth that is industry-leading in effectiveness and efficiency: how we market our core products in a changing landscape and launching net-new initiatives that future-proof our organization. You will be accountable for harnessing strategic vision, operational excellence, and cross-functional leadership to build marketing centres of excellence that grow fans and fandom, make us a more efficient business, and grow top- and bottom-line commercial results. You will directly mentor and manage a team of three Manager-level leaders and create a high empathy and high performance culture, with the full team of seven to unify and elevate marketing practices across the organization.

  • Strategic Direction & Vision: Develop and articulate a unified marketing vision that integrates product marketing, go-to-market (GTM) strategy, and lifecycle & performance marketing to meet business goals. Guide, collaborate, and coach respective Managers in the creation of their comprehensive methodologies, processes, and functional strategies.
  • Innovation & Change Management: Serve as a key driver of organizational change by guiding the adoption of new marketing initiatives. Develop and execute structured change management plans including stakeholder engagement, communication strategies, training, and feedback mechanisms to ensure alignment and buy-in at all levels of the organization.
  • Budget & Resource Allocation Ownership: Validate in-depth financial analyses of P&Ls to assess effectiveness, identify cost-saving opportunities and inform future budgeting decisions that ensure an EBITDA positive position. Build and present business cases to secure buy-in from leadership. Allocate resources (budget, people, time) effectively across campaigns and projects to maximize team productivity and campaign success.
  • Data Transformation Champion: Lead and support the transformation of the marketing organization into a data-driven powerhouse by integrating advanced analytics, data insights, and measurement frameworks into every aspect of the group. Collaborate with the Business Intelligence and CRM teams to streamline data collection, governance, and reporting, ensuring consistent, accurate, and actionable insights across marketing initiatives. Champion a culture of data fluency by designing training programs, providing mentorship, and establishing best practices.
  • Senior Leadership Alignment: Provide regular updates and comprehensive reports to senior leadership on group performance, strategic initiatives, and department progress. Coach Managers on how to manage up to an executive audience. Collaborate with senior leadership to align change initiatives with overall business goals, ensuring that all transformations are strategic, scalable, and impactful.
  • Cross-functional Leadership & Alignment: Act as a bridge between Marketing and senior leadership across the full suite of departments, including Ticketing, Membership, Global Partnerships, LIVE, Business Intelligence, Digital Labs, Finance, Venue & Operations. Present strategies, performance metrics, and insights to executive stakeholders, driving informed decision-making at the highest level. Collaborate with cross-functional teams to align efforts to priority business objectives, commercial targets, and brand standards.
  • Team Leadership & Development: Build, mentor, and manage a high-performing team of managers, fostering growth, accountability, and collaboration. Establish clear KPIs and success metrics for each functional area while encouraging innovation and creativity within the team. Provide coaching and development opportunities to help team members excel in their roles and advance their careers. Lead by example as an inclusive leader to celebrate and impart our MLSE values across the team.
  • Product Marketing Leadership: Guide the high-quality development of KPIs, audience insights, value propositions, and messaging frameworks that resonate with target demographics and deliver on business objectives. Collaborate with Commercial and Digital Labs leadership to refine offerings and align marketing strategies with roadmaps.
  • Go-to-Market Strategy Leadership: Guide the high-quality development of planning, creative briefing, and digital integration for new launches, campaigns, and initiatives. Oversee campaign analytics and performance tracking to continuously refine strategies, find efficiencies, and improve outcomes. Collaborate with Creative, Content, and Digital Labs leadership to ensure campaign messaging and visuals align with overarching brand and product narratives.
  • Lifecycle & Performance Marketing Leadership: Guide the high-quality development of a fan lifecycle strategy encompassing email, SMS, CRM, and digital advertising campaigns. Optimize customer journeys to maximize engagement, retention, and lifetime value. Oversee and collaborate with relevant cross-functional leaders to ensure effective paid media and advertising strategies, aligning investment with audience, performance, and growth needs.

QualificationsNote: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application.

  • A leader with 10+ years of strategic and channel marketing experience including time managing teams within innovation and performance driven environments.
  • A subject matter expert with experience establishing and/or evolving a performance marketing centre of excellence inside of a matrixed organization.
  • A coach with a track record of committed to development and growth of their team.
  • A critical thinker with a passion for marketing effectiveness and innovating how to assess the impact of various channels and optimize to achieve campaign and business results.
  • A thought leader able to think at 50,000 ft and quickly mobilize a team to dive into the details to make it real.
  • Relevant accreditations and certifications related to digital, 1:1, and performance marketing.
  • Experience managing and keeping different types of specialized marketing agencies accountable to spend and effectiveness.
  • Performs well under pressure and never loses sight of the end goal.
  • Comfortable in front of a crowd, able to create and sell a story to bring others along.
  • A cultural builder focused on injecting energy, intellect and vision into the marketing team; driven by helping to build the career of others while playing any number of roles on a high performing team.
  • Familiarity with marketing automation tools, CRM platforms, and analytics dashboards (e.g. Salesforce, StellarAlgo, TM1, Archtics, Airtable, PowerBI) are assets.

Additional InformationApply by: January 3rd, 2025Experience the thrill of the Sports & Entertainment industry in a flexible (hybrid) work environment that supports employee wellbeing.As a part of our recruitment process AI may be utilized to: screen applications, assess qualifications, and enhance candidate selection. We remain committed to ensuring a fair and equitable hiring experience for all candidates.We thank all applicants for their interest, however, only those selected for an interview will be contacted.At MLSE, we are committed to building an equitable, diverse and inclusive organization.We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email . Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.#LI-DNP

Maple Leaf Sports & Entertainment Partnership (MLSE) is a leading sports and entertainment company in Canada, owning teams such as the Toronto Maple Leafs and Toronto Raptors. They are committed to creating an inclusive workplace and providing exceptional fan experiences. They are currently looking for a Senior Director of Marketing who will lead product marketing, go-to-market strategy, and lifecycle & performance marketing. The ideal candidate will have at least 10 years of experience in strategic marketing, be a coach and mentor to their team, and have expertise in digital and performance marketing. MLSE values diversity and inclusivity in their organization and provides accommodation for individuals with disabilities during the application process. The deadline to apply is January 3rd, 2025.

Director, Marketing – Product, Lifecycle, Performance – MLSE – Toronto, ON

Company: MLSE

Location: Toronto, ON

Expected salary:

Job date: Sun, 22 Dec 2024 23:29:51 GMT

Job description: Company DescriptionAt Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.Job DescriptionReporting to the Senior Director, Marketing, you will be MLSE’s marketing leader across three distinct, fast-growing areas: product marketing, go-to-market strategy, and lifecycle & performance marketing. You will be at the centre of evolving the department’s approach to secure future growth that is industry-leading in effectiveness and efficiency: how we market our core products in a changing landscape and launching net-new initiatives that future-proof our organization. You will be accountable for harnessing strategic vision, operational excellence, and cross-functional leadership to build marketing centres of excellence that grow fans and fandom, make us a more efficient business, and grow top- and bottom-line commercial results. You will directly mentor and manage a team of three Manager-level leaders and create a high empathy and high performance culture, with the full team of seven to unify and elevate marketing practices across the organization.

  • Strategic Direction & Vision: Develop and articulate a unified marketing vision that integrates product marketing, go-to-market (GTM) strategy, and lifecycle & performance marketing to meet business goals. Guide, collaborate, and coach respective Managers in the creation of their comprehensive methodologies, processes, and functional strategies.
  • Innovation & Change Management: Serve as a key driver of organizational change by guiding the adoption of new marketing initiatives. Develop and execute structured change management plans including stakeholder engagement, communication strategies, training, and feedback mechanisms to ensure alignment and buy-in at all levels of the organization.
  • Budget & Resource Allocation Ownership: Validate in-depth financial analyses of P&Ls to assess effectiveness, identify cost-saving opportunities and inform future budgeting decisions that ensure an EBITDA positive position. Build and present business cases to secure buy-in from leadership. Allocate resources (budget, people, time) effectively across campaigns and projects to maximize team productivity and campaign success.
  • Data Transformation Champion: Lead and support the transformation of the marketing organization into a data-driven powerhouse by integrating advanced analytics, data insights, and measurement frameworks into every aspect of the group. Collaborate with the Business Intelligence and CRM teams to streamline data collection, governance, and reporting, ensuring consistent, accurate, and actionable insights across marketing initiatives. Champion a culture of data fluency by designing training programs, providing mentorship, and establishing best practices.
  • Senior Leadership Alignment: Provide regular updates and comprehensive reports to senior leadership on group performance, strategic initiatives, and department progress. Coach Managers on how to manage up to an executive audience. Collaborate with senior leadership to align change initiatives with overall business goals, ensuring that all transformations are strategic, scalable, and impactful.
  • Cross-functional Leadership & Alignment: Act as a bridge between Marketing and senior leadership across the full suite of departments, including Ticketing, Membership, Global Partnerships, LIVE, Business Intelligence, Digital Labs, Finance, Venue & Operations. Present strategies, performance metrics, and insights to executive stakeholders, driving informed decision-making at the highest level. Collaborate with cross-functional teams to align efforts to priority business objectives, commercial targets, and brand standards.
  • Team Leadership & Development: Build, mentor, and manage a high-performing team of managers, fostering growth, accountability, and collaboration. Establish clear KPIs and success metrics for each functional area while encouraging innovation and creativity within the team. Provide coaching and development opportunities to help team members excel in their roles and advance their careers. Lead by example as an inclusive leader to celebrate and impart our MLSE values across the team.
  • Product Marketing Leadership: Guide the high-quality development of KPIs, audience insights, value propositions, and messaging frameworks that resonate with target demographics and deliver on business objectives. Collaborate with Commercial and Digital Labs leadership to refine offerings and align marketing strategies with roadmaps.
  • Go-to-Market Strategy Leadership: Guide the high-quality development of planning, creative briefing, and digital integration for new launches, campaigns, and initiatives. Oversee campaign analytics and performance tracking to continuously refine strategies, find efficiencies, and improve outcomes. Collaborate with Creative, Content, and Digital Labs leadership to ensure campaign messaging and visuals align with overarching brand and product narratives.
  • Lifecycle & Performance Marketing Leadership: Guide the high-quality development of a fan lifecycle strategy encompassing email, SMS, CRM, and digital advertising campaigns. Optimize customer journeys to maximize engagement, retention, and lifetime value. Oversee and collaborate with relevant cross-functional leaders to ensure effective paid media and advertising strategies, aligning investment with audience, performance, and growth needs.

QualificationsNote: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application.

  • A leader with 10+ years of strategic and channel marketing experience including time managing teams within innovation and performance driven environments.
  • A subject matter expert with experience establishing and/or evolving a performance marketing centre of excellence inside of a matrixed organization.
  • A coach with a track record of committed to development and growth of their team.
  • A critical thinker with a passion for marketing effectiveness and innovating how to assess the impact of various channels and optimize to achieve campaign and business results.
  • A thought leader able to think at 50,000 ft and quickly mobilize a team to dive into the details to make it real.
  • Relevant accreditations and certifications related to digital, 1:1, and performance marketing.
  • Experience managing and keeping different types of specialized marketing agencies accountable to spend and effectiveness.
  • Performs well under pressure and never loses sight of the end goal.
  • Comfortable in front of a crowd, able to create and sell a story to bring others along.
  • A cultural builder focused on injecting energy, intellect and vision into the marketing team; driven by helping to build the career of others while playing any number of roles on a high performing team.
  • Familiarity with marketing automation tools, CRM platforms, and analytics dashboards (e.g. Salesforce, StellarAlgo, TM1, Archtics, Airtable, PowerBI) are assets.

Additional InformationApply by: January 3rd, 2025Experience the thrill of the Sports & Entertainment industry in a flexible (hybrid) work environment that supports employee wellbeing.As a part of our recruitment process AI may be utilized to: screen applications, assess qualifications, and enhance candidate selection. We remain committed to ensuring a fair and equitable hiring experience for all candidates.We thank all applicants for their interest, however, only those selected for an interview will be contacted.At MLSE, we are committed to building an equitable, diverse and inclusive organization.We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.#LI-DNP

MLSE is a leading provider of sports and entertainment experiences in North America. They own and operate several sports teams and venues, as well as providing live music and culinary experiences in Toronto. They have a strong commitment to inclusivity and community investment. The company is currently seeking a Senior Director, Marketing to lead their marketing efforts across various areas including product marketing, go-to-market strategy, and lifecycle & performance marketing. The ideal candidate will have extensive marketing experience, leadership skills, and a passion for innovation. MLSE promotes a flexible work environment and is dedicated to diversity and inclusion in their organization.

Manager, Product Marketing – MLSE – Toronto, ON

Company: MLSE

Location: Toronto, ON

Expected salary:

Job date: Fri, 20 Dec 2024 00:19:49 GMT

Job description: Company DescriptionAt Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.Job DescriptionReporting to the Director, Product, Lifecycle, and Asset Optimization, you will lead a center of excellence focused on ensuring our full suite of offerings resonates with our fans and customers to drive sales enablement. You will oversee the development of marketing propositions for our core products while spearheading the creation of net-new offerings expected to drive incremental growth. You will be accountable for driving business growth through more effective marketing messages, finding efficiencies through cross-pollination and asset combinations, and deeper customer insight. You will coach and develop the Specialist, Product Marketing who will support the development and testing of fan insights, value propositions, and marketing approaches for our core products.

  • Vision & Frameworks: With the Director, craft and implement a product marketing function that aligns with our overall business objectives and commercial priorities. Oversee the creation of value proposition and marketing playbook frameworks that align with brand and business needs and resonate with target audiences. Originate new frameworks for innovation initiatives.
  • Value Proposition & Messaging Development: Create, guide, and advise on product marketing strategies and messaging for core business offerings. Lead the definition of value propositions and messaging that must resonate with new and growth audiences.
  • Marketing Expansion: Lead the marketing vision, product proposition, and marketing playbooks for new offerings and growth initiatives, in particular digital fan engagement and international fanbase acquisition programs.
  • Audience Segmentation: Collaborate with BI, Lifecycle & Performance to develop audience segments and customer personas using market research and proprietary data.
  • Insights & KPI Leadership: Review previous, determine, set, and track KPIs to measure the effectiveness of product marketing campaigns. Collaborate with BI, Go-to-Market, Lifecycle & Performance, and Commercial teams to generate feedback loops and refine strategies.
  • Business Casing & Resource Allocation: Build and present business cases for net-new marketing propositions to secure buy-in from leadership. Based on internal analytics, external research, and marketing fundamentals, advise and direct the use of budget investment to maximize efficiency and EBITDA. Allocate resources (budget, people, time) effectively across campaigns and projects to maximize team productivity and campaign success.
  • Lead & Mentor: Manage and mentor the Specialist, Product Marketing, fostering their growth and maximizing their contributions. Set clear performance objectives, conduct regular performance reviews, and implement professional development plans to enhance capabilities.
  • Cross-functional Leadership: Build and maintain strong relationships with key stakeholders across the organization, including Brand, Creative, Ticketing, Membership, Global Partnerships, LIVE, Retail, Venue Operations, and Finance to ensure marketing efforts meet business needs.
  • Leadership Reporting: Provide regular updates and comprehensive reports to senior leadership on product performance, strategic initiatives, and department progress. Conduct in-depth financial analysis of product P&Ls to assess effectiveness, identify cost-saving opportunities, and inform future budgeting decisions.
  • Agency & Vendor Management: Manage relationships with external partners to ensure efficient operations, manage spend, find efficiencies, anticipate when their subject matter expertise is needed, and demonstrate the positive return on marketing.

QualificationsNote: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application

  • 5+ years of experience in go-to-market, product marketing, or campaign management.
  • Track record of experience coaching, training, and developing a direct report or peers.
  • Strong background in market research, competitive analysis, and value proposition development.
  • Demonstrated ability to lead strategic initiatives and achieve measurable outcomes.
  • Proven experience managing cross-functional projects and launching products or events.
  • Ability to communicate effectively with internal stakeholders and external partners.
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Strong analytical skills with experience using data to make informed decisions and optimize strategy.
  • Familiarity with digital marketing channels, content strategy, and audience segmentation.
  • Proven experience in implementing and managing data-driven marketing strategies and tools.
  • Previous experience managing external agencies would be considered an asset.
  • Experience in sports, entertainment, or venue branding would be considered an asset.

Additional InformationApply by: January 5th, 2025Experience the thrill of the Sports & Entertainment industry in a flexible (hybrid) work environment that supports employee wellbeing.As a part of our recruitment process AI may be utilized to: screen applications, assess qualifications, and enhance candidate selection. We remain committed to ensuring a fair and equitable hiring experience for all candidates.We thank all applicants for their interest, however, only those selected for an interview will be contacted.At MLSE, we are committed to building an equitable, diverse and inclusive organization.We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email . Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.#LI-DNP

Maple Leaf Sports & Entertainment Partnership (MLSE) is a leading provider of sports and entertainment experiences in Canada. They own the Toronto Maple Leafs, Toronto Raptors, Toronto FC, Toronto Argonauts, and various development teams. They operate venues such as Scotiabank Arena and BMO Field, as well as provide culinary experiences and community investments through MLSE Foundation. The company is looking for a Director of Product Marketing to lead the development of marketing propositions, value propositions, and marketing strategies to drive business growth. The ideal candidate should have experience in go-to-market strategies, coaching, market research, and cross-functional project management. MLSE is committed to creating an inclusive and diverse workplace and provides reasonable accommodation for individuals with disabilities during the application process.

Manager, Product Marketing – MLSE – Toronto, ON

Company: MLSE

Location: Toronto, ON

Expected salary:

Job date: Thu, 19 Dec 2024 23:16:51 GMT

Job description: Company DescriptionAt Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.Job DescriptionReporting to the Director, Product, Lifecycle, and Asset Optimization, you will lead a center of excellence focused on ensuring our full suite of offerings resonates with our fans and customers to drive sales enablement. You will oversee the development of marketing propositions for our core products while spearheading the creation of net-new offerings expected to drive incremental growth. You will be accountable for driving business growth through more effective marketing messages, finding efficiencies through cross-pollination and asset combinations, and deeper customer insight. You will coach and develop the Specialist, Product Marketing who will support the development and testing of fan insights, value propositions, and marketing approaches for our core products.

  • Vision & Frameworks: With the Director, craft and implement a product marketing function that aligns with our overall business objectives and commercial priorities. Oversee the creation of value proposition and marketing playbook frameworks that align with brand and business needs and resonate with target audiences. Originate new frameworks for innovation initiatives.
  • Value Proposition & Messaging Development: Create, guide, and advise on product marketing strategies and messaging for core business offerings. Lead the definition of value propositions and messaging that must resonate with new and growth audiences.
  • Marketing Expansion: Lead the marketing vision, product proposition, and marketing playbooks for new offerings and growth initiatives, in particular digital fan engagement and international fanbase acquisition programs.
  • Audience Segmentation: Collaborate with BI, Lifecycle & Performance to develop audience segments and customer personas using market research and proprietary data.
  • Insights & KPI Leadership: Review previous, determine, set, and track KPIs to measure the effectiveness of product marketing campaigns. Collaborate with BI, Go-to-Market, Lifecycle & Performance, and Commercial teams to generate feedback loops and refine strategies.
  • Business Casing & Resource Allocation: Build and present business cases for net-new marketing propositions to secure buy-in from leadership. Based on internal analytics, external research, and marketing fundamentals, advise and direct the use of budget investment to maximize efficiency and EBITDA. Allocate resources (budget, people, time) effectively across campaigns and projects to maximize team productivity and campaign success.
  • Lead & Mentor: Manage and mentor the Specialist, Product Marketing, fostering their growth and maximizing their contributions. Set clear performance objectives, conduct regular performance reviews, and implement professional development plans to enhance capabilities.
  • Cross-functional Leadership: Build and maintain strong relationships with key stakeholders across the organization, including Brand, Creative, Ticketing, Membership, Global Partnerships, LIVE, Retail, Venue Operations, and Finance to ensure marketing efforts meet business needs.
  • Leadership Reporting: Provide regular updates and comprehensive reports to senior leadership on product performance, strategic initiatives, and department progress. Conduct in-depth financial analysis of product P&Ls to assess effectiveness, identify cost-saving opportunities, and inform future budgeting decisions.
  • Agency & Vendor Management: Manage relationships with external partners to ensure efficient operations, manage spend, find efficiencies, anticipate when their subject matter expertise is needed, and demonstrate the positive return on marketing.

QualificationsNote: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application

  • 5+ years of experience in go-to-market, product marketing, or campaign management.
  • Track record of experience coaching, training, and developing a direct report or peers.
  • Strong background in market research, competitive analysis, and value proposition development.
  • Demonstrated ability to lead strategic initiatives and achieve measurable outcomes.
  • Proven experience managing cross-functional projects and launching products or events.
  • Ability to communicate effectively with internal stakeholders and external partners.
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Strong analytical skills with experience using data to make informed decisions and optimize strategy.
  • Familiarity with digital marketing channels, content strategy, and audience segmentation.
  • Proven experience in implementing and managing data-driven marketing strategies and tools.
  • Previous experience managing external agencies would be considered an asset.
  • Experience in sports, entertainment, or venue branding would be considered an asset.

Additional InformationApply by: January 5th, 2025Experience the thrill of the Sports & Entertainment industry in a flexible (hybrid) work environment that supports employee wellbeing.As a part of our recruitment process AI may be utilized to: screen applications, assess qualifications, and enhance candidate selection. We remain committed to ensuring a fair and equitable hiring experience for all candidates.We thank all applicants for their interest, however, only those selected for an interview will be contacted.At MLSE, we are committed to building an equitable, diverse and inclusive organization.We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.#LI-DNP

Maple Leaf Sports & Entertainment Partnership (MLSE) is a leading sports and entertainment company in Canada that owns teams like the Toronto Maple Leafs and the Toronto Raptors. They also operate venues and provide fan experiences through music events, restaurants, and clubs. They are looking for a Product Marketing Manager to develop marketing strategies for their offerings, drive business growth, and lead a team. The ideal candidate should have experience in product marketing, coaching, market research, and cross-functional projects. MLSE is committed to creating an inclusive and diverse workplace.

Associate Media Project Coordinator, Global Partnerships – MLSE – Toronto, ON

Company: MLSE

Location: Toronto, ON

Expected salary:

Job date: Sat, 21 Dec 2024 00:46:41 GMT

Job description: team. Reporting into the Manager, Media and Project Management, Media Integration, the ideal candidate will be responsible… is looking for an Associate Media Project Coordinator, Global Partnerships with a passion for sports and culture to join our Global Partnerships…

Manager, Product Marketing – MLSE – Toronto, ON

Company: MLSE

Location: Toronto, ON

Expected salary:

Job date: Wed, 18 Dec 2024 23:39:00 GMT

Job description: Company DescriptionAt Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.Job DescriptionReporting to the Director, Product, Lifecycle, and Asset Optimization, you will lead a center of excellence focused on ensuring our full suite of offerings resonates with our fans and customers to drive sales enablement. You will oversee the development of marketing propositions for our core products while spearheading the creation of net-new offerings expected to drive incremental growth. You will be accountable for driving business growth through more effective marketing messages, finding efficiencies through cross-pollination and asset combinations, and deeper customer insight. You will coach and develop the Specialist, Product Marketing who will support the development and testing of fan insights, value propositions, and marketing approaches for our core products.

  • Vision & Frameworks: With the Director, craft and implement a product marketing function that aligns with our overall business objectives and commercial priorities. Oversee the creation of value proposition and marketing playbook frameworks that align with brand and business needs and resonate with target audiences. Originate new frameworks for innovation initiatives.
  • Value Proposition & Messaging Development: Create, guide, and advise on product marketing strategies and messaging for core business offerings. Lead the definition of value propositions and messaging that must resonate with new and growth audiences.
  • Marketing Expansion: Lead the marketing vision, product proposition, and marketing playbooks for new offerings and growth initiatives, in particular digital fan engagement and international fanbase acquisition programs.
  • Audience Segmentation: Collaborate with BI, Lifecycle & Performance to develop audience segments and customer personas using market research and proprietary data.
  • Insights & KPI Leadership: Review previous, determine, set, and track KPIs to measure the effectiveness of product marketing campaigns. Collaborate with BI, Go-to-Market, Lifecycle & Performance, and Commercial teams to generate feedback loops and refine strategies.
  • Business Casing & Resource Allocation: Build and present business cases for net-new marketing propositions to secure buy-in from leadership. Based on internal analytics, external research, and marketing fundamentals, advise and direct the use of budget investment to maximize efficiency and EBITDA. Allocate resources (budget, people, time) effectively across campaigns and projects to maximize team productivity and campaign success.
  • Lead & Mentor: Manage and mentor the Specialist, Product Marketing, fostering their growth and maximizing their contributions. Set clear performance objectives, conduct regular performance reviews, and implement professional development plans to enhance capabilities.
  • Cross-functional Leadership: Build and maintain strong relationships with key stakeholders across the organization, including Brand, Creative, Ticketing, Membership, Global Partnerships, LIVE, Retail, Venue Operations, and Finance to ensure marketing efforts meet business needs.
  • Leadership Reporting: Provide regular updates and comprehensive reports to senior leadership on product performance, strategic initiatives, and department progress. Conduct in-depth financial analysis of product P&Ls to assess effectiveness, identify cost-saving opportunities, and inform future budgeting decisions.
  • Agency & Vendor Management: Manage relationships with external partners to ensure efficient operations, manage spend, find efficiencies, anticipate when their subject matter expertise is needed, and demonstrate the positive return on marketing.

QualificationsNote: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application

  • 5+ years of experience in go-to-market, product marketing, or campaign management.
  • Track record of experience coaching, training, and developing a direct report or peers.
  • Strong background in market research, competitive analysis, and value proposition development.
  • Demonstrated ability to lead strategic initiatives and achieve measurable outcomes.
  • Proven experience managing cross-functional projects and launching products or events.
  • Ability to communicate effectively with internal stakeholders and external partners.
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Strong analytical skills with experience using data to make informed decisions and optimize strategy.
  • Familiarity with digital marketing channels, content strategy, and audience segmentation.
  • Proven experience in implementing and managing data-driven marketing strategies and tools.
  • Previous experience managing external agencies would be considered an asset.
  • Experience in sports, entertainment, or venue branding would be considered an asset.

Additional InformationApply by: December 27th, 2024Experience the thrill of the Sports & Entertainment industry in a flexible (hybrid) work environment that supports employee wellbeing.As a part of our recruitment process AI may be utilized to: screen applications, assess qualifications, and enhance candidate selection. We remain committed to ensuring a fair and equitable hiring experience for all candidates.We thank all applicants for their interest, however, only those selected for an interview will be contacted.At MLSE, we are committed to building an equitable, diverse and inclusive organization.We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.#LI-DNP

MLSE is a sports and entertainment company committed to creating an inclusive workplace. They own and operate major sports teams in Toronto and various venues, as well as provide live music events and culinary experiences. They are currently seeking a Product Marketing Manager who will develop marketing strategies for core products, drive business growth, and lead a team. The ideal candidate should have experience in product marketing, market research, and cross-functional leadership, with a bachelor’s degree in Marketing or Business Administration. The deadline for applications is December 27th, 2024, and MLSE promotes diversity, equity, and inclusion in their hiring process.

Manager, Product Marketing – MLSE – Toronto, ON

Company: MLSE

Location: Toronto, ON

Expected salary:

Job date: Wed, 18 Dec 2024 02:30:04 GMT

Job description: Company DescriptionAt Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.Job DescriptionReporting to the Director, Product, Lifecycle, and Asset Optimization, you will lead a center of excellence focused on ensuring our full suite of offerings resonates with our fans and customers to drive sales enablement. You will oversee the development of marketing propositions for our core products while spearheading the creation of net-new offerings expected to drive incremental growth. You will be accountable for driving business growth through more effective marketing messages, finding efficiencies through cross-pollination and asset combinations, and deeper customer insight. You will coach and develop the Specialist, Product Marketing who will support the development and testing of fan insights, value propositions, and marketing approaches for our core products.

  • Vision & Frameworks: With the Director, craft and implement a product marketing function that aligns with our overall business objectives and commercial priorities. Oversee the creation of value proposition and marketing playbook frameworks that align with brand and business needs and resonate with target audiences. Originate new frameworks for innovation initiatives.
  • Value Proposition & Messaging Development: Create, guide, and advise on product marketing strategies and messaging for core business offerings. Lead the definition of value propositions and messaging that must resonate with new and growth audiences.
  • Marketing Expansion: Lead the marketing vision, product proposition, and marketing playbooks for new offerings and growth initiatives, in particular digital fan engagement and international fanbase acquisition programs.
  • Audience Segmentation: Collaborate with BI, Lifecycle & Performance to develop audience segments and customer personas using market research and proprietary data.
  • Insights & KPI Leadership: Review previous, determine, set, and track KPIs to measure the effectiveness of product marketing campaigns. Collaborate with BI, Go-to-Market, Lifecycle & Performance, and Commercial teams to generate feedback loops and refine strategies.
  • Business Casing & Resource Allocation: Build and present business cases for net-new marketing propositions to secure buy-in from leadership. Based on internal analytics, external research, and marketing fundamentals, advise and direct the use of budget investment to maximize efficiency and EBITDA. Allocate resources (budget, people, time) effectively across campaigns and projects to maximize team productivity and campaign success.
  • Lead & Mentor: Manage and mentor the Specialist, Product Marketing, fostering their growth and maximizing their contributions. Set clear performance objectives, conduct regular performance reviews, and implement professional development plans to enhance capabilities.
  • Cross-functional Leadership: Build and maintain strong relationships with key stakeholders across the organization, including Brand, Creative, Ticketing, Membership, Global Partnerships, LIVE, Retail, Venue Operations, and Finance to ensure marketing efforts meet business needs.
  • Leadership Reporting: Provide regular updates and comprehensive reports to senior leadership on product performance, strategic initiatives, and department progress. Conduct in-depth financial analysis of product P&Ls to assess effectiveness, identify cost-saving opportunities, and inform future budgeting decisions.
  • Agency & Vendor Management: Manage relationships with external partners to ensure efficient operations, manage spend, find efficiencies, anticipate when their subject matter expertise is needed, and demonstrate the positive return on marketing.

QualificationsNote: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application

  • 5+ years of experience in go-to-market, product marketing, or campaign management.
  • Track record of experience coaching, training, and developing a direct report or peers.
  • Strong background in market research, competitive analysis, and value proposition development.
  • Demonstrated ability to lead strategic initiatives and achieve measurable outcomes.
  • Proven experience managing cross-functional projects and launching products or events.
  • Ability to communicate effectively with internal stakeholders and external partners.
  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Strong analytical skills with experience using data to make informed decisions and optimize strategy.
  • Familiarity with digital marketing channels, content strategy, and audience segmentation.
  • Proven experience in implementing and managing data-driven marketing strategies and tools.
  • Previous experience managing external agencies would be considered an asset.
  • Experience in sports, entertainment, or venue branding would be considered an asset.

Additional InformationApply by: December 27th, 2024Experience the thrill of the Sports & Entertainment industry in a flexible (hybrid) work environment that supports employee wellbeing.As a part of our recruitment process AI may be utilized to: screen applications, assess qualifications, and enhance candidate selection. We remain committed to ensuring a fair and equitable hiring experience for all candidates.We thank all applicants for their interest, however, only those selected for an interview will be contacted.At MLSE, we are committed to building an equitable, diverse and inclusive organization.We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email . Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.#LI-DNP

MLSE is an inclusive workplace committed to creating extraordinary moments for fans by delivering top-quality sport and entertainment experiences. They own sports teams like the Toronto Maple Leafs and Toronto Raptors, as well as venues where the teams play. They also invest in community programs like MLSE Foundation. The Director of Product Marketing will lead initiatives to drive sales enablement, develop marketing strategies, and enhance customer insights. They should have experience in product marketing, coaching, and market research. The position offers a flexible work environment and uses AI in the recruitment process. MLSE is an equal opportunity employer and provides accommodations for individuals with disabilities.

Senior Manager, Strategic Planning & Program Management – MLSE – Toronto, ON

Company: MLSE

Location: Toronto, ON

Expected salary:

Job date: Wed, 11 Dec 2024 02:58:55 GMT

Job description: to create extraordinary moments for our fans and each other. Come be a part of the team. Job Description The Senior Manager…-functional leaders to define strategies and evaluate project feasibility. Act as a strategic advisor to senior leadership…

Senior Manager, Strategic Planning & Program Management – MLSE – Toronto, ON

Company: MLSE

Location: Toronto, ON

Expected salary:

Job date: Wed, 11 Dec 2024 23:35:19 GMT

Job description: to create extraordinary moments for our fans and each other. Come be a part of the team. Job Description The Senior Manager…-functional leaders to define strategies and evaluate project feasibility. Act as a strategic advisor to senior leadership…