Company: MLSE
Location: Toronto, ON
Expected salary:
Job date: Fri, 16 May 2025 04:38:47 GMT
Job description: Company DescriptionAt Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.We achieve all of this through our Common Purpose – to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.Job DescriptionWe are seeking an organized and detail-oriented Email Specialist to join our Lifecycle & Performance Marketing team. Reporting to the Manager of Lifecycle & Performance Marketing, you will help bring our 1:1 marketing campaigns to life across email and SMS channels. This role is critical in ensuring the successful execution of campaigns by managing workflows, coordinating stakeholders, and upholding quality and compliance standards. You’ll collaborate across departments such as Marketing, CRM, Ticketing, Digital Labs, and Global Partnerships, acting as a central figure in guiding campaign operations and optimizing results.Position Type: Contingent – 12-month contract
- Manage a high volume of campaign requests across multiple brands, ensuring timely, on-budget, and on-brief delivery.
- Serve as the main point of contact for project kickoffs, timeline planning, and feedback loops.
- Coordinate campaign launches and maintain alignment with the broader marketing calendar.
- Collaborate with internal and external teams to review and refine briefs, assets, and copy.
- Ensure all communications adhere to brand guidelines and performance standard processes.
- Proofread content for accuracy, grammar, and formatting; ensure working links and accurate visual rendering.
- Craft compelling, on-brand email content including subject lines, body copy, and calls to action.
- Customize and design email templates using drag-and-drop tools or basic HTML.
- Schedule and send emails based on efficient timing strategies and audience segmentation.
- Conduct A/B tests (e.g., subject lines, layout, CTA placement) to improve campaign performance.
- Track campaign metrics such as open rates, click-through rates, and conversions.
- Generate performance reports and identify insights to optimize future campaigns.
- Ensure compliance with data privacy and anti-spam legislation (e.g., CASL, PIPEDA, GDPR).
- Maintain clean, segmented email lists and manage opt-in/out preferences.
- Monitor and troubleshoot deliverability issues, ensuring emails reach the inbox successfully.
- Develop strong cross-functional relationships to understand business objectives.
- Provide guidance on best practices and strategic input to improve campaign outcomes.
QualificationsNote: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience. We invite you to please share this with us in the “Message to the Hiring Manager” section of our online application.
- 2+ years of experience in email marketing, CRM, or related digital marketing roles.
- Strong knowledge of email platforms (Salesforce Marketing Cloud), with the ability to create an email and deploy the email within Salesforce Marketing Cloud.
- Copywriting experience.
- Familiarity with A/B testing frameworks and campaign analytics tools.
- Understanding of compliance standards (e.g., CASL, PIPEDA, GDPR).
Additional InformationApply by: May 27, 2025We thank all applicants for their interest, however, only those selected for an interview will be contacted.At MLSE, we are committed to building an equitable, diverse, and inclusive organization.We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email . Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered.
Company Overview:
Maple Leaf Sports & Entertainment Partnership (MLSE) is a leading organization in Canada focused on providing high-quality sports and entertainment experiences. It operates several prominent sports teams, including the Toronto Maple Leafs, Toronto Raptors, Toronto FC, and Toronto Argonauts, among others. MLSE also manages various venues, hosts live events, and offers culinary experiences. The organization prioritizes inclusivity and community investment through initiatives like the MLSE Foundation and MLSE LaunchPad.
Job Summary:
MLSE is seeking an Email Specialist for a 12-month contract role within the Lifecycle & Performance Marketing team. This position requires managing and executing 1:1 marketing campaigns via email and SMS, ensuring adherence to compliance and quality standards while coordinating with multiple departments.
Key Responsibilities:
- Manage multiple campaign requests, ensuring timely and budget-friendly delivery.
- Serve as the main contact for project timelines and feedback.
- Coordinate campaign launches in alignment with marketing strategies.
- Collaborate across teams for content and asset refinement.
- Proofread and create engaging email content.
- Design and customize email templates.
- Implement A/B testing and track campaign performance metrics.
- Ensure compliance with data privacy regulations.
- Maintain email list integrity and troubleshoot deliverability issues.
- Foster cross-functional relationships to enhance campaign outcomes.
Qualifications:
- Minimum 2 years of experience in email marketing or related roles.
- Proficient in Salesforce Marketing Cloud and copywriting.
- Familiar with A/B testing and analytics tools.
- Understanding of compliance standards (e.g., CASL, PIPEDA, GDPR).
Additional Information:
MLSE values diversity and inclusion in its workplace and encourages applicants from all backgrounds to apply. Only selected candidates will be contacted for interviews.