S.i. Systems – Junior Banking Communication Specialist responsible for Executing Monthly Email Campaigns- BNSJP00033629 – Toronto, ON

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Company: S.i. Systems

Location: Toronto, ON

Job description: Communication Specialist to support marketing objectives – BNSJP00033629Location Address: 100 Yonge Street 5th floor- Hybrid model (2-3 days a week in office)Contract Duration: 12 monthsSchedule Hours: 9am-5pm Monday-Friday (No overtime)Reason: Extra supportPurpose:Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs on the Loyalty and Partnership Marketing team supporting partner contractual commitments. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.Story Behind the Need:Business group: Canadian Banking Marketing and Digital Growth (OU20019044) -Business line does marketing for retail and global business banking.Initiatives the Manager will be responsible for:

  • Executing Monthly Email Campaigns inclusive of the briefing, building the testing strategy, gathering and consolidating feedback from internal and external partners and presenting results.
  • Supporting larger loyalty campaigns to drive card conversion of the Scene+ member base (assisting in reviews, leading status meetings to ensure timely delivery, etc.).
  • Managing our bank-owned assets such as our loyalty experience on.COM and our app to ensure a seamless customer experience.

Typical Day in Role:

  • Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
  • Supports marketing objectives to set and refine annual and quarterly marketing plans.
  • Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer-driven action plans and marketing programs.
  • .Monitors consumer sentiment, market conditions, competitive activity, and short-term opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
  • Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.
  • Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
  • Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
  • Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
  • Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints.
  • Champions proper usage of the bank’s brand in Canada, in full compliance with global brand guidelines and the bank’s visual identity continuum.
  • Champions a high-performance environment and demonstrates a commitment to the bank’s values: accountability, passion, integrity and respect. Delivers results in accordance to the bank’s behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
  • Directs day-to-day activities consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
  • Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations concerning operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.

Must Have Skills:

  • 3+ years industry and/or relevant work experience (marketing tech stack).
  • 3+ years of experience in Agile with the ability to work on multiple projects/tasks.
  • 3+ Expertise in driving performance growth across multiple dimensions and KPIs.

Nice-To-Have Skills:

  • Authentic, decisive, resilient, highly collaborative, curious and results-oriented.
  • Excellent relationship management.
  • Superior writing, research, presentation, and project management skills.
  • Strong problem solver who supports the team to navigate challenges and/or asks for help from above when needed.
  • Superior writing, communication, interpersonal, and project management skills.

Education & Certificates:

  • Bachelor’s degree in a technical field such as Marketing, Business or related field (no mandatory but preferred) or,
  • Post-graduate certificate in Digital Marketing, Marketing, Business or related field preferred (no mandatory but preferred)

The job is for a Communication Specialist to support marketing objectives at a Canadian Bank location in Toronto. The role involves driving revenue growth through marketing programs, managing email campaigns, supporting loyalty campaigns, and ensuring a seamless customer experience. The candidate must have at least 3 years of relevant work experience and expertise in Agile methodology. Nice-to-have skills include being authentic, collaborative, and a strong problem solver. A Bachelor’s degree in Marketing or related field is preferred. The role is for 12 months, with a hybrid work model of 2-3 days in the office.
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