Avicanna is a diversified and vertically integrated Canadian biopharmaceutical company focused on the research, development and commercialization of plant-derived cannabinoid-based products for the global consumer, medical, and pharmaceutical market segments. We are seeking an innovative Social Media Manager and Content Creator in Toronto, who is detail-oriented with design and copywriting experience, a good eye, and a keen understanding of how to create and enhance social media and related content, promoting brand-focused interactive and engaging content, expanding opportunities for reach as well as analytics and reporting.
Responsibilities:
- Create and manage monthly social media calendars for all brands
- Create unique social media campaigns that heighten brand awareness, collect UGC and testimonials,
- Influencer marketing
- Develop and write creative pieces and distribute engaging graphic content in the form of e-newsletters, web page and blog content, or social media messaging
- Scheduling and posting to social media for multiple brands, on multiple platforms, with exceptional attention to detail
- Ensure brand consistency in marketing and social media messages by working with various internal department members
- Collect customer data and analyze interactions and visits in collaboration with Marketing Manager. Utilizes this information to create reports and improve future strategies and campaigns
- Report progress to senior management
- Collaborate with creative and design team members to create innovative social media campaigns
- Grow and expand company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, Instagram and TikTok
- Research and monitor activity of industry and company competitors
- Collaboration with marketing team members to gather Detailed monthly analytics tracking with a report on campaigns’ ROI
Requirements
- Perfect, native-level written English that is creative, accurate, and idiomatic.
- 3 – 5 years of relevant experience in the following
- digital writing experience (of either an editorial or commercial slant) even if it’s on your own blog or social channels.
- Experience in a digital marketing or editorial environment, from a newsroom to an agency, is highly desirable.
- A flair for all things social media, including a sharp sense of what makes a story shareable.
- The ability to remain calm and organized under pressure; managing a multitude of to-dos across different projects at any one time.
- An up-to-date understanding of the industry and how native marketing works.
- Creative and commercial insight, as well as brilliant storytelling skills.
- A knack for coming up with excellent ways to connect different brands with our millennial, urban audience.
- Content creation within graphic design, photo, and video with portfolio examples
- Experience with editing software (Photoshop, Canva, Premiere Pro, Final Cut Pro, etc.)
- Experience in managing brands on social media with portfolio examples (analytics delivered)
- Strong copywriting and communication skills
- SEO knowledge
- Attention to detail and analytical skills
Employment Type
Full-time
Expected start date: 2021-09-06
Job Type: Full-time
Salary: $45,000.00-$55,000.00 per year
Benefits:
Schedule:
Ability to commute/relocate:
- Toronto, ON: reliably commute or plan to relocate before starting work (preferred)
Application question(s):
- Do you have any editorial or blogging experience? if so, how many years?
Experience:
- Social Media Marketing: 3 years (preferred)
- Facebook ads manager: 3 years (preferred)
- analytics: 3 years (preferred)
- Writing skills: 3 years (preferred)
Work remotely:
