Company: Kraft Heinz
Location: Toronto, ON
Expected salary: $100300 – 125400 per year
Job date: Thu, 29 May 2025 02:53:04 GMT
Job description: Job DescriptionWe’re on a journey to transform our omni organization, using data, agility, technology, and best-in-class talent to achieve our long-term growth ambitions. Media is a core function to enable this transformation. As the digital landscape continues to evolve, we’re looking for data driven, entrepreneurial-minded, and consumer obsessed media experts to help us on this journey.The Omni Acceleration Retail Media Manager is responsible for overseeing paid media investment across Kraft Heinz Canada retailer platforms; coordinating and directing external agency partners that own end-to-end activation, optimization, reporting, test & learn, and channel analysis. This leader is a versatile media specialist who will drive our eCommerce and omnichannel businesses, with a focus on defining retail paid search and programmatic display strategies. The position requires a candidate that is a strong influencer, strategic thinker, self-starter, and change maker. The individual is hungry to learn, redefine, and is comfortable with change, ambiguity, and rapid industry growth.Essential Functions & ResponsibilitiesDevelop advertising campaigns and marketing strategies across our Kraft Heinz brand portfolio and retailers including Loblaws, Amazon, Walmart, Instacart, etc. for retail media (paid search, programmatic, display)Lead and foster strong leadership relationships with our retailer media groups and agency partnersOwn multimillion-dollar media investment plan and optimize to deliver sales, market share, share of search, digital penetration and media efficiency targets (return on investment, cost-per-click, etc.)Partner with Omni Account teams, and Brand teams to create integrated omnichannel strategies that achieve campaign and business objectivesSynthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators on a regular basisRegularly participate and own quarterly business reviews, retailer media capabilities assessments and industry POVsDevelop test and learn innovation plans to continuously drive the business forwardRegularly partner with broader Media House team to share tactical recommendations and best practicesDefine and execute zone tactical learning agenda and consult on annual Joint Business PartnershipsContinuously innovate and develop forward thinking strategies and roadmaps as media capabilities evolveExpected Experience & Required SkillsMust have digital marketing experience. Preferably on the agency side, retailer or media vendor sidePrior or shown experience in Retail (eCommerce a plus) and/or Consumer Packaged Goods (CPG) preferredMedia strategy / buying experience across programmatic, paid search, or OLV/OTT; retail media specifically preferredExperience leading multiple partners’ expectationsStrong storytelling and influence ability to internal and external partners and senior leadersShown results-oriented media expertStrong motivation in fast paced environment with a bias for actionAbility to effectively work independently as well as collaboratively across multiple functionsOur Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.New Hire Base Salary Range: $100,300.00 – $125,400.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.The compensation offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factorsBenefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:Physical – Medical, Prescription Drug, Dental, Vision, Screenings/AssessmentsSocial – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, TrainingEmotional – Employee Family Assistance Program, Wellbeing Programs, Family Support ProgramsFinancial -Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted PerksLocation(s) Toronto – Queen’s Quay – HeadquartersKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance.
Job Summary:
Kraft Heinz is seeking an Omni Acceleration Retail Media Manager to lead their paid media investment across major Canadian retailer platforms. This role involves collaboration with external agency partners and requires strategic thinking and a strong understanding of digital marketing. The manager will drive eCommerce and omnichannel strategies, focusing on retail paid search and programmatic display.
Key Responsibilities:
- Develop advertising campaigns and strategies for various retailers like Loblaws and Amazon.
- Manage multimillion-dollar media investments to optimize sales and digital penetration.
- Collaborate with Omni Account and Brand teams to create integrated strategies.
- Analyze campaign data to provide insights and recommendations.
- Innovate and implement test and learn initiatives.
- Foster relationships with retailer media groups and agency partners.
Qualifications:
- Experience in digital marketing, preferably in retail or CPG.
- Strong media strategy and buying experience.
- Ability to influence and communicate effectively with teams and senior leaders.
- Results-oriented mindset with the ability to thrive in a fast-paced environment.
Compensation:
- Base salary range: $100,300 – $125,400, plus performance-based bonuses.
- Comprehensive benefits and well-being programs tailored to employees and their families.
Location: Toronto, Queen’s Quay – Headquarters.
Kraft Heinz is an Equal Opportunity Employer. Accommodations are available for applicants who require assistance.