newSocial Media and Digital SpecialistThe Drake Hotel3.8Toronto, ON$60,000 – $65,000 a year 2-3 years professional experience in social media and digital marketing; bonus if you have hospitality marketing or related digital agency experience. 2 days ago

The Drake Hotel, an anchor of Queen St West and an original boutique hotel concept, has proudly contributed to the evolution of Toronto’s Art + Culture scene. Known as an energetic hub for visual and performance art, dining, and hospitality experiences, The Drake is one of Canada’s most unique and sought-after hotel and culinary destinations. Seventeen years since opening our doors, The Drake is experiencing an exciting phase of growth as we expand our downtown Toronto flagship, including 32 new hotel rooms, opening fall, 2021.

POSITION SUMMARY:

Reporting to the Senior Marketing Manager, the Social Media + Digital Marketing Specialist is an experienced social media community manager and digital marketer who is able to develop, plan and execute omnichannel marketing strategies across email marketing, search, display, web, UX and influencer/thought leader programs as well as social media strategy, planning and content creation to improve brand awareness, conversion and revenue.

The ideal candidate should possess strong social media skills on both traditional and emerging platforms and understand digital marketing as it relates to SMO, SEO, SEM, Google AdWords, PPC, web, and email. It’s also no sweat for you to walk between strategic thinking and execution – you love to execute as much as you love to strategize and plan. You’re a natural storyteller who has experience with creative writing while using numbers to help paint a picture. Moreover, you love data, technology and creative applications; always finding ways to fuse your left-brain with right-brain thinking as you guide guests through the DHP digital landscape.

SOCIAL MEDIA

  • Develop DHP’s social media strategy and monthly content calendar (paid + organic) while leading all on-property brand content development initiatives from creative brief to publishing.
  • Build social community through evocative/compelling content and creative writing while engaging with followers, thought leaders/influencers and other stakeholders to increase platform presence while encouraging conversation, conversions and differentiating the DHP brand from the competition.
  • Conceptualize and execute creative campaigns to increase followers, engagement and drive website traffic and conversions.
  • Actively evaluate the effectiveness of the campaign against KPIs (organic/paid) to maximize ROI and implement effective strategies with clear recommendations for future campaigns (direction, tactics, timeline, budget, etc.).
  • Manage and monitor social media channels and respond to community outreach; assessing opportunities and addressing any negative feedback with property leads.
  • Spearhead influencer and thought-leader stays/partnerships, working in tandem with partners to create compelling content to support property priorities.
  • Research and stay informed with current technologies/trends in social media, digital design technology tools and applications with an ability to capitalize on them in a timely fashion.
  • Responsible for organizing content management system: tagging, archiving and organizing all content for digital platforms.

DIGITAL

  • Work closely with the Senior Marketing Manager to plan and execute digital marketing initiatives across DHP’s digital platforms including website, email marketing, search, display, programmatic, remarketing, and display campaigns.
  • Manage, analyze, evaluate and optimize digital marketing campaigns and website analytics to determine areas of opportunities at both the brand and property level.
  • Monitor and review web traffic using analytics and provide recommendations on data regarding campaign performance, SEO, UX and conversion goals.
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for targeted keywords.
  • Research both branded + non-branded keywords, audiences, ad formats and campaign options etc. for paid + organic campaigns.
  • Optimize copy for web landing pages and create compelling and creative blog posts and calendars for SEO.
  • Analyze email campaign’s KPIs and identify trends to develop strategies that better segment and create sales and traffic opportunities.
  • Manage the relationship with the digital marketing agency of record and liaise with Senior Marketing Manager.

REQUIREMENTS:

To be successful in this role you will be a self-starter with exceptional verbal and written communication skills, a natural at storytelling with an ability to champion through creative writing paired with exceptional visuals. Critical thinking comes easy to you and you possess excellent proofreading abilities and a knack for details. You also have noteworthy analytic, organization and decision-making skills. In addition, the successful candidate will be able to work well under pressure and respond to fast-changing priorities and deadlines.

  • An undergraduate degree or college diploma in marketing, business, journalism, communications or related field of study and/or post-education in digital marketing or social media management.
  • 2-3 years professional experience in social media and digital marketing; bonus if you have hospitality marketing or related digital agency experience.
  • Passion for social media, technology and creating community.
  • Strong knowledge of social media marketing strategies, tactics SMO, community management, content creation, creative copywriting, publishing and campaign development across multiple channels; Facebook, Instagram, Twitter, LinkedIn, TikTok and video platforms; YouTube, Vimeo, etc.
  • Experience in paid and organic digital campaigns including email marketing, search, SEM, display, remarketing and programmatic.
  • Demonstrable experience in website design and development (preferably some experience with HTLM/CSS), e-commerce management and various tools and digital platforms: Google AdWords, Google Analytics, Google AdWords Editor, Facebook Advertising, Remarketing and Conversion tracking along with Campaign Monitor.
  • Proficient knowledge in analytics, statistics, and managing data to answer key marketing questions and derive insights.
  • Exceptional self-starter with an unmatched ability for research, troubleshooting, and problem-solving.
  • Ability to think and work both strategically, tactically and with a creative mindset.
  • Exceptional verbal and written communication skills and high accuracy/attention to detail.
  • Ability to work well independently and part of a dynamic team environment.
  • Ability to handle multiple tasks in a fast-paced environment with a creative approach and flexibility to work evenings and weekends if required from time to time.
  • A strong team player with the ability to engage with all levels of the organization.

ABOUT DRAKE HOTEL PROPERTIES:

Drake Hotel Properties is a growing art + culture hospitality brand focused on lifestyle hotels, food and drink and special events. DHP is a Canadian leader in forward-thinking hospitality design and builds with a passion for revitalizing character properties. These properties include The Drake Hotel (Toronto), Drake One Fifty (Toronto), Drake Devonshire Inn (Wellington, Prince Edward County), and Drake Motor Inn (Wellington, Prince Edward County). Each property reflects its unique neighbourhood and invites guests to experience our blend of a bespoke hotel, classic general store and cultural community centre while enjoying great seasonal menus, a deep cocktail list, carefully curated curiosities and genuine hospitality excellence.

WHAT WE OFFER:

We pride ourselves in providing strong leadership and development opportunities for passionate professionals who are looking to build rewarding, long-term careers. Drake offers a competitive compensation and benefits package, employee discounts, training + development support and many other unique perks as a part of joining the Drake team.

The Drake Hotel is an equal opportunity employer. We are committed and actively working towards fostering a positive, supportive, and creative environment at Drake Hotel Properties that promotes equity, inclusiveness and diversity. We welcome job applications from candidates of all backgrounds including, but not limited to, Indigenous, Black, and racialized persons; refugee, newcomer and immigrant persons; two-spirit, LGBTQ+ and gender non-binary persons, and persons with disabilities. Please advise us of any accommodations needed to ensure you can access and complete the submissions process.

Job Types: Full-time, Permanent

Salary: $60,000.00-$65,000.00 per year

Job Type: Full-time

Salary: $60,000.00-$65,000.00 per year

Benefits:

  • Dental care
  • Disability insurance
  • Extended health care
  • Life insurance
  • RRSP match
  • Vision care

Schedule:

  • 8 hour shift

Experience:

  • Social Media Marketing: 1 year (preferred)

Work remotely:

  • No

Social Media and Digital Specialist


CLICK TO APPLY

newMarketing ManagerCAM AestheticsMississauga, ON$60,000 a year Salary base pays $60,000 with Incentives to make up to $100,000 based on clinic sales performance. *Managing the marketing budget and ensuring that all… 8 days ago·More…View all CAM Aesthetics jobs – Mississauga jobsSalary Search: Marketing Manager salaries in Mississauga, ON

Wish your pay was based on your work ethic? Apply to TA today!

We’re looking for a determined, versatile and experienced Marketing manager to join our team.

Marketing managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

Salary base pays $60,000 with Incentives to make up to $100,000 based on clinic sales performance. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from idealization to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing and performance analysis
  • Produce valuable and engaging content for our MailChimp and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Create blog content for our website, that includes information pertaining to our two clinics as well as the aesthetic school
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Work closely with the Operations Manager and Director to analyze consumer behavior and adjust email and advertising cam tracking and analyzing the performance of advertising campaigns,
  • Managing the marketing budget and ensuring that all marketing material is in line with our brand identity. paigns accordingly

Requirements

  • 5+ years of experience in industry related experience
  • Excellent communication skills
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
  • Up-to-date with the latest trends and best practices in online marketing
  • Experience in setting up and optimizing Google campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Knowledge of Medical aesthetics
  • BSc/MSc degree in Marketing and or Business related field

Job Types: Full-time, Permanent

Salary: $60,000.00 per year

Additional pay:

  • Commission pay

Benefits:

  • On-site parking

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Marketing: 5 years (preferred)

Willingness to travel:

  • 25% (preferred)

Work remotely:

  • No

Marketing Manager


CLICK TO APPLY

Digital Marketing Team LeadAugust MediaToronto, ON$60,000 – $75,000 a yearResponsive employer You are a true social maven with practical, hands-on experience in the realm of digital marketing and are comfortable working across social media platforms. 19 days ago·More…View all August Media jobs – Toronto jobsSalary Search: Digital Marketing Team Lead salaries in Toronto, ON

WHO YOU ARE:

We are searching for a full time Senior Digital Team Lead who is social-obsessed and has a passion for digital marketing, creative content, and analytics. Our ideal candidate has a wide range of interests, excellent client-facing and team management skills, and proven experience in the field.

You are a true social maven with practical, hands-on experience in the realm of digital marketing and are comfortable working across social media platforms. You have a solid understanding of the current algorithms and best-practices for social media success. You have team management experience and love working collaboratively to deliver best in class results.

DUTIES:

Act as the Team Lead for our Digital Marketing and Social Media Management department, working closely with our Director of Digital Strategy to manage our team of talented account managers.

Be client-facing and represent the department as the point person for all key interactions, presentations, and escalations. Regular phone and email correspondence, troubleshooting and in-person meetings are a part of your day-to-day routine, and a professional demeanour to represent our company is a must.

Manage 2-3 of our highest profile accounts, using creativity and innovation to implement and plan content for Instagram and Facebook that delights, inspires and converts.

Contribute to the overall digital strategy and direction of the department, working closely with our Digital Marketing Specialist, Client Relations Manager, Account Manager and executive team to refine current practices, introduce new platforms and processes, and expand our signature service offerings. This role has immediate opportunities to grow within the company and potential to lead the department.

Assistance out of studio, including working on set during photoshoots, will be a frequent requirement for this role, as we manage both content creation and social media management for our clients.

PREFERRED EDUCATION AND EXPERIENCE:

  • Up-to-date with the latest trends and best practices in social media management and online marketing and measurement.
  • Excellent verbal & communication skills are a must. You can lead a client presentation with ease, speaking confidently and convincingly.
  • 3-5 years experience with in-depth understanding of Facebook, Facebook Ads Manager, Instagram, Pinterest, LinkedIn and beyond.
  • Experience using social media planning, listening & monitoring tools like Hootsuite, Later, Sprout Social, Buffer, Planoly, etc. Comfortability with social media reporting and able to recommend preferred platforms and implement new processes.
  • Strong time management and organizational skills. You have the ability to work with minimal supervision and prioritize projects accordingly
  • Work experience with WordPress, Canva and Adobe Creative Suite (particularly Photoshop and Lightroom). Must be comfortable doing minor copywriting and graphic design projects when required.
  • A team player who is comfortable toggling between various tasks and projects with ease. Our team is made up of adaptable and agile people who love to experiment and try new things, and having the ability to wear multiple hats and be flexible is key.
  • Company culture is at the heart of everything we do, so a team-focused attitude is important. This role will manage a number of account managers, and mentoring and supporting them to achieve their personal best will also be a major measure of success for this role.

We are looking for someone to start ASAP. Please contact our Creative Director, Elizabeth, with a cover letter detailing why you’d be the right fit (& expressing yourself creatively and authentically – no template cover letters, please!), as well as a copy of your CV and any relevant work experience.

Expected Start Date: 2021-09-27

Job Types: Full-time, Permanent

Salary: $60,000.00-$75,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Paid time off
  • Vision care

Schedule:

  • 8 hour shift
  • Monday to Friday

Ability to commute/relocate:

  • Toronto, ON: reliably commute or plan to relocate before starting work (required)

Experience:

  • Facebook Advertising: 3 years (required)
  • Digital marketing: 3 years (required)

Work remotely:

  • No

Digital Marketing Team Lead


CLICK TO APPLY

newMarketing ManagerCAM AestheticsMississauga, ON$60,000 a year Salary base pays $60,000 with Incentives to make up to $100,000 based on clinic sales performance. *Managing the marketing budget and ensuring that all… Today

Wish your pay was based on your work ethic? Apply to TA today!

We’re looking for a determined, versatile and experienced Marketing manager to join our team.

Marketing managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.

Salary base pays $60,000 with Incentives to make up to $100,000 based on clinic sales performance. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from idealization to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing and performance analysis
  • Produce valuable and engaging content for our MailChimp and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Create blog content for our website, that includes information pertaining to our two clinics as well as the aesthetic school
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Work closely with the Operations Manager and Director to analyze consumer behavior and adjust email and advertising cam tracking and analyzing the performance of advertising campaigns,
  • Managing the marketing budget and ensuring that all marketing material is in line with our brand identity. paigns accordingly

Requirements

  • 5+ years of experience in industry related experience
  • Excellent communication skills
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
  • Up-to-date with the latest trends and best practices in online marketing
  • Experience in setting up and optimizing Google campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Knowledge of Medical aesthetics
  • BSc/MSc degree in Marketing and or Business related field

Job Types: Full-time, Permanent

Salary: $60,000.00 per year

Additional pay:

  • Commission pay

Benefits:

  • On-site parking

Schedule:

  • Monday to Friday

Education:

  • Bachelor’s Degree (preferred)

Experience:

  • Marketing: 5 years (preferred)

Willingness to travel:

  • 25% (preferred)

Work remotely:

  • No

Marketing Manager


CLICK TO APPLY

Digital Media Manager / Digital Media BuyerMontana Steele Strategic MarketingToronto, ON$60,000 – $70,000 a yearResponsive employer Montana Steele is a full-service Toronto-based strategic marketing firm with over 25 years of experience and over 700 successful projects in all sectors of the… 30+ days ago

If you live and breathe digital marketing, you’re the perfect fit for this job.

We’re looking for a Digital Media Manager to develop, implement, track and optimize our clients’ paid media campaigns across all digital media channels.

As our Digital Media Manager, you will be responsible for setting up and managing brilliant digital marketing campaigns that generate impressive ROI for our clients – particularly in Paid Search Engine Marketing & Social Media Campaigns.

DO YOU HAVE WHAT IT TAKES TO BE OUR DIGITAL MEDIA MANAGER?

  • Are you strategic, analytical, and communicate your ideas with ease?
  • Can you interpret data critically and provide meaning to it, and strategic advice when needed?
  • Are you organized, task-driven, and self motivated to accomplish your daily and weekly goals?
  • Most importantly, are you passionate about digital marketing and obsessed about seeing your campaigns drive measurable results?

If you’re an analytics expert, a data diver and want a role where you can take initiative and grow your skills, we want to hear from you! Bonus points if you get as excited as we do about our clients’ remarketing campaigns.

Role Responsibilities:

  • Manage and execute media buying campaigns across various platforms (Google Ads, Paid Social, Display & Programmatic)
  • Perform regular analysis and optimization of campaigns, while working within budgets and maximizing KPIs
  • Maintain oversight of performance against targets and optimizing as necessary to ensure success
  • Provide campaign reporting that showcases results in a way that is meaningful for future campaigns, clearly pulling out both the positive results and areas where improvement is needed

Qualifications:

  • 3-5 years of hands-on digital media planning and buying experience (strong asset if the experience is agency side)
  • Experience leading successful paid search and paid social campaigns and reporting on metrics
  • Knowledge and experience with conversion metrics, including CPM, CTR, CPC, CPA
  • Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure
  • Comfortable working with budgets and numbers – must love data!
  • Accuracy and proficiency with numbers/data

Montana Steele is a full-service Toronto-based strategic marketing firm with over 25 years of experience and over 700 successful projects in all sectors of the industry. Over the years, Montana Steele has launched numerous iconic real estate and destination brands that have achieved both market success and industry accolades across North America. Montana Steele has won over 200 awards of excellence, at both the national and international levels. With a roster of over 40 full-time staff, Montana Steele has deep strengths and specialized expertise in all areas of real estate and destination marketing.

If you want a digital marketing career in this thriving industry, apply now!

Application deadline: 2021-08-31

Expected start date: 2021-08-23

Job Types: Full-time, Permanent

Salary: $60,000.00-$70,000.00 per year

Benefits:

  • Casual dress
  • On-site parking
  • Paid time off

Schedule:

  • 8 hour shift
  • Monday to Friday

Experience:

  • Facebook Advertising: 2 years (required)
  • Google Ads: 3 years (required)

Licence/Certification:

  • Google AdWords Certification (required)

Work remotely:

  • No

Digital Media Manager / Digital Media Buyer


CLICK TO APPLY