Digital Mobility Senior Product Owner – Journey Optimization – TELUS Digital

Job title: Digital Mobility Senior Product Owner – Journey Optimization – TELUS Digital

Company: Telus

Job description: Create awesome experiences for our customers.

Join our team

We’re a customer-driven and product-minded team within TELUS, responsible for our company’s digital evolution. We simplify the path to production so teams can focus on what matters most.

TELUS Digital’s mission is to make life easier for millions of customers – and for our team. We build smart, customer-centric and data-driven experiences for telus.com, business.telus.com and the My TELUS app.

Our team includes a passionate group of strategists, UX and visual designers, full stack developers, content managers, scrum masters, testers, product owners, people experience specialists, and other digital experts.

Our team members are leaders in local and global technology communities, we value and support communities such as: Tech Masters, NodeSchool, Ladies Learning Code, Women Who Code TO and many more!

Learn more about our team at

This is a full-time position.

Here’s the impact you’ll make and what we’ll accomplish together

As a Senior Product Owner on the Research & Learn Journey Optimization team, within Digital Mobility, you’ll work with our Marketing and Product stakeholders to deliver new and optimized end-to-end journeys that bring the digital experience for our products and services to life! You will be responsible for the journey optimization portfolio on our TELUS.com/mobility site, along with the overall strategy and success of those initiatives. You will work with a diverse team of talent to conceptualize, implement, monitor, measure and optimize these experiences.

Here’s how

  • Inspire team with defined outcomes, customer goals, product vision and provide a big picture narrative to the team
  • Serve as the primary source of external information for the Scrum team, offering clear definitions of the targeted capability, the intended value to the customer, and functional/non-functional requirements
  • Work closely with your UI/UX, market researcher and analytics prime to identify opportunities for journey optimization along with metrics to measure for success
  • Work closely with business and technical stakeholders to define the digital journey for net new experiences and capabilities
  • Understand TELUS’ business priorities and expected outcomes and develop tangible roadmap – proactively manage the product backlog and prioritize based on feedback and value
  • Understand customer needs, be the voice of the customer and tell the full Product Story
  • Collaborate with product owners from other portfolios to drive best practices and consolidated experiences and interdependent roadmaps and technology investments to achieve mutual business objectives
  • Build organizational support and understanding of the strategic direction for the digital experience and growth opportunities
  • Accountable for product KPIs and to report progress, provide ongoing communication to stakeholders on progress
  • Accountable for the product’s overall health including security, accessibility and performance

Qualifications

You’re the missing piece of the puzzle

  • Post secondary degree or equivalent experience
  • Minimum 5 years digital product management experience, specifically in building end-to-end digital experiences and technical capabilities
  • Certified Scrum Product Owner (CSPO)
  • Solid understanding of the digital landscape and customer trends
  • Excellent project delivery skills, with proven accomplishments leading cross-functional projects
  • Experience building personalized journeys for specific segment groups
  • Critical thinker who draws insightful decisions leveraging solution based problem solving
  • Data informed, uses metrics and measurements in decision making
  • An Agile “mindset” and the flexibility to adapt to new and evolving environments
  • Experience with Agile methodologies, such as Kanban, Scrum, Scaled Agile Framework experience (SAFe)
  • Experience with Agile tools, such as; Jira, Confluence
  • Exceptional organizational and time management skill

About TELUS Digital:

We want to work with people who:

  • Share our passion for all things digital
  • Thrive in an agile, lean and fast-paced environment
  • Clearly see things from the perspective of our customers
  • Are curious, experiment and never stop learning
  • View collaboration as essential to your work
  • Utilize the power of data to inform decisions
  • Embrace diversity and new ideas

What you can expect from us:

  • An environment where you’re encouraged to share and act on your ideas
  • Flexible hybrid work model with a mix of central downtown location and remote work
  • A welcoming, relaxed office with a casual dress code
  • A culture committed to giving; every year we donate time and resources in our communities
  • A fun, dynamic team that works and plays every day

Bonus points

Check out to see how we solve challenging problems for millions of customers with innovative tools.

Accessibility

At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.

A bit about us

Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you’re helping us make the future friendly. We’re committed to diversity and equitable access to employment opportunities based on ability — your unique contributions and talents will be valued and respected here.

Expected salary:

Location: Toronto, ON

Job date: Sat, 04 Sep 2021 00:24:15 GMT

Apply for the job now!

Digital Property Optimization SpecialistMcCarthy Tétrault3.8Toronto, ON Seasoned web developer/site manager experience working in a digital marketing environment. Develop weekly reports and dashboards to track performance and… 30+ days ago·More…View all McCarthy Tétrault jobs – Toronto jobsSalary Search: Digital Property Optimization Specialist salaries in Toronto, ONSee popular questions & answers about McCarthy Tétrault

At McCarthy Tétrault, we offer challenging and rewarding career opportunities and are delighted to have been selected as one of Canada’s Top 100 Employers 2021 for the ninth consecutive year. Our culture is built on professional excellence, collaboration, innovation, thought leadership and entrepreneurialism. We embrace inclusion in all its forms and we provide the tools and opportunities to help our people develop to their full potential.

Our Clients & Markets/Client Service Delivery team brings market strategy and service delivery innovation under one umbrella to ensure the needs of our clients are always top of mind. Our team plays an integral role in advancing the firm’s ambitious strategy at the vanguard of the legal industry. We are looking for a business-oriented, dynamic change agent to fill the role of Digital Property Optimization Specialist.

As a Digital Property Optimization Specialist, you will:

Web Development and Design

  • Manage all external digital properties, channels, platforms and tools, ensuring alignment with firm strategy and best practices.
  • Manage daily content optimization for on and off page site search on mccarthy.ca, microsites and blogs.
  • Work closely with Clients and Market Team to ensure content is updated, tagged and promoted in relevant areas of the website.
  • Oversee and managing various digital vendor partners.
  • A/B testing, conducting assessments of capabilities and performance.
  • Execute ongoing enhancements to the firm website, microsites, social media, blogs and digital marketing tools from design and coding to deployment.
  • Enhance functionality, troubleshooting issues and implementing ongoing UI/UX improvements to website and all digital platforms, working in collaboration with the design team.
  • Support the launch of marketing campaigns and ad programs into market.
  • Execute inbound requests for web updates.
  • Build capacity to convert leads on web site, score, and push to Sales Automation Platform.
  • Ensure continuous improvement of site performance including ongoing site optimization, ensuring link quality, proper build of new landing pages, effectively managing for all the things third party SEO tools identify as issues.
  • Liaise with IT on Technical maintenance of the site.
  • Support digital distribution when required for marketing mail sends from design and coding to deployment, testing and reporting on performance.

Site Analytics

  • Perform data analytics, synthesizing quantitative and qualitative findings into actionable insights and communicating them in a compelling, digestible way.
  • Develop weekly reports and dashboards to track performance and leverage insights to optimize digital marketing campaigns for all digital channels (web, social, etc.).
  • Tracks, measures, synthesizes, and reports on key performance metrics and data for all digital marketing activities, channels and platforms via Google Analytics and other platform and/or channel specific reporting tools. Specific activities tracked include general website analytics, program and campaign metrics, email marketing performance, SM and working with Research team on media and external publication metrics.

Go-to-Market Tactics

  • Advise on strategy and tactics to drive on-site conversion and lead generation.
  • Collaborate on content marketing, channel strategy and performance metrics and KPIs.
  • Execute go-to-market digital strategies in partnership with the Clients and Markets Team.

As our ideal candidate, you will have:

  • Demonstrated aptitude with analytics platforms (Google Analytics) and SEO.
  • Post-secondary degree or certificate and a minimum of five years digital marketing communications experience in complex environments.
  • Seasoned web developer/site manager experience working in a digital marketing environment.
  • Experience in a large, matrixed organization. Professional Services experience an asset.
  • Proven web development experience across multiple devices, webviews and browsers.
  • Demonstrated experience managing enterprise websites, social and/or CRM & email marketing platforms.
  • Demonstrated experience in web design and coding, with a high level of proficiency in HTML, CSS, Python, Java, WordPress. Drupal, Aquia, Figma/Envision and Jira experience preferred.
  • Knowledge of CRM, Salesforce Marketing Cloud and visualization tools a plus.
  • Proven ability to simplify and distill complex problems into intuitive and elegant experiences.
  • Ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization.
  • Ability to think quickly and critically on a broad range of digital marketing topics, across various verticals.
  • Bias towards action and solutions-oriented mindset.
  • Professional attitude and service orientation, with exceptional stakeholder engagement and management skills.
  • Ability to handle high pressure situations and urgent requests.
  • Capacity and credibility to engage with Leadership and Board members of the Firm, including experience and ability to present to executive-level clients.
  • Bilingual (French/English) an asset.

We thank all applicants for their interest in McCarthy Tétrault; however, only chosen applicants will be contacted. We regret that we are unable to respond to individual inquiries about application status. McCarthy Tétrault is an equal opportunity employer that fosters an inclusive, equitable, and accessible environment. Please notify us if you require accommodation at any time during the recruitment process.

Vaccination Policy:
Please note that, applicants who receive a conditional offer of employment from McCarthy Tétrault will be required to provide proof that they are fully vaccinated with a COVID-19 vaccine approved by Health Canada as a condition of employment and to maintain their status as fully vaccinated as a condition of continued employment. McCarthy Tétrault will consider individual requests for accommodation by applicants who cannot be fully vaccinated due to health or other grounds.

Job Types: Full-time, Permanent

Additional pay:

  • Bonus pay

Benefits:

  • Company events
  • Company pension
  • Dental care
  • Employee assistance program
  • Extended health care
  • Life insurance
  • Paid time off
  • RRSP match
  • Tuition reimbursement
  • Vision care
  • Wellness program

Schedule:

  • Monday to Friday

Digital Property Optimization Specialist


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newGraphic / Creative Digital Designer – MarketingCanada MedLaser ClinicsConcord, ON$40,000 – $45,000 a yearResponsive employer Helping to create advertising campaigns and content for digital marketing. Design & optimization of landing pages used in digital marketing acquisition… 4 days ago

Canada MedLaser Clinics is a growing medical aesthetic clinic with 9 locations across the GTA, with a friendly approach to beauty; offering an array of medical beauty services.

We are looking for a service oriented, enthusiastic, creative digital designer.

Responsibilities

  • Design & optimization of landing pages used in digital marketing acquisition campaigns, web pages, and email nurturing campaigns.
  • Follow brand guidelines, messaging, and compliance while improving conversion rates and acquiring quality leads and digital channels.
  • Be mindful of the design/brand guidelines, contribute to their continuous improvement and ensure that all digital assets follow those guidelines to exhibit design coherency.
  • Optimize the website’s information architecture and UX/UI to achieve better user engagement and higher goal conversions.
  • Responsible for creating visual development and executing ideas and designs.
  • Helping to create advertising campaigns and content for digital marketing.
  • Proficiency in Adobe Premiere Pro, After Effects and Photoshop
  • Photoshoots, video shoots, editing
  • Demonstrates strong typography and video editing skills
  • Basic audio editing/mixing
  • A demonstrated ability to craft compelling storytelling through editing

Must have skills/technologies for this role

  • Post-secondary degree in Graphic Design, Video Design or related field
  • 1-2 years of experience working in advertising and marketing agencies
  • Strong aesthetic skills and an understanding of graphic design core principles with respect to typography, layout/composition, photography, iconography, etc.
  • A portfolio that demonstrates your design skills and conceptual thinking
  • Well versed in the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Ability to independently drive multiple projects at a time and push projects
  • Efficiently prioritize and execute responsibilities to meet tight deadlines in a fast-paced environment while achieving high quality and accuracy
  • Strong problem-solving skills and the ability to find creative ways to execute ideas

Job Types: Full-time, Permanent

Salary: $40,000.00-$45,000.00 per year

Benefits:

  • Store discount

Schedule:

  • Monday to Friday

Experience:

  • Graphic Design: 2 years (preferred)

Work remotely:

  • No

Graphic / Creative Digital Designer – Marketing


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Digital Optimization Analyst

newDigital Optimization AnalystCIBC3.8Toronto, ON
The Optimization Analyst will be accountable for recommending, influencing, and implementing digital channel personalization & testing opportunities based on…
Today·More…View all CIBC jobs – Toronto jobsSalary Search: Digital Optimization Analyst salaries in Toronto, ONSee popular questions & answers about CIBC

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions so you feel empowered at work. Our team members have what they need to make a meaningful impact and feel truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

Job Description

What You’ll Be Doing

This role focuses on personalized solutions to create relevant, targeted experience for our clients as they engage with our websites and mobile apps – based on continuous experiments. The Optimization Analyst will be accountable for recommending, influencing, and implementing digital channel personalization & testing opportunities based on data driven insights. As a subject matter expert, you will work in an agile environment with a cross-functional team to support marketing campaign sprint cycles with the focus on achieving key performance targets. You’ll track your work after launch with an iterative test, learn and optimize approach and continue to bring forward emerging machine learning trends and recommended tactics.

How You’ll Succeed

  • Customer Centric – You will be responsible for understanding key customer journeys and segments across digital channels to provide recommendations on how to optimize the customer experience and drive sales.
  • Analytical Thinking – You are comfortable pulling analytics from data visualization platforms. You will be accountable for providing ongoing and final campaign test reports to key stakeholders, and maintaining a test library.
  • Technical Expertise: You have a working knowledge of marketing optimization tools and are proficient in using them to drive owned onsite digital campaign performance.
  • Effective Problem Solver: You notice things that others don’t. Your critical thinking skills help to inform your decision making and you provide actionable solutions within a cross functional team.

Who You Are

  • You’re digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
  • You can demonstrate experience in creating and implementing cross-channel optimization and personalization strategies. It’s an asset if you are experienced with Braze and the Adobe Marketing Cloud platforms.
  • Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
  • You embrace and champion change. You’ll continuously evolve your approaches as we learn from best practices and industry trends.
  • You give meaning to data. You enjoy investigating complex problems, and making sense of information. You’re confident in your ability to communicate detailed information in an actionable way.
  • Values matter to you . You bring your real self to work and you live our values – trust, teamwork, and accountability.

What CIBC Offers

At CIBC, our people are our greatest asset. You’ll become part of a diverse community that acknowledges everyone’s unique talents, and empowers teams to do what’s right for the client, and to do it well. As part of our team, you will:

  • Thrive: Benefit from an open and approachable culture that provides the flexibility and support you need to integrate your life at work and at home
  • Connect : Work in a place where the right technology and infrastructure fosters innovation, collaboration and creativity
  • Develop: Grow your skills and career through our best-in-class onboarding experience, ongoing learning opportunities, individual development planning and comprehensive product training
  • Prosper: Share in our collective success with a competitive salary, incentive pay, banking benefits, health benefits program, and employee share purchase plan

What You Need to Know

  • CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation during the application or interview process, please contact Mailbox.careers-carrieres@cibc.com
  • You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit

Job Location

Toronto-40 Dundas St. W., 4th

Employment Type

Regular

Weekly Hours

37.5

Skills


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