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Company: Ciena
Location: Ontario
Job description: Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.
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Why Ciena?
- We’re a company rooted in people—seeking to create a vibrant and inclusive environment, where everyone feels they can belong.
- Accelerate your career path by gaining experience in a fast-moving, market-leading, B2B technology marketing team.
- Mentoring. Networking. Leadership Opportunities. We recognize that learning doesn’t stop when you leave school – we champion a team environment for development and provide the tools to achieve success.
- We are big proponents of life-work integration. Our people make a big difference at Ciena, but we want to shine light on their differences outside of working hours too. CienaCares supports non-profit causes important to employees by matching employee financial contributions and dedicating time for volunteering.
The Opportunity:
4 month work term: May 2024 – August 2024
How You Will Contribute:
LOCATION: Canada remote (Ottawa preferred), USA remote (MD preferred)
REPORTS TO: Director, Blue Planet Field Marketing
POSITION OVERVIEW
We are actively seeking a driven and talented intern to play a key role in our field marketing team, supporting our Blue Planet solutions which automate complex networks and operations for Communications Service Providers such as Verizon, AT&T and Telus.
Working closely with sales, the Blue Planet field marketing team designs and delivers multiple digital campaigns throughout the year to help drive new software automation opportunities for Ciena. The team also supports multiple customer and industry-focused events with messaging, content, executive engagement etc.
The successful applicant will help drive customer-focused campaign implementation, with support from other parts of Ciena’s marketing ecosystem such as the portfolio marketing team and external marketing agencies. In addition, the role also involves assisting with the planning and execution of customer-specific events in North America.
KEY RESPONSIBILITIES
- Assist in the timely execution of highly targeted, account-based marketing programs that enable us to grow revenue from Blue Planet solutions
- Set-up and co-ordinate webinar-based events with key customers such as Verizon and Cox Communications
- Assist marketing agency partners with setting up ideal customer profiles for campaigns
- Support sales teams with the identification of new buying centers using tools such as LinkedIn Sales Navigator
- Provide feedback to sales teams with buying behavior insight from tools such as Demandbase
- Work with marketing agency partners to ensure customer-specific content, new landing pages etc. are delivered on time and in line with expectations
- Project manage timelines and key deliverables for customer-specific events in North America
- Work closely with Blue Planet sales teams to ensure continued alignment with sales objectives and timing of high-visibility sales opportunities
- Collaborate via Teams and Zoom with internal and external team members
What Does Ciena Expect of You?
- A sense of urgency – what’s important to the customer is equally important to you. You make getting things done a priority.
- Integrity – you hold yourself to the highest level of personal and professional standards of conduct.
- A commitment to innovation – you continually seek to learn, apply new tools and methods amid ever-changing market conditions, and endeavor to apply that knowledge to Ciena’s advantage.
- You embrace change – thriving in a diverse environment of ever-changing priorities and sometimes stressful situations.
- The flexibility to work independently with minimal supervision as well as part of a broader team.
REQUIRED SKILLS
- Strong customer focus and a firm commitment to marketing excellence.
- Familiarity with digital marketing tools and concepts.
- Strong interpersonal skills with the ability to collaborate in a global multisite team environment.
- Excellent communication skills, both written and verbal.
EDUCATIONAL AND EXPERIENCE REQUIREMENTS
- Working towards the completion of a bachelor’s degree in marketing management, marketing communications, or business administration.
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At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.
Ciena is an Equal Opportunity Employer, including disability and protected veteran status.
If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.
Ciena is a technology company that prioritizes a personalized and flexible work environment for its employees, focusing on their growth, well-being, and belonging. They value diversity and inclusion and offer mentoring, networking, and leadership opportunities. They are seeking an intern to support their field marketing team, and are committed to creating a respectful and inclusive work environment. They value integrity and a commitment to innovation, and are an equal opportunity employer.
Title: Marketing Manager
Location: Edmonton, AB, Canada
Salary: $75000 – $90000 per year
Description: Our client, a rapidly growing organization within the technology industry, is seeking a Marketing Manager to join their team. The Marketing Manager will be responsible for developing and executing marketing strategies to drive business growth and achieve sales targets. This individual will oversee all marketing activities including digital marketing, advertising, PR, and branding. The ideal candidate will have a strong background in marketing, excellent leadership skills, and a proven track record of successful marketing campaigns.
Responsibilities:
– Develop and implement marketing strategies to drive business growth
– Oversee all marketing activities including digital marketing, advertising, PR, and branding
– Collaborate with the sales team to develop marketing materials and campaigns that support sales efforts
– Manage the marketing budget and allocate resources effectively
– Analyze market trends and customer insights to optimize marketing strategies
– Measure and report on the performance of marketing campaigns
– Lead and develop a high-performing marketing team
Qualifications:
– Bachelor’s degree in marketing or related field
– 5+ years of experience in marketing, with a focus on digital marketing
– Proven track record of developing and executing successful marketing campaigns
– Strong leadership and communication skills
– Ability to thrive in a fast-paced, dynamic environment
– Experience in the technology industry is an asset
If you are a results-driven marketing professional with a passion for driving business growth, apply now to join this exciting organization!
Expected salary:
Job date: Thu, 15 Feb 2024 06:35:24 GMT
