Director of Marketing – RBC Ventures (Ampli)

Toronto, ON

RBC

RBC Ventures is a new kind of business – one that marries the strength of one of the world’s most trusted and successful financial institutions with a mission to reimagine the role we play in people’s lives – to move RBC ‘beyond banking’. We’re building a world-class organization focused on designing exceptional experiences, exploring new business models and creating exponential value. In 2020, we were named by Fast Company as one of the 100 Best Workplaces for Innovators and we’re looking for team members with the curiosity to explore, the capabilities to build and capacity to help us deliver our mission.


What is the opportunity?

Ampli, one of Canada’s newest cashback apps, is hiring a Director of Marketing to lead its marketing team. As Ampli’s head of marketing, you will lead the development and expert execution of high-impact marketing plans to aggressively grow Ampli’s user base as well as drive engagement with the existing members. You will bring thought leadership, data-based planning expertise, creative innovation and a collaborative approach that will drive to impact, and deliver on significant growth targets. Through partnership, coordination, and innovation, you will lead and be personally accountable for the design, delivery, and execution of marketing plans across integrated channels to grow the Ampli business. You will provide insight, advice, and leadership to a team of marketers, ensuring their high performance and effectiveness.


What will you do?

  • Lead and develop a team of high-performing marketers; inspire, motivate and coach for success, while ensuring executional excellence.
  • Implement, manage and improve KPI’s across all acquisition and engagement channels to meet quarterly targets while maintaining effective management of the budget
  • Work closely with analytics and data science teams to monitor campaigns against KPIs and use this data to launch experiments and provide data driven insights to evolve a digital marketing strategy
  • Partner with product, business development and customer support teams to continue to dive into customer insights to inform and improve conversion funnels
  • Collaborate with cross-functional leads, along with internal business partners at RBC and RBC Ventures to fuel integration, and translate business needs and emerging priorities into marketing strategies and go-to-market plans for Ampli and our merchants.
  • Champion a best-in-class CRM strategy to deepen engagement with Ampli users
  • Build and scale paid marketing across all existing platforms including Facebook, Google, Display, Programmatic and TV
  • Oversee end-to-end management of Ampli marketing budgets, including monthly & quarterly re-forecasting, tracking, reconciliation, stakeholder updates.


What do you need to succeed?

Must-have

  • 8+ years of marketing experience with a strong focus on direct and digital, including experience in a strategic leadership capacity
  • Expertise across all marketing disciplines, with depth of experience in digital/acquisition, forecasting & reporting on results
  • People management experience, including leading multiple direct reports and layered teams
  • Proven success developing full-funnel marketing strategies, and building, delivering, and quantifying go-to-market plans
  • Experience managing multiple stakeholders in a matrixed organization
  • Experience in analytical tools and a deep understanding of how to access, use and present data to drive marketing plans


Nice-to-have

  • A creative eye combined with a keen attention to detail; be bold and challenge status quo
  • Comfortable with innovation, new technologies and platforms – in a fast-paced environment
  • Loyalty marketing experience
  • Held a growth leadership position in a double-sided market place (B2B, B2C and B2B2C)
  • Has experience with brand management / brand strategy

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • A world-class training program in financial services
  • Flexible work/life balance options
  • Opportunities to do challenging work

RBC Ventures


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JOB SUMMARY
City: Toronto
Address: 20 Bay Street
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salary + Variable Bonus
Required Travel (%): 0-25
Exempt/Non-Exempt: N/A
People Manager: Yes
Application Deadline: 10/20/2021
Platform: Strategy
Req ID: 410019
Ad Code(s): RBC Ventures


CLICK TO APPLY

Content Marketing Manager – RBC Ventures (Dr.Bill)

Toronto, ON

Remote

RBC

RBC Ventures is a new kind of business – one that marries the strength of one of the world’s most trusted and successful financial institutions with a mission to reimagine the role we play in people’s lives – to move RBC ‘beyond banking’. We’re building a world-class organization focused on designing exceptional experiences, exploring new business models and creating exponential value. In 2020, we were named by Fast Company as one of the 100 Best Workplaces for Innovators and we’re looking for team members with the curiosity to explore, the capabilities to build and capacity to help us deliver our mission


About Dr.Bill

We’re a distributed team who are working to make medical billing easy for Canadian physicians. As a team we value sincerity, openness, self-improvement, and personal wellness. Part of RBC Ventures, a subsidiary of RBC focused on innovation, working at Dr. Bill combines the flexibility and energy of an early-stage business with the stability of one of the world’s most successful financial companies.


What is the Opportunity?

At Dr. Bill, we are committed to empowering physicians with solutions that enable them to spend more time caring for their patients, and less time on administration and billing. As Content Marketing Manager you will obsess over how we drive engagement with Canadian physicians. Working closely with our internal Copywriter, you will bring to life our value proposition through relevant and meaningful points of connection. You’ll be relentless in finding new content channels to deliver our message and willing to test new ideas on-going. You will bring broad content management and creation experience, across a variety of platforms including: blogs, video, social, podcasts, SEO. Most importantly, you’ll have a passion for our mission and be motivated to help us reach more physicians and deepen our connection with them. At Dr. Bill, we go above and beyond for our customers. We are seeking a team member who is eager to make an impact and contribute to our core values.


What will you do?

  • Build an insight-driven content strategy to support our objective of driving awareness and educating physicians on the benefits of using Dr. Bill for their medical billing.
  • Work closely with our internal Copywriter to map out written content deliverables and manage timelines.
  • Own our SEO strategy and work closely with an external agency on SEO optimization.
  • Own our customer facing website and blog, work with an external agency to ensure our content remains relevant and proper visitor tracking is implemented.
  • Manage the development of our social media strategy and execution.
  • Expand our content strategy into new channels (i.e. video) and formats (i.e. infographics.)
  • Continually analyze and report on the success of content and use data to drive decision making.
  • Quarterly planning, budget, and projections for content related initiatives.
  • Work collaboratively and effectively with multiple Dr. Bill stakeholders.


What do you need to succeed?


Must-have

  • 5+ years of marketing experience, primarily focused on content creation and distribution. Experience building successful content strategies and track record of driving customer engagement.
  • Post-secondary education in Marketing, Communications, Public Relations or equivalent training.
  • Strong understanding of SEO best practices with regards to content marketing.
  • A track record of creating social media engagement experiences and funnel-based content marketing. Experience building online communities is an asset.
  • Experience with appropriate SaaS tools (Google Analytics, Intercom, Asana, Confluence, etc.).
  • Very familiar and adept with content management systems.
  • Strong ability to work in a collaborative, supportive way across the organization but also comfortable working independently and without structure to achieve results.


Diversity & Inclusion Commitments

RBC is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status, Aboriginal/Native American status or any other legally-protected factors. Disability-related accommodations during the application process are available upon request.


What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • A world-class training program in financial services
  • Flexible work/life balance options
  • Opportunities to do challenging work

RBC Ventures


Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.


JOB SUMMARY
City: Toronto
Address: Remote
Work Hours/Week: 37.5
Work Environment: Your Home Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salary + Variable Bonus
Required Travel (%): 0-25
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 09/30/2021
Platform: Strategy
Req ID: 406672
Ad Code(s): RBC Ventures


CLICK TO APPLY

Senior Manager, Performance Marketing, Mydoh, RBC Ventures

Job title: Senior Manager, Performance Marketing, Mydoh, RBC Ventures

Company: Royal Bank of Canada

Job description: RBC Ventures is a new kind of organization – one that marries the strength of one of the world’s most trusted and successful financial institutions with a mission to reimagine the role we play in people’s lives. We are building a world class team focused on creating new experiences, exploring new business models and developing new relationships that add value to how people live and work. In 2020, RBC Ventures was named to Fast Company’s Top 100 Workplaces for Innovators

Mydoh is seeking to change the financial landscape for kids. At Mydoh, we understand the importance of financial literacy and believe that developing good money habits should start early – our product gives children the opportunity to learn money management first-hand and build confidence in their financial skills.

What is the opportunity?
RBC Ventures team is hiring a Senior Manager, Performance Marketing to help accelerate the growth of Mydoh, a new and growing app that helps parents raise financially literate kids. This role will be responsible for attracting & acquiring parents in key digital channels including App Store, Google Play Store, Google Ads, Facebook, YouTube, other social; and should be familiar with all mobile app acquisition/growth tactics.

This marketer should be relentlessly hungry to deliver results and needs to be well-versed in Canada’s digital media landscape, ad tech, analytics & digital marketing channels. They will be involved the creative process to create & optimize best in class, top performing ads and copy while also accountable for day over day digital acquisition results.

What will you do?

  • Responsible for the daily management, execution and in-platform optimization of all mobile application acquisition including: paid social, search and all digital campaigns for Mydoh
  • Manage and report on budget and pacing, identify gaps in the media activation process and collaborate with colleagues & business leaders of all experience levels
  • Identify and create paid digital campaigns backed with rationale, supported with data
  • Brief strategic design partners on how to take campaign ideas to the next level while handling the ability to lightly modify creative within the Adobe Suite & Figma
  • Monitor and be personally accountable for performance against campaign and marketing KPI’s such as CR%, CPi, CPA, CTR, ad copy performance churn and retention
  • Continuously assess mobile application performance to optimize both in-platform advertising as well as recommend app enhancements
  • Deliver set up know-how and in-depth analysis of mobile measurement partner tools (MMP)
  • Guide advanced tag setup and maintenance using an MMP
  • Relentlessly report & visualization data – tell the acquisition story

What do you need to succeed?
Must-have

  • Post-secondary degree or diploma
  • 7-10 years of experience in digital media planning and performance marketing execution
  • In-depth understanding of both website and in-app conversion tracking, including an extensive knowledge of attribution modelling through SKadNetwork and last click
  • Ability to recognize a challenge and take pride in helping towards the solution
  • Thrives in fast moving environments with the ability to effectively deliver on multiple deadlines simultaneously (agency experience a plus)
  • SME for user acquisition through channels such as Paid Social, In-app and Programmatic advertising
  • Proven track record of stakeholder management, managed self-serve campaigns, ability to rationalize investment levels and allocations
  • Experience in analysis & optimization through a Mobile Measurement Platform (MMP)
  • Exceptionally organized self-starter who can work independently or collaboratively, execute, report and move to the next task
  • Proficient within excel, word, ppt as well as Google docs, sheets, slides and data studio

Nice to have

  • Experience working within a media agency on multiple clients and/or in agile environment
  • Experience with MMP’s, GA360, SKadNetwork
  • Experience with Google Tag Manager, MMP tagging, SDK implementation
  • Experience with Data studio or other data visualization
  • Expierence collaborating with Mobile app development teams

RBCVentures

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Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

JOB SUMMARY
City: Toronto
Address: 20 Bay Street
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salaried
Required Travel (%): 0-25
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 08/27/2021
Platform: Strategy
Req ID: 398025
Ad Code(s): RBC Ventures

Expected salary:

Location: Toronto, ON

Job date: Thu, 12 Aug 2021 22:44:00 GMT

Apply for the job now!

Senior Manager, Performance Marketing, Mydoh, RBC Ventures

Job title: Senior Manager, Performance Marketing, Mydoh, RBC Ventures

Company: Royal Bank of Canada

Job description: RBC Ventures is a new kind of organization – one that marries the strength of one of the world’s most trusted and successful financial institutions with a mission to reimagine the role we play in people’s lives. We are building a world class team focused on creating new experiences, exploring new business models and developing new relationships that add value to how people live and work. In 2020, RBC Ventures was named to Fast Company’s Top 100 Workplaces for Innovators

Mydoh is seeking to change the financial landscape for kids. At Mydoh, we understand the importance of financial literacy and believe that developing good money habits should start early – our product gives children the opportunity to learn money management first-hand and build confidence in their financial skills.

What is the opportunity?
RBC Ventures team is hiring a Senior Manager, Performance Marketing to help accelerate the growth of Mydoh, a new and growing app that helps parents raise financially literate kids. This role will be responsible for attracting & acquiring parents in key digital channels including App Store, Google Play Store, Google Ads, Facebook, YouTube, other social; and should be familiar with all mobile app acquisition/growth tactics.

This marketer should be relentlessly hungry to deliver results and needs to be well-versed in Canada’s digital media landscape, ad tech, analytics & digital marketing channels. They will be involved the creative process to create & optimize best in class, top performing ads and copy while also accountable for day over day digital acquisition results.

What will you do?

  • Responsible for the daily management, execution and in-platform optimization of all mobile application acquisition including: paid social, search and all digital campaigns for Mydoh
  • Manage and report on budget and pacing, identify gaps in the media activation process and collaborate with colleagues & business leaders of all experience levels
  • Identify and create paid digital campaigns backed with rationale, supported with data
  • Brief strategic design partners on how to take campaign ideas to the next level while handling the ability to lightly modify creative within the Adobe Suite & Figma
  • Monitor and be personally accountable for performance against campaign and marketing KPI’s such as CR%, CPi, CPA, CTR, ad copy performance churn and retention
  • Continuously assess mobile application performance to optimize both in-platform advertising as well as recommend app enhancements
  • Deliver set up know-how and in-depth analysis of mobile measurement partner tools (MMP)
  • Guide advanced tag setup and maintenance using an MMP
  • Relentlessly report & visualization data – tell the acquisition story

What do you need to succeed?
Must-have

  • Post-secondary degree or diploma
  • 7-10 years of experience in digital media planning and performance marketing execution
  • In-depth understanding of both website and in-app conversion tracking, including an extensive knowledge of attribution modelling through SKadNetwork and last click
  • Ability to recognize a challenge and take pride in helping towards the solution
  • Thrives in fast moving environments with the ability to effectively deliver on multiple deadlines simultaneously (agency experience a plus)
  • SME for user acquisition through channels such as Paid Social, In-app and Programmatic advertising
  • Proven track record of stakeholder management, managed self-serve campaigns, ability to rationalize investment levels and allocations
  • Experience in analysis & optimization through a Mobile Measurement Platform (MMP)
  • Exceptionally organized self-starter who can work independently or collaboratively, execute, report and move to the next task
  • Proficient within excel, word, ppt as well as Google docs, sheets, slides and data studio

Nice to have

  • Experience working within a media agency on multiple clients and/or in agile environment
  • Experience with MMP’s, GA360, SKadNetwork
  • Experience with Google Tag Manager, MMP tagging, SDK implementation
  • Experience with Data studio or other data visualization
  • Expierence collaborating with Mobile app development teams

RBCVentures

Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

JOB SUMMARY
City: Toronto
Address: 20 Bay Street
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salaried
Required Travel (%): 0-25
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 08/27/2021
Platform: Strategy
Req ID: 398025
Ad Code(s): RBC Ventures

Expected salary:

Location: Toronto, ON

Job date: Wed, 11 Aug 2021 04:09:17 GMT

Apply for the job now!

Senior Manager, Growth Marketing, RBC Ventures (Mydoh)

Job title: Senior Manager, Growth Marketing, RBC Ventures (Mydoh)

Company: Royal Bank of Canada

Job description: RBC Ventures is a new kind of business – one that marries the strength of one of the world’s most trusted and successful financial institutions with a mission to reimagine the role we play in people’s lives – to move RBC ‘beyond banking’. We’re building a world-class organization focused on designing exceptional experiences, exploring new business models and creating exponential value. In 2020, we were named by Fast Company as one of the 100 Best Workplaces for Innovators and we’re looking for team members with the curiosity to explore, the capabilities to build and capacity to help us deliver our mission

Mydoh is a Toronto-based fintech committed to helping Canadians raise money-smart kids. As part of RBC Ventures, Mydoh is seeking to change the financial landscape for kids. At Mydoh, we understand the importance of financial literacy and believe that developing good money habits should start early – our product gives children the opportunity to learn money management first-hand and build confidence in their financial skills.

What is the opportunity?

We are looking for a marketer who is hungry to accelerate rapid growth and build awareness for Mydoh. The successful candidate will have marketing experience within a rapidly scaling company. Your ability to strategically plan AND to execute with excellence is key to your success within our team.

RBC Ventures was named to Fast Company’s Most Innovative Workplaces in 2020!

What will you do?

  • Build our insight-driven marketing and client acquisition strategy, tactical plan, and be responsible for successful execution in all on and offline channels
  • Set clear objectives for the matrixed team who support Mydoh marketing, coaching them towards meeting these objectives, and removing barriers to success
  • Execute with excellence in all channels with attention to detail, timelines, reporting & strong stakeholder management
  • Always be on the hunt for and testing new growth opportunities – including testing new channel and acquisition opportunities, with a focus on deriving robust and reliable insights
  • Ensure visibility into marketing pipeline and calendar for all cross-functional stakeholders, and ensure effective communication about marketing initiatives across the organization
  • Work closely with tech, product & design teams to build and implement marketing initiatives, ensuring teams working towards clear goals, deliverables & timelines
  • Proactively share progress, insights, results and identify roadblocks to ensure timely discussion and resolution

What do you need to succeed?

Must-have

This is an extremely dynamic and metrics-driven role that spans all core areas of marketing.

Startup experience in a high growth / scaling startup is a must

Experience driving acquisition for a mobile app

7-10 years of digital marketing experience across performance digital (including SEM), social, product marketing, email, PR, and sponsorships

5 years working with Martech and CRM tools like Google Analytics, Appsflyer , Metabase

Proven analytical and critical thinking skills with a strong bias towards evidence-based decision making

A strong drive towards getting things done, being accountable, and driving outcomes

Strong ability to work in a collaborative, supportive way across the organization, but also comfort with working independently and without structure to achieve results

Candidates who will thrive

  • Demonstrate impeccable communication skills
  • Are driven by consumer insight
  • Are self-motivated problem solvers, eager to execute their solutions
  • Move from insight to action with ease
  • Lead collaboration across teams

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits
  • Leaders who support your development through coaching and managing opportunities
  • Ability to make a difference and lasting impact
  • Work in an agile, collaborative, progressive, and high-performing team
  • The opportunity to interface with senior level executives from many different parts of the organization

RBC Ventures

Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

JOB SUMMARY
City: Toronto
Address: 20 Bay Street
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salaried
Required Travel (%): 0-25
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 09/03/2021
Platform: Strategy
Req ID: 400372
Ad Code(s): RBC Ventures

Expected salary:

Location: Toronto, ON

Job date: Wed, 18 Aug 2021 02:53:20 GMT

Apply for the job now!

Marketing Copywriter- RBC Ventures (Dr.Bill) – Toronto, ON


Company: Royal Bank of Canada

Location: Toronto, ON

Job description: and billing. As Marketing Copywriter, you will focus relentlessly on creating effective communication pieces that educate… is eager to make an impact and contribute to our core values. What will you do? As an integral part of the Marketing team…

Expected salary:

Job date: Thu, 02 Sep 2021 02:23:07 GMT

Apply for the job now!

Growth Marketing Manager – RBC Ventures (Dr.Bill)

Job title: Growth Marketing Manager – RBC Ventures (Dr.Bill)

Company: Royal Bank of Canada

Job description: RBC Ventures is a new kind of business – one that marries the strength of one of the world’s most trusted and successful financial institutions with a mission to reimagine the role we play in people’s lives – to move RBC ‘beyond banking’. We’re building a world-class organization focused on designing exceptional experiences, exploring new business models and creating exponential value. In 2020, we were named by Fast Company as one of the 100 Best Workplaces for Innovators and we’re looking for team members with the curiosity to explore, the capabilities to build and capacity to help us deliver our mission

About Dr.Bill

We’re a distributed team who are working to make medical billing easy for Canadian physicians. As a team we value sincerity, openness, self-improvement, and personal wellness.Part of RBC Ventures, a subsidiary of RBC focused on innovation, working at Dr. Bill combines the flexibility and energy of an early-stage business with the stability of one of the world’s most successful financial companies.

What is the Opportunity?

At Dr. Bill, we are committed to empowering physicians with solutions that enable them to spend more time caring for their patients, and less time on administration and billing.As Growth Marketing Manager you will play an integral role in building and executing our lead generation strategy to build awareness and drive conversion with Canada physicians. To succeed in the role, you’ll need to be a striving thinker; never satisfied with the status-quo and constantly measuring performance to bring forward insight-based recommendations that iteratively evolve our growth strategy. You’ll also need to be able to effectively zoom in and zoom out as you pivot between the big picture and the details as you get things done. Most importantly, you’ll have a passion for helping us reach more physicians and deepen our connection with them. At Dr. Bill, we go above and beyond for our customers. We are seeking a team member who is eager to make an impact and contribute to our core values.

What will you do?

  • Lead our demand generation function, including developing and executing strategic campaigns to achieve our KPI’s at every stage in the marketing funnel.
  • Own performance reporting and campaign measurement. Working with your analytical partners you’ll set-up campaign tracking, measure results, and communicate marketing performance to the broader Dr. Bill organization.
  • Set up, execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI across all marketing channels (SEM, Paid Media, Email, etc).
  • Liaise with and manage relationships with internal and external stakeholders for marketing campaign execution, as necessary.
  • Actively share information, insights and implications across Marketing and Business partner teams to ensure timely discussion and resolution.
  • Continually seek out new opportunities to improve & increase campaign performance.

What do you need to succeed?

Must-have

  • 5+ years of marketing/demand generation experience with emphasis on digital, social, SEM, and email marketing.
  • Post-secondary education in marketing or another related field.
  • Experience building and executing email campaigns and managing a customer workflow and database. In-depth HubSpot experience is preferred.
  • Strong understanding of digital paid media and best practices to deliver marketing objectives.
  • Experience with appropriate SaaS tools (Google Analytics, Intercom, Asana, Confluence, etc.).
  • Experience analyzing/reporting data using tools such as Amplitude/Mixpanel, Chartio/Metabase/Tableau, and Google Analytics.
  • Strong ability to work in a collaborative, supportive way across the organization but also comfortable working independently and without structure to achieve results.

Diversity & Inclusion Commitments

RBC is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veterans status, Aboriginal/Native American status or any other legally-protected factors. Disability-related accommodations during the application process are available upon request.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • A world-class training program in financial services
  • Flexible work/life balance options
  • Opportunities to do challenging work

RBC Ventures

Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

JOB SUMMARY
City: Toronto
Address: Remote
Work Hours/Week: 37.5
Work Environment: Your Home Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salary + Variable Bonus
Required Travel (%): 0-25
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 09/17/2021
Platform: Strategy
Req ID: 406657
Ad Code(s): RBC Ventures

Expected salary:

Location: Toronto, ON

Job date: Sat, 04 Sep 2021 07:33:02 GMT

Apply for the job now!

Senior Manager, Growth Marketing, RBC Ventures (Mydoh) – Toronto, ON


Company: Royal Bank of Canada

Location: Toronto, ON

Job description: startup is a must Experience driving acquisition for a mobile app 7-10 years of digital marketing experience… across performance digital (including SEM), social, product marketing, email, PR, and sponsorships 5 years working with Martech and CRM…

Expected salary:

Job date: Mon, 13 Sep 2021 22:19:32 GMT

Apply for the job now!

Director of Marketing – RBC Ventures (Ampli) – Toronto, ON


Company: Royal Bank of Canada

Location: Toronto, ON

Job description: against KPIs and use this data to launch experiments and provide data driven insights to evolve a digital marketing strategy… and digital, including experience in a strategic leadership capacity Expertise across all marketing disciplines, with depth…

Expected salary:

Job date: Mon, 13 Sep 2021 22:39:25 GMT

Apply for the job now!

Director of Marketing – RBC Ventures (Ampli)

Job title: Director of Marketing – RBC Ventures (Ampli)

Company: Royal Bank of Canada

Job description: RBC Ventures is a new kind of business – one that marries the strength of one of the world’s most trusted and successful financial institutions with a mission to reimagine the role we play in people’s lives – to move RBC ‘beyond banking’. We’re building a world-class organization focused on designing exceptional experiences, exploring new business models and creating exponential value. In 2020, we were named by Fast Company as one of the 100 Best Workplaces for Innovators and we’re looking for team members with the curiosity to explore, the capabilities to build and capacity to help us deliver our mission.

What is the opportunity?

Ampli, one of Canada’s newest cashback apps, is hiring a Director of Marketing to lead its marketing team. As Ampli’s head of marketing, you will lead the development and expert execution of high-impact marketing plans to aggressively grow Ampli’s user base as well as drive engagement with the existing members. You will bring thought leadership, data-based planning expertise, creative innovation and a collaborative approach that will drive to impact, and deliver on significant growth targets. Through partnership, coordination, and innovation, you will lead and be personally accountable for the design, delivery, and execution of marketing plans across integrated channels to grow the Ampli business. You will provide insight, advice, and leadership to a team of marketers, ensuring their high performance and effectiveness.

What will you do?

  • Lead and develop a team of high-performing marketers; inspire, motivate and coach for success, while ensuring executional excellence.
  • Implement, manage and improve KPI’s across all acquisition and engagement channels to meet quarterly targets while maintaining effective management of the budget
  • Work closely with analytics and data science teams to monitor campaigns against KPIs and use this data to launch experiments and provide data driven insights to evolve a digital marketing strategy
  • Partner with product, business development and customer support teams to continue to dive into customer insights to inform and improve conversion funnels
  • Collaborate with cross-functional leads, along with internal business partners at RBC and RBC Ventures to fuel integration, and translate business needs and emerging priorities into marketing strategies and go-to-market plans for Ampli and our merchants.
  • Champion a best-in-class CRM strategy to deepen engagement with Ampli users
  • Build and scale paid marketing across all existing platforms including Facebook, Google, Display, Programmatic and TV
  • Oversee end-to-end management of Ampli marketing budgets, including monthly & quarterly re-forecasting, tracking, reconciliation, stakeholder updates.

What do you need to succeed?

Must-have

  • 8+ years of marketing experience with a strong focus on direct and digital, including experience in a strategic leadership capacity
  • Expertise across all marketing disciplines, with depth of experience in digital/acquisition, forecasting & reporting on results
  • People management experience, including leading multiple direct reports and layered teams
  • Proven success developing full-funnel marketing strategies, and building, delivering, and quantifying go-to-market plans
  • Experience managing multiple stakeholders in a matrixed organization
  • Experience in analytical tools and a deep understanding of how to access, use and present data to drive marketing plans

Nice-to-have

  • A creative eye combined with a keen attention to detail; be bold and challenge status quo
  • Comfortable with innovation, new technologies and platforms – in a fast-paced environment
  • Loyalty marketing experience
  • Held a growth leadership position in a double-sided market place (B2B, B2C and B2B2C)
  • Has experience with brand management / brand strategy

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Ability to make a difference and lasting impact
  • Work in a dynamic, collaborative, progressive, and high-performing team
  • A world-class training program in financial services
  • Flexible work/life balance options
  • Opportunities to do challenging work

RBC Ventures

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JOB SUMMARY
City: Toronto
Address: 20 Bay Street
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salary + Variable Bonus
Required Travel (%): 0-25
Exempt/Non-Exempt: N/A
People Manager: Yes
Application Deadline: 09/24/2021
Platform: Strategy
Req ID: 410019
Ad Code(s): RBC Ventures

Expected salary:

Location: Toronto, ON

Job date: Sun, 12 Sep 2021 02:28:55 GMT

Apply for the job now!