Job title: Senior Manager, Growth Marketing, RBC Ventures (Mydoh)
Company: Royal Bank of Canada
Job description: RBC Ventures is a new kind of business – one that marries the strength of one of the world’s most trusted and successful financial institutions with a mission to reimagine the role we play in people’s lives – to move RBC ‘beyond banking’. We’re building a world-class organization focused on designing exceptional experiences, exploring new business models and creating exponential value. In 2020, we were named by Fast Company as one of the 100 Best Workplaces for Innovators and we’re looking for team members with the curiosity to explore, the capabilities to build and capacity to help us deliver our mission
Mydoh is a Toronto-based fintech committed to helping Canadians raise money-smart kids. As part of RBC Ventures, Mydoh is seeking to change the financial landscape for kids. At Mydoh, we understand the importance of financial literacy and believe that developing good money habits should start early – our product gives children the opportunity to learn money management first-hand and build confidence in their financial skills.
What is the opportunity?
We are looking for a marketer who is hungry to accelerate rapid growth and build awareness for Mydoh. The successful candidate will have marketing experience within a rapidly scaling company. Your ability to strategically plan AND to execute with excellence is key to your success within our team.
RBC Ventures was named to Fast Company’s Most Innovative Workplaces in 2020!
What will you do?
- Build our insight-driven marketing and client acquisition strategy, tactical plan, and be responsible for successful execution in all on and offline channels
- Set clear objectives for the matrixed team who support Mydoh marketing, coaching them towards meeting these objectives, and removing barriers to success
- Execute with excellence in all channels with attention to detail, timelines, reporting & strong stakeholder management
- Always be on the hunt for and testing new growth opportunities – including testing new channel and acquisition opportunities, with a focus on deriving robust and reliable insights
- Ensure visibility into marketing pipeline and calendar for all cross-functional stakeholders, and ensure effective communication about marketing initiatives across the organization
- Work closely with tech, product & design teams to build and implement marketing initiatives, ensuring teams working towards clear goals, deliverables & timelines
- Proactively share progress, insights, results and identify roadblocks to ensure timely discussion and resolution
What do you need to succeed?
Must-have
This is an extremely dynamic and metrics-driven role that spans all core areas of marketing.
Startup experience in a high growth / scaling startup is a must
Experience driving acquisition for a mobile app
7-10 years of digital marketing experience across performance digital (including SEM), social, product marketing, email, PR, and sponsorships
5 years working with Martech and CRM tools like Google Analytics, Appsflyer , Metabase
Proven analytical and critical thinking skills with a strong bias towards evidence-based decision making
A strong drive towards getting things done, being accountable, and driving outcomes
Strong ability to work in a collaborative, supportive way across the organization, but also comfort with working independently and without structure to achieve results
Candidates who will thrive
- Demonstrate impeccable communication skills
- Are driven by consumer insight
- Are self-motivated problem solvers, eager to execute their solutions
- Move from insight to action with ease
- Lead collaboration across teams
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- A comprehensive Total Rewards Program including bonuses and flexible benefits
- Leaders who support your development through coaching and managing opportunities
- Ability to make a difference and lasting impact
- Work in an agile, collaborative, progressive, and high-performing team
- The opportunity to interface with senior level executives from many different parts of the organization
RBC Ventures
Join our Talent Community
Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.
Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .
JOB SUMMARY
City: Toronto
Address: 20 Bay Street
Work Hours/Week: 37.5
Work Environment: Office
Employment Type: Permanent
Career Level: Experienced Hire/Professional
Pay Type: Salaried
Required Travel (%): 0-25
Exempt/Non-Exempt: N/A
People Manager: No
Application Deadline: 09/03/2021
Platform: Strategy
Req ID: 400372
Ad Code(s): RBC Ventures
Expected salary:
Location: Toronto, ON
Job date: Wed, 18 Aug 2021 02:53:20 GMT
Apply for the job now!