Company: Universal Parks & Resorts
Location: Orlando, FL
Expected salary:
Job date: Sun, 05 Oct 2025 04:01:41 GMT
Job description:
Job Title: Technical Lead – Marketing Technology & Personalization
Job Summary:
As the Technical Lead for Marketing Technology & Personalization at Universal Destinations & Experiences, you will play a pivotal role in shaping and executing advanced marketing strategies and personalization solutions across our digital platforms. This hands-on leadership position requires a blend of technical expertise and marketing acumen to drive innovative initiatives that enhance customer engagement and optimize marketing performance.
Key Responsibilities:
-
Architect & Implement Solutions: Design and deploy state-of-the-art marketing technology solutions that enhance personalization and improve customer experiences.
-
Lead Cross-Functional Teams: Collaborate with marketing, analytics, and IT teams to ensure seamless integration of marketing technologies and alignment with organizational goals.
-
Innovation & Strategy Development: Stay ahead of industry trends and emerging technologies to identify opportunities for enhancing the marketing effectiveness and customer journey.
-
Performance Monitoring: Establish key metrics for success, and leverage analytics to track and report on the effectiveness of marketing initiatives, adjusting strategies as needed.
-
Mentoring & Training: Provide guidance and training to team members on marketing technology best practices and tools.
Qualifications:
- Proven experience in marketing technology, personalization, or related fields.
- Strong understanding of digital marketing, customer experience strategies, and data-driven decision-making.
- Excellent leadership and communication skills, capable of driving cross-functional collaboration.
- Familiarity with relevant technologies and platforms, such as CRM, DMPs, and analytics tools.
Why Join Us?
This role offers a unique opportunity to influence the future of marketing at Universal Destinations & Experiences. You will work with cutting-edge technology in a dynamic environment that values creativity and innovation. Join us in creating impactful marketing experiences that resonate with our customers.



