Social Performance Analyst – Salt XC – Toronto, ON

Company: Salt XC

Location: Toronto, ON

Expected salary:

Job date: Thu, 28 Aug 2025 23:04:02 GMT

Job description: ROLE: SOCIAL PERFORMANCE ANALYST
TEAM: THE KITCHEN NORTH AMERICA
LOCATION: TORONTO (HYBRID)COMPANY OVERVIEW:The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking.Are you ready to join an award-ambitious team that’s making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign’s Global ‘In-House Agency of The Year’, further solidifying our position as a leader in the industry. Join us and be a part of something truly special – a team that’s dedicated to creating ground-breaking work and pushing limits.At The Kitchen, we’re not just looking for individuals who want to be a part of the advertising industry – we’re looking for trailblazers who are ready to lead the way to the next big thing! We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief.ROLE OVERVIEWThe Social Analyst is a data-driven, insights-led media strategist and platform expert with hands-on analytics reporting experience. You should be a natural collaborator, with strong presentation, organizational and strategic thinking skills. You have a strong comprehension of the digital media landscape and a proactive nature, combined with high attention to detail. You value curiosity and are on top of current and emerging trends in the world of digital media.The Social Analyst will work directly with the Sr. Performance Analyst and serve as a primary, daily point of contact pertaining to performance metrics, including but not limited to organic & paid social, social listening, SEO, Video and Content.You will need to be highly proficient in spotting patterns in data and transforming them into actionable insights. This includes understanding various brand goals and a solid understanding of analytics tools for measurement.CORE RESPONSIBILITIES

  • REPORTING:
  • Build dashboards and analyze data related to content pillars, social conversations, trends, audience insights, brand KPIs
  • Provide timely (monthly, quarterly, annual) and accurate reporting, analysis, and key insights of social media reports for a variety of brands and campaigns across all key channels
  • Provide one-on-one team support to individuals for our social media tools and provide ad-hoc support to the team when needed
  • SOCIAL MEDIA EXPERTISE:
  • Trends – Stay up to date on the latest social and digital media trends, best practices, and technologies and how they relate to reporting
  • SOCIAL PLANNING:
  • Work with strategy team to set benchmarks, KPIs and goals for briefs and campaigns
  • Engage in key industry conversations on social channels and be a thought-leader, ready to start new conversations that will drive brand performance on social
  • SOCIAL PLAYBOOK SUPPORT:
  • Work with strategy team to ensure brand playbooks reflect up to date brand and channel goals

EXPERIENCE & SKILLS

  • 2+ years relevant experience in agency performance analytics, digital strategy or SMM role
  • Proven ability writing in-depth, actionable insights based on data, translating insights into actionable recommendations for brands, creative and strategy teams
  • Experience reporting on following channels Facebook, Instagram, TikTok, Pinterest, Reddit, Twitter
  • Familiarity with reporting tools (i.e. Khoros, Talkwalker, etc.)
  • CPG experience desired but not required
  • Preferred hands-on experience in Google Analytics, Search Console, paid social business manager accounts & Google Ad accounts
  • High attention to detail
  • Excellent communication skills (both written and verbal)
  • Preferred exposure to all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video
  • Demonstrated creative and innovative thinker, with the ability to take ownership of tasks and drive projects through to completion

The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

Role Summary: Social Performance Analyst at The Kitchen North America

Location: Toronto (Hybrid)

Company Overview:
The Kitchen North America is a dynamic collective comprising creatives, producers, data analysts, and social experts. It’s an award-winning team recognized for innovative advertising that captures current trends across various platforms. The team is dedicated to producing impactful work that resonates culturally.

Role Overview:
The Social Performance Analyst is a data-driven media strategist focused on social media analytics and insights. Key responsibilities include:

  • Reporting: Building dashboards, analyzing data related to content, audience insights, and performance metrics. Providing detailed reports on social media performance across various channels.

  • Social Media Expertise: Staying updated on digital media trends and their implications for reporting.

  • Social Planning: Collaborating with strategy teams to establish benchmarks, KPIs, and engaging in industry conversations to enhance brand performance.

  • Social Playbook Support: Ensuring brand playbooks reflect current goals and trends.

Experience & Skills Required:

  • 2+ years in agency analytics or digital strategy.
  • Ability to derive actionable insights from data.
  • Familiarity with platforms like Facebook, Instagram, TikTok, and reporting tools such as Khoros and Google Analytics.
  • Strong communication skills and keen attention to detail.
  • Experience in various aspects of digital marketing is preferred.

Commitment to Diversity: The Kitchen, Kraft Heinz, and Salt prioritize equal employment opportunities and embrace a diverse workforce.

Senior Software Engineer – Salt XC – Toronto, ON

Company: Salt XC

Location: Toronto, ON

Expected salary:

Job date: Fri, 08 Aug 2025 22:20:13 GMT

Job description: ROLE: SENIOR SOFTWARE ENGINEERTEAM: SALT MEDIALOCATION: TORONTO (HYBRID)COMPANY OVERVIEWReady to shape the future of AI-driven advertising and build products that transform how brands connect with audiences? We’re looking for a Senior Software Engineer to join our team at Nectar First and be a part of the evolution.Every day at Salt Media, we’re facilitating more informed, valuable conversations between companies and the people they serve. We’re driven by our mission to “Bring Audiences Home”-helping brands cut through irrelevant noise and connect with people who truly care.As an AI-driven media agency powered by our own proprietary products, we help clients make smarter, more impactful ad buying decisions while delivering a better experience for brands and consumers alike. Our product suite and unique in-house service models blend the best of data science and marketing, empowering clients to take ownership of their digital media, social buying, and first-party data strategies.Our current product suite includes:

  • Podium, our next-gen media mix modelling and measurement platform
  • Frontrunnr, our automated social boosting and ad optimization platform
  • Media Mob, our creator discovery platform

…and this is just the beginning. We’re constantly ideating and building. As one of our Senior Software Engineers, you’ll play a pivotal role not only in shaping and refining these products but also in envisioning and creating the next wave of transformative products that will define our future.ABOUT YOUIf you’re an engineer who loves building product, has an ownership mentality and is someone who constantly wants to learn and evolve, here are a few reasons why you might be excited to join Salt Media:

  • Work with Cutting-Edge AI
  • AI isn’t just a buzzword for us – it’s in our DNA. As an Intermediate Data Scientist, you’ll engage directly with generative models, ML-driven decision-making tools, and advanced data pipelines. You’ll use licensed AI tools internally to enhance your daily workflows and collaborate with colleagues, and will be given regular opportunities to explore and learn new tooling to help us all stay ahead of the curve and work smarter.
  • High-Impact, Varied Environment
  • You won’t be pigeonholed into a narrow engineering role. Instead, you’ll tackle a variety of challenges, on a variety of products, from improving backend architectures and optimizing models to experimenting with new tools and frameworks. Your work will make an immediate, visible difference to clients and the company’s trajectory.
  • Autonomy and Ownership
  • Rather than waiting for permission, you’ll propose solutions, influence product direction, and shape development processes. Our flat org structure eliminates red tape and encourages direct communication. If you see an opportunity to build something better, you run with it.
  • Exposure to the Entire Business
  • At Salt Media, you won’t be isolated in your own technical corner. You’ll collaborate closely with product leaders, data scientists, client-facing teams, and even the CEO. This cross-functional exposure expands your understanding of the product and customers, helping you hone both technical and business skills.
  • Fast-Paced Growth and Learning
  • Ad tech is evolving quickly, and we move with it. That means constant learning, continuous improvement, and never feeling stuck in outdated tech stacks or stale processes. As the company grows, so do your opportunities-new responsibilities, new projects, and a larger platform to showcase your talents.
  • A Culture of Curiosity and Transparency
  • Expect open communication, direct feedback, and a culture that values curiosity and problem solving over rigid hierarchies. You’ll join a team that encourages questions, celebrates breakthroughs, and is genuinely excited about building product to shake up a traditional industry.

ROLE OVERVIEW:As a Senior Software Engineer at Salt Media, you’re not just another developer adding incremental features-you’re a key contributor helping redefine how an entire industry operates. If you’ve ever wanted to make an impact somewhere where your code directly influences market-shaping decisions, read on.Reporting directly to the Chief Product Officer, you will partner with Internal and Client Business Teams to develop novel products, new systems and achieve client business goals.You’ll work with a modern tech stack that includes:

  • Python: The backbone of our codebase, powering most of our development work.
  • Cloud Platforms: A robust infrastructure built on GCP to support scalability and reliability.
  • Generative AI: At the heart of our innovation. We’re integrating large language models and developing bespoke AI solutions to redefine our products and services.

Your core responsibilities will include:

  • Building actionable KPIs, production-quality dashboards, informative deep dives, and scalable data products
  • Leading product delivery and own execution of novel technology projects
  • Applying and developing specialized programming and software system skills to solve complex business objectives
  • Contributing to fostering a culture of product excellence and creativity
  • Influencing business-stakeholders to drive innovation and technology development

Within the first 30 days of the role you will:

  • Progress through our structured onboarding program
  • Set up your development environment, familiarize yourself with our tech stack, and understand our core products
  • Meet our CEO
  • Get to know your fellow Product Team members
  • Have regular 1:1s with the Chief Product Officer
  • Attend weekly company-wide update meeting
  • Complete a series of guided tasks (e.g., minor bug fixes, small feature enhancements) to learn our codebase and deployment processes
  • Meet with cross-functional team member to understand roles, org structure, and workflows

Within the first 60 days you will:

  • Begin independently contributing to feature development and propose improvements to existing code.
  • Take on ownership of a small feature or service area, ensuring its performance, reliability, and scalability

Within the first 90 days you will:

  • Lead the development of a moderately complex feature or system improvement from concept through release
  • Offer input on tooling, architecture, or best practices to improve productivity and code quality across the Product team
  • Act as a trusted technical contributor, regularly sharing insights, advocating for best practices, and helping shape our long-term technical roadmap

EXPERIENCE & SKILLSWhile checking all of these boxes certainly isn’t required for you to apply, here is an overview of the kind of experience we’d love to see in your work history:

  • 5+ years building products
  • Experience with JavaScript frameworks such as React, Tailwind, and NodeJS
  • Experience with untyped languages such as Python for backend development and relevant data management libraries
  • Experience with SQL and no-SQL based systems
  • Familiarity with microservices and/or serverless applications
  • Familiarity with data orchestration and pipeline management, incl AI pipelines
  • Familiarity with production application deployment and maintenance in cloud environments, esp. GCP
  • A proven track record of owning and delivering projects
  • BSc or higher in Computer Science, Statistics, Software Engineering or related field, or equivalent experience
  • Additional consideration for candidates with
  • Marketing and advertising measurement experience
  • ‘Big Tech’ experience

OUR CULTUREAt Salt Media, you’ll be working in a startup-like atmosphere within a larger agency group. Rapid learning, continuous experimentation, and room to shape your own role are key, but unlike other startups, here you’ll reap the benefits of stability, scale and long-term vision. You’ll join a team of ambitious builders and problem solvers who move fast, are masters of their craft, and share an obsession with exploring cutting-edge technologies. There’s no red tape holding you back, so you’ll feel empowered to take bold risks and drive meaningful change.We value transparency, curiosity, ownership, consistency, commitment and tech agility. We celebrate wins, encourage one another’s professional development, and foster an inclusive culture where everyone’s diverse perspective matters.We embrace a hybrid approach to work at Salt Media, with 2 days per week spent collaborating with teammates and leadership in person at our Toronto office (located in Liberty Village). It’s a buzzing and productive environment where you’ll have the opportunity to not only get to know your colleagues, but an extensive network of industry peers. We spend the other 3 days working remotely from, and stay connected via Slack.INTERVIEW PROCESSOur interview process shouldn’t take more than about 4 hours of your time total. Here’s what’s involved for the Senior Software Engineer role:

  • Introductory call with our recruiter to assess experience and fit (30-60 mins)
  • Introductory call with our Chief Product Officer, to learn about the products you’ve built previously and to ensure your ways of working align with ours (30-60 mins)
  • Technical Assessment, which will involve a debugging challenge and other questions in CoderPad (60 mins)
  • Final call with our other Senior Software Engineer to answer any outstanding questions that you or we might have (30 mins)

If you’re ready to build products that transform the future of advertising, thrive in a transparent and collaborative environment, and see the tangible impact of your work, Nectar First is the place to bring your ambition to life. Apply now and join us on our mission to “Bring Audiences Home”.Salt Media embraces diversity and equal opportunity. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, disability, age, marital status, or family status.If you require any accommodations or support during the application or interview process, please let our recruiter know and we’ll work with you to ensure you have a positive experience.

Senior Software Engineer – Salt Media – Toronto (Hybrid)

Company Overview: Salt Media is an AI-driven advertising agency focused on enhancing brand-audience connections. By leveraging proprietary products, the company helps clients in making informed ad-buying decisions and optimizing their digital media strategies.

Role Overview: As a Senior Software Engineer, you will play a key role in the development of innovative products and systems, working directly with internal and client teams. You will report to the Chief Product Officer and work with a modern tech stack, including Python, GCP, and generative AI.

Key Responsibilities:

  • Build actionable KPIs, dashboards, and scalable data products.
  • Lead product delivery and execute technology projects.
  • Contribute to a culture of excellence and influence stakeholders.

Expectations:

  • Within the first 30 days: Complete onboarding, set up your environment, meet the team, and start learning the codebase.
  • By 60 days: Take ownership of small features and begin independent contributions to development.
  • By 90 days: Lead the development of moderate features or improvements and contribute to best practices.

Qualifications:

  • 5+ years of product development experience.
  • Proficient in JavaScript (React, Tailwind, NodeJS) and Python.
  • Familiarity with SQL, microservices, and cloud environments (especially GCP).
  • Strong project ownership and delivery track record.
  • Bonus: Experience in marketing, advertising measurement, or big tech.

Culture: Salt Media promotes a start-up atmosphere with focus on transparency, curiosity, and ownership. The hybrid work model encourages collaboration in the Toronto office while allowing remote work.

Interview Process:

  1. Introductory call with the recruiter.
  2. Chat with the Chief Product Officer.
  3. Technical assessment via CoderPad.
  4. Final call with another Senior Software Engineer.

If you’re ready to innovate in the ad tech space and make a tangible impact at Salt Media, apply now! The company values diversity and aims to create an inclusive environment. Accommodations during the application process are available upon request.

Media Specialist – Salt XC – Toronto, ON

Company: Salt XC

Location: Toronto, ON

Expected salary:

Job date: Sat, 02 Aug 2025 04:15:15 GMT

Job description: ROLE: Media Specialist
TEAM: Media
LOCATION: Toronto (Hybrid)Company OverviewSalt is a North American marketing agency that creates connected experiences through creative, digital, and media innovation. Our mission is to help clients and their brands earn the world’s attention through our core philosophy of Connected Creativity-a cross-disciplinary, collaborative approach to ideation and planning that unlocks the power of different perspectives.This approach enables us to deliver new and effective solutions. Because the best results start with different ideas.Role OverviewThe Media Executive will support a diverse mix of U.S.-based clients in the CPG, retail, and gym/fitness categories. This role is focused on media implementation and reporting. The ideal candidate is proficient in social media platforms, Google Analytics, and Google AdWords, and is comfortable building relationships with internal teams and clients alike.Core ResponsibilitiesSupport the Media Supervisor with campaign implementation, optimization, and reportingAssist with client planning and handle day-to-day client requestsCoordinate with media vendors to book, implement, and report on campaignsHelp prepare and present integrated media plans, proposals, and performance analysesMonitor media plan performance and suggest optimizationsCollaborate with internal teams and external agencies to ensure alignment and knowledge sharingEnsure adherence to Salt’s values, philosophies, and planning processesProvide proactive input on client business, internal workflows, and industry trendsTrack KPIs and ensure appropriate check-ins and reporting are in placeUnderstand client objectives and manage planning requirements effectivelyPresent compelling recommendations and highlight the benefits of proposed strategiesContribute to internal agency or team projects as neededSupport other departments by ensuring digital media requirements are clearly communicatedExperience & Skills2+ years of experience at a media agency in a digital-focused roleBachelor’s degree or diploma in Marketing, Communications, or AdvertisingHands-on experience with:Google AnalyticsGoogle AdsPaid Social (Business Manager accounts)Excellent written and verbal communication skillsStrong attention to detailExperience with Google Data Studio (asset, not required)Google Certifications (required)Experience planning and executing campaigns for Fortune 100 brandsFamiliarity with CRM, SEO, SEM, programmatic, social, mobile, and video mediaExperience with e-commerce platforms like Shopify (asset)A proactive, hands-on, solutions-oriented mindsetSalt’s ValuesSalt of the Earth: Be humble, kind, hardworking, trustworthy, and fun to work withDo What’s Right: Make principled decisions, not easy onesEarn It: Commit to hard work and earn respect, results, and recognitionMake Things Better: Always seek improvement and be solutions-orientedSeek Different Perspectives: Embrace diversity and value the creativity it bringsSalt is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.

Role Summary: Media Specialist at Salt

Location: Toronto (Hybrid)

Company Overview:
Salt is a North American marketing agency focused on creating innovative connected experiences. Their mission centers around "Connected Creativity," emphasizing collaboration and diverse perspectives for effective solutions.

Role Overview:
The Media Specialist will support various U.S. clients in CPG, retail, and gym/fitness sectors, focusing on media implementation and performance reporting. Key responsibilities include:

  • Assisting in campaign execution and optimization
  • Managing client requests and media vendor coordination
  • Preparing integrated media plans and performance reports
  • Monitoring media performance for optimization suggestions
  • Collaborating with internal teams and external agencies
  • Tracking KPIs and managing planning requirements
  • Presenting strategic recommendations

Experience & Skills Required:

  • 2+ years in a digital-focused media role at an agency
  • Degree/diploma in Marketing, Communications, or Advertising
  • Proficiency in Google Analytics, Google Ads, and social media platforms
  • Strong communication skills and attention to detail
  • Familiarity with CRM, SEO, SEM, and e-commerce (e.g., Shopify)
  • Google Certifications required; experience with Google Data Studio is a plus

Core Values:

  • Kindness, humility, and teamwork
  • Ethical decision-making
  • Commitment to improvement and proactive solutions
  • Embracing diversity for creative outcomes

Salt is dedicated to Equal Employment Opportunity, valuing diverse backgrounds in their workforce.

SEM + Retail Manager – Salt XC – Toronto, ON

Company: Salt XC

Location: Toronto, ON

Expected salary:

Job date: Sat, 02 Aug 2025 01:31:57 GMT

Job description: ROLE: SEM + Retail Manager
TEAM: Media
LOCATION: Toronto (Hybrid)Company OverviewSalt is a North American marketing agency that creates connected experiences through creative, digital, and media innovation. Our mission is to help clients and their brands earn the world’s attention through our core philosophy of Connected Creativity-a cross-disciplinary, collaborative approach to ideation and planning that unlocks the power of different perspectives.This approach enables us to deliver new and effective solutions. Because the best results start with different ideas.Role OverviewThe SEM + Retail Manager is a data-driven, insights-led strategist and media platform expert. This individual excels in analytics, hands-on execution, and reporting, while also being a natural collaborator with strong organizational and presentation skills.The role spans multiple U.S. accounts across the CPG, retail, and health/fitness sectors and requires comfort managing diverse client expectations simultaneously. The Manager will oversee the strategy and execution of paid media campaigns across platforms such as Google, Bing, Amazon, Walmart, and other retail media networks-managing the full campaign lifecycle from planning to optimization.Core ResponsibilitiesLead the strategy and execution of retail media campaigns (e.g., Sponsored Products, Integrated Media) to deliver measurable outcomesDevelop plans to maximize product visibility, digital shelf presence, and conversions across retailer ecosystemsBuild and execute SEM and retail strategies aligned with client KPIs, including keyword planning, ad copy, and landing page optimizationsOwn end-to-end campaign execution, from media planning through performance optimizationAnalyze campaign performance using tools like Google Analytics and SEMrush; provide actionable insightsContinually evolve strategies through testing, innovation, and platform updatesCollaborate with internal teams and retail media networks to support campaign and merchandising excellenceTrack industry trends and adapt strategies to stay ahead of the curveMentor junior team members and support agency-wide knowledge building in SEM and retail mediaExperience & Skills3-4+ years in media/performance marketing focused on SEM or Retail MediaDirect experience with:Google Ads (required)SA360, Amazon Ads, and other retail media networksStrong communicator with excellent presentation and written skillsHighly organized, analytical, and detail-orientedExperience managing campaigns for Fortune 50 brandsCreative and resourceful, with a hands-on attitudeKnowledge across digital channels: CRM, SEO, SEM, programmatic, mobile, social, and videoExperience with eCommerce platforms such as Shopify, Magento, or BigCommerce (asset)Ability to work with a high degree of autonomy and navigate complex tasks using common sense and initiativeSalt’s ValuesSalt of the Earth: Be kind, humble, hardworking, and collaborativeDo What’s Right: Prioritize integrity over convenienceEarn It: Value hard work and merit-based successMake Things Better: Continuously seek improvement and innovationSeek Different Perspectives: Embrace diverse viewpoints to inspire creativity and growthSalt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.

Role Summary: SEM + Retail Manager

Company Overview
Salt is a North American marketing agency focused on creating integrated experiences through innovative media strategies. Their mission is to help brands capture attention using a collaborative approach called Connected Creativity.

Role Overview
The SEM + Retail Manager will develop and execute data-driven strategies for paid media campaigns across various platforms, including Google, Bing, and Amazon. The ideal candidate is analytical, organized, and excels in collaboration. Responsibilities include campaign lifecycle management, optimizing product visibility, and utilizing analytics tools to drive performance.

Core Responsibilities

  • Lead execution of retail media campaigns to achieve measurable results.
  • Strategize for digital shelf presence and conversions aligned with client KPIs.
  • Manage full campaign execution from planning to optimization.
  • Analyze performance metrics and provide actionable insights.
  • Innovate and adapt strategies based on industry trends.
  • Mentor junior team members in SEM and retail media.

Experience & Skills Required

  • 3-4 years of experience in media or performance marketing, focusing on SEM/Retail Media.
  • Proficient in Google Ads; familiarity with additional media networks preferred.
  • Strong communication and organizational skills.
  • Experience with eCommerce platforms (e.g., Shopify).
  • Autonomous problem solver with a detail-oriented mindset.

Values
Salt emphasizes kindness, integrity, hard work, continuous improvement, and embracing diverse perspectives.

Diversity Commitment
Salt is committed to equal employment opportunity and values diversity in its workforce.

Media Executive – Salt XC – Toronto, ON

Company: Salt XC

Location: Toronto, ON

Expected salary:

Job date: Sat, 02 Aug 2025 05:57:10 GMT

Job description: ROLE: Media Executive
TEAM: Media
LOCATION: Toronto (Hybrid)Company OverviewSalt is a North American marketing agency that creates connected experiences through creative, digital, and media innovation. Our mission is to help clients and their brands earn the world’s attention through our core philosophy of Connected Creativity-a cross-disciplinary, collaborative approach to ideation and planning that unlocks the power of different perspectives.This approach enables us to deliver new and effective solutions. Because the best results start with different ideas.Role OverviewThe Media Executive will support a diverse mix of U.S.-based clients in the CPG, retail, and gym/fitness categories. This role is focused on media implementation and reporting. The ideal candidate is proficient in social media platforms, Google Analytics, and Google AdWords, and is comfortable building relationships with internal teams and clients alike.Core ResponsibilitiesSupport the Media Supervisor with campaign implementation, optimization, and reportingAssist with client planning and handle day-to-day client requestsCoordinate with media vendors to book, implement, and report on campaignsHelp prepare and present integrated media plans, proposals, and performance analysesMonitor media plan performance and suggest optimizationsCollaborate with internal teams and external agencies to ensure alignment and knowledge sharingEnsure adherence to Salt’s values, philosophies, and planning processesProvide proactive input on client business, internal workflows, and industry trendsTrack KPIs and ensure appropriate check-ins and reporting are in placeUnderstand client objectives and manage planning requirements effectivelyPresent compelling recommendations and highlight the benefits of proposed strategiesContribute to internal agency or team projects as neededSupport other departments by ensuring digital media requirements are clearly communicatedExperience & Skills2+ years of experience at a media agency in a digital-focused roleBachelor’s degree or diploma in Marketing, Communications, or AdvertisingHands-on experience with:Google AnalyticsGoogle AdsPaid Social (Business Manager accounts)Excellent written and verbal communication skillsStrong attention to detailExperience with Google Data Studio (asset, not required)Google Certifications (required)Experience planning and executing campaigns for Fortune 100 brandsFamiliarity with CRM, SEO, SEM, programmatic, social, mobile, and video mediaExperience with e-commerce platforms like Shopify (asset)A proactive, hands-on, solutions-oriented mindsetSalt’s ValuesSalt of the Earth: Be humble, kind, hardworking, trustworthy, and fun to work withDo What’s Right: Make principled decisions, not easy onesEarn It: Commit to hard work and earn respect, results, and recognitionMake Things Better: Always seek improvement and be solutions-orientedSeek Different Perspectives: Embrace diversity and value the creativity it bringsSalt is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.

Role Summary: Media Executive at Salt Agency

Location: Toronto (Hybrid)
Team: Media

Company Overview:
Salt is a North American marketing agency focused on creating connected experiences through innovative media, digital, and creative strategies. Their mission revolves around "Connected Creativity," promoting collaboration for effective solutions.

Role Overview:
The Media Executive will support U.S.-based clients in sectors like CPG, retail, and fitness, emphasizing media implementation and reporting. Proficiency in social media platforms, Google Analytics, and Google AdWords is essential.

Core Responsibilities:

  • Assist the Media Supervisor with campaign implementation, optimization, and reporting.
  • Handle client planning and day-to-day requests.
  • Coordinate media vendor bookings and campaign reporting.
  • Prepare and present media plans and performance analyses.
  • Monitor media performance and suggest optimizations.
  • Collaborate with teams and agencies to align efforts.
  • Track KPIs and maintain reporting protocols.
  • Present recommendations and strategies to clients.
  • Support internal agency projects as needed.

Experience & Skills Required:

  • 2+ years in a digital role within a media agency.
  • Bachelor’s degree or diploma in Marketing, Communications, or Advertising.
  • Proficiency in Google Analytics, Google Ads, Paid Social, and excellent communication skills.
  • Familiarity with e-commerce platforms (e.g., Shopify) is an asset.
  • Google Certifications are required.

Core Values:

  • Humility, kindness, and hard work.
  • Integrity in decision-making.
  • Commitment to improvement and solutions.
  • Embracing diversity and creative perspectives.

Equal Opportunity:
Salt is dedicated to equal employment opportunities for all qualified individuals, regardless of various personal attributes.

Media Manager – Salt XC – Toronto, ON

Company: Salt XC

Location: Toronto, ON

Expected salary:

Job date: Sat, 02 Aug 2025 06:41:09 GMT

Job description: ROLE: Media Manager
TEAM: Media
LOCATION: Toronto (Hybrid)Company OverviewSalt is a North American marketing agency that creates connected experiences through creative, digital, and media innovation. Our mission is to help clients and their brands earn the world’s attention through our core philosophy of Connected Creativity-a cross-disciplinary, collaborative approach to ideation and planning that unlocks the power of different perspectives.This approach enables us to deliver new and effective solutions. Because the best results start with different ideas.Role OverviewThe Media Manager is a data-driven, insights-led media strategist and platform expert with hands-on analytics, reporting, and campaign management experience. The ideal candidate will be a natural collaborator with strong presentation skills, high attention to detail, and strategic thinking.This role spans multiple U.S. accounts across the CPG, retail, and health/fitness industries and requires someone comfortable managing the needs and expectations of multiple clients. The Media Manager will serve as a key point of contact for all things media-including Paid Social, Video, OOH, TV, and Content-and must be proficient in media planning, implementation, measurement, and performance reporting.Core ResponsibilitiesSupport the Media Director by leading campaign implementation, optimization, and reporting for key clientsPrepare and present integrated media plans, proposals, and performance analyses that go beyond the briefMaintain accountability for campaign delivery and performance, ensuring consistent optimizationsReview and QA campaign setups across platforms to ensure alignment with KPIs, targeting, and budget allocationOversee junior team members and help manage their workflows and prioritiesCollaborate cross-functionally with internal teams, agency partners, and departments to stay current on client and industry knowledgeEnsure all media planning adheres to Salt’s philosophies and processesLead evaluations of media opportunities, trends, and innovations for client applicationDefine reporting processes for clients and ensure timely delivery of campaign reportsMaintain strong awareness of client KPIs and ensure proper tracking and check-ins are in placeManage client day-to-day planning requirements and ensure alignment with objectivesProactively surface potential challenges or opportunities to the Media DirectorExperience & Skills3-4+ years of experience in a senior media planner or digital strategy role at a media agencyBachelor’s degree or diploma in Marketing, Communications, or AdvertisingProficiency with Google Analytics, Search Console, Google Ads, and paid social platforms (required)Hands-on experience with Google Data Studio or other dashboard visualization tools (required)Traditional media experience and omni-channel amplification strategies (a strong asset)Track record of managing campaigns for Fortune 50 brandsStrong presentation and communication skills (written and verbal)Excellent organizational skills and attention to detailCreative, self-motivated, and results-driven; comfortable rolling up your sleevesWorking knowledge of CRM, SEO, SEM, programmatic, mobile, social, and videoExperience with e-commerce platforms such as Shopify, Magento, or BigCommerce (asset)Salt’s ValuesSalt of the Earth: Be humble, kind, honest, hardworking, and respectfulDo What’s Right: Choose integrity over shortcutsEarn It: Work hard, deliver results, and earn recognitionMake Things Better: Seek solutions, be curious, and drive innovationSeek Different Perspectives: Embrace diversity of thought and experienceSalt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.

Role Summary: Media Manager

Company: Salt (North American marketing agency)
Location: Toronto (Hybrid)
Team: Media

Company Overview:
Salt specializes in creating integrated marketing experiences through creativity and digital innovation, driven by the philosophy of "Connected Creativity." This collaborative approach maximizes diverse perspectives to achieve effective solutions for clients.

Role Overview:
The Media Manager acts as a data-driven media strategist responsible for managing multiple U.S. accounts primarily in CPG, retail, and health/fitness sectors. Key responsibilities include:

  • Supporting the Media Director with campaign implementation and optimization.
  • Preparing and presenting media plans and performance analyses.
  • Ensuring campaigns align with KPIs, budgets, and targets.
  • Overseeing junior team members and collaborating cross-functionally.
  • Staying updated with industry trends and innovations.
  • Managing day-to-day client planning and addressing challenges.

Experience & Skills:

  • 3-4 years in a senior media planning or digital strategy role.
  • Bachelor’s degree in Marketing, Communications, or Advertising.
  • Proficiency in Google Analytics, Google Ads, and paid social platforms.
  • Experience with dashboard tools like Google Data Studio.
  • Familiarity with traditional media and e-commerce platforms is a plus.
  • Strong organizational, presentation, and communication skills.

Values:

  • Humility, integrity, hard work, innovation, and diversity are core to Salt’s culture, promoting an inclusive workplace.

Commitment:
Salt is an Equal Employment Opportunity employer, valuing diversity and inclusion in hiring practices.

Bilingual Social Copywriter (FR/EN) – Salt XC – Toronto, ON

Company: Salt XC

Location: Toronto, ON

Expected salary:

Job date: Sat, 26 Jul 2025 23:11:41 GMT

Job description: ROLE: BILINGUAL SOCIAL COPYWRITER (FR/EN)TEAM: THE KITCHEN NORTH AMERICALOCATION: TORONTO (HYBRID)COMPANY OVERVIEW:The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from everything from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with the ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking.Are you ready to join an award-ambitious team that’s making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign’s Global ‘In-House Agency of The Year’, further solidifying our position as a leader in the industry. Join us and be a part of something truly special – a team that’s dedicated to creating ground-breaking work and pushing limits.At The Kitchen, we’re not just looking for individuals who want to be a part of the advertising industry – we’re looking for trailblazers who are ready to lead the way to the next big thing! We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief.ROLE OVERVIEW:In this role as a Bilingual Social Copywriter, you are part of an agile social team that is constantly looking for inspiration in the world and in culture – especially in the food and culinary field – to find the next opportunity for a breakthrough social content. You are the voice of your brand online and therefore are responsible for shaping the brand’s personality every day with the words and ideas you create for social and beyond. You have a deep understanding of your audience in Quebec and rest of Canada, and your brands’ passion points to be able to identify opportunities for social content. You have the creative ability to craft the clever responses, humorous posts and meaningful brands act on social that define how your brand comes to life.You will interface with the social community every day, through the lens of earning attention and starting a conversation. You’ll collaborate with a content creator and social media manager to ideate and create content for social, and you’ll work with an Art Director/Copywriter team to elevate great social ideas into brand acts and elevated content. You help create and steward the playbooks that define the personality of these brands, from their passion points to their tone of voice. You will help ensure that each brand lives up to its unique place in a constantly evolving dynamic world of social media.Your work will make a meaningful impact with a multi-talented team in North America (Toronto & Chicago) that blurs the lines of what advertising can be in today’s always-on, socially connected industry.CORE RESPONSIBILITIES

  • SOCIAL COPYWRITING: You’re a versatile writer who will write a range (from funny to inspiring) content for social and digital channels, helping to build consumer love for your brand and establish cultural relevance in both the Quebec and the rest of Canada
  • CONTENT CREATION: You will write, edit and publish engaging posts for various social networks
  • SOCIAL OPTIMIZATION: You will optimize social media posts (language, tone, message) based on our target audience’s behaviours and established brand tone and voice
  • COLLABORATION: You will work with a Content Creator on images and videos to complement text, and co-create a wide range of social post types and concepts
  • BRAND PRESENCE CREATION: You’ll manage/update social media pages, profiles with on-tone descriptions and news
  • AD COPYWRITING: You will coordinate with internal teams to create advertising concepts
  • COMMUNITY MANAGEMENT: You’ll respond to questions and comments on our social media pages in a timely and accurate manner or transfer to the social care or escalations team for customer service-related issues

EXPERIENCE & SKILLS

  • 2+ years of experience in a social team or creative department in a related role
  • Fluent in Québécois French and English
  • Advertising portfolio required
  • A proven track record of writing for brands with a significant following, ideally for a CPG with emphasis on culinary/food brands
  • A university or college diploma in marketing, advertising, or a related field is preferred.
  • A history of being able to work with creative teams and strategists, providing expertise and influencing the brand’s strategy
  • A love and deep understanding of social culture and trends
  • Experience with a social media management platform (i.e. Sprout, Sprinklr, Khoros) is a plus
  • Excellent presentation skills and communication skills in a group environment
  • A passion for food, culinary arts, and food marketing
  • A desire to do award-winning, internationally recognized work

The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

Role Summary: Bilingual Social Copywriter (FR/EN)

Team: The Kitchen North America
Location: Toronto (Hybrid)

Company Overview:
The Kitchen is an innovative team combining creatives, producers, and analysts to craft compelling ideas across various platforms, aiming to respond swiftly to cultural trends. Recognized with multiple awards, it’s a leader in the advertising industry, known for generating impactful and engaging content.

Role Overview:
As a Bilingual Social Copywriter, you’ll join a dynamic team focused on creating engaging social media content, particularly in the culinary sector. You will shape the brand’s online voice, understanding audience needs in Quebec and Canada, and producing a range of content to deepen brand affinity and relevance.

Core Responsibilities:

  • Write diverse social media content to foster brand engagement.
  • Create, edit, and publish posts across various platforms.
  • Optimize content based on target audience behaviors and brand identity.
  • Collaborate with content creators for visual and textual harmony.
  • Manage social media profiles and interact with the community.
  • Develop advertising concepts with internal teams.

Experience & Skills:

  • 2+ years in social or creative roles, preferably with culinary brands.
  • Fluent in Québécois French and English; advertising portfolio required.
  • Strong collaboration skills and familiarity with social media management tools.
  • Passion for food marketing and social trends.
  • Education in marketing or advertising preferred.

The Kitchen values diversity and is committed to an inclusive work environment.

Director of AI Transformation – Salt XC – Toronto, ON

Company: Salt XC

Location: Toronto, ON

Expected salary:

Job date: Fri, 18 Jul 2025 02:43:07 GMT

Job description: ROLE: Director of AI Transformation
LOCATION: Toronto (Hybrid)COMPANY OVERVIEWSalt is a North American marketing agency that creates connected experiences through creative, digital, and media innovation. Our mission is to help clients and their brands earn the world’s attention through our core philosophy of Connected Creativity-a cross-disciplinary, collaborative approach to ideation and planning that unlocks the power of different perspectives.This approach enables us to deliver new and effective solutions. Because the best results start with different ideas.ROLE OVERVIEWSalt is seeking a Director of AI Transformation to lead and orchestrate the adoption and operationalization of artificial intelligence across the business. This is a senior-level role, ideal for a strategic, hands-on project leader who thrives in complex environments, can manage multiple cross-functional initiatives, and is passionate about driving innovation through emerging technologies.You will be responsible for program-managing our AI roadmap-overseeing the implementation of tools and workflows, aligning teams, monitoring key deliverables, and ensuring timely execution. This role blends project management, change leadership, and AI curiosity to transform how Salt works.CORE RESPONSIBILITIESProgram Leadership: Own and manage the end-to-end delivery of Salt’s AI transformation initiatives across departmentsProject Oversight: Track, prioritize, and coordinate multiple AI-related workstreams, ensuring milestones are hit and teams are accountableTool & Process Tracking: Maintain a centralized understanding of which AI tools (custom-built or third-party) are being tested, implemented, or evaluated across the companyStakeholder Management: Serve as the connective tissue between technical teams, business units, and leadership to ensure clear communication and alignment on goals and resourcesChange Enablement: Drive adoption of new processes and tools by partnering with team leads, providing documentation, training plans, and supportRisk & Issue Management: Proactively identify blockers or risks to delivery and lead efforts to resolve them with relevant ownersReporting & Transparency: Provide regular updates to the executive team on progress, learnings, and key outcomesContinuous Improvement: Gather feedback, monitor effectiveness of AI implementations, and propose optimizations or shifts in direction as neededEXPERIENCE & SKILLSExperience:7+ years in project or program management, ideally in a fast-paced, high-growth environmentExperience leading transformation initiatives (digital, AI, or operational)Familiarity with enterprise AI tools, SaaS platforms, and change management frameworksSkills:Exceptional organization and prioritizationStrong interpersonal skills and stakeholder diplomacyData-driven mindset with the ability to simplify complexityStrategic thinker who can also execute in the weedsBonus Points:Prior experience with AI implementation (e.g., workflow automation, copilots, data modeling, prompt engineering)Technical literacy (you don’t need to code, but should be AI-curious and quick to learn)1-3 years of marketing experience with hands-on program execution for clientsStrong communicator, collaborator, and problem-solverTech-savvy with working knowledge of O365, social, and digital platformsPassionate about marketing, partnerships, and making an impactPERKS & BENEFITS THAT SET US APARTWork-Life Flexibility: Hybrid setup, up to 28 paid days off, winter holiday shutdowns, and dog-friendly office vibesComprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you-wellness, RRSPs, or extra time offGrowth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership developmentCelebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squadReal Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness optionsCulture of Belonging: DEI programs, active ERGs, and a workplace where every voice countsWHAT WE STAND FORSalt of the Earth: We lead with humility, honesty, and heart-alwaysDo What’s Right: No shortcuts. We choose integrity over ease, every timeEarn Your Salt: We roll up our sleeves, chase results, and celebrate the journeyMake Things Better: We’re solution-seekers, always pushing for smarter ways forwardSeek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact

Role Overview: Director of AI Transformation

Location: Toronto (Hybrid)

Company: Salt, a North American marketing agency focused on creating connected experiences through creativity, digital solutions, and media innovation, emphasizes a philosophy of Connected Creativity to deliver effective solutions.

Position Summary:
Salt is looking for a Director of AI Transformation to lead the integration and operationalization of AI across the business. This senior-level role requires a strategic leader adept at managing complex, cross-functional initiatives while promoting innovation through emerging technologies.

Core Responsibilities:

  • Program Leadership: Manage the execution of AI transformation initiatives across departments.
  • Project Oversight: Coordinate multiple AI workstreams, ensuring deadlines and accountability.
  • Tool & Process Tracking: Maintain a centralized oversight of AI tools in use or evaluation company-wide.
  • Stakeholder Management: Facilitate clear communication among technical teams, business units, and leadership.
  • Change Enablement: Promote the adoption of new AI tools and processes through documentation and training.
  • Risk & Issue Management: Identify and resolve delivery blockers in collaboration with relevant owners.
  • Reporting & Transparency: Provide regular updates to executives on progress and outcomes.
  • Continuous Improvement: Gather feedback and propose optimizations for AI implementations.

Experience & Skills:

  • Experience: 7+ years in project/program management, especially in transformation initiatives.
  • Skills:
    • Strong organizational and prioritization abilities
    • Exceptional interpersonal skills and stakeholder management
    • Data-driven mindset for simplifying complexity
    • Ability to think strategically while executing detailed tasks
  • Bonus Points:
    • Familiarity with AI implementations and marketing experience.
    • Technical literacy and quick learning ability related to AI tools.

Perks & Benefits:

  • Flexibility: Hybrid work model, generous leave policies.
  • Comprehensive Coverage: Health plans and wellness stipends.
  • Growth Opportunities: Dedicated learning days and leadership development.
  • Celebrations: Team events and seasonal socials.
  • Real Rewards: Bonuses and lifestyle perks.
  • Inclusive Culture: DEI initiatives and a commitment to belonging.

Company Values:

  • Humility and Integrity: Lead with honesty and do what’s right.
  • Results-Oriented: Focus on collaboration and celebrating achievements.
  • Continuous Improvement: Seek smarter solutions and embrace diverse perspectives.

Designer – Salt XC – Toronto, ON

Company: Salt XC

Location: Toronto, ON

Expected salary:

Job date: Fri, 20 Jun 2025 22:54:19 GMT

Job description: ROLE: DESIGNER
TEAM: CREATIVE
LOCATION: TORONTO (HYBRID)COMPANY OVERVIEWSalt XC is a full-service agency with an ambition to earn the world’s attention. Our core philosophy of Connected Creativity™ grounds us in a cross-disciplinary collaborative approach to ideation and planning that helps unlock the power of different perspectives, delivering new and effective solutions. The best results start with different ideas.ROLE OVERVIEWThe Designer will deliver creative concepts from conceptualization through to the final design product. You are a master at your craft and work well independently and within a team. You are a strong conceptual thinker with a diversity of ideas and nimble mind… and you execute ideas with a strong level of skill and solutions orientated approach! You have a background in many connection points – branding, packaging, corporate identity, and beyond – but you have a strong competency in designing for social and digital. You are an individual that can work both collaboratively and autonomously with ease.CORE RESPONSIBILITIES

  • Having a terrific design eye and competency with a strong understanding of big brand requirements and caliber of work
  • Participating in brainstorms with positive energy and dimensional thinking – ability to establish creative territories for concept development
  • Developing storyboards and presentation decks, that have finesse and impact, for client presentations
  • Presenting work with confidence and having the ability to articulate ideas to clients and colleagues
  • Managing multiple priorities and assignments in a fast-paced, active environment
  • Delivering high quality work, on-time and with accuracy
  • Working collaboratively with cross-functional teams, both client and agency side

EXPERIENCE & SKILLS

  • 1-5 years of experience as a graphic designer with a strong competency in designing for social and digital
  • College or University diploma in Graphic, Packaging, or Communication Design is preferred
  • Great design chops and a killer portfolio with a range in work styles
  • Range in design work across social, shopper marketing, branding, digital
  • The ability to execute concepts at a level that is among the top tier in the industry
  • Excellent interpersonal and communication skills – both written and verbal
  • A collaborative approach to working within the team
  • Excellent communication and presentation skills
  • A collaborative mindset and eagerness to work in a multidisciplinary team
  • Familiarity with social media platforms, content creation tools, and emerging technologies is a plus
  • A hunger for awards

SALT’S VALUES

  • SALT OF THE EARTH: We aspire to be good people. People who are humble, hardworking, honest and kind to one another. People who are fun to work with, who trust and are respectful of each other
  • DO WHAT IS RIGHT: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected
  • EARN IT: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive
  • MAKE THINGS BETTER: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do
  • SEEK DIFFERENT PERSPECTIVES: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

Role Overview: Designer

Team: Creative
Location: Toronto (Hybrid)

Company: Salt XC is a full-service agency emphasizing "Connected Creativity™" through collaborative ideation to produce impactful solutions.

Responsibilities:

  • Create and refine design concepts from inception to final product.
  • Participate energetically in brainstorming sessions, fostering innovative ideas.
  • Develop compelling storyboards and presentation materials for client pitches.
  • Confidently present designs and articulate concepts to clients and team members.
  • Manage multiple projects in a fast-paced environment, ensuring quality and timeliness.
  • Collaborate effectively with both client and agency teams.

Experience & Skills:

  • 1-5 years as a graphic designer, particularly in social and digital design.
  • Preferred degree in Graphic, Packaging, or Communication Design.
  • Strong portfolio showcasing diverse design styles across branding, social media, and digital platforms.
  • Excellent communication skills, both verbal and written.
  • Collaborative mindset with a strong work ethic and desire for continuous improvement.
  • Familiarity with social media and content creation tools is advantageous.

Core Values:

  • Salt of the Earth: Humble, hardworking, and kind.
  • Do What Is Right: Commitment to integrity and ethical practices.
  • Earn It: Valuing hard work and respect through results.
  • Make Things Better: Continuous improvement and curiosity.
  • Seek Different Perspectives: Embracing diversity and creativity.

Commitment: Salt XC is an Equal Employment Opportunity employer, focused on attracting a diverse range of qualified candidates.

Manager, Creator Marketing | 6-Month Contract – Salt XC – Toronto, ON

Company: Salt XC

Location: Toronto, ON

Expected salary:

Job date: Wed, 04 Jun 2025 22:04:47 GMT

Job description: DEPARTMENT: CREATOR, CONNECTIONSLOCATION: TORONTO | HYBRID – 2 DAYS ONSITE AT OUR DOWNTOWN OFFICECOMPANY OVERVIEWSalt XC is a full-service agency with an ambition to earn the world’s attention. Our core philosophy of Connected Creativity™ grounds us in a cross-disciplinary collaborative approach to ideation and planning that helps unlock the power of different perspectives, delivering new and effective solutions. The best results start with different ideas.ROLE OVERVIEWThe Manager of Creator Marketing is a data-driven, results-oriented, and highly organized platform expert with experience managing and executing influencer campaigns. We are looking for a builder with a growth mindset who can continue to elevate Salt’s influencer offering through continued innovation and iteration. The best candidate for this role would be a digital native with a burning curiosity for user-generated content, trend analysis and influencer culture. They have a strong comprehension of how to leverage influencers to drive outcomes, the key players on each platform, when to activate and how to achieve client goals. This candidate should have a passion for working with creative storytellers and enable influencers to create authentically while managing timelines, deliverables, and KPIs for our partners.The Manager of Creator Marketing will serve primarily as the day-to-day client lead for all things influencer marketing. This role will require the candidate to quickly learn, adopt and deploy the Salt technology stack, make recommendations on new processes and improvements, educate colleagues and collaborate with our media, creative and account leads daily. Reporting into the Associate Director, this candidate will collaborate across the organization to oversee and execute unique, data-driven influencer strategies for clients, and serving as an in-house expert for clients. The successful candidate will need to manage strong trust-based relationships with both client and agency team members, advocating for client success and ensuring programs are implemented to the highest possible standards.We are looking for an individual who can work both collaboratively and autonomously with ease, and has a passion for managing and mentoring junior team members.RESPONSIBILITIES

  • Collaborate with the Creator Marketing and integrated teams to ensure smooth execution of client programming from start to finish, alongside a high-performance team.
  • Hands-on keyboard using and building our technology stack, and maintaining a roster of preferred partners for our clients.
  • Oversee Salt’s influencer relationships, ensuring the creation of engaging, authentic, high-performing content, while spearheading program budget development, payment terms and legal considerations.
  • Provide active and timely coaching to junior team members, ensuring objectives are met and the team feels motivated, rewarded, and adequately supported.
  • Serve as the primary point of contact between Salt’s creator and media teams, or external media agencies, to ensure turn-key whitelisting, dark-posts, and comprehensive influencer content boosting that aligns with clients’ KPIs, utilizing our FrontRunner media tool in many instances, and own a collection of media results for creator campaigns.
  • Support the preparation, crafting, and presentation of creator marketing plans and proposals.
  • Maintain stewardship and accountability of the creator plan, budgets, and project workback schedules, regularly evaluating and monitoring execution.
  • Comfort jumping in at every level, from contract negotiations and reporting to client relationship management
  • Foster knowledge-sharing with other disciplines internally, partner agencies, and other departments to ensure up-to-date media and client knowledge.
  • Ensure creator plans adhere to the agency’s values, philosophies and processes.
  • Prepare and present evaluations of creator opportunities, platform trends and issues of interest to clients
  • Awareness of client KPIs and objectives, ensuring that clear measurements of success are in place for every project and are tracked as required.
  • Accurately and effectively manage day-to-day client planning, with a deep understanding of the client’s business objectives and KPIs.
  • Inform leadership of potential challenges and opportunities as it relates to the client.
  • Support agency/team projects and new business presentations as required.

EXPERIENCE & QUALIFICATIONS

  • Minimum 3-5 years working at an Influencer agency, media vendor, talent firm or equivalent in a senior campaign management and/or strategy role.
  • Bachelor’s degree or Diploma in Marketing, Communication or Advertising or equivalent experience.
  • Prior experience working within an IAT format.
  • Prior hands-on experience in influencer discovery, management and boosting tools.
  • Strong understanding of the influencer landscape with strong existing relationships.
  • Confidence working independently toward targets, while also knowing how to “manage up.”
  • Experience in managing contracts and legal arrangements with influencers as well as the necessary advertising restrictions and disclosures.
  • Strong presentation skills.
  • Excellent communication skills (both written and verbal).
  • High attention to detail.
  • Prior hands-on experience with Facebook business manager, GAM, TikTok for Advertisers, Snap and other platform self-serve media tools.
  • Experience in affiliate or click-based strategies to drive and scale commerce or actions.
  • Experience in managing complex, multi-platform, campaigns and creating professional productions starring influencers.
  • Ability to apply common sense understanding to carry out detailed and sometimes involved instructions furnished in written, oral, or diagram form.
  • Demonstrated creative and innovative thinker, who doesn’t mind rolling up their sleeves and getting the job done.

NICE TO HAVE EXPERIENCE/SKILLS

  • Retail and CPG experience preferred.
  • Google Certifications.
  • Commercial production experience.
  • Experience with e-commerce platforms such as Shopify, Magento, Big Commerce are an asset.
  • Working knowledge of basic HTML, CMS Platforms such as WordPress are an asset.
  • Experienced in all facets of the digital marketing space: CRM, SEO, SEM, programmatic, social, mobile, video.
  • REFERENCE REQUIRED FROM INFLUENCER CONTACT

SALT’S VALUES

  • SALT OF THE EARTH: We aspire to be good people. People who are humble, hardworking, honest and kind to one another. People who are fun to work with, who trust and are respectful of each other
  • DO WHAT IS RIGHT: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected
  • EARN IT: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive
  • MAKE THINGS BETTER: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do
  • SEEK DIFFERENT PERSPECTIVES: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.#2 FASTEST GROWING COMPANY

Summary:

Department: Creator, Connections
Location: Toronto (Hybrid – 2 Days Onsite)

Company Overview: Salt XC is a full-service agency focused on "Connected Creativity™," emphasizing collaboration across disciplines to generate innovative solutions and harness diverse perspectives.

Role Overview: The Manager of Creator Marketing is responsible for managing influencer campaigns, utilizing data to drive results, and working closely with clients and teams. This position requires a candidate skilled in influencer marketing, with a strong appreciation for user-generated content and trend analysis.

Key Responsibilities:

  • Collaborate with teams to execute influencer campaigns.
  • Maintain influencer relationships and manage content creation.
  • Coach junior team members and foster motivation.
  • Act as the primary liaison between creator and media teams.
  • Create and present marketing plans, budget oversight, and project management.
  • Evaluate client KPIs to measure success.

Experience & Qualifications:

  • 3-5 years in influencer marketing or campaign management.
  • Bachelor’s degree or equivalent.
  • Experience with influencer discovery and media tools.
  • Strong communication and presentation skills.
  • Detail-oriented and familiar with multiple media platforms.

Preferred Skills:

  • Retail and CPG experience, Google certifications, e-commerce knowledge, and digital marketing expertise.

Core Values:

  • Humility, hard work, integrity, continuous improvement, and embracing diverse perspectives.

Salt XC is an equal opportunity employer seeking diverse talent.