Company: Unilever
Location: Toronto, ON
Expected salary:
Job date: Fri, 14 Feb 2025 02:27:10 GMT
Job description: Background & Purpose of the JobKnorr is the world’s largest food brand and the second largest brand within Unilever’s global portfolio. Knorr is a critical pillar in the Foods & Refreshment Category Strategy, and encompasses a breadth of segments including Bouillons, Sauces & Seasonings, Soups, and Mealmakers. In Canada, Knorr has been on a transformation journey, constantly refreshing the brand appeal and market deployment plans.Unilever is looking for an Associate Brand Manager to lead key priorities in the Knorr strategy and support the Associate Marketing Director in the development and execution of engagement and communication projects as well as owning the brand multi-year innovation pipeline. This position offers a great opportunity to demonstrate independent leadership and own deliverables. We’re looking for a candidate who has a pulse on culture & consumer and can hit the ground running, demonstrating high levels of responsibility, ownership and desire to develop within the exciting and demanding world of Foods.This job offers a great opportunity to demonstrate a growth mindset and clearly own deliverables. Unilever is looking for a creative, analytical, and strong leader that displays high levels of responsibility and accountability and can translate data into insights that drive business growth. Most importantly the candidate should be a Foodie and be passionate about the industry, the latest trends and how we can meet future demands in and around this category.Who You Are & What You’ll DoThe role of Associate Brand manager reports into Associate Marketing Director, Scratch Cooking. Primary responsibilities include, but are not limited to, the following:
- Lead agencies and partners with a vision to bring Knorr’s purpose into a reality.
- Lead the brand’s scale communication platform, ensuring the strategy is executed across all channels (Social, digital, Email Marketing, Search, Ecomm, In-Store, etc.).
- Create relevant and compelling Communications that tap into consumer insight & that are culturally relevant
- Lead the creative briefs, development, and execution of in-store scale programs in collaboration with shopper marketing.
- Manage the brand’s influencer strategy across different social communities & lead the agency to deploy.
- Make sure that the refreshed Brand Visual Identity is being implemented across all touchpoints.
- Bring to market the brand’s multi-year innovation pipeline and lead the process from understanding insights & demand, creating financial business cases & working with cross-functional teams on deployment plans.
- Own category, competitive and customer tracking and analysis, bringing insights back to react against and inform brand strategy and tactics.
- Build and maintain strong relationships across the Knorr brand community, category business teams, US & global teams, cross functional teams, and agency partners; identify and mobilize needed resources to accomplish brand/project goals.
- Manage the marketing budget, enabling the brand to get the most out of its resources and meet financial targets.
What You’ll Need To SucceedThe ideal candidate is passionate about building brands. They have strong analytical ability and business acumen, like to think big-picture but then knows how to execute brilliantly, and overall are driven by results and making a difference in people’s lives.
- 3+ years marketing experience, preferably CPG
- Have a strong pulse on social culture & communities.
- Understand younger audiences passion & demonstrate ability to activate against it.
- Strong analytical skills
- Proficiency of digital and social marketing.
- Clear demonstration of project management & leadership skills
- Experience/ability leading cross-functional teams, agencies and media partners
- Experience/understanding of marketing to multi-cultural consumers (especially Chinese, Indian, and Filipino)
- Proven record of drive and initiative with outstanding interpersonal and communication skills
- Ability to operate in a dynamic environment
- Desire to work in the fun and exciting Foods category
Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at . Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.Unilever Canada est une organisation engagé à la diversité et à l’inclusion pour stimuler nos résultats d’affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu’un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l’inclusion dans l’entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l’orientation sexuelle, l’identité ou l’expression de genre, l’âge, l’origine nationale ou ethnique, l’état matrimonial, la situation familiale, l’invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.Si vous êtes une personne handicapée qui a besoin d’aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au . Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d’aide et ne sont pas un moyen d’enquêter sur les postes.
Knorr, a key brand within Unilever’s global portfolio, is seeking an Associate Brand Manager in Canada to lead key priorities in the brand strategy. The ideal candidate should be a creative, analytical, and strong leader with a passion for the food industry. Responsibilities include leading communication projects, managing the brand’s innovation pipeline, and analyzing market trends. The candidate should have marketing experience, strong analytical skills, and the ability to lead cross-functional teams. Unilever is committed to diversity and inclusion in the workplace.
