newDigital Marketing Officer, Social MediaUniversity Health Network4.1Toronto, ON•Remote Three to five years developing and implementing digital marketing strategies. Experience setting up and optimizing paid digital marketing campaigns (e.g. social… 6 days ago·More…View all University Health Network jobs – Toronto jobsSalary Search: Digital Marketing Officer, Social Media salaries in Toronto, ONSee popular questions & answers about University Health Network

Please note that while you may notice the UHN logo or a reference to UHN in this posting, UHN is only hosting this online application on behalf of The Canadian Partnership Against Cancer (the Partnership). The successful candidate will be employed by the Partnership.

Position: Digital Marketing Officer, Social Media (Level 5)
Location: Downtown Toronto (work from home until further notice)
Status: Full-Time

The Canadian Partnership Against Cancer (the Partnership) is the steward of the Canadian Strategy for Cancer Control (the Strategy). Its work is guided by the Strategy, which was refreshed for 2019 to 2029 and will help drive measurable change for all Canadians affected by cancer and a future where fewer people get cancer, more people survive cancer and those living with the disease have a better quality of life.

The Partnership works with those on the front lines of cancer care, and people living with the disease, to make system-level changes that improve all aspects of the cancer continuum from prevention, screening and diagnosis through to treatment, clinical care, palliative care and survivorship. Partners include provincial and territorial governments, cancer agencies, health organizations, health-care professionals, people living with cancer and those who care for them, as well as First Nations, Inuit and Métis communities, governments and organizations.

The Partnership’s work is guided by a commitment to reducing inequities in cancer care for underserviced people in Canada such as those living in rural and remote areas, those with low income and new immigrants, and addressing First Nations, Inuit and Métis Peoples-specific cancer control priorities and actions, outlined in the Strategy, reflecting Canada’s commitment to reconciliation.

The Partnership is funded by Health Canada. Learn more about the impact being made by the Partnership with partners across Canada at: www.partnershipagainstcancer.ca.

The Strategic Partnerships Division leads engagement of partners in Canada’s health system and broader cancer community who are key to implementing practice and policy changes that deliver on the priorities of the 2019-2029 Canadian Strategy for Cancer Control. The division works with the Partnership’s program teams and system partners to develop work plans, monitor progress, and regularly assess new and evolving work to ensure it aligns with the eight priorities of the Strategy. The division also leads communications activities to strategically support and profile the work of the Partnership in driving forward the priorities of the Strategy across partners, stakeholders and the public. The division also oversees a special agenda of working alongside First Nations, Inuit and Métis to drive forward People-specific priorities and actions, outlined in the Strategy, by co-developing and implementing solutions to improving cancer care for those in these communities.

Overview of Role

The Digital Marketing Officer, (Social Media focus) supports the Strategic Partnerships Division in carrying out projects and initiatives to achieve organizational priorities. Reporting to the Manager, Digital Marketing, the incumbent is responsible for contributing to and implementing the organization’s digital marketing strategy with a focus on social media and external communications initiatives. As a highly organized digital communications professional with strong time management skills, this position delivers on the tasks of the job while contributing to CPAC’s overall vision to reduce the burden of cancer on all Canadians.

Core Responsibilities & Activities

Strategy, Planning & Execution

  • Contributes to and implements the corporate social media strategy (organic and paid) which is complementary to the overall communications and outreach plan
  • Supports the execution of integrated communications plans across a variety of digital communications tactics and channels.
  • Works with teams across the organization and develops tailored digital communications plans
  • Creates and adapts content for specific social media channels, including creating visual and multimedia content and adapting content for posting on specific platforms
  • Develops and maintains internal and external social media guidelines and provides training and counsel as required
  • Holds accountability for CPAC’s social media listening process and evaluation, following incident management protocols for negative, incorrect, or reputation-damaging posts and interactions
  • Promotes social media within the organization and supports social media activities of staff to amplify CPAC’s social media campaigns and messages
  • Creates and manages the organizational social media calendar
  • Tracks key indicators for CPAC’s social media channels and performance metrics for specific communication campaigns
  • Creates quarterly and campaign reporting and production of insight reports
  • Focuses on data to draw out actionable insight to improve social media strategies
  • Assists the Director and Manager as needed with other communications initiatives

Outreach & Continuous Improvement

  • Assesses and determines how to effectively engage new and existing strategic audiences via various social media and other digital communications platforms
  • Identifies and monitors key organizations, initiatives, stakeholders that are central to advancing CPAC’s strategy for opportunities to collaborate and provide added value
  • Supports the team to conduct strategic social media outreach to influencers to support media relations and communication campaigns to increase coverage and sharing across social media and traditional media platforms
  • Stays current on trends and new technologies and best practice in social media with a focus on health, not-for-profit, and pan-Canadian
  • Supports the team, department, and division as needed
  • Performs other duties and ad hoc projects as required

Competencies

The Partnership has core competencies which describe the behaviours we expect to be exhibited by staff. While the role overview and accountabilities describe what the successful incumbent will do, the competencies describe how we expect them to do it. The competencies are a key element to how the Partnership measures performance. There are five universal competencies which need to be exhibited by all staff.

Universal Competencies

  • Inclusive – is a champion for equity
  • Agile – is constantly adapting to shifting needs and priorities
  • Collaborative – partners with others to make an impact
  • Outcomes-focused – keeps their eyes on the ultimate impact to drive change
  • Systems-thinking – connects the dots between their work and other internal and external systems/groups

Experience and Qualifications

  • University or college degree/diploma in Communications, Marketing, Public Relations, Journalism, Digital Media or related field
  • Three to five years developing and implementing digital marketing strategies
  • Experience setting up and optimizing paid digital marketing campaigns (e.g. social media and Google Ads)
  • Experience in developing and delivering social media content, ideally in healthcare or policy space
  • Experience analyzing social media insights
  • Experience writing, editing and drafting content for the web
  • Minimum 5 years’ experience, preferably in the non-profit or healthcare sector. Education or experience with First Nations, Inuit and Métis is an asset
  • Proficient in Microsoft 365 (Outlook, Word, Excel, PowerPoint, SharePoint, Teams, OneDrive)
  • Bilingual in both English and French is an asset


Deadline
October 22, 2021

If you are interested in applying to this position, please attach your CV and cover letter combined in one file to the application.

The Canadian Partnership Against Cancer thanks all applicants; however, only those selected for an interview will be contacted.


The Canadian Partnership Against Cancer is an organization committed to ensuring accessible services and communications to individuals with disabilities. Should you require accommodation at any point during the recruitment process, including accessible job postings, please call 416-915-9222 or email us at TM@partnershipagainstcancer.ca.

Digital Marketing Officer, Social Media


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newSenior Manager, Growth MarketingPoints International3.6Toronto, ON Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social,… 6 days ago·More…View all Points International jobs – Toronto jobsSalary Search: Senior Manager, Growth Marketing salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Senior Manager, Growth Marketing to join our Marketing team for a permanent position, based out of our downtown Toronto office. The Performance Marketing team is responsible for all paid media buying/planning and marketing activity on multiple worldwide Travel Loyalty Partner accounts supporting Points primary products.

You will be working closely with Marketing groups, including Partner Marketing, Data and Analytics, and Brand & Creative teams to maximize worldwide media campaign performance of approximately 20 different Points’ loyalty product clients on their behalf.

In this growth-focused role, you will be responsible for developing advanced media channel and targeting strategies to drive revenue growth and product penetration across all Partner portfolios. You will be responsible for leading a team of media planners in campaign budgeting management & forecasting, media innovation and personalization, campaign execution & optimization, and vendor relationships.

Reporting to the Director of Performance Marketing, the responsibilities of the role include:

  • Ownership of select high-value or strategic Performance Marketing accounts, including media strategy, budgets, targeting and channel execution
  • Evolving the Performance Marketing media practice to always-on media, driving awareness and first-time buyers beyond immediate promotion performance
  • Leading the team with individual Partner development of annual Performance Marketing budget/revenue plans, working with Finance and Growth teams on forecasting and reporting
  • Driving media innovation & implementation of new/enhanced Performance Marketing channels, vendor or Points product opportunities, including budgeting, setup and test & measurement plans.
  • Lead the team in ongoing media optimization activity to regularly increase campaign revenue and improve Performance Marketing campaign budget efficiency. Share key wins and insights across Marketing team and support of a continuous improvement culture
  • Accountability to internal Partner team stakeholders to ensure Performance Marketing team campaigns are delivered on time with high quality, and campaign performance targets are met or exceeded.

Qualifications

  • Extensive knowledge and hands-on experience with Paid and owned digital media planning across multiple digital channels, including display programmatic, social, and video (5+ years)
  • Proven experience leading client media performance to consistently meet and exceed revenue and profitability targets while managing significant budgets
  • Significant Digital Marketing experience including branding, awareness and engagement driving campaigns. Hands-on experience with dynamic creative optimization campaigns is also desired.
  • A strong track record of success leveraging first and third-party data to drive media targeting, engagement and performance
  • Strong leadership and team management ability
  • Excellent project and time management skills
  • University or College degree in Business or Marketing preferred

Additional Information

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.


The health and safety of Points’ employees, guests and business partners is a very high priority. Our view that maximizing COVID-19 vaccination rates among employees is one very important strategy to lessen the hazard of COVID-19 in our physical workspace. As such, all new Pointsters are required to be fully vaccinated in accordance with their regional guidelines.

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Senior Manager, Growth Marketing


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newSocial Media AssociateGore Mutual Insurance Company3.6Toronto, ON 2-3 years’ experience working in a digital marketing/advertising agency or social media role. We’re looking for someone to bring their creativity and social… 6 days ago·More…View all Gore Mutual Insurance Company jobs – Toronto jobsSalary Search: Social Media Associate salaries in Toronto, ONSee popular questions & answers about Gore Mutual Insurance Company

Gore Mutual is seeking a Social Media Associate to join our Communications team at our Toronto office. We’re looking for someone to bring their creativity and social media experience to help us elevate our social media channels. The successful candidate will support the execution of Gore Mutual’s social media strategy, manage our monthly social media content calendar, monitor and respond to customer inquiries on our channels and work with the business on social campaigns and other initiatives.
Come and make your mark at Gore Mutual!
Our company is growing and enhancing our business at an exponential rate to better serve our customers and our brokers. As we build our business, we also want to elevate our social media channels to provide our customers with content that matters to them and is engaging and provide best in class service to customers who reach out to us through our channels.
What will you do?

  • Monitor social media channels and respond to inquiries in a timely manner.
  • Manage social media content calendar and develop creative ideas and copy for posts.
  • Work with various business lines at Gore Mutual to develop relevant content for our channels.
  • Build visibility of Gore Mutual’s executive leadership team on social media.
  • Develop social media campaigns and paid strategy for specific content.
  • Regularly provide analytic reports on content and channel performance.
  • Provides support to the Communications team as required.

What will you need to succeed?

  • 2-3 years’ experience working in a digital marketing/advertising agency or social media role.
  • Minimum education: college diploma or undergraduate degree.
  • Experience with social media content creation, paid strategy, and issues management.
  • Strong passion and understanding of diversity, inclusion, and equity for all.
  • Strong communication, critical thinking, and time management skills.

Gore Mutual Insurance is committed to providing accommodations for people with disabilities during all phases of the recruiting process, including the application process. If you require accommodation because of a disability, we will work with you to meet your needs. If you are selected for an interview and require accommodation, please advise the HR representative who will consult with you to determine an appropriate accommodation.

Job Type: Full-time

Work Location: Multiple Locations

Social Media Associate


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