Tag: Sportsnet

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at www.allinforequity.ca.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, some of our team members are working from home, and are equipped to do so safely and efficiently.

Are you up for the challenge and the fun? If so, consider the following opportunity!

Sportsnet is looking for an innovative, collaborative, and engaging marketer to join our team in the role of Senior Manager, Sportsnet Marketing.

She/he/they will enable Sportsnet to i) serve the needs of Canadian sports fans, ii) driving thought leadership and strategic plans to evolve with emerging trends in media and iii) build our brand and its core properties by using all of our marketing channels to drive audiences and fan interest.

You love sports and know what drives fans to watch, listen, engage. You inherently understand what makes fans constantly want more stories, news, and insight about their favorite leagues, teams and players. You are smart, brave, and ambitious.

You want to join a growing team and have experience leading and developing future talent. You are creative and able to manage internal and external stakeholders to deliver campaigns across a wide range of properties at once. You are also a skilled collaborator who is ready to coach and empower others’ growth.

Reporting to the Marketing Director, Sportsnet, you will be accountable for the marketing strategy, management and execution of the largest and most exciting sports media portfolio in Canada that may include support of the NHL, Hockey Night In Canada, Sportsnet’s United By Sport Primary Brand, the NBA, the Toronto Raptors, the MLB, the Toronto Blue Jays, or Sportsnet’s range of digital products.

What you will do…

Drive thought leadership and strategic planning to help SN achieve our marketing and business priorities:

• Lead development and execution of digital & performance marketing as part of delivering integrated, multi-channel marketing campaigns
• Develop Brand Marketing briefs using performance and digital marketing expertise and industry knowledge
• Execute paid digital campaigns with excellence to achieve financial and audience targets
• Own ongoing reporting activities across multiple campaigns at once and be prepared to share the Marketing team’s story with key business stakeholders
• Oversee consistency of Sportsnet brand delivery across all lines of business
• Recommend and activate against strategic Test-and-Learn ideas
• Help manage the overall SN marketing budget in collaboration with Finance

Contribute to the development and delivery of our annual Marketing Plan:

• Establish & track annual brand objectives/KPI’s to deliver SN business & audience objectives
• Cultivate and leverage our partnerships with leagues and teams to amplify fan engagement and connection to the SN brand
• Develop full marketing plans, as well as detailed advertising calendars for relevant priorities
• Lead the prioritization and development of initiatives, including time-sensitive, multi-platform launches as well as always-on engagement plans.
• Support growth of Original & Branded content and client-sponsored partnerships

Work as the primary contact between Marketing/Advertising for Sportsnet and the NHL Brand teams:

• Manage the day-to-day relationships with the NHL, the Canadian NHL teams and other key Corporate Partners.
• Lead and monitor brand health performance for Sportsnet & the NHL, consistently ensuring there is alignment between our teams on overarching brand strategies and key brand & revenue drivers.
• Partner with the internal Insights department to deliver research and learnings that can help grow the game of hockey and reach new audiences and new fan communities.
• Lead a team and play a significant role in cross functional teams, internally and externally
• Provide talent within our team with development opportunities to grow their skills and profile
• Develops relationships with other SN teams, including our Creative agency, Production, Original Content, Communications, Talent Growth, Sales/Revenue, Programming, and Finance
• Develop and cultivate relationships with external teams, including serving as a primary contact for our Media agency, all partner leagues and associations, all partner clubs, and various joint-business partner media platforms (Facebook/Instagram, Google, Twitter, etc.)

What you will bring…

• Sports fandom and a healthy obsession with broadcast marketing and fan engagement
• Expertise in multiple areas of the online advertising ecosystem and deep understanding of platforms and vendors, and how they fit into the digital advertising ecosystem along with fresh thinking on how they may contribute to our plans for subscriber growth
• Strong marketing experience and a proven ability to lead cross-functional teams, agencies and partners to manage performance marketing campaigns from end to end
• Passion and belief in the power of research and analytics to drive better decision making
• Thought Leadership on digital trends; while focused on sports, possess a breadth of interests and maintain the ability to stay up-to-date with emerging technologies, processes, approaches, and competitor offerings
• Familiarity with successfully managing complex organizational structures and relationships
• A drive for continuous learning and high performance amongst a team
• Experience in leading brand definition, audience segmentation, planning, and execution
• A desire to collaborate, influence and lead amongst peers

What you can expect from us in return:

• A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
• A manager who deeply cares about your development and long-term career at Rogers
• A team that trusts and wants to win together
• Smart and accomplished colleagues who are focused on both the “what” and the “how”
• Flexibility to work from home even after the pandemic ends
• Your choice of hardware and software (iPhone or Android/Mac or PC etc.)

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.