Marketing Technology Consultant
As a Marketing Technology Consultant, you are responsible for making our clients’ MarTech stacks sing. As you are aware, MarTech is fundamental to driving the type of engagement, lead management, and analytics that enables marketing to be strategic and a key contributor to pipeline and revenue. Working closely with our clients, partners, and our strategy and content consultants, you are the sensei that enables our clients to transform their stack and deliver wow moments to their marketing executives.
YOUR MISSION ENABLE OUR CLIENTS TO GET THE MOST OF THEIR MARKETING TECHNOLOGY STACK, ENABLING ADVANCED ENGAGEMENT MARKETING, LEAD MANAGEMENT, ANALYTICS, AND HELPING TO DRIVE PROCESS CHANGE WITHIN THE BUSINESS.
YOUR MINDSET YOU NEED TO BE
+ Original with fresh, innovative thinking.
+ Client-centered, focused on customer success.
+ Transformative, focused on delivering solutions that drive significant stack improvements.
+ Collaborative, working closely with our team, our clients, and our partners to deliver success.
+ Self-motivated with a passion for marketing technology.
YOUR RESPONSIBILITIES – Don’t let this list get in the way of delivering success. Do what it takes and be original in identifying how you can add value. That said, here’s a starting list of typical responsibilities:
+ Marketo implementations: Working with new clients, you implement all aspects of Marketo to get them up and running, and then incrementally using progressive elements of the platform to drive engagement, pipeline creation and conversion.
+ MarTech Integration: You help our clients optimize, strategize and integrate with their MarTech stack. Whether it’s connecting their chatbot to lead scoring, improving their integration with their CRM, or optimizing their integration with an event platform you are ensuring their investment in tech is being maximized.
+ Marketo as a Service execution: You help our clients execute email, event, engagement, and default programs. You manage all Marketo execution details to help enable program success. DEMANDSPRING.COM This includes program set-up as well as adding business value by suggesting ways to optimize email and landing page copy, offers, testing, and other program strategy details.
+ Marketing Automation optimization: You help clients get more out of an existing MAP implementation by building or optimizing lead scoring, lead nurturing, revenue models, analytics and more. + Marketing Ops best practice development: You develop and document Marketing automation best practices, working with your colleagues to continue refining the way digital marketing should be done.
+ Content Contribution: Like all your peers, you develop content (1 blog post per every two months and 5 monthly tweets) to help drive our content engine.
YOUR QUALIFICATIONS AS A CONSULTANT WORKING WITH SOME OF BSB’S TOP BRANDS, YOU ARE THE BEES’ KNEES OF MARTECH EXPERTS. HERE ARE SOME OF YOUR SKILLS AND ATTRIBUTES
+ You are a problem solver who brings fresh, original thinking to client problems.
+ You have a glass half-full approach. You are unfazed by issues, persevering to find answers with a smile on your face (and perhaps some cursing – not in front of the client). + You like people. They like you. You work well together.
+ You speak well – articulating your ideas, insights, and solutions clearly to our customers. + You like technology. Especially Marketing Technology. You are a Marketo Certified Expert with at least two years experience using the platform.
+ You have at least some experience with other MarTech apps and can advise our clients on best practices and integrations
+ You have a university degree or college diploma. + You are organized, with an ability to manage multiple project elements at once without dropping the ball.
+ You have a thirst for life in general, with personal passions – we like well-rounded people!
WHAT WE OFFER WE TAKE WHAT WE OFFER YOU SERIOUSLY! HERE’S WHAT WE STRIVE TO PROVIDE FOR YOU: A fun culture – our team genuinely feels a strong connection to one another and our company. Learning and growth opportunities – our individual Learning and Development Plan ensures you grow. Additionally, working with various clients in various industries on various projects keeps things fresh. Competitive compensation. A strong healthcare benefits plan. The latest technology – we love leading cloud-based apps that integrate with one another and make it easy to do our jobs.
A commitment to employee well-being. This is one of our two founding principles. Our respect for work-life balance manifests in the form of a healthy vacation policy, the ability to work from home and a genuine focus on not overloading employees with projects.
Application deadline: 2021-10-15
Job Types: Full-time, Permanent
Additional pay:
Benefits:
Schedule:
Experience:
Work remotely:
Course Description: In this course, you will learn how marketers communicate with customers ? knowledge that is useful to you both as a manager and a consumer. The course will introduce the foundation knowledge of marketing communications as well as new trends in non-traditional media including sponsorships, social media, and digital marketing. No product can be commercially successful without effective communication with customers ? whether this takes the form of advertising, personal selling, public relations, or the myriad of other forms that are available. But with the growth of new media technologies, the environment for marketing communications is more challenging than ever, and old assumptions are constantly being questioned. Position Description: All normal duties related to the design, administration and teaching of a university credit course, including preparation and delivery of course content; supervision of teaching assistants; development, administration and marking of assignments, tests and examinations; calculation and submission of grades to university officials; holding regular student office hours and maintaining reasonable availability for student contact.
Required qualifications are an MBA with a specialization in Marketing, Business Operations and/or Consulting. Previous experience teaching Marketing related courses in a degree granting program at a post-secondary institution.
Class schedule: Course may be online or in person, depending on circumstances, so candidates must be available and comfortable with both.
Sessional dates of appointment: January 1, 2022 – April 30, 2022 Salary:
Rate of pay inclusive of 4% vacation pay (0.5 Full-Course Equivalent)
Jan 1st, 2020 September 1st, 2020
Undergraduate: Sessional Lecturer I $8,323.20 $8,489.66
Undergraduate: Sessional Lecturer I – Long Term $8,695.34 $8,869.25
Undergraduate: Sessional Lecturer II $8,907.42 $9,085.57
Graduate: Sessional Lecturer I/I-LT/II $13,500.00 $13,500.00
Graduate: Sessional Lecturer II $14,505.00 $14,796.00
Application instructions: For detailed information on the application procedure go to http://www-2.rotman.utoronto.ca/employment/tapositions/
Closing Date: October 22, 2021, 11:59PM EDT
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This job is posted in accordance with the CUPE 3902 Unit 3 Collective Agreement.
It is understood that some announcements of vacancies are tentative, pending final course determinations and enrolment. Should rates stipulated in the collective agreement vary from rates stated in this posting, the rates stated in the collective agreement shall prevail.
Preference in hiring is given to qualified individuals advanced to the rank of Sessional Lecturer II or Sessional Lecturer III in accordance with Article 14:12 of the CUPE 3902 Unit 3 collective agreement.
Please note: Undergraduate or graduate students and postdoctoral fellows of the University of Toronto are covered by the CUPE 3902 Unit 1 collective agreement rather than the Unit 3 collective agreement, and should not apply for positions posted under the Unit 3 collective agreement.
Expected salary:
Location: Toronto, ON
Job date: Sat, 02 Oct 2021 22:48:26 GMT
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Founded in 2014, Spring Financial has spent the last 7 years simplifying the lending process for millions of Canadians facing every type of financial circumstance. In the process, we’ve become the largest fintech loan originator in the country with over 50,000 monthly applicants and over 250,000 loans originated!
Today Spring offers mortgages, personal lending, and credit building & savings products – all of which are made available to Canadians from the comfort of their own home and without having to visit a branch!
We are high-energy entrepreneurs who operate with a real sense of urgency. We have an ambitious roadmap that will enable us to build on our best-in-class customer acquisition and origination platform and build exciting and innovative new products (next-gen credit cards and other data-based fintech products). To learn more about our products please visit our website here: .
We offer an unmissable opportunity for ambitious candidates to step up and fast-track their career growth! We are firm believers in developing our talent and promoting from within. Come and discover your potential at Spring Financial!
The Role
We are looking for a data-driven marketing leader to drive our customer acquisition, brand and product marketing strategy. We want a strategic thinker who can drive creative ideas as well as lead a high-performance direct response team.
The ideal candidate is objective and results driven, a compelling storyteller and has a sense of urgency when it comes to new ideas and team leadership. You will be very comfortable using market data to help set priorities as well as giving feedback on creative strategies and building partnership opportunities.
You will be reporting directly to the CEO and will have the lead marketing position for Spring. You will collaborate with the Spring Financial executive team and the heads of product, design, sales and technology. Any candidates across Canada may apply. Must be open to periodic (approx. quarterly) travel to Vancouver head office location.
Key Responsibilities:
Develop the Advertising Roadmap that drives revenue growth through development and management of integrated cross-platform campaigns, PR and branding, media buys, partnerships, social media, community programs and content.
Lead the strategy and execution for our growing business across all advertising and marketing channels. Drive customer acquisition by developing marketing campaigns and strategies that generate high intent engagement with consumers across our many channels.
Build and mentor a team of marketing professionals that specialize in direct response and performance marketing across the key channels.
Grow digital acquisition & revenue by developing strategies to drive traffic, conversion and ROI for all acquisition channels. Identify and act on the best opportunities for growth and help solve the greatest challenges holding us back.
Be a thought leader by identifying, implementing and sharing the latest digital marketing trends, new technologies, best practices, competitor activity, and learning opportunities that help drive business success.
Manage segmentation, cross-device and omnichannel with the help of our analytics team and tools, develop and manage segments and target them with unique advertising, marketing and remarketing strategies. Help create a seamless and integrated customer experience across all devices (desktop, tablet, mobile, app). Have a solid understanding of attribution models and how various channels should work together to deliver excellent results.
Key Skills / Qualifications:
What’s in it for you?
This is a truly exciting time to join Spring Financial and we are looking forward to doing great things together! We offer a highly competitive salary and benefits package in addition to providing our employees with continuous training and development.
We currently have a team of highly motivated and talented professionals and the only thing we are missing is you. If you are ready to join an ambitious and growing company then please apply today and we look forward to hearing from you.
Expected salary:
Location: Toronto, ON
Job date: Fri, 09 Jul 2021 07:20:03 GMT
Apply for the job now!
