Tag: Triangle

Associate Manager, Ad Operations, Triangle Retail Media – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Wed, 02 Jul 2025 03:30:15 GMT

Job description: What You’ll DoAs a Retail Media Network Associate Manager, Ad Operations, within our fast-paced advertising unit, you will play a pivotal role in driving our clients’ success on our cutting-edge retail media networks. Your primary responsibility includes managing, launching, and optimizing advertising campaigns across specific channels to ensure best-in-class results.Lead the design and execution of high-impact advertising campaigns for retail media platforms, elevating brand presence and salesEvaluate campaign performance, applying insights to refine strategies for increased effectivenessDrive collaborative initiatives with teams like creative, account management, and tech to ensure seamless campaign integrationKeep a finger on the pulse of the industry to proactively respond to market trends and competitor movementsOversee budget management for campaigns, aiming for optimal ROI while maintaining financial stewardshipChampion ongoing experimentation with ad placements and targeting to enhance campaign performanceProvide expert guidance to clients on strategic campaign improvements and retail media best practicesLiaise with product development, infusing frontline insights to evolve our advertising solutionsContribute to synthesizing campaign data into clear, insightful reports for clients, highlighting key achievements and learningsAddress campaign challenges proactively, offering timely resolutions to maintain momentumMaintain agility in campaign management, swiftly adjusting to platform and market shifts to seize new opportunitiesSupport the sales process with strategic media planning and persuasive proposals, backed by strong pre-sales engagementProvide within-team support as well as being a go-to resource for cross-functional teams for questions, escalations, and troubleshootingEngage in continuous learning to stay ahead in the evolving landscape of retail media advertisingWhat You BringA Bachelor’s degree in a field related to Marketing, Advertising, Business Analytics, or equivalent, complemented by 4-5 years in digital advertising campaign management, including social media, display advertising, search, and sponsored productsExpertise in data analysis, leveraging metrics to innovate and refine comprehensive campaign strategiesExceptional communication and teamwork skills, crucial for synergistic collaborations and clear client communicationsA solid grasp of retail media networks and their strategic importance in the digital advertising domainThe capacity to effectively prioritize and progress multiple projects in a fast-moving environment, while maintaining meticulous attention to detailA proactive growth mindset, with a constant appetite for industry developments and learning novel approaches to campaign enhancementReady to offer thought leadership and actively contribute to evolving best practices in the retail media network spaceAn independent, driven team member who thrives on assuming responsibility and inspires others to achieve collective goalsAbout Triangle Retail MediaAre you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder’s mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.#LI-RM1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Summary: Retail Media Network Associate Manager, Ad Operations

Role Overview:
As a Retail Media Network Associate Manager, you will be crucial in managing and optimizing advertising campaigns for clients within a dynamic advertising unit. Key responsibilities include:

Campaign Management: Design, launch, and enhance high-impact advertising campaigns across various channels.
Performance Evaluation: Analyze campaign data to refine strategies for better outcomes and optimal ROI.
Collaboration: Work closely with creative, account management, and tech teams to ensure seamless campaign execution.
Market Awareness: Stay updated on industry trends and competitor movements to inform strategies.
Budget Oversight: Manage campaign budgets while ensuring financial stewardship.
Client Liaison: Provide strategic guidance and reporting to clients on campaign performance and improvements.

Qualifications:

Education: Bachelor’s in Marketing, Advertising, Business Analytics, or related field.
Experience: 4-5 years in digital advertising, including various online platforms.
Skills: Strong data analysis and communication abilities, team collaboration, and a deep understanding of retail media networks.
Mindset: Proactive, detail-oriented, and a willingness to learn and innovate.

About Triangle Retail Media:
Triangle Retail Media, a growing entity within Canadian Tire Corporation, leverages data insights to create customized marketing solutions. The focus is on the Triangle Loyalty program, which helps understand and personalize marketing efforts based on customer behavior.

Company Culture:
Canadian Tire Corporation emphasizes innovation, diversity, inclusion, and personal responsibility in its work environment, encouraging applicants from diverse backgrounds and with various identities to apply.

Benefits:
CTC offers competitive salaries, comprehensive benefits including mental health support, learning opportunities, and a commitment to fostering an inclusive workplace.

Application Guidance:
Accommodations are available for applicants as needed throughout the application and interview process.

Senior Data Analyst – Measurement, Triangle Retail Media – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Sat, 17 May 2025 05:35:24 GMT

Job description: About Triangle Retail MediaAre you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder’s mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.What You’ll Do:Triangle Retail Media is seeking a dynamic and detail-oriented Senior Data Analyst, Measurement to join our Analytics team. This role involves building and maintaining digital advertising campaign & audience reporting ETLs, providing brand sales analytics, and delivering insightful reports. The ideal candidate will demonstrate exceptional analytical skills and a strong aptitude for clear communication and effective collaboration with both team members and leadership.Execute and maintain ETLs for digital advertising reporting to ensure accurate and timely data availability.Perform in-depth brand and audience analytics to uncover actionable insights that drive business decisions.Collaborate with cross-functional teams to integrate data solutions into business processes.Communicate complex data findings clearly and concisely to both technical and non-technical stakeholders.Conduct advanced data analysis using SQL, Python (Pandas and NumPy), and advanced Excel (including VBA and advanced formulas).Efficiently manage and analyze large datasets using Google Cloud tools such as BigQuery, Vertex AI, and Google Cloud Storage.Create compelling and visually appealing reports and dashboards using GA4, PowerBI, and DOMO.Distill large sets of data into clear, actionable insights to assist Sales and Account Management teams in strengthening their pitches to vendors/clients.Provide detailed insights on TRM media campaign performance to help improve advertising investments.What You Bring:Post-secondary education in statistics, mathematics, analytics, or a related quantitative discipline. A Master’s degree in data analytics, mathematics, or statistics is a plus.3+ years of experience in data science, analytics and/or measurement within retail media, digital media, marketing or advertising.Proficiency in Python (including NumPy and Pandas), SQL, and advanced Excel (including VBA and advanced formulas).Hands-on experience with BigQuery and data visualization tools such as Looker, PowerBI, DOMO, or Tableau. Certifications in Google Cloud or AWS are a plus.Strong communication and presentation skillsExceptional team player that can work cross-functionally to achieve the outcomes of the roleWhy Join Us?Opportunity to work at the cutting edge of retail media advertising technology.Collaborate with a dynamic team of professionals dedicated to innovation and excellence.Competitive salary package with comprehensive benefits.Career growth opportunities within a rapidly expanding organization.If you are passionate about transforming retail media advertising through innovative applications data science to Canada’s largest 1st party dataset and have the expertise to drive success in this field, we invite you to apply for this exciting opportunity at Triangle Retail Media.Located at the vibrant Yonge & Eglinton campus in mid-town Toronto, this role requires a 4-day in-office commitment.#LI-RM1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Triangle Retail Media Overview:

Triangle Retail Media (TRM) is one of Canada’s rapidly growing Retail Media Networks, focusing on customer-centric marketing solutions driven by data insights on consumer behavior and trends. Central to TRM is the Triangle Loyalty program, with over 11 million members, helping to tailor marketing strategies and measure the effectiveness of advertising across Canadian Tire Corporation’s retail banners.

Job Opportunity: Senior Data Analyst, Measurement

TRM is seeking a Senior Data Analyst to join the Analytics team. Responsibilities include:

Building and maintaining ETLs for digital advertising reporting.
Conducting brand and audience analytics for insightful reporting.
Collaborating with teams for data integration.
Communicating complex findings to stakeholders.
Utilizing SQL, Python, and advanced Excel for data analysis.
Managing large datasets using Google Cloud tools and creating reports with visualization software.

Qualifications:

Post-secondary education in a quantitative field; Master’s preferred.
3+ years of relevant experience in data science or analytics.
Proficiency in Python, SQL, and data visualization tools.
Strong communication skills and a collaborative spirit.

Why Join TRM?

Work at the forefront of retail media advertising.
Competitive salary and benefits.
Opportunities for career growth in a dynamic environment.

Company Values:
Canadian Tire Corporation emphasizes innovation, teamwork, and personal responsibility, while committing to diversity, inclusion, and equitable practices. They encourage applications from diverse backgrounds and offer accommodations for candidates throughout the hiring process.

Analyst Canadian data digital marketing measurement Media Retail Senior Tire toronto Triangle

Account Coordinator, Triangle Retail Media – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Sun, 16 Feb 2025 01:40:57 GMT

Job description: What You’ll DoAre you looking for a career defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place!Triangle Retail Media (TRM) is Canadian Tire Corporation’s (CTC) rapidly scaling Retail Media Network Business across banners (Canadian Tire, SportChek, Mark’s and more). Investing behind this business and scaling it over the next five years is a top strategic priority for CTC.TRM’s environment is very fast-paced, and requires someone who is entrepreneurial, methodical, and passionate about digital media and the future of targeted advertising. The ideal candidate enjoys solving complex problems, works effectively with cross-functional teams and thrives in a dynamic setting with limited oversight! They possess superior interpersonal skills, are comfortable with ambiguity, and have a talent for responding effectively to evolving business and client needs.The Account Coordinator, Triangle Retail Media (TRM), will be responsible for providing day-to-day client support with a key focus on planning, developing, and tracking performance of digital campaigns. As a member of the TRM team, you will work alongside groups of industry experts in a highly agile, entrepreneurial, and exciting environment. You will make an impact by:Helping coordinate digital media campaigns in their portfolio by guiding clients and cross-functional teams from proposal through launch and completion to drive successBriefing-in and coordinating assets between vendor partners, creative services, and TRM’s internal execution teamsMonitoring the latest trends in digital media, including channels, advertising formats and technologies to improve campaign performance and provide recommendations on how to best leverage new tools and servicesSupporting the Account Manager & Account Executive teams to build pitch decks and marketing materials for client and stakeholder meetingsCreating and maintaining blocking charts, work-back schedules, budget summaries and delivery plans, and providing basic operational reporting on campaign performanceEnsuring that all campaign information is properly inputted across all systems that touch the campaign, end-to-endEngaging in direct conversations with digital media partners to build and manage TRM’s retail media portfolioWorking closely with merch and e-commerce teams to ensure that the proper landing page experiences and right ad products are selected for digital marketing campaignsWhat You BringBachelor’s degree in Marketing, Journalism, Business, or related disciplineAt least 1 year of professional account management experience for digital marketing programs from either a marketing agency or client side. Experience in retail media and/ or digital publishing is an assetDemonstrated experience in sales order management tools, media buying platforms, ad serving and relationship managementHands-on experience with at least a few analytics platforms, website analytics tools or advertising platforms (e.g., Google Analytics, Google Ad Manager, Facebook Business Manager, etc.)Familiarity with agile practices, attention to detail, and a self-starter attitudeA problem-solving mindset with a willingness to navigate and operate across a complex matrixed organizationHybridWe value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.#LI-RM1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Triangle Retail Media (TRM) is Canadian Tire Corporation’s Retail Media Network Business across banners such as Canadian Tire, SportChek, and Mark’s. TRM is looking for an Account Coordinator to provide client support, plan and track digital campaigns, and work with cross-functional teams. The ideal candidate should have a bachelor’s degree, 1 year of account management experience in digital marketing, familiarity with analytics platforms, and a problem-solving mindset. The position offers a hybrid work model and competitive benefits. CTC is committed to diversity, inclusion, and belonging, and encourages candidates from equity-seeking groups to apply. Accommodations for candidates with disabilities are available upon request.

Account Canadian Coordinator digital marketing Media Retail Tire toronto Triangle

Account Manager, Triangle Retail Media – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Thu, 30 Jan 2025 07:10:10 GMT

Job description: About Triangle Retail MediaAre you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder’s mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.What You’ll Do:The Account Manager, Triangle Retail Media (TRM), will be responsible for maintaining client relationships, identifying opportunities to deliver incremental growth for them, designing campaigns that meet their objectives, and optimizing their return on ad spend. As a member of the TRM team, you will work alongside groups of industry experts in a highly agile, entrepreneurial, and exciting environment. You will make an impact by:Owning a portfolio of existing clients and maintaining strong relationships with them, acting as the expert voice of the customer for the businessUnderstanding client priorities and pain points, sharing TRM’s unique value proposition with them, and determining how TRM can play a role in driving growth for their businessesEnsuring ongoing improvement of campaign performance by providing data-driven insights and recommendations based on client goalsPro-actively seeking out opportunities to bring new ideas to clients and to TRM by regularly analyzing data, assessing industry trends, adapting to ad product and technology developments, monitoring competitive actions, and keeping a strong pulse on client needsDeveloping annual plans for media with clients and identifying opportunities to adapt and grow plans in yearExecuting high performance campaigns including designing pitches, leading meetings with the right stakeholders, completing creative briefs, tracking in-flight campaign performance, and pivoting quickly in case of issuesWorking collaboratively with cross-functional teams, including Finance, Data, Insights, Product, and Merchants, to identify opportunities for revenue growth through the delivery of new processes and servicesDelivering excellent client service to ensure optimal experience at all times, with both internal and external partners, and as a result, developing relationships to serve as a trusted consultant to create business outcomesDeveloping processes to provide superior client support and escalate feedback to internal stakeholdersWhat You Bring:Bachelor’s degree in Marketing, Economics, Business, Finance, or related discipline3+ years of experience in a fast-paced, analytical, and client-facing role in media/ advertisingA working technical knowledge of digital marketing, media and/or publishing with an excitement to learn how to produce meaningful insights, counsel, and plan for our partners’ business objectivesExperience with brand and/or digital marketing performance campaignsExcellent verbal and written communication skills with experience in facilitation and influencing at executive leadership levels through building relationshipsStrong track record of executing successful collaborations across internal and external teams, with the purpose of achieving both client and internal business goalsDemonstrated critical thinking with an ability to tackle unique programs and projects with a positive and problem-solving mindsetResourcefulness in maneuvering through a large company while working in a nimble and fast paced environment – ability to adapt and thrive in any business situationHybridWe value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.#LI-RM1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Triangle Retail Media is a fast-growing Retail Media Network in Canada that focuses on delivering customized marketing solutions for brand marketers and media agencies. The company uses data-driven insights from the Triangle Loyalty program to personalize strategies and measure the impact of paid advertising. They are looking for high-achievers with a builder’s mindset to join their team. The Account Manager role involves maintaining client relationships, designing campaigns, optimizing return on ad spend, and collaborating with cross-functional teams. Canadian Tire Corporation, the parent company, offers competitive salaries, benefits, and a commitment to diversity, inclusion, and belonging. They welcome candidates from equity-seeking groups and provide accommodations as needed.

Account Canadian digital marketing Manager Media Retail Tire toronto Triangle

Account Director, Triangle Retail Media – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Thu, 30 Jan 2025 01:09:10 GMT

Job description: About Triangle Retail MediaAre you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder’s mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.What You’ll Do:The Account Director, Triangle Retail Media (TRM), will be responsible for new business development, prospecting, and achieving assigned revenue targets by managing both agency and direct client relationships. You will play a critical role in building and nurturing relationships with both agency partners and direct clients, driving revenue growth across the board.Own a portfolio of agency/client leads and proactively prospect, follow up with, and close new relationships to build a robust pipeline of clients across agencies and direct clients. Active prospecting will be required.Design pitches tailored to client needs, objectives, and pain points (including pricing structure, audience segments, creative suggestions) and effectively communicate TRM’s value proposition to inspire clients to pursue new ad product offerings (e.g., on-site display, video, social, email).Lead client growth strategy by leveraging the best of TRM advertising solutions to deliver on client business objectives.Collaborate with cross-functional teams, including Merchandising, E-commerce, Data Analytics, Measurement, and Product teams to identify opportunities for revenue growth through the delivery of new processes and services.Achieve assigned quarterly revenue targets across your assigned portfolio.Adapt to ongoing ad product and technology developments and identify opportunities for growth as it relates to the needs of the retail media network industry.What You Bring:Bachelor’s degree in Marketing, Economics, Business, Finance, or a related discipline.8+ years of experience in a digital media sales role working with media agencies and direct clients.Experience in proactively managing a book of new business, sales pipeline, forecasting, and collaborating with client stakeholders to drive product adoption of TRM solutions.Proven track record of meeting and exceeding sales targets and KPIs. Ability to track and report on client feedback and market conditions while utilizing data-driven insights to refine sales approaches and identify new opportunities.Strong technical knowledge of digital marketing with an enthusiasm for learning how to produce meaningful insights, counsel, and plan for our partners’ business objectives.Experience developing compelling presentations and proposals that showcase our capabilities and value proposition. Customize proposals to align with the specific objectives of each client.Demonstrated strategic and analytical sales approach with the ability to navigate ambiguity and manage multiple priorities.Superior interpersonal, verbal, and written communication skills with experience in facilitation and influencing at executive leadership levels through building relationships.Stay informed about industry trends, competitive landscape, and emerging technologies. Use this knowledge to provide strategic insights to both internal teams and external partners.Ability to maneuver through a large company while working in a nimble and fast-paced environment—adaptable and able to thrive in various business situations.HybridWe value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.#LI-RM1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Triangle Retail Media is a fast-growing Retail Media Network in Canada that focuses on putting the customer first. They use data-driven insights to deliver customized marketing solutions for brand marketers and media agencies. The Account Director role is responsible for new business development, prospecting, and achieving revenue targets by managing agency and direct client relationships. The ideal candidate will have experience in digital media sales, a strategic and analytical approach to sales, and strong communication skills. The company offers competitive salaries, benefits, and a commitment to diversity and inclusion. They value flexibility and have adopted a hybrid work model.

Account Canadian digital marketing Director Media Retail Tire toronto Triangle

Account Director, Triangle Retail Media – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Thu, 30 Jan 2025 02:45:27 GMT

Job description: About Triangle Retail MediaAre you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder’s mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.What You’ll Do:The Account Director, Triangle Retail Media (TRM), will be responsible for new business development, prospecting, and achieving assigned revenue targets by managing both agency and direct client relationships. You will play a critical role in building and nurturing relationships with both agency partners and direct clients, driving revenue growth across the board.Own a portfolio of agency/client leads and proactively prospect, follow up with, and close new relationships to build a robust pipeline of clients across agencies and direct clients. Active prospecting will be required.Design pitches tailored to client needs, objectives, and pain points (including pricing structure, audience segments, creative suggestions) and effectively communicate TRM’s value proposition to inspire clients to pursue new ad product offerings (e.g., on-site display, video, social, email).Lead client growth strategy by leveraging the best of TRM advertising solutions to deliver on client business objectives.Collaborate with cross-functional teams, including Merchandising, E-commerce, Data Analytics, Measurement, and Product teams to identify opportunities for revenue growth through the delivery of new processes and services.Achieve assigned quarterly revenue targets across your assigned portfolio.Adapt to ongoing ad product and technology developments and identify opportunities for growth as it relates to the needs of the retail media network industry.What You Bring:Bachelor’s degree in Marketing, Economics, Business, Finance, or a related discipline.8+ years of experience in a digital media sales role working with media agencies and direct clients.Experience in proactively managing a book of new business, sales pipeline, forecasting, and collaborating with client stakeholders to drive product adoption of TRM solutions.Proven track record of meeting and exceeding sales targets and KPIs. Ability to track and report on client feedback and market conditions while utilizing data-driven insights to refine sales approaches and identify new opportunities.Strong technical knowledge of digital marketing with an enthusiasm for learning how to produce meaningful insights, counsel, and plan for our partners’ business objectives.Experience developing compelling presentations and proposals that showcase our capabilities and value proposition. Customize proposals to align with the specific objectives of each client.Demonstrated strategic and analytical sales approach with the ability to navigate ambiguity and manage multiple priorities.Superior interpersonal, verbal, and written communication skills with experience in facilitation and influencing at executive leadership levels through building relationships.Stay informed about industry trends, competitive landscape, and emerging technologies. Use this knowledge to provide strategic insights to both internal teams and external partners.Ability to maneuver through a large company while working in a nimble and fast-paced environment—adaptable and able to thrive in various business situations.HybridWe value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.#LI-RM1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Triangle Retail Media (TRM) is a fast-growing Retail Media Network in Canada that focuses on putting the customer first. They use data-driven insights to create customized marketing solutions for brand marketers and media agencies. The company’s core offering is the Triangle Loyalty program, which has over 11 million active members. TRM is looking for high-achievers who can support the business in various areas and drive revenue growth. The Account Director role involves new business development, prospecting, and achieving revenue targets by managing agency and direct client relationships. The ideal candidate will have experience in digital media sales, be able to develop compelling presentations and proposals, and have strong analytical skills. TRM offers a hybrid work model and competitive benefits for employees. The company is committed to fostering diversity, inclusion, and belonging in the workplace.

Account Canadian digital marketing Director Media Retail Tire toronto Triangle

Data Scientist, Measurement, Triangle Retail Media – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Thu, 30 Jan 2025 05:45:23 GMT

Job description: About Triangle Retail MediaAre you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder’s mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.What You’ll Do:Triangle Retail Media is looking for a dynamic and detail-oriented Data Scientist, Measurement to join our Analytics team. This role involves building and maintaining digital advertising campaign reporting ETLs, providing brand sales analytics and building/improving/maintaining machine learning models used in measuring incrementality. The ideal candidate will demonstrate exceptional analytical skills and a strong aptitude for clear communication and effective collaboration with both team members and leadership.Develop, maintain, and optimize ETLs for digital advertising reporting to ensure accurate and timely data availability.Perform in-depth brand sales analytics to uncover actionable insights that drive business decisions.Build, improve, and maintain machine learning models aimed at measuring the incremental impact of digital advertising campaigns.Collaborate with cross-functional teams to integrate data science solutions into business processes.Communicate complex data findings and model results clearly and concisely to both technical and non-technical stakeholders.Conduct advanced data analysis using SQL, Python (Pandas and NumPy), and advanced Excel (including PowerPivot, VBA, and advanced formulas).Manage and analyze large datasets efficiently using Google Cloud tools such as BigQuery, Vertex AI, Google Cloud Storage, and Looker.Create compelling and visually appealing reports and dashboards using GA4, PowerBI, and DOMO.Distill large sets of data into clear, actionable insights to assist Sales and Account Management teams in strengthening their pitches to vendors/clients.Provide detailed insights on TRM campaign performance to help improve advertising investments.Partner closely with analysts, data scientists, and engineers to build and maintain efficient data pipelines, processes, and reporting solutions.What You Bring:Post-secondary education in statistics, mathematics, analytics, or a related quantitative discipline. A Master’s degree in data analytics, mathematics, or statistics is a plus.At least 2 years of experience in marketing analytics with a proven ability to analyze and interpret complex data sets to drive actionable insights and strategic recommendations.Proficiency in Python (including NumPy and Pandas), SQL, and advanced Excel (including PowerPivot, VBA, and advanced formulas).Hands-on experience with Google Cloud technologies such as BigQuery, Vertex AI, Google Cloud Storage, and Looker. Google Cloud or AWS certificates are a plus.Proven experience in leading teams and managing projects with strong organizational and communication skills.HybridWe value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.#LI-RM1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Triangle Retail Media is a fast-growing Retail Media Network in Canada that focuses on delivering customized marketing solutions using data-driven insights. They are looking for a Data Scientist, Measurement to join their Analytics team to build ETLs for digital advertising reporting, provide brand sales analytics, and develop machine learning models. The ideal candidate should have experience in marketing analytics, proficiency in Python, SQL, and Google Cloud technologies. Triangle Retail Media values flexibility and offers competitive salaries, employee benefits, and a commitment to diversity, inclusion, and belonging.

Canadian data digital marketing measurement Media Retail Scientist Tire toronto Triangle

Product Owner, Data, Audiences and Measurement, Triangle Retail Media – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Thu, 30 Jan 2025 06:39:04 GMT

Job description: About Triangle Retail MediaAre you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder’s mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.What You’ll Do:The Data Product Manager, Triangle Retail Media, will be responsible for steering the growth of Canadian Tire’s retail media network through the expansion of critical data integration with 3rdparty digital advertising platforms, customer data platforms, data measurement suites with visualization and dashboards capabilities.This role requires a data product leader with a deep understanding of digital advertising technologies (Ad Tech), a proven track record in digital product management and experience with data integration into various platforms used within the digital advertising industry.The successful candidate will collaborate with cross-functional teams, engage with third-party vendor, oversee data integration between several systems, lead a data engineering Agile delivery squad, maintain an evolving product roadmap to ensure our data solutions stay ahead of industry trends and fully meet stakeholder needs.The Data Product Manager will be responsible for overseeing the integration of data into various platforms, including CRM tools, social ad platforms, and data visualization suites. This role involves collaborating with cross-functional teams to ensure seamless data integration, developing product strategies, and generating actionable insights to drive business growth.Data Integration: Manage the integration of advertising-related data from various sources into CRM tools, social ad platforms, and data visualization suites.Product Strategy: Develop and implement data product strategies and roadmaps to enhance retail media capabilities.Cross-Functional Collaboration: Work closely with engineering, marketing, sales, and data teams to ensure successful product launches and performance.Performance Monitoring: Monitor data product performance and make data-driven recommendations for improvements.Reporting and Analytics: Create and manage data reporting suites to provide actionable insights and support decision-making.Customer Feedback: Gather and analyze customer feedback to identify areas for product enhancement.Market Research: Conduct market research to identify customer data needs and trends, translating this information into product features and design.What You Bring:Bachelor’s degree in marketing, Business Administration, Computer Science or related field; MBA or advanced degree preferred.Proven experience (5+ years) in product management within digital media advertising or related fields.Strong understanding of ad platforms and technologies such as DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), DMPs (Data Management Platforms), clean rooms.Strong understanding and experience with leading data visualization platforms including Domo, PowerBI, Google and Adobe.Exceptional communication skills with the ability to present complex ideas clearly and persuasively.Demonstrated ability to make data-driven decisions based on market research, competitive analysis, and performance metrics.Experience managing cross-functional relationships and leading projects from inception through completion.Ability to thrive in a fast-paced environment with changing priorities.HybridWe value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.#LI-RM1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Triangle Retail Media is a fast-growing Retail Media Network in Canada that focuses on customer-centric marketing solutions using data-driven insights. They are looking for a Data Product Manager to expand data integration with digital advertising platforms and drive business growth. The role involves managing data integration, developing product strategies, collaborating with cross-functional teams, monitoring performance, reporting and analytics, and gathering customer feedback. The ideal candidate should have experience in digital media advertising, strong communication skills, the ability to make data-driven decisions, and thrive in a fast-paced environment. Triangle Retail Media values flexibility and offers competitive salaries, benefits, and career opportunities within Canadian Tire Corporation. They are committed to diversity, inclusion, and belonging, and provide accommodations for candidates from equity-seeking groups.

In summary, Triangle Retail Media is a dynamic company that offers a challenging and rewarding career opportunity for individuals who are passionate about driving marketing solutions through data integration and product management.

audiences Canadian data digital marketing measurement Media Owner Product Retail Tire toronto Triangle

Sr. Account Manager, Triangle Retail Media – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Thu, 30 Jan 2025 08:38:20 GMT

Job description: About Triangle Retail MediaAre you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder’s mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.What You’ll Do:The Senior Account Manager, Triangle Retail Media (TRM), will be responsible for maintaining client relationships, identifying opportunities to deliver incremental growth for them, designing campaigns that meet their objectives, and optimizing their return on ad spend. As a member of the TRM team, you will work alongside groups of industry experts in a highly agile, entrepreneurial, and exciting environment. You will make an impact by:Owning a portfolio of existing clients and maintaining strong relationships with them, acting as the expert voice of the customer for the businessUnderstanding client priorities and pain points, sharing TRM’s unique value proposition with them, and determining how TRM can play a role in driving growth for their businessesEnsuring ongoing improvement of campaign performance by providing data-driven insights and recommendations based on client goalsPro-actively seeking out opportunities to bring new ideas to clients and to TRM by regularly analyzing data, assessing industry trends, adapting to ad product and technology developments, monitoring competitive actions, and keeping a strong pulse on client needsDeveloping annual plans for media with clients and identifying opportunities to adapt and grow plans in yearExecuting high performance campaigns including designing pitches, leading meetings with the right stakeholders, completing creative briefs, tracking in-flight campaign performance, and pivoting quickly in case of issuesWorking collaboratively with cross-functional teams, including Finance, Data, Insights, Product, and Merchants, to identify opportunities for revenue growth through the delivery of new processes and servicesDelivering excellent client service to ensure optimal experience at all times, with both internal and external partners, and as a result, developing relationships to serve as a trusted consultant to create business outcomesDeveloping processes to provide superior client support and escalate feedback to internal stakeholdersWhat You Bring:Bachelor’s degree in Marketing, Economics, Business, Finance, or related discipline5+ years of experience in a fast-paced, analytical, and client-facing role in media/ advertisingA working technical knowledge of digital marketing, media and/or publishing with an excitement to learn how to produce meaningful insights, counsel, and plan for our partners’ business objectivesExperience with brand and/or digital marketing performance campaignsExcellent verbal and written communication skills with experience in facilitation and influencing at executive leadership levels through building relationshipsStrong track record of executing successful collaborations across internal and external teams, with the purpose of achieving both client and internal business goalsDemonstrated critical thinking with an ability to tackle unique programs and projects with a positive and problem-solving mindsetResourcefulness in maneuvering through a large company while working in a nimble and fast paced environment – ability to adapt and thrive in any business situationHybridWe value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.#LI-RM1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Triangle Retail Media is a fast-growing Retail Media Network in Canada that focuses on putting the customer first by using data-driven insights to deliver customized marketing solutions for brand marketers and media agencies. The company’s core offering is the Triangle Loyalty program with over 11 million active members. They are seeking a Senior Account Manager who will be responsible for maintaining client relationships, identifying growth opportunities, designing campaigns, and optimizing return on ad spend. The ideal candidate will have experience in media/advertising, brand and digital marketing, and excellent communication and collaboration skills. Triangle Retail Media values diversity, inclusion, and belonging, and offers a hybrid work model with competitive benefits.

Account Canadian digital marketing Manager Media Retail Tire toronto Triangle

Associate Manager, Audience Insights, Triangle Retail Media – Canadian Tire – Toronto, ON

Company: Canadian Tire

Location: Toronto, ON

Expected salary:

Job date: Wed, 29 Jan 2025 23:51:25 GMT

Job description: About Triangle Retail MediaAre you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder’s mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.What You’ll Do:Triangle Retail Media is seeking a dynamic and detail-oriented Associate Manager, Audience Insights to join our Analytics team. This role is critical in driving data-driven decision-making and enhancing our audience engagement strategies. The ideal candidate will possess strong analytical skills and the ability to effectively communicate and collaborate with team members and leadership.Oversee audience team deliverables through Agile methodologies, ensuring timely completion of tasks and prompt resolution of any issuesProvide robust analytics support to TRM’s Account Management and Planning teams to enhance pitches for both new and existing brand clientsCollaborate closely in defining precise audience segments and oversee the entire activation processConduct thorough analyses to uncover key insights and opportunities for targeted audience engagementBuild and maintain a comprehensive, accessible database that details current audience segments and their descriptions, ensuring all audience information is meticulously organized and readily availableEnhance systems to capture audience metadata from various platforms and develop robust reporting capabilities to ensure comprehensive and accurate data analysisProvide ad-hoc analytics support to planning and account management teams whenever needed, ensuring timely and accurate insightsAnalyze and monitor campaign audience performance data to derive actionable insights and provide recommendations for optimizationCollaborate with IT teams to successfully integrate audience management technologies, ensuring seamless functionality and alignment with overall business objectivesStay updated with industry trends and best practices in audience management and digital marketing.What You Bring:Proficient in using AIQ (Action IQ), BigQuery, Vertex AI, KNIME, and Power BI for data analysis and business intelligence purposes.Familiar with digital ad platforms such as Meta, Google Ad Manager (GAM), and DV360, and capable of leveraging them for effective advertising strategies.Experienced in writing complex SQL queries and utilizing various data visualization tools to derive meaningful insights from data sets.Holds a Bachelor’s degree in Data Science, Mathematics, Statistics, Computer Science, or a related field; possessing a Master’s degree is considered a plus.Google Cloud or AWS certifications are advantageous and demonstrate expertise in cloud computing environments.Exhibit strong collaboration and leadership skills within team environments, ensuring smooth project execution and team cohesion.Possess excellent analytical and problem-solving abilities, capable of identifying issues and developing effective solutions.Demonstrate strong written and verbal communication skills, enabling clear and concise information sharing with both technical and non-technical stakeholders.HybridWe value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.#LI-RM1About UsCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.Our Commitment to Diversity, Inclusion and BelongingWe are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.AccommodationsWe stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Triangle Retail Media is a fast-growing Retail Media Network in Canada that specializes in delivering customized marketing solutions using data-driven insights about customer preferences, behavior, and media consumption. They are currently seeking an Associate Manager, Audience Insights to join their Analytics team to enhance audience engagement strategies, provide analytics support, and collaborate on defining audience segments. The ideal candidate should have strong analytical skills, experience with data analysis tools, and the ability to communicate effectively. Triangle Retail Media values diversity, inclusion, and belonging, and offers a flexible hybrid work model for employees. They are committed to creating a culture where everyone is treated with dignity and respect.

Associate audience Canadian digital marketing insights Manager Media Retail Tire toronto Triangle