Director, Content and Corporate Messaging (Remote)Ada Inc.Toronto, ON•Remote Collaborate with sales and marketing to brainstorm and develop a variety of marketing materials throughout the funnel. You have B2B or SaaS experience. 20 days ago·More…View all Ada Inc. jobs – Toronto jobsSalary Search: Director, Content and Corporate Messaging (Remote) salaries in Toronto, ON

We’re Ada. We’re an ambitious global team that enables businesses around the world to provide incredible customer experience. Our AI-powered platform has automated over 1 billion customer interactions for some notable enterprises, including Zoom, Facebook and Shopify. We recently raised Series C funding of $130M by Spark Capital (early investors of Twitter, Slack, Snapchat), and we’re officially a Canadian unicorn with a $1.2B valuation!
You can learn more about the founding of our company here. Just as the field of machine learning continues to advance, so do we. And it is the passion of our people and dedication to our craft that continues to drive our dramatic growth.

We are inspired every day by the opportunity to pioneer a new industry, and welcome those who want to join us.
We are looking for a motivated and ambitious Director of Content and Corporate Messaging to join our highly collaborative brand team. You will own our corporate story and shape a successful content strategy that boosts brand reputation, demand generation, and talent acquisition goals for Ada. You will help Ada to maintain its position as a thought leader, support marketing programs, and recruitment marketing with a content strategy that ensures audience-centric content is available through a mix of channels that maximizes engagement and delivers measurable results.
You will report to the Director of Brand and is responsible for overseeing internal and external copy that is clear and concise. You will match our style and can connect with our audience, while ensuring brand continuity for Ada and our products across a variety of media types and platforms.

About You

    • You have 7+ years of copywriting experience.
    • You have 2+ years experience with managing, coaching and developing direct reports.
    • You have a history of developing and managing editorial calendars and organization workflows.
    • You are a creative and innovative thinker with the ability to take complex topics and distill into unique, data-driven, and actionable content.
    • You are a great team player and you know how to prioritize tasks in an efficient manner with little direction. You are extremely detail oriented, exceptionally organized, and you have creative problem-solving skills.
    • You have a willingness to embrace change, feedback, and to adapt strategies on the fly.
    • You have B2B or SaaS experience.

Nice to haves

    • You have knowledge of social and mobile experiences.
    • You have a strong network of creative freelancers (writing, copyediting, and video production).

Outcomes

    • Oversee a team of content producers that write for print and digital media channels.
    • Own and evolve key corporate messaging and our copy style guide.
    • Develop new and creative ideas for content strategy, along with managing the current content calendar.
    • Collaborate with sales and marketing to brainstorm and develop a variety of marketing materials throughout the funnel.
    • Partner with Creative Director to develop new corporate brand campaigns.
    • Coach team members to increase their impact, develop their strengths, and grow their careers.
    • Help to recruit highly talented people to join the content team, and onboard cross-functionally.
#L1-NA1

About Us
Ada is a rapidly growing digital first company in a thriving AI ecosystem. We optimize our communication, collaboration and generally, the way we work for the digital world instead of in-person. With flexible working hours, together we’ll determine a schedule that fits your style and the requirements of your role.

We are backed by world-class investors, including Spark, Accel, FirstMark, Bessemer Venture Partners and Version One. We provide our employees with competitive compensation, great health benefits, and ownership in our company. Our work is rooted in authenticity, courage, empathy, and simplicity. We use these values to create a culture that encourages groundbreaking results, career progression, and community investment.
Ada is an equal opportunity employer. In fact, diversity is what drives our success – it’s at the core of how we hire, communicate, and work. Like our Platform, we are inclusive to all, and combine our diverse backgrounds, skill sets and thinking to build the best experiences for our clients and their customers.

Director, Content and Corporate Messaging (Remote)


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Marketing ManagerMitacs4.0Toronto, ON _Proven track record in a variety of marketing disciplines experience, including digital marketing, direct marketing, acquisition, product marketing, customer… 13 days ago·More…View all Mitacs jobs – Toronto jobsSalary Search: Marketing Manager salaries in Toronto, ONSee popular questions & answers about Mitacs

Do you want to be part of our innovative and entrepreneurial team?

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Do you thrive in an entrepreneurial environment and enjoy working in a team atmosphere? Are you an “outside the box” thinker who strives to implement continuous improvements? Do you take a strategic approach to your work? Do you enjoy in a fast-paced culture where your opinions are valued and respected? Do you enjoy building partnerships to solve mutually beneficial challenges?_

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Mitacs is a national not-for-profit that helps industry and non-profit partners solve strategic challenges by leveraging Canada’s world-class post-secondary talent and a global network of industry, academic, and government partnerships. Through these collaborations, Mitacs helps business and community partners succeed, improves students’ on-the-job skills development, and strengthens Canada’s world-class innovation ecosystem. At Mitacs, we strive to develop the next generation of innovators with vital research and business skills. In partnership with domestic and international companies, governments and academia, we support a new economy using Canada’s most valuable resource – its people._

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To get a better understanding of Mitacs and read more about our values please visit our _website

*
This opportunity is available anywhere in Canada on a remote basis*

*_
Marketing Manager_*

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Mitacs is looking for an experienced Marketing Manager and a true team player who loves driving collaboration to produce best-in-class work. This position is ideal for a candidate that is a marketing generalist with expertise in digital marketing and CRM._
The candidate will report to the Director of Marketing and will lead the implementation of the marketing plans and the management of the digital marketing assets. They will effectively partner with a broad array of cross-functional teams to drive target growth and ROI.

_
We are looking for a candidate with: _

  • Self-starter spirit and an ability to drive to results
  • Negotiation skills
  • Problem-solving abilities
  • People management and leadership skills

Responsibilities

_
Marketing B2B strategy_

  • Manage the end-to-end marketing efforts to generate awareness, mindshare and engagement from our customers and generate acquisition of leads
  • Manage customer service and customer success initiatives with a focus on enhancing client’s experience
  • Analyze industry trends, market analysis, and marketing best practices to build successful strategies
  • Plan, manage, and execute digital marketing initiatives, including creative campaigns, analytics and special projects
  • Oversee SEO, PPC management and execution, as well as create campaign advertising copy for: Google Adwords, Linkedin, Facebook, etc.
  • Experience with social media strategy, development of a playbook, and execution of campaigns into social channels

Technology, platform and analytics

  • Strengthen online brand and user experience and enhance the client journey in the digital landscape
  • Experience with a full stack digital marketing technology environment (CRM, Dashboards, automation tools, etc.), knowledge of Microsoft Dynamics 365 CRM, an asset
  • Lead and collaborate with digital agencies to manage all digital marketing channels and identify opportunities to optimize (enhance website, blogs, SEO, and social media plans)
  • Stay up to date on digital technology developments

Team management and collaboration

  • Coach and grow team of direct reports
  • Partner with internal stakeholders to identify and improve efficiencies
  • Develop and implement Agile approach with project managers

Skills required:

  • Bachelor’s degree in Marketing, Commerce, or equivalent
  • 5+ years overall experience in marketing with 3+ years digital acquisition marketing experience in B2B
  • 3+ years in team management with a track record of successfully developing reports
  • Proven track record in a variety of marketing disciplines experience, including digital marketing, direct marketing, acquisition, product marketing, customer management
  • Ability to define strategies based on business goals & customer insights, lead with a vision and translate it into actionable tests and implementation plans
  • Passion for delighting customers and using customer insights to improve end-to-end experiences
  • Results-oriented mindset with a track record of focusing on high-impact activities & driving initiatives through to execution

At Mitacs we believe a diverse workforce comprised of individuals with different ideas, strengths, interests and backgrounds which is crucial to our success. We encourage candidates to connect with us and share ways how we may accommodate your needs during the recruitment process.

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Souhaitez-vous faire partie de notre équipe qui mise sur l’entrepreneuriat et l’innovation?*

Vous vous épanouissez dans un milieu axé sur l’esprit d’entreprise et appréciez le travail en équipe? Aimez-vous sortir des sentiers battus et cherchez-vous continuellement à apporter des améliorations? Adoptez-vous une approche stratégique à l’égard de votre travail? Aimez-vous évoluer au sein d’un environnement de travail dynamique et où vos opinions sont valorisées et respectées? Aimez-vous créer des partenariats pour résoudre des défis mutuellement avantageux?

Mitacs est un organisme sans but lucratif national qui aide des partenaires du secteur privé et sans but lucratif à résoudre des défis stratégiques en tirant profit du talent postsecondaire de première classe du Canada et d’un réseau mondial de partenariats avec des entreprises, des établissements d’enseignement et des gouvernements. Par ces collaborations, Mitacs aide les entreprises partenaires et les partenaires communautaires à réussir, améliore le développement des compétences pratiques des étudiants et renforce l’écosystème d’innovation de calibre mondial du Canada. À Mitacs, nous nous efforçons de développer la prochaine génération d’innovateurs en les aidant à acquérir des compétences de recherche et d’affaires essentielles à leur réussite. En collaboration avec des entreprises, des gouvernements et des établissements d’enseignement du Canada et de l’étranger, nous soutenons l’avènement d’une nouvelle économie en tablant sur la plus importante ressource du Canada : son capital humain.

Pour mieux comprendre Mitacs et en apprendre davantage sur nos valeurs, veuillez visiter notre site Web.

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Gestionnaire Marketing*

Mitacs est à la recherche d’une gestionnaire en marketing ayant de l’expérience et possédant un esprit d’équipe, qui favorise la collaboration pour produire un travail de qualité. Ce poste est idéal pour une personne généraliste en marketing avec une expertise en marketing numérique et en système de gestion de la relation client (CRM).
La personne retenue relèvera du directeur du marketing et dirigera la mise en œuvre des plans de marketing et la gestion des actifs de marketing numérique. Elle collaborera efficacement avec un large éventail d’équipes multidisciplinaires afin de stimuler la croissance cible et le RCI.

La personne que nous recherchons :

  • fait preuve d’autonomie et d’une capacité à obtenir des résultats;
  • possède des aptitudes en matière de négociation;
  • est apte à résoudre les problèmes;
  • possède des compétences en gestion de personnel et en leadership.

Responsabilités

Stratégie de marketing B2B

  • Gérer les efforts de marketing de bout en bout pour favoriser la sensibilisation et la notoriété, susciter la participation de nos clients et générer l’acquisition de clients potentiels.
  • Gérer les initiatives de service à la clientèle et de réussite des clients en mettant l’accent sur l’amélioration de l’expérience du client.
  • Analyser les tendances du secteur, les analyses de marché et les pratiques exemplaires de marketing pour élaborer des stratégies fructueuses.
  • Planifier, gérer et exécuter des initiatives de marketing numérique, notamment des campagnes créatives, de l’analytique des données et des projets spéciaux.
  • Superviser l’optimisation des moteurs de recherche ainsi que la gestion et l’exécution du paiement au clic, et créer des textes publicitaires pour Google Adwords, Linkedin, Facebook, etc.
  • Expérience dans l’élaboration de stratégies des médias sociaux et de procédures opérationnelles normalisées (playbook) ainsi que dans l’exécution de campagnes sur les réseaux sociaux.

Technologie, plateforme et analytique des données

  • Renforcer la marque en ligne et l’expérience utilisateur et améliorer le parcours du client dans le paysage numérique.
  • Posséder une expérience dans un environnement technologique complet de marketing numérique (CRM, tableaux de bord, outils d’automatisation, etc.). La connaissance de Microsoft Dynamics 365 CRM est un atout.
  • Diriger et collaborer avec les agences numériques pour gérer tous les canaux de marketing numérique et relever les possibilités d’optimisation (améliorer le site Web, les blogues, le référencement naturel et les plans de médias sociaux).
  • Demeurer à jour sur l’évolution des technologies numériques.

Gestion d’équipe et collaboration

  • Accompagner et développer son équipe de subordonnées direct·es.
  • Collaborer avec les parties prenantes internes pour cerner les possibilités de gain d’efficacité et apporter des améliorations en ce sens.
  • Développer et mettre en œuvre l’approche Agile avec les chefs de projet.

Compétences et exigences :

  • Baccalauréat en marketing, en commerce ou dans un domaine connexe
  • Au moins 5 années d’expérience globale en marketing avec plus de 3 années d’expérience en marketing d’acquisition numérique en B2B.
  • Au moins 3 années en gestion d’équipe avec une expérience réussie en matière de perfectionnement des personnes relevant de soi.
  • Expérience avérée dans diverses disciplines du marketing, notamment le marketing numérique, le marketing direct, l’acquisition, le marketing de produits, la gestion de la clientèle.
  • Capacité à définir des stratégies sur la base d’objectifs commerciaux et d’informations sur les clients, à diriger avec une vision et à traduire le tout en tests et en plans de mise en œuvre réalisables.
  • Passion pour la satisfaction des clients et l’utilisation des informations sur les clients pour améliorer les expériences de bout en bout.
  • Esprit axé sur les résultats et capacité à se concentrer sur des activités à fort impact et à mener des initiatives jusqu’à leur exécution.

Chez Mitacs, nous croyons qu’une main-d’œuvre diversifiée est composée d’individus ayant des idées, des forces, des intérêts et des antécédents différents, ce qui est crucial pour notre succès. Nous encourageons les candidats à communiquer avec nous et à partager les façons dont nous pouvons répondre à vos besoins pendant le processus de recrutement.

Type d’emploi : Temps Plein, Permanent

Work Location: Multiple Locations

Marketing Manager


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Visual Merchandiser & Digital Continuity CoordinatorGANZVaughan, ON$42,000 – $50,000 a year Maintain assigned catalogues in a variety of web-based databases ensuring content is accurate, posted and complete. Salary: $42,000.00-$50,000.00 per year. 19 days ago·More…View all GANZ jobs – Vaughan jobsSalary Search: Visual Merchandiser & Digital Continuity Coordinator salaries in Vaughan, ON

Ganz offers the latest trends in giftware, fashion accessories, top-trending décor, baby fashion and huggable plush, garden, holiday and finishing touches for the home. We offer exciting opportunities to learn, stretch and grow.

You are detail-oriented, creative, proactive and able to multitask between your key responsibilities in this dual role. In addition to Visual Merchandising responsibilities, you’ll support the execution of Ganz content directives with the Marketing Operations and Creative Teams.

KNOWLEDGE & SKILLS

  • Confident, with exceptional communication skills and the ability to collaborate and problem-solve.
  • Strong attention to detail
  • Able to work quickly and efficiently in a fast-paced environment.
  • Ability to negotiate multiple/simultaneous requests and to prioritize activities.
  • Creative mindset and interest in styling.
  • 2-3 years Visual Merchandising experience in the gift industry preferred.

KEY RESPONSIBILITIES

Create, execute and maintain a compelling presentation of merchandise to engage customers and stimulate sales activity.

  • Supports the process of merchandise replenishment on a daily basis
  • Ensure consistency, set and maintain standards of quality and accuracy in overall presentation appropriate to meeting company-marketing and sales objectives.
  • Liaise closely with Marketing and CDN Sales, to ensure proper creative planning and execution of marketing and visual objectives.
  • Work closely with the Samples team to ensure a timely flow of product into all showrooms and trade shows.
  • Design and manage the execution of the trade show set-up. Planning space, lighting, marketing and product displays.
  • Using the product database, order key items for features, pull together themes and colour stories in order to have strong presentations.
  • Work with the Purchasing managers to ensure feature items are ordered for showrooms and major trade shows.
  • Plan and execute the maintenance of published catalogues by updating digital content such as image, copy and/or pricing, ensuring content is accurate, posted and complete.
  • Plan, coordinate and execute the maintenance of projects in a timely manner, by order of priority.
  • Prepare data file and produce quick-publish digital Marketing material.
  • Maintain assigned catalogues in a variety of web-based databases ensuring content is accurate, posted and complete.

Knowledge of Excel and InDesign publishing software an asset.

Job Types: Full-time, Permanent

Salary: $42,000.00-$50,000.00 per year

Benefits:

  • Dental care
  • Extended health care
  • Life insurance
  • On-site parking

Schedule:

  • 8 hour shift
  • Monday to Friday

Work remotely:

  • No

Visual Merchandiser & Digital Continuity Coordinator


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Digital Marketing / SEO AnalystTrader Corporation3.6Toronto, ON Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO… 30+ days ago·More…View all Trader Corporation jobs – Toronto jobsSalary Search: Digital Marketing / SEO Analyst salaries in Toronto, ONSee popular questions & answers about Trader Corporation

Job Description


Summary of Job:

The SEO Analyst supports strategy and execution of search engine optimization solutions for automotive dealership customers. This role will involve in depth analysis of the client’s digital marketing footprint as well as competitive analysis to uncover missed opportunities that will help the dealer grow their business. This position will spend majority of time managing dealers’ local online presence and implementing strategies to improve their visibility.


General Responsibilities:

Implement local SEO strategies on the client’s Google My Business, website, and other online profiles for the purpose of increasing the client’s organic keywords exposure and local search traffic.

Use a variety of online tools, historical success and digital trends to audit and analyze the dealer and Dealer Group customers’ digital footprint from an SEO perspective.

Work with SEO Manager and cross-functional departments to assist in building search engine optimization strategies for dealers and Dealer Group clients.


Key Traits and Competencies:

  • Self-motivated and results driven with the ability to multi-task in a fast paced team environment
  • Passion for the power of content and web analytics
  • Excellent oral, written and interpersonal skills; the ability to effectively communicate with all levels within the organization
  • Independent learner – ability to learn on their own and discover new industry trends
  • Excellent client management skills as well as presentation skills for leading meetings


Required Education, Experience and Technical Skills:

  • At least 1 year of SEO or Digital Marketing experience (Recent Digital Marketing Bootcamp graduates can also apply)
  • Excellent written and verbal communication skills
  • Working familiarity of SEO best practices and management (Experience using SEO tools, website CMS, and web analytics is an asset)
  • Ability to use quantitative and qualitative metrics to communicate progress and identify meaningful trends
  • High level of proficiency with the internet and MS Office (particularly MS Excel, MS Word and MS PowerPoint)
  • Knowledgeable about the latest trends in search engine
  • Google Analytics Certification would be an asset
  • Knowledge of Local SEO and Google My Business is an asset
  • Working knowledge of SEM Rush and Bright Local is an asset
  • Bilingualism (French/English) is an asset, but not required

Digital Marketing / SEO Analyst


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Content SpecialistPoints International3.6Toronto, ON A good understanding of online marketing campaign execution. Writing ad copy for a variety of digital channels that engages loyalty program members in our… 21 days ago·More…View all Points International jobs – Toronto jobsSalary Search: Content Specialist salaries in Toronto, ONSee popular questions & answers about Points International

Company Description

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

More than 1 billion loyalty program members touch our products through brands like Hilton, Air Canada, Lyft, British Airways, United Airlines, Air France-KLM, Chase Bank, Etihad Airways, and many more. Our team of 250+ people across 5 global offices works together to build and launch new solutions, solve complex challenges for our partners, and create a one-of-a-kind company culture.

Click here to learn more about Points!

Job Description

Points is looking for a Content Specialist to join our Marketing team for a full-time permanent position.

The ideal candidate is a skilled writer, who is passionate about:

  • Producing effective ad copy that captures a consumer insight and drives desired action
  • Crafting compelling and informative stories that bring to life our brand and our products
  • Capitalizing on data to help guide and create content
  • Testing and building on learnings to challenge the status quo

As a Content Specialist, you’ll be in charge of your own portfolio of creative projects, responsible for delivering a quality finished product, on time. You’ll oversee the creation of (mostly) digital marketing assets for a range of external partners, as well as our own brand and product communications projects, guiding them from the initial brief, through writing, design, and approvals, and then out the door for implementation.

Reporting into the Manager, Content Marketing, the Content Specialist will work closely with the Marketing teams and the Partner teams, and be responsible for:

  • Writing ad copy for a variety of digital channels that engages loyalty program members in our products
  • Project managing creative requests and liaising with the Marketing and Partner teams to see the projects through from initial brief to finished asset
  • Partnering with Creative Design to produce campaign assets that are compelling and on-time
  • Project managing social media creative, seeing through from creation to posting
  • Creating engaging and relevant B2B content in our brand tone of voice
  • Liaising with external vendors, such as translators, to ensure projects are prioritized and delivered on-time
  • Identify opportunities to improve and/or test content and creative

Qualifications

  • Preferred 1-3 years of experience in copywriting, preferably for a variety of audiences, content types and channels
  • Proactive communicator with strong verbal and written communication skills
  • Highly organized, detail-oriented self-starter with the ability to prioritize and juggle multiple deadlines
  • A good understanding of online marketing campaign execution
  • Experience in using Asana is an asset
  • Experience in managing projects in an agency environment and working with multiple brands is a definite asset
  • Please provide samples of your writing and/or a link to your portfolio

Additional Information

Points is an equal opportunity employer and is committed to providing an accessible recruitment process.

We welcome applications from all qualified individuals and are committed to equal employment opportunity regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request we will provide accommodation for applicants with disabilities.

All your information will be kept confidential.

Content Specialist


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newPaid Media Buyer InternSerotina MediaToronto, ON•Remote$1,980 a month Our ideal candidate will be responsible for implementing a variety of digital, paid and social media strategies, as well as monitoring digital performance and… 5 days ago·More…View all Serotina Media jobs – Toronto jobsSalary Search: Paid Media Buyer Intern salaries in Toronto, ON

At Serotina Media, we are looking for a Paid Media Buyer Intern to help manage our day to day digital media operations by supporting the Sr. Strategist & Digital Media team on campaign and strategy development.

Our ideal candidate will be responsible for implementing a variety of digital, paid and social media strategies, as well as monitoring digital performance and analytics, all under the supervision of your digital manager. You will enable our clients to maximize the impact of their advertising campaigns by supporting the development of media plans, platform buying, and campaign implementation based on the clients’ objectives and targets. You will apply your knowledge of media to identify the most appropriate vehicle for achieving goals based on the clients’ needs.

Role Responsibilities:

  • Work to understand a client’s business objectives and marketing strategy
  • Support internal team and client communications to develop media strategies and effective campaigns
  • Undertake media research
  • Recommend the most appropriate types of media to use, as well as effective tactics
  • Support the Digital Manager on daily monitoring and implementation of active campaigns
  • Monthly, quarterly and end-of-campaign report development
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Evaluate overall performance, campaign performance, engagement, and traffic growth

Necessary Skills & Requirements:

  • Experience with E-commerce (shopify preferred) GDN, Google Search & Facebook Business
  • Clearly understand media terminology and formulas like, CPM, CPP, CPC etc.(a plus)
  • Ability to work remotely (we are a “bring your own device” agency)
  • Familiar with the timelines, processes and implementation of all media
  • Strong quantitative and analytical skills
  • Excellent verbal and written communication skills
  • Detail-oriented with exceptional critical thinking and problem-solving abilities
  • A positive attitude and thirst for knowledge is a bonus

**Only selected candidates will be contacted.

Job Type: Contract / Part-time

Compensation: Starting at $1,980 CAD per month, based on experience and candidate expertise level

Career level: Entry-level

Reference ID: Paid Media Buyer Intern

Contract length: 3 months

Part-time hours: 20-30 per week

Job Types: Full-time, Part-time, Internship

Salary: From $1,980.00 per month

Benefits:

  • Casual dress
  • Flexible schedule
  • Paid time off
  • Work from home

Schedule:

  • Monday to Friday

COVID-19 considerations:
WFH

Experience:

  • Media Buying: 1 year (preferred)

Language:

  • English (required)
  • French (preferred)
  • Spanish (preferred)

Work remotely:

  • Yes

Paid Media Buyer Intern


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Digital Marketing SpecialistMMB ResearchToronto, ON Minimum 4 years experience working in a digital marketing role. This means developing, executing, and monitoring digital marketing programs across a variety of… 12 days ago·More…View all MMB Research jobs – Toronto jobsSalary Search: Digital Marketing Specialist salaries in Toronto, ON

About Our Company

Named on Deloitte’s 2018 and 2020 Technology Fast 50 | 500 lists, MMB Networks is a rapidly growing company located in downtown Toronto, and a leader in Internet of Things (IoT) technologies.

MMB enables the world’s biggest brands like P&G, Tesla, and Siemens to create amazing customer experiences by helping them build and bring wireless products to market, fast. Our expertise in Wi-SUN, WiFi, Bluetooth, Zigbee, Thread, and other wireless technologies is fostering a new generation of connected products. This includes innovative products like smart grid meters and door locks to residential solar energy systems and even intelligent hydration trackers for sports professionals.


Role Description

We’re looking for a creative and organized professional with a diverse skill set that’s obsessed with finding innovative ways of reaching audiences with rich, memorable, and meaningful stories. This is a new role that will create and drive programs to help us achieve growth using the latest strategies and tools. This means developing, executing, and monitoring digital marketing programs across a variety of channels including but not limited to search engine optimization (SEO), paid search (PPC), display, social media, and CRM based ABM.


What You’ll be Doing

  • Design Digital Advertising campaigns that align with business goals and drive prospects to conversion.
  • Manage PPC campaigns across Google Marketing Platform – Paid Search, Display and YouTube ads.
  • Create and optimize ads on LinkedIn, Twitter, and other platforms.
  • Manage end-to-end marketing automation initiatives, including automated workflows and email campaigns.
  • Technically implement, configure and maintain Google Analytics (UA and GA4), CRO platforms such as Google Optimize, ad platform tracking “pixels” and custom solutions.
  • On-site search engine optimization including keyword research, content optimization, and maintenance.
  • Provide strategic & tactical recommendations on an on-going basis as campaigns & KPIs evolve.
  • Contribute to the development and execution of the overall Digital Marketing strategy.
  • Work with the Sales and Marketing team to help curate marketing communications materials. This includes writing, editing, and sourcing content
  • Refresh, update, and maintain websites, various online content, and other assets.
  • Adhere to brand style guidelines.
  • Report to the Director of Sales and Strategic Marketing


Skills and Experience

You Have:

  • Minimum 4 years experience working in a digital marketing role.
  • Must be extremely detail-oriented and organized.
  • Exceptional reporting skills and understanding of how to track and measure results with a flair for storytelling.
  • Experience providing tactical & strategic recommendations.
  • Strong written and verbal communications skills.
  • Excellent understanding of social platforms and digital advertising technologies.
  • Experience with email marketing platforms such as Hubspot, Salesforce Marketing Cloud, Mail Chimp, Constant Contact.
  • Proven experience analyzing and troubleshooting problems related to digital advertising across platforms, analysis tools, and websites.
  • A solid understanding of analytics tools such as GA, Google Tag Manager, and ad platform pixels.
  • Technical experience with frontend web technologies (HTML, CSS, JavaScript).
  • Experience with paid and organic research and analysis tools such as Google Ads Keyword Tool, Google Search Console, Semrush, Hotjar.
  • Working knowledge of standard CMS platform functionality (WordPress).

Assets (Nice to haves)

  • History in high-growth companies
  • Experience with Smart Grid, Commercial IoT, Home Automation and/or Security Products verticals.
  • Past experience in a Graphic Design oriented role or working knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop).
  • Proficiency with Microsoft Office and G-Suite
  • Hubspot Certification


Benefits to the Candidate (You)

  • A great salary and health and dental benefits package.
  • The opportunity to work with industry-leading technology and help influence the next generation of connected products.
  • Work in an atmosphere that allows your creativity to become a reality – where all team members are coached to be thought leaders and supported in developing new and interesting ideas.
  • We’re a young, tight-knit team that makes the most of our dynamic startup environment.
  • Temporary measures in response to COVID-19 are in place for this role. For the foreseeable future, this role will be primarily remote with intermittent requirements to perform some work in our offices under strict conditions and protocols.
  • We’re steps from Union Station in a busy hub of downtown Toronto.

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Digital Marketing Specialist


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