Company: VML
Location: Toronto, ON
Expected salary:
Job date: Thu, 02 Oct 2025 07:12:41 GMT
Job description: and have worked across multiple channels from mass to commerce to digital. Key Responsibilities Resource Planning & Allocation… in design, marketing, advertising, and production. Excellent organizational, communication, and negotiation skills…
The content outlines key responsibilities in resource planning and allocation across various channels, including mass media, commerce, and digital platforms. It highlights the importance of strong organizational, communication, and negotiation skills in roles related to design, marketing, advertising, and production.
Resource Director (1 year Contract) – VML – Toronto, ON
Company: VML
Location: Toronto, ON
Expected salary:
Job date: Wed, 01 Oct 2025 22:06:53 GMT
Job description: and have worked across multiple channels from mass to commerce to digital. Key Responsibilities Resource Planning & Allocation… in design, marketing, advertising, and production. Excellent organizational, communication, and negotiation skills…
The content highlights key responsibilities in resource planning and allocation across various channels, including mass media, commerce, and digital platforms. It emphasizes the importance of strong skills in organization, communication, and negotiation within the fields of design, marketing, advertising, and production.
Account Supervisor – VML – Toronto, ON
Company: VML
Location: Toronto, ON
Expected salary:
Job date: Sat, 06 Sep 2025 06:52:28 GMT
Job description: performance goals. The Account Supervisor will be responsible for overseeing critical projects/marketing campaigns and ensuring… (e.g., Sales, Marketing, Operations) to ensure seamless client experience. Communicate effectively with clients…
The Account Supervisor will oversee key projects and marketing campaigns, coordinating with Sales, Marketing, and Operations to ensure a smooth client experience and effective communication with clients.
Account Supervisor – VML – Toronto, ON
Company: VML
Location: Toronto, ON
Expected salary:
Job date: Sat, 06 Sep 2025 03:56:42 GMT
Job description: performance goals. The Account Supervisor will be responsible for overseeing critical projects/marketing campaigns and ensuring… (e.g., Sales, Marketing, Operations) to ensure seamless client experience. Communicate effectively with clients…
The Account Supervisor will manage key projects and marketing campaigns, ensuring collaboration across Sales, Marketing, and Operations to provide a seamless client experience. Effective communication with clients is essential.
Senior Account Manager – VML – Toronto, ON – Montreal, QC
Company: VML
Location: Toronto, ON – Montreal, QC
Expected salary:
Job date: Wed, 23 Jul 2025 04:51:38 GMT
Job description: This is a Full-time role in VML within a team of one of our largest Accounts in the IT industry. The team is part of a Global engagement that execute and land the framework to deliver structured and programmatic coverage, optimized by market, language, and workload, to drive consistent demand generation at scale.The team is comprised of highly skilled Subject Matter Experts on all marketing services / execution / operations and act as the right hand of the field marketers; They are consultants, trusted advisors, and experts on the services they land. Functions range across communications to different audiences (B2B) and disciplines.Role & Responsibilities
- Work with stakeholders to support and coordinate the rhythm of business activities, such as periodic business reviews, executive communications and business planning, and improve processes to run the business efficiently.
- Serve as a trusted advisor to members to provide strategic insights to take business decisions.
- Relationship Management: Engage and serve as a primary point of contact with your market. Build relationships and understand their unique business needs and challenges. Collaborate closely to align marketing strategies with overall business objectives and provide ongoing support.
- Marketing Planning: Help your market develop effective marketing strategies aligned with their business goals and target audience. Provide guidance on positioning, messaging, and identifying unique value propositions to differentiate.
- Benefits Activation: Activate Marketing execution plans, guiding and facilitating demand creation plans aligned to incentives adoption and usage.
- Customer propensity: Leverage customer propensity, campaign in a box assets and aligned investments/incentive to drive demand gen.
- Campaign Management: Collaborate to plan and execute marketing campaigns across various digital channels. Oversee the end-to-end campaign process, including planning, execution, and measurement. Coordinate with internal and external stakeholders to ensure seamless execution.
- Investment Tracking and ROI: Work with the local regional team to ensure measurement of marketing investment and impact.
Skills:
- English and French language knowledge
- 6 years of related experience
- Exceptional listening skills – to truly understand partner needs and co-develop effective, targeted comarketing strategies.
- Relationship management skills collaboration and conflict resolution skills
- Self-driven and autonomous – able to operate independently while maintaining high standards and accountability.
- Strong leadership and relationship-building skills
- Confident and charismatic communicator
- Proven senior marketing expertise
- In-depth understanding of digital marketing environment – including brand positioning, products, campaigns, sales funnel, priorities, and audience segmentation
The role is a full-time position at VML, focused on a major IT account. The team supports global engagement to implement structured marketing strategies aimed at driving scalable demand generation. Responsibilities include:
– Coordinating business activities and improving processes.
– Acting as a trusted advisor, providing strategic insights for decision-making.
– Managing relationships with stakeholders to understand their business needs.
– Assisting in developing marketing strategies that align with business goals.
– Activating marketing execution plans and driving demand creation.
– Managing marketing campaigns across digital channels and overseeing their execution.
– Tracking marketing investments and measuring ROI.
Key qualifications include fluency in English and French, at least six years of relevant experience, exceptional communication and relationship management skills, strong leadership abilities, and a solid understanding of the digital marketing landscape. The candidate should be self-driven and capable of working independently.
Bilingual Marketing Coordinator – VML – Toronto, ON – Montreal, QC
Company: VML
Location: Toronto, ON – Montreal, QC
Expected salary:
Job date: Wed, 23 Jul 2025 00:06:30 GMT
Job description: About the MC Program:The VML Marketing Coordinator Program is a large global community of approx. 600 employees sitting at the intersection of Microsoft Marketing and agency teams.We coordinate campaigns across Microsoft internal stakeholders, VML global Service Delivery Hub teams, and third-party agencies. Campaigns generate sales leads Microsoft then scores and processes according to their sales strategy.The Consumer discipline is an expertise group within the MC Program responsible for coordinating and executing a variety of Microsoft’s global and local demand generation and engagement activities focused on the consumer segment.Purpose of the job:The Consumer Marketing Coordinator supports the planning and execution of Microsoft’s activities, like digital and in-store content marketing, BTL campaigns, or Through-Partner activities, that result in engagement with Microsoft consumer products, such as Surface, Xbox, or Windows.In this role the Consumer MC acts primarily as a single point of contact for consumer marketing content localization and execution, plus as a project manager who co-ordinates internal VML resources, Microsoft stakeholders, and third-party vendors (e.g. creative and media agencies).Responsibilities:Marketing Impact
- Assists in developing project and campaign plans
- Executes BTL or Through-Partner campaigns supporting consumer products
- Executes all activities to ensure consistent marketing across categories and channels
Campaign Coordination & Project Management
- Act as Project Manager for activity execution and its results
- Co-ordinates all parties involved in an activity – VML, Microsoft stakeholders, and third parties
Localization
- Responsible for marketing asset localization review
- Acts as a content gatekeeper for all marketing content requiring translation review and approval
- Evaluates if content and messaging is appropriate for the market
Stakeholder Management
- Advises stakeholders on overall activities execution processes, KPIs, deployment of tools and services
- Acts as advisor on consumer marketing tools and services
Required skills & competencies :
- Completed studies in any marketing-related field
- Broad understanding of various marketing concepts, strategies and tactics, incl. marketing channels
- 2+ years’ experience in execution of marketing-related initiatives, incl. 1+ year experience with target audience segmentation, campaign success measurement, project or account management role
- High level of compliance with company rules & processes, e. g. personal data protection or brand guidelines
- Proven project management skills & experience, readiness to assume responsibility for own KPIs, track activities progress and meet critical deadlines
- Solid skills in Microsoft tools and software: Word, Excel, PowerPoint, Outlook, Teams
- Solid command skills and ability to share often complex information in structured way
- Comfort in dealing with client’s and third-party stakeholders
- Ability to simultaneously manage multiple projects and activities, and ability to prioritize urgent and important tasks
- A strong team player with ability to establish working relations with culturally diverse internal and external partners
- Strong in problem solving skills and orientation to detail
- Fluent English is essential (requirement for additional language skills may apply)
Summary of the VML Marketing Coordinator Program (MC Program)
Overview:
The VML Marketing Coordinator Program is a global community of approximately 600 employees that bridges Microsoft Marketing with agency teams. It focuses on coordinating campaigns that generate sales leads, which Microsoft processes as part of its sales strategy. A specialized group within this program, the Consumer discipline, handles various demand generation and engagement initiatives aimed at consumers.
Job Purpose:
The Consumer Marketing Coordinator plays a key role in planning and executing marketing activities for Microsoft’s consumer products (e.g., Surface, Xbox, Windows). This position serves as the main contact for localizing marketing content and managing projects involving various internal and external stakeholders.
Key Responsibilities:
-
Marketing Impact:
- Develops project and campaign plans.
- Executes localized campaigns to support consumer products.
- Ensures consistent marketing across various channels.
-
Campaign Coordination & Project Management:
- Acts as a project manager for campaign execution.
- Coordinates collaboration among VML, Microsoft stakeholders, and third-party vendors.
-
Localization:
- Reviews marketing assets for localization.
- Serves as a content gatekeeper for translated materials.
- Assesses content appropriateness for target markets.
-
Stakeholder Management:
- Advises stakeholders on execution processes and tools.
- Provides guidance on consumer marketing services.
Required Skills & Competencies:
- Educational background in marketing or related fields.
- Understanding of marketing concepts and strategies.
- At least 2 years of relevant experience, including project management.
- Strong compliance with company processes and high project management skills.
- Proficient in Microsoft Office tools.
- Effective communication skills and ability to work with diverse teams.
- Problem-solving orientation and attention to detail.
- Fluent in English, with additional language skills being a plus.
This role is pivotal for ensuring that Microsoft’s consumer marketing efforts are efficiently coordinated and executed, ultimately driving engagement with its products.
Sr Analyst, Intergrated Services (Ford) – VML – Toronto, ON
Company: VML
Location: Toronto, ON
Expected salary:
Job date: Wed, 16 Jul 2025 04:14:53 GMT
Job description: THE OPPORTUNITYSenior AnalystCould this be you?VML is looking for a smart, digital savvy senior, possessing innate curiosity and a collaborative nature. This role will focus on Insights and Optimizations, holistically analyzing paid, channels and behavioral site content. The qualified candidate will be part of a talented cross-functional team tasked with improving digital marketing campaigns and site performance, but also able to operate independently in developing and delivering their work.What’s in it for you?
- Ability to make an immediate impact: This role is perfect for motivated analysts looking to jump right in and contribute on day one.
- Build the Future: Continual learning and skills development are paramount to our teams success.
- High visibility: We are a very flat organization that encourages an entrepreneurial culture.
- Fun: Growth is fun! Positive team culture!
What you will do…Measurement planning and strategy
- Act as the Behavioral Site Optimization Lead, partnering with team members from various disciplines (Account, Strategy, Creative, Technology, Production) within the agency and the client to optimize and provide near real-time insights for individual campaigns and site performance.
- Works as the Analytic Lead to provide counsel to various disciplines (Strategy, Account, Creative, Technology, Production) and clients on how to employ statistical analysis to improve marketing results and maximize profits of client customer bases; Define business logic to drive marketing campaign design, including experimental design with multiple test and control cells.
- Work with internal team and various partners to ensure tracking for measurement needs and identify opportunities to improve campaign effectiveness.
Reporting and analysis
- Identify data definition and quality issues and help provide appropriate resolution; Utilizes preliminary and final reports to optimize future marketing initiatives; Be able to create a concise theme and story in analytic deliverables when necessary; Improve existing project deliverables to allow for more efficient and timely delivery to clients.
- Ongoing analysis of initiative performance; provide data-driven optimization recommendations.
Methodologies and processes
- Stay in communication with the internal team to ensure understanding of learning objectives and strategies.
- Develop hypotheses, test designs, business cases and customer data requirements; Identify data definition and quality issues and help provide appropriate resolution.
- Help evolve measurement methodologies and technologies.
- Visualization of new and existing projects or campaigns to make client deliverables more insightful and efficient.
- Facilitate knowledge sharing of best practices and conclusions from market analysis or tool and measurement discovery to the analytics group and other team members.
What your prior experience consists of…General Requirements
- Experience analyzing media data to inform decisions.
- Familiarity with digital marketing, especially content marketing
- Ability to manage multiple projects
- Takes initiative to solve problems with minimal direction
- Understanding and communicating measurement feasibility in a creative environment
- Comfortable presenting to clients and cross-functional teams
- Proactive and able to work in a collaborative, fast-paced environment
What it takes…
- Undergraduate Degree, Master’s Degree Preferred in Advertising, Communications, Marketing, Business Analytics, Statistics, Mathematics, Economics
- 3+ years of experience in either/or Marketing (CRM/Direct Marketing, Digital Media, Website, Social Media, Search Engine Optimization), Advertising, Automotive, Financial, Market Research, Pharmaceuticals.
- Highly Proficient with digital analytics reporting suites, Google Analytics, DoubleClick, Experience with Digital Ad Technology (Ad Servers, DSP, Bid Management Platforms) and Adobe Analytics, a plus within Digital Media team.
- Highly Proficient in Excel and Pivot Tables and able to show junior team members.
- Advanced proficiency in Microsoft Tools (Word, Excel, Powerpoint) and able to show junior team members.
- Digital experience preferred.
- Power BI is a bonus.
- Have physical and mental requirements to meet the above listed job responsibilities.
Summary: Senior Analyst Position at VML
Overview:
VML seeks a digital-savvy Senior Analyst with a curious, collaborative mindset to focus on Insights and Optimizations. The role involves analyzing paid channels and site content to enhance digital marketing campaigns and site performance.
Key Benefits:
- Immediate impact on projects.
- Opportunities for continual learning and skill development.
- High visibility in a flat organizational structure that promotes an entrepreneurial culture.
- Positive and fun team environment.
Responsibilities:
- Measurement Planning: Lead Behavioral Site Optimization, collaborate across teams to enhance campaign insights and site performance.
- Analytics Leadership: Provide guidance on statistical analysis for marketing improvements; define business logic and experimental designs.
- Reporting & Analysis: Identify data issues, optimize marketing initiatives, and create analytic reports with a strong narrative.
- Methodology Development: Communicate strategies, develop hypotheses, and improve measurement methodologies and visualizations.
Qualifications:
- Education: Bachelor’s degree required; Master’s preferred in relevant fields.
- Experience: 3+ years in marketing analytics, digital media, or related fields; familiarity with digital marketing.
- Skills: Proficient in digital analytics tools (e.g., Google Analytics, Adobe Analytics), Excel, and Microsoft Suite; experience with Power BI is a plus.
Personal Traits:
- Strong problem-solving initiative.
- Ability to handle multiple projects and collaborate effectively.
- Comfortable presenting insights to clients and teams.
Senior Art Director (12 month contract) – VML – Toronto, ON
Company: VML
Location: Toronto, ON
Expected salary:
Job date: Sun, 15 Jun 2025 00:33:09 GMT
Job description: WHO IS HUDSON ROUGE?Hudson Rouge is a luxury boutique marketing and communications agency that works solely on luxury brands as the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to provide exquisitely crafted creativity. We are a small group of people, spread across several offices; New York, Detroit, Shanghai, Toronto, Mexico City and we care for each other as much as we care for our client. We are an agency that prides itself on doing the un-usual and we also look for the unusual talent: people who are excited about doing their best work and want to grow with us.THE OPPORTUNITYSenior Art Director (12 month contract)Could this be you?Here’s a chance to work on one of the most recognizable luxury automotive brands in the world – Lincoln. The Senior Art Director must be able to bring creativity and a proactive approach to problem solving to all responsibilities. They must be ready to tackle assignments with a wide variety of challenges, and support the organization in ways that are frequently changing. Someone who thinks in terms of big picture and tells a story in different pieces through different mediums. Our ideal candidate is someone who displays passion and curiousity about new opportunities and techniques, and has solid experience in both traditional and digital.You will….
- Be responsible for delivering well designed, strategic creative solutions for mediums both above and below the line
- Ensure all work is of the highest possible quality
- Maintain our commitment to changing consumer behaviour through disruptive ideas at all contact points
- Collaborate and work closely with accounts, creative, studio and media team members to understand all client business requirements
- Lead and/or contribute to creative ideation
- Help mentor junior designers/art directors
- Participate in agency-client and new business activity as required
- Monitor or lead progress of assignments through each phase of development
You have…
- A demonstrated ability to expand thinking to integrated channels
- Knowledge of the automotive industry
- A knack for taking complex information and creating a simplified communication
- An insatiable curiosity about the industry and consumer trends
- Exceptional skills in MAC operating software (Adobe Creative Suite, Figma) and MS Office
- A minimum of 5 years’ experience as an Art Director
- A College/university diploma in design
- Must be able to travel within Canada and the U.S.A. if required to do so
Summary: Hudson Rouge Overview & Senior Art Director Opportunity
Hudson Rouge is a luxury marketing agency specializing in high-end brands, serving as the exclusive agency for Lincoln Automotive. The agency emphasizes creativity across various channels, combining brand strategy, media, digital, and analytics. With offices in cities like New York, Detroit, and Shanghai, the team fosters a collaborative and supportive work environment.
Position: Senior Art Director (12-month contract)
The agency is seeking a Senior Art Director to contribute creatively to Lincoln’s branding. The role involves:
- Delivering innovative design solutions across diverse media.
- Ensuring top-quality work that influences consumer behavior.
- Collaborating with various teams to meet client needs.
- Leading creative ideation and mentoring junior staff.
- Monitoring project progress.
Qualifications:
- 5+ years of experience as an Art Director.
- Strong knowledge of the automotive industry.
- Proficiency in Adobe Creative Suite and Figma.
- A degree in design.
- Willingness to travel within Canada and the U.S.
Ideal candidates are passionate, curious, and skilled in both traditional and digital mediums.
Account Manager – VML – Toronto, ON
Company: VML
Location: Toronto, ON
Expected salary:
Job date: Wed, 16 Apr 2025 22:27:14 GMT
Job description: Account ManagerJob Overview: The Account Manager will play a key role in supporting client relationships, executing campaign initiatives, and ensuring the successful delivery of retail-based campaigns. This individual will be part of an integrated account service team on a key account in the automotive category, working closely with a very experienced Account Director as well as other team members.Key Responsibilities:
- Client Relationship Support: Assist in maintaining strong relationships with key clients, acting as a supportive point of contact. Help understand client needs, goals, and challenges to contribute to tailored solutions. Support the management of projects and campaigns from inception to delivery, working under the guidance of the Account Director and Account Supervisor.
- Campaign Execution: Support the execution of retail campaigns, ensuring they are delivered on time and within budget. Assist in monitoring and analyzing campaign performance, providing data and observations for future campaign optimizations. Collaborate with cross-functional teams to ensure campaigns are executed effectively.
- Financial Assistance: Assist in managing account budgets and forecasts. Ensure accurate billing and financial reporting in line with agency and client expectations, under the direction of the Account Supervisor.
- Client Presentation and Reporting Support: Assist in preparing presentations to clients, showcasing campaign creative, strategic insights, and recommendations. Support the creation of regular reports to clients, highlighting key performance indicators and outcomes.
Qualifications:
- Bachelor’s degree in marketing, advertising, business, or a related field.
- 1-2 years of experience in account management, preferably within an advertising or marketing agency.
- Experience supporting the management of client accounts.
- Understanding of digital marketing channels, including social media, search, display, programmatic, and content marketing.
- Good communication and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Ability to multi-task and thrive in a fast-paced, dynamic environment.
Job Overview: Account Manager
The Account Manager will support client relationships and execute retail campaigns within the automotive sector, working closely with an experienced Account Director and team members.
Key Responsibilities:
- Client Relationship Support: Maintain strong client connections and assist in understanding their needs to tailor solutions. Manage projects from initiation to delivery.
- Campaign Execution: Help execute retail campaigns on time and within budget, monitor performance, and collaborate with cross-functional teams for effective delivery.
- Financial Assistance: Aid in managing budgets and ensuring accurate billing and financial reporting under supervision.
- Client Presentation Support: Prepare client presentations and regular performance reports, showcasing insights and recommendations.
Qualifications:
- Bachelor’s degree in marketing, advertising, business, or related field.
- 1-2 years of account management experience, ideally in advertising/marketing.
- Familiarity with digital marketing channels.
- Strong communication, analytical, and problem-solving skills.
- Ability to multi-task in a fast-paced environment.
CX Account Director – VML – Toronto, ON
Company: VML
Location: Toronto, ON
Expected salary:
Job date: Thu, 01 May 2025 23:21:06 GMT
Job description: Summary:We are seeking a highly motivated and experienced Account Director with a deep understanding of the commerce landscape to lead and grow key client relationships. The Account Director will be responsible for developing and executing strategic account plans, driving revenue growth, and ensuring client satisfaction. This role requires a strong understanding of e-commerce platforms, digital marketing strategies, and the ability to translate business objectives into actionable plans. You will be the primary point of contact for your clients, fostering strong partnerships and acting as a trusted advisor.Responsibilities:Client Relationship Management:
- Serve as the primary point of contact for assigned clients, building and maintaining strong, long-lasting relationships.
- Understand clients’ business goals, challenges, and competitive landscape.
- Proactively identify opportunities to grow the client’s business and expand our services.
- Conduct regular client meetings and presentations to review performance, discuss strategy, and identify new opportunities.
- Manage client expectations and ensure timely and effective communication.
- Act as an escalation point for client issues and work to resolve them quickly and effectively.
Strategic Account Planning:
- Develop and execute strategic account plans that align with client business objectives and drive revenue growth.
- Conduct market research and competitive analysis to identify opportunities and inform strategy.
- Collaborate with internal teams (e.g., strategy, creative, media, technology) to develop integrated solutions.
- Present strategic recommendations to clients and gain buy-in.
- Monitor and analyze campaign performance, providing regular reports and insights to clients.
Commerce Expertise:
- Possess a deep understanding of e-commerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud, BigCommerce).
- Stay up-to-date on the latest trends and best practices in e-commerce marketing.
- Provide expert guidance to clients on e-commerce strategy, including website optimization, conversion rate optimization, and customer acquisition.
- Understand and articulate the value proposition of various e-commerce technologies and solutions.
- Experience with data analytics and reporting tools to track and measure e-commerce performance.
Team Leadership & Management:
- Lead and mentor a team of Account Managers and/or Account Executives.
- Provide guidance and support to team members, helping them to develop their skills and achieve their goals.
- Delegate tasks effectively and ensure that projects are completed on time and within budget.
- Foster a positive and collaborative team environment.
- Conduct performance reviews and provide feedback to team members.
Business Development:
- Identify and pursue opportunities to expand our services within existing accounts.
- Participate in new business pitches and presentations.
- Develop and maintain a strong network of industry contacts.
Financial Management:
- Manage account budgets and ensure profitability.
- Develop and track key performance indicators (KPIs).
- Forecast revenue and identify opportunities to increase profitability.
Qualifications:
- 8+ years of experience in account management, with a focus on commerce.
- Proven track record of successfully managing and growing client relationships.
- Deep understanding of e-commerce platforms, digital marketing strategies, and best practices.
- Strong analytical and problem-solving skills.
- Excellent communication, presentation, and interpersonal skills.
- Experience leading and managing a team.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Experience with project management software (e.g., Asana, Jira) is a plus.
- Experience with CRM software (e.g., Salesforce) is a plus.
Summary:
We are looking for a motivated Account Director with extensive knowledge of the commerce sector to enhance client relationships. The role entails developing strategic account plans, driving revenue growth, and ensuring client satisfaction, focusing on e-commerce and digital marketing strategies.
Responsibilities:
- Client Management: Build strong relationships, understand business goals, identify growth opportunities, and manage client communications and expectations.
- Strategic Planning: Create account plans aligned with client objectives, conduct market research, collaborate with internal teams for solutions, and provide performance insights.
- Commerce Expertise: Knowledge of e-commerce platforms (e.g., Shopify, Magento), market trends, optimization strategies, and data analytics.
- Team Leadership: Mentor and manage Account Managers, fostering a collaborative environment and handling performance reviews.
- Business Development: Seek service expansion opportunities, participate in pitches, and maintain industry connections.
- Financial Management: Oversee account budgets, track KPIs, and forecast revenue for increased profitability.
Qualifications:
- 8+ years in account management with a commerce focus.
- Proven relationship management skills.
- Strong understanding of e-commerce and digital marketing.
- Excellent analytical, communication, and leadership abilities.
- Proficiency in Microsoft Office; experience with project management and CRM software is a plus.