CMS Author – VML – Toronto, ON – Montreal, QC

Company: VML

Location: Toronto, ON – Montreal, QC

Expected salary:

Job date: Thu, 27 Mar 2025 07:22:42 GMT

Job description: We are looking for a creative and detail-oriented CMS Author to edit and manage high-quality content within our Content Management System. The ideal candidate will be responsible for the configuration and maintenance of the CMS, ensuring content is published efficiently and effectively. They will have a strong grasp of content strategies, and the ability to collaborate effectively with cross-functional teams.Responsibilities:

  • Edit, and publish content for the client website and other digital platforms using the CMS
  • Collaborate with marketing, design, and product teams to align content with business goals and audience needs
  • Optimize content for SEO and user experience, ensuring adherence to brand guidelines and best practices
  • Conduct research to ensure content accuracy and relevance, incorporating current trends and insights
  • Monitor content performance and user engagement metrics, using data to inform future content strategies
  • Update and maintain existing content, ensuring it remains fresh and relevant
  • Assist in developing content calendars and planning upcoming campaigns
  • Participate in brainstorming sessions and contribute creative ideas for new content initiatives

Qualifications:

  • Proven experience creating and managing content in a CMS (e.g., WordPress, Drupal)
  • Knowledge of HTML is a strong plus
  • Familiarity with SEO best practices and web analytics tools (e.g., Google Analytics)
  • Ability to work independently and collaboratively in a fast-paced environment
  • Strong organizational skills and the ability to manage multiple projects simultaneously
  • Experience with social media platforms and digital marketing strategies is a plus

The company is seeking a detail-oriented CMS Author to manage and edit high-quality content in their Content Management System. Responsibilities include editing and publishing content, collaborating with teams, optimizing content for SEO and user experience, conducting research, monitoring content performance, updating existing content, and assisting in content planning. Qualifications include experience with CMS platforms, knowledge of HTML, familiarity with SEO best practices and web analytics tools, the ability to work independently and collaboratively, strong organizational skills, and experience with social media and digital marketing.

Senior Copywriter – Ford Pro – VML – Toronto, ON

Company: VML

Location: Toronto, ON

Expected salary:

Job date: Thu, 27 Feb 2025 01:08:38 GMT

Job description: Senior Copywriter – FORD PROAbout VMLVML is a global powerhouse in modern marketing, blending creativity, technology, and culture to drive meaningful connections between brands and consumers. Our work shapes the future of some of the world’s most iconic brands, including Ford Pro, Ford’s commercial vehicle and fleet services division.The RoleWe’re looking for a Senior Copywriter to help craft compelling, strategic, and results-driven copy for Ford Pro, Ford’s innovative ecosystem of commercial vehicles, software, and services designed to help businesses thrive. As a key player in the creative team, you’ll collaborate with creative team including creative leadership, strategists, and account teams to develop ideas that cut through the noise and make an impact.This role requires a mix of big-idea thinking, precision writing, and an understanding of the B2B and commercial vehicle space-or the curiosity and drive to learn it fast. You’ll be shaping brand stories, digital campaigns, social content, and integrated marketing materials that speak to hardworking businesses relying on Ford Pro solutions.About Ford ProFord Pro is a dedicated business within Ford Motor Company, focused on revolutionizing the way commercial customers operate their fleets. More than just a vehicle provider, Ford Pro is a one-stop shop for businesses-offering a powerful ecosystem of commercial vehicles, telematics, charging solutions, financing, and maintenance services that help businesses maximize uptime and productivity.From electric and hybrid work vehicles to advanced fleet management software, Ford Pro is shaping the future of commercial mobility.What You’ll Do

  • Concept & Execute: Develop high-impact creative concepts and persuasive copy for digital, social, video, print, and experiential campaigns.
  • Brand Voice: Maintain and evolve Ford Pro’s tone of voice, ensuring consistency across all touchpoints.
  • Storytelling: Transform complex technical information into engaging, benefit-driven narratives that resonate with business owners and fleet managers.
  • Collaboration: Partner closely with art directors, strategists, and other creatives to produce best-in-class work.
  • Presentation & Pitching: Confidently present work to internal teams and clients, articulating your vision with clarity and passion.
  • Trend Awareness: Stay on top of industry trends, B2B marketing innovations, and automotive advancements to keep ideas fresh and relevant.

What You Bring

  • 5+ years of copywriting experience, preferably in an agency setting.
  • A portfolio showcasing concept-driven, brand-building work, with a mix of digital, social, and traditional media.
  • Strong automotive experience is a plus, but a sharp mind and adaptability are musts.
  • Ability to translate complex technical features into clear, compelling messages.
  • A passion for storytelling, brand-building, and connecting with audiences through words.
  • Comfort working in fast-paced, collaborative environments and managing multiple projects.
  • Proven experience overseeing all aspects of pre-production and post-production for on-site media projects.
  • A proactive attitude and strong presentation skills-both for clients and internal teams.
  • Skilled in Microsoft Word, PowerPoint, SharePoint, and Keynote, with an interest in learning and working with creative collaboration tools.

Why Join Us?

  • Work on a high-profile brand that’s redefining the commercial vehicle space.
  • Collaborate with a top-tier creative team in a dynamic, forward-thinking agency.
  • Access to continuous learning, career growth opportunities, and an inspiring creative culture.
  • Competitive salary, benefits, and the opportunity to create work that truly makes an impact.

VML is a global marketing powerhouse that works with iconic brands like Ford Pro, Ford’s commercial vehicle division. They are looking for a Senior Copywriter to create compelling and results-driven copy for Ford Pro. The role involves developing high-impact creative concepts, maintaining brand voice consistency, storytelling, collaborating with the creative team, staying on top of industry trends, and presenting work confidently. The ideal candidate has 5+ years of copywriting experience, a strong portfolio of concept-driven work, and a passion for storytelling. Working at VML offers the opportunity to work on a high-profile brand, collaborate with a top-tier creative team, access to continuous learning and career growth, and competitive salary and benefits.

Copywriter (Junior) – VML – Toronto, ON

Company: VML

Location: Toronto, ON

Expected salary:

Job date: Fri, 21 Feb 2025 05:28:55 GMT

Job description: Copywriter (Junior)Are you driven to do world-class work? Excited to do the best work of your career? VML, an award-winning creative agency, seeks a highly motivated and skilled Junior Copywriter to join our team. This role offers a unique opportunity to contribute to impactful campaigns spanning television, radio, out-of-home, retail, and digital media. The ideal candidate possesses a strong command of language and a passion for crafting concise, memorable messaging that resonates with diverse audiences.Responsibilities:

  • Develop original and compelling copy for a variety of advertising mediums, including television and radio scripts, taglines, headlines, social media content, and retail displays.
  • Collaborate with an art director and the creative team to conceptualize and execute innovative advertising campaigns.
  • Ensure brand consistency and adherence to strategic marketing objectives across all platforms.
  • Maintain a high level of grammatical accuracy and stylistic precision in all written materials.
  • Conduct thorough research to understand target audiences and inform creative development.

Qualifications:

  • Demonstrated proficiency in writing concise, impactful copy, evidenced by a compelling portfolio of work.
  • Strong understanding of advertising principles and best practices across various media.
  • Excellent communication, collaboration, and interpersonal skills.
  • Ability to thrive in a fast-paced, deadline-driven environment.

VML, an award-winning creative agency, is seeking a highly motivated and skilled Junior Copywriter to join their team. The candidate should have a strong command of language and a passion for crafting impactful messaging across various advertising mediums. Responsibilities include developing original copy, collaborating with the creative team, maintaining brand consistency, and conducting research. The ideal candidate should have a compelling portfolio, understanding of advertising principles, excellent communication skills, and ability to work in a fast-paced environment.

Sr Analyst, Web Analytics & Performance – VML – Toronto, ON

Company: VML

Location: Toronto, ON

Expected salary:

Job date: Sun, 09 Feb 2025 08:15:40 GMT

Job description: Senior Analyst, Web Analytics & PerformanceSenior Analyst, Web Analytics & Performance supports various stakeholders by pulling and analyzing website data and consumer behavior to provide actionable insights and recommendations on our Ford account. You will help analyze available data to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions.You Will:· Review, analyze and report on website traffic, user behavior, and functionality while looking for trends, insights, and areas for improvement.· Synthesize and interpret marketing data into a narrative of business performance and actionable insights in deliverables of various formats· Create measurement frameworks that identify KPIs and diagnostic measures for marketing programs· Collaborate with business, technology and analytics partners to determine data needs and establish data collection requirements based on those needs· Lead analytics and tagging implementation, including configuration of Adobe Launch, Adobe Analytics, Google Analytics and other Martech tools· Organize, prioritize, and develop modern web strategies. Perform and analyze site audits to create data driven decisions for future changes.· Work closely with site development, authoring and tagging team to ensure seamless and consistent reporting and anlaytics· Plan, implement and manage marketing optimization programs (e.g.: A/B testing)· Create testing artifacts and coordinate with QA to test tracking implementations· Debug, troubleshoot, and fix tracking configuration and solution integration issues· Create dashboards, perform deep-dive analysis and identify actionable insights to improve the client experience and optimize business key performance indicators· Collaborate and provide hands-on, expert-level platform assistance to other team members as necessary· Provide well researched POV documents on a variety of data and Martech solutions related to client business and technology needs· Additional responsibilities as assignedYou Bring:· Bachelor’s degree or any equivalent combination of education and experience· 5+ years of related experience working in website analytics· Hands on experience with Adobe Analytics and Google Analytics is critical· Demonstrated ability to connect paid media tools, CRM, and Social Monitoring tools with site analytics tools to gain integrated online marketing insights· Expert knowledge in digital metrics, dimensions and KPIs· Power BI proficiency for dashboard development with multiple data sources· Experience working in Tag Management Systems (TMS) such as Tealium iQ, Adobe DTM, Adobe Launch, or Google Tag Manager (GTM)· Experience with multivariate and experimental test platform(s) (Adobe Target, Optimizely, Visual Website Optimizer, etc.)· Knowledge of SEO best practices.· Basic development skills as needed to support analytics and tagging implementation: JavaScript, HTML, CSS, jQuery, Data layers· Strong problem-solving skills, breaking down complex issues to find the root cause· Experience working independently, self-managing, and managing others on projects to deliver results supporting multiple clients and stakeholders· General understanding of digital marketing channels, marketing technology and advertising technology· Strong oral, written and interpersonal communication skills. Must be able to communicate clearly and effectively with co-workers, other departments, clients, and vendors· Ability to work effectively as part of a team. Establishes and maintains productive working relationship with internal and external contacts. Must be able to work in a team environment and share knowledge

The Senior Analyst, Web Analytics & Performance role involves analyzing website data and consumer behavior to provide insights and recommendations for the Ford account. Responsibilities include reviewing and reporting on website traffic, user behavior, and functionality, creating measurement frameworks, collaborating with various teams to establish data collection requirements, and implementing marketing optimization programs. The ideal candidate should have a bachelor’s degree, 5+ years of website analytics experience, hands-on experience with Adobe Analytics and Google Analytics, and knowledge of digital metrics and KPIs. They should also have proficiency in Power BI for dashboard development, experience with Tag Management Systems, multivariate and experimental test platforms, SEO best practices, and basic development skills in JavaScript, HTML, CSS, and jQuery. Strong problem-solving skills, communication skills, and the ability to work effectively in a team are also important.

Manager, Web Analytics & Performance – VML – Toronto, ON

Company: VML

Location: Toronto, ON

Expected salary:

Job date: Sat, 08 Feb 2025 23:47:50 GMT

Job description: Manager, Web Analytics & PerformanceThe Manager, Web Analytics & Performance supports various stakeholders by pulling and analyzing website data and consumer behavior to provide actionable insights and recommendations on our Ford account. You will help analyze available data to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions.You Will:

  • Review, analyze and report on website traffic, user behavior, and functionality while looking for trends, insights, and areas for improvement.
  • Synthesize and interpret marketing data into a narrative of business performance and actionable insights in deliverables of various formats
  • Create measurement frameworks that identify KPIs and diagnostic measures for marketing programs
  • Collaborate with business, technology and analytics partners to determine data needs and establish data collection requirements based on those needs
  • Support analytics technical design sessions; architect, build, and document technical solutions that are aligned with client business goals
  • Lead analytics and tagging implementation, including configuration of Adobe Launch, Adobe Analytics, Google Analytics and other Martech tools
  • Organize, prioritize, and develop modern web strategies. Perform and analyze site audits to create data driven decisions for future changes.
  • Work closely with site development, authoring and tagging team to ensure seamless and consistent reporting and anlaytics
  • Plan, implement and manage marketing optimization programs (e.g.: A/B testing)
  • Create testing artifacts and coordinate with QA to test tracking implementations
  • Debug, troubleshoot, and fix tracking configuration and solution integration issues
  • Advise and lead data integration efforts across core Martech platforms, including Analytics, CRM, Marketing Automation, Data Management Platforms (DMP) and Customer Data Platforms (CDP)
  • Create dashboards, perform deep-dive analysis and identify actionable insights to improve the client experience and optimize business key performance indicators
  • Collaborate and provide hands-on, expert-level platform assistance to other team members as necessary
  • Provide well researched POV documents on a variety of data and Martech solutions related to client business and technology needs
  • Additional responsibilities as assigned

You Bring:

  • Bachelor’s degree or any equivalent combination of education and experience
  • 5+ years of related experience working in website analytics
  • Hands on experience with Adobe Analytics and Google Analytics is critical
  • Demonstrated ability to connect paid media tools, CRM, and Social Monitoring tools with site analytics tools to gain integrated online marketing insights
  • Expert knowledge in digital metrics, dimensions and KPIs
  • Power BI proficiency for dashboard development with multiple data sources
  • Experience working in Tag Management Systems (TMS) such as Tealium iQ, Adobe DTM, Adobe Launch, or Google Tag Manager (GTM)
  • Experience with multivariate and experimental test platform(s) (Adobe Target, Optimizely, Visual Website Optimizer, etc.)
  • Knowledge of SEO best practices.
  • Basic development skills as needed to support analytics and tagging implementation: JavaScript, HTML, CSS, jQuery, Data layers
  • Strong problem-solving skills, breaking down complex issues to find the root cause
  • Experience working independently, self-managing, and managing others on projects to deliver results supporting multiple clients and stakeholders
  • General understanding of digital marketing channels, marketing technology and advertising technology
  • Strong oral, written and interpersonal communication skills. Must be able to communicate clearly and effectively with co-workers, other departments, clients, and vendors
  • Ability to work effectively as part of a team. Establishes and maintains productive working relationship with internal and external contacts. Must be able to work in a team environment and share knowledge

The Manager, Web Analytics & Performance is responsible for analyzing website data and consumer behavior to provide actionable insights and recommendations for the Ford account. They review and report on website traffic and user behavior, create measurement frameworks, collaborate with partners to determine data needs, and lead analytics and tagging implementation. The ideal candidate will have a Bachelor’s degree, 5+ years of related experience, hands-on experience with Adobe Analytics and Google Analytics, and proficiency in Power BI. They should also have knowledge of digital metrics, experience with Tag Management Systems, and strong problem-solving skills. Strong communication and interpersonal skills, as well as the ability to work effectively in a team, are also essential for this role.

Project Manager (Intermediate) – VML – Toronto, ON

Company: VML

Location: Toronto, ON

Expected salary:

Job date: Sun, 19 Jan 2025 08:06:00 GMT

Job description: Who we are looking for:Wunderman Thompson is looking for a collaborative Project Manager to join the team developing impactful work for an automotive brand. Reporting to the Program Director, you will work closely with the account management team to direct and manage interactive projects from beginning to end, ensuring they are developed and executed to meet agency standards and client expectations.What you’ll do:

  • Manage | Determine and document project deliverables, risks, timelines, and budgets. Create and maintain project plans throughout the project lifecycle. Forecast upcoming work. Lead daily stand-ups with the project team. Communicate progress to internal and client teams. Manage workload through JIRA. Attend brainstorms, client meetings and briefings. Proactively identify project conflicts and resource gaps and resolve accordingly.
  • People | Liaise with Resource Manager and creative teams to secure internal resources. Collaborate with account management and senior stakeholders to develop and execute interactive marketing and creative strategy. Participate in leading teams in production feasibility, technical requirements, costs, and timing effects.
  • Work | Apply and maintain best practice methodologies. Establish, maintain, and ensure quality interactive solutions are provided to clients.
  • Financials | Partner with finance teams to manage WIP’s, freelancer budgets, and timesheets. Monitor actual vs estimated hours for each team member; proactively highlight when there is a discrepancy.

Who you are:

  • Self-Starter | Proactive, positive, and adaptable with a problem-solving approach.
  • A builder | Ability to bring people, processes, and systems together. Drive projects and resource management from unknowns to clarity. Negotiate what is best for all projects.
  • Agile | A get-things-done attitude. You dig in and figure out how to work around problems. You anticipate requirements and manage expectations.
  • Collaborative and focused | Work well with different teams. Place an importance on the details with a desire for excellence.

What you’ll need:

  • 2 to 3 years of experience project managing digital projects required; experience working in a creative/digital agency an asset.
  • Experience delivering medium to complex projects from start to completion including project scoping and resource management.
  • Familiarity with Smartsheet and JIRA.
  • Experience managing and delivering landing pages and/or microsites.
  • Calm and patient under pressure.

What we offer:

  • Passionate, driven people | We champion a culture of people that do extraordinary work.
  • Consciously cultivated culture | We aim to embody the behaviours to build an inclusive community that is in it together, bringing both positivity and active listening into the workplace as we simultaneously strive to empower creative bravery.
  • Competitive benefits | What we offer full time hires ranges from the full spectrum of group health coverage options (medical, dental, vision) and a variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness.
  • Growth-minded opportunities | We aim to nurture a culture of real-time feedback, growth-oriented mindset, and plenty of training opportunities through Wunderman Thompson and WPP, so you can continue to grow personally and professionally.

Wunderman Thompson welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

Wunderman Thompson is seeking a collaborative Project Manager with 2-3 years of experience in managing digital projects to join their team. The role involves managing project deliverables, timelines, budgets, and resources, as well as collaborating with internal teams and clients to develop and execute interactive marketing strategies. The ideal candidate is proactive, adaptable, and able to work well with different teams. Wunderman Thompson offers competitive benefits, a growth-oriented culture, and opportunities for professional development. The company also welcomes applications from candidates with disabilities and offers accommodations for the selection process.

UI Designer (Shopify) – VML – Toronto, ON

Company: VML

Location: Toronto, ON

Expected salary:

Job date: Sat, 21 Dec 2024 00:20:20 GMT

Job description: Employment Type: Full-time
Location: CanadaJob DescriptionSummaryThe Experience Design UI produces consistent, high-quality craft that influences the visual expression of a product, service or brand through the expectations of its users. They study trends and patterns, design systems and micro-interactions while also understanding and fostering adherence to technological feasibility.Responsibilities

  • Generate human-centered recommendations and concepts using design thinking methods
  • Relish in the craft of design systems, interface designs, icon systems, animations/transitions, micro-transactions, sound design and crafting clickable prototypes
  • Passionately and curiously study user-centered design principles
  • Understand both user needs and client goals
  • Support and participates in user testing
  • Collaborate with UX/Behavioral and Copywriter/Story to execute design vision

Requirements

  • A minimum of a bachelor’s degree in design, visual communication, human-centered design or related field strongly preferred
  • 1-3 years industry experience
  • Experience in eCommerce (Shopify is a big plus)
  • Experience in user-centered design methods and techniques
  • Experience in interface design, specifically for mobile, responsive design and platform-based solutions
  • Basic understanding of digital marketing, and advertising
  • Proficient with design tools such as Figma (a must) for designing and prototyping solutions

Competencies·

  • Finds creative ways to get things done effectively and collaboratively
  • Continuous learner of technology, promoting it, using it and finding new tools to make us more effective
  • Ability to distill complex ideas into simple concepts
  • Strong presentation, writing skills, creativity, and passion for user-centered design
  • Fosters collaborative relationships, plans, and executes in an Agile team

Bonus Points for…

  • A university degree in Interaction Design, Human-Computer Interaction, or a related design or behavioral science discipline
  • Academic, professional, or life experience from outside the design field that enriches your perspective as a designer
  • Agency Experience
  • Shopify Experience
  • Bilingual (Spoken French & English)
  • Hobbies and a sense of humor!

Additional informationWho we are
Diff is a VML company, full-service e-commerce agency that provides brands and retailers with end-to-end solutions to accelerate their growth. As one of the world’s top Shopify Plus Partners, our team creates best-in-class, award-winning brand experiences and robust e-commerce operations strategies.As Diff has continued to grow, our dedication to our company identity and values has grown too. There are a few things that all of us at Diff have in common:

  • We believe that respect and collaboration are the key ingredients for shaping our success. To help foster collaboration we make a habit of open communication and compassion across all our teams!
  • We are a group of accountable and creative people who aren’t afraid to do things differently and take ownership of our work.
  • We’re always striving to create value and bring that little something extra to the table. We are in relentless pursuit of excellence and are proud of the work we do.

If these are values you identify with, we hope you’ll consider joining Diff!Our tech stack

  • Sublime Text, RubyMine, or your IDE of choice
  • Git w/ Bitbucket
  • Shopify Admin
  • AWS Console
  • Terminal
  • Jira
  • Slack

Bells & whistles
We foster a culture that encourages everyone to be their best selves. From our benefits package to the opportunities we provide for personal growth, we give our fellow differs the chance to evolve in a workplace that’s healthy, supportive, and fun.

  • Medical, dental & life insurance!
  • Flex dollars to be used on anything you feel will increase your physical and mental well-being
  • Access to Maple, a telemedicine application that gives easy access to nurses, physicians, therapists, nutritionists, etc.
  • Work from home allowance
  • MacBook Pro
  • No dress code, but please wear pants 🙂

Please submit a copy of your CV along with a cover letter highlighting what resonates with you about this position and how you identify with Diff’s values. We are excited about the possibility of meeting you!Diff is an Equal Opportunity Employer.

The job position is for a Full-time Experience Design UI in Canada. The responsibilities include generating human-centered design concepts, crafting prototypes, studying user-centered design principles, supporting user testing, and collaborating with other team members. Requirements include a bachelor’s degree in design or related field, 1-3 years of industry experience, proficiency in design tools like Figma, and knowledge of user-centered design methods. Bonus points are given for additional qualifications like agency experience, Shopify experience, and being bilingual. The company, Diff, is a full-service e-commerce agency that values respect, collaboration, creativity, and excellence. The tech stack includes Sublime Text, Git, Shopify Admin, AWS Console, and more. Benefits include medical, dental, and life insurance, flex dollars for well-being, work from home allowance, and a MacBook Pro. Applicants are encouraged to submit a CV and cover letter reflecting their alignment with Diff’s values.

UI Designer – VML – Toronto, ON

Company: VML

Location: Toronto, ON

Expected salary:

Job date: Sun, 01 Dec 2024 04:05:38 GMT

Job description: for mobile, responsive design and platform-based solutions Basic understanding of digital marketing, and advertising Proficient…

This content discusses the importance of mobile-responsive design and platform-based solutions in digital marketing and advertising. It emphasizes the need for a basic understanding of these concepts and proficiency in implementing them effectively.

Senior Strategist – VML – Toronto, ON

Company: VML

Location: Toronto, ON

Expected salary:

Job date: Sat, 02 Nov 2024 23:11:29 GMT

Job description: Senior Strategist (Hudson Rouge)WHO IS HUDSON ROUGE?Hudson Rouge (a VML company) is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices – New York, Detroit, Shanghai, Toronto, and Mexico City – and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept,About the jobReporting in the CSO, the Senior Strategist will support the strategic charge for one of the most recognizable automotive brands in the world. This role requires a mix of creativity, analytical thinking, and market insight. You’ll collaborate with our talented creative, account, and data teams to ensure strategies are rooted in cultural relevance and consumer behavior. Your goal? Craft compelling strategies that drive innovation, differentiate the brand, and resonate across every touchpoint-from digital to experiential campaigns.What You’ll Do

  • Brand Strategy: Lead the development of brand strategies that elevate the positioning of the client’s automotive brand.
  • Campaign Development: Partner with creative teams to align messaging across integrated campaigns and ensure creative ideas ladder back to strategic objectives.
  • Market & Consumer Insights: Analyze data, research trends, and extract insights to inform strategy and uncover new growth opportunities.
  • Client Collaboration: Build strong partnerships with clients, serving as a trusted advisor to translate their business objectives into actionable strategies.
  • Thought Leadership: Stay ahead of industry and cultural trends, bringing new perspectives to the table and contributing to the agency’s strategic vision.
  • Performance Measurement: Develop KPIs, monitor campaign performance, and iterate on strategies to drive measurable business impact.

What We’re Looking For

  • 5+ years of experience in brand strategy, communications planning, or related strategic roles (agency experience is a must).
  • Automotive, luxury, or premium brand experience is highly desirable.
  • A deep understanding of consumer behavior, cultural trends, and digital ecosystems.
  • Proven ability to transform data and insights into compelling brand narratives.
  • Strong collaboration and interpersonal skills with the ability to influence creative ideas and build client trust.
  • Excellent presentation skills-you can tell a great story and back it up with logic and insight.
  • Familiarity with CRM, digital platforms, and multi-channel campaigns.
  • Someone who is research and data driven, with the ability to translate data and insights into simple, compelling recommendations and action to drive business results
  • Regular and ongoing thought leadership related to competitive reviews and luxury trends
  • Apply cohesive multi-channel key learnings in terms of what worked and didn’t, and make data driven recommendations on what to stop, start or continue

Hudson Rouge is a luxury boutique marketing agency that specializes in working with luxury brands, particularly the Lincoln Automotive business. They are looking for a Senior Strategist to develop brand strategies, collaborate with creative teams, analyze market and consumer insights, build client partnerships, and measure campaign performance. The ideal candidate will have experience in brand strategy and communications planning, preferably in the automotive, luxury, or premium brand space, and possess strong collaboration, presentation, and data analysis skills. They should also be able to translate data and insights into compelling narratives and have a deep understanding of consumer behavior and digital ecosystems. The Senior Strategist will play a key role in driving innovation, differentiating the brand, and creating impactful campaigns across various channels.